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Jameel Motorsport, part of Abdul Latif Jameel Motors, and the Esports World Cup Foundation (“EWCF”) have announced a two-year expansive partnership for the Esports World Cup (“EWC”), marking a strategic alliance poised to redefine the landscape of virtual and traditional Motorsports. This partnership is set to elevate the virtual and traditional motorsports experience to new heights, embodying the spirit of “Compete to Succeed.”

As a founding partner, Jameel Motorsport will bring an array of exhilarating experiences to the Esports World Cup. Fans can look forward to high-speed karting, immersive sim and VR racing, skill-based competitive challenges, and interactive exhibits. These activities are designed to inspire and engage visitors of all ages, showcasing the brand’s commitment to excellence and high performance.

The Esports World Cup, with Jameel Motorsport’s support, will offer a family-friendly environment called “Jameel Motorsport Park” where fans of all ages can enjoy the thrill of racing competition. From traditional to virtual racing challenges and exhibits, attendees will have the opportunity to experience the excitement of motorsports and gaming together, fostering a shared passion and creating lasting memories. Moreover, fans will have access to a range of merchandise from Toyota, Rally Jameel, GR, and Jameel Motorsport at the event.

Peter Aberle, CEO at Abdul Latif Jameel Motors said: “Our strategic partnership with the Esports World Cup Foundation represents a very exciting venture. This new initiative underlines our commitment to engage the people of Saudi Arabia by introducing and developing projects that align with Vision 2030’s socio-economic growth objectives. Together, we look forward to inspiring and empowering a new generation of gamers and racing enthusiasts across the world.”

This partnership signifies a step towards shaping the future of motorsports, blending virtual and physical realms. Through a variety of activations and initiatives, including a fully branded karting venue at EWC, Jameel Motorsport aims to captivate audiences of all ages, fostering a community united by their passion for speed and competition.

“We are excited to welcome Jameel Motorsport to the EWC family,” said Ralf Reichert from Esports World Cup Foundation. “Together, we will deliver unforgettable experiences to gamers and racing fans worldwide.”

With its kickoff having occurred on July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.

The post appeared first on European Gaming Industry News.

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