ABSA Bank wins big at the 9th edition of Global Brands Magazine Awards


The Global Brand Awards is an annual event held by Global Brands Magazine (GBM), an international publication headquartered in the UK. The award aims to recognise global brands achieving excellence in performance across a broad range of sectors while keeping its readers updated on key trends surrounding the branding world. The Absa Bank (Mauritius) was evaluated based on customer service, satisfaction, digital innovation, strategic relationships and new business development.

Commenting on NBB winning the awards, ShivKumar (CEO) of Global Brands Magazine said, “We are so impressed by Absa Bank’s ability to innovate and adopt digital trends in their banks. Absa Mauritius has managed to take the company and the group to new heights. From constant innovation to setting the benchmark for customer satisfcation, Absa Bank has proved to us time and again that under the right leadership, anything is possible. We congratulate them for another succesful year and hope they continue to be trendsetters in the Banking sector.”

Commenting on winning the awards, Sandeep Mohapatra,  Head of Digital Transformation of Technology, said, ” Absa Mauritius recently won two prestigious awards from the Global Brands Magazine – namely “Best Digital Bank” and “Most Innovative Bank” in Mauritius -, hence reinforcing our belief in the bold digital transformation journey Absa has embarked on.

We are honoured and humbled to have been recognised on a global stage, which certainly gives us a lot of credibility amongst our peers and customers. We, at Absa Mauritius, believe in bringing possibilities to life through unique digital innovations that get things done for our customers; pushing digital boundaries to become customer-obsessed is at the core of our focus.

We have introduced several industry-first and ground-breaking initiatives, including Abby, an AI-powered Personal Digital Banker, available in the form of a humanoid robot and self-service kiosk at all our branches. Abby was further extended to WhatsApp, making us the first and only bank on the island to offer banking services via the app. We are also the only bank to provide seamless digital onboarding across all our customer segments, including Retail, Offshore, Wealth International, Corporate and Business Banking/SMEs. The onboarding platform is powered with avant-garde tech that enables Digital KYC, Optical Character Recognition and Chat as well as Co-browsing features like customer support. We have converged all customer segments onto one mobile super-app, be it Retail, Business Banking and International Customers, thereby helping our clients experience banking-on-the-go without the hassle of managing multiple apps. Additionally, we introduced contactless cards and a cardless ATM withdrawal feature powered via QR code, enabling our customers to enjoy a safe and easy cash withdrawal experience.

For our corporate clients, we have introduced Absa Access, a single sign-on platform enabling them to manage their finances with speed and intelligence. It offers access to multiple products on one dashboard, allowing greater visibility of their business portfolio. Furthermore, our Trade Management Online (TMO) is a state-of-the-art platform for corporates to proceed remotely with all international trade requirements.”

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