Premier League club signs deal with leading digital payments player
Leeds United today announces a new deal with Skrill which sees the digital payments brand become an Official Partner of the club. The sponsorship deal is set to see its first activation this weekend through stadium branding at Leeds United’s home game against Chelsea FC at 12.30pm GMT on Saturday, March 13.
Founded in 2001, Skrill is a leader in digital payments, providing a platform which supports multiple payment methods including credit cards, prepaid cards and real-time banking solutions in over 120 countries. Merchants using Skrill are able to promote their services to millions of Skrill users around the world. Furthermore, Skrill provides chargeback protection to merchants, so payments accepted using its platform are guaranteed.
As part of the official partnership agreement, Skrill – part of leading specialised payments platform Paysafe – is also set to become a live payments option on Leeds United’s international online store which serves fans around the world. The partnership will see Skrill branding prominently displayed at all Leeds United home matches, via LED advertising around the stadium, and promoted on an ongoing basis across the club’s online channels including its website and official mobile app, as well as on its social media channels. Skrill will also work closely with the club to produce a range of exclusive content campaigns to provide fans with additional player access and entertainment.
The new sponsorship supports Skrill’s activity in the UK where it has identified a significant opportunity to promote its popular services such as the Skrill prepaid card, the option to buy and sell cryptocurrencies and Skrill Money Transfer, which allows people to send money abroad with competitive rates.
Andrea Radrizzani, Chairman of Leeds United, said: “We are delighted that Skrill is joining us as a partner. Both Skrill and Leeds United are dynamic forces in our respective industries, challenging the status quo and going through a particularly exciting time in our journey. Both of our brands have a strong and loyal fan base in the UK and internationally, and we look forward to rewarding our fans through this partnership.”
Lorenzo Pellegrino, CEO of Skrill, NETELLER and Income Access at Paysafe added: “With the eagerly anticipated return of fan presence at football stadiums and the incredible season which Leeds United is having, I can’t think of a more exciting time for Skrill to be entering into this partnership. We already know from our football partnerships that fans enjoy the benefits of Skrill and that our service is very relevant to them. We will be making the most of this new relationship to add value to the club’s payment ecosystem and our own valued customer and partner base to make it a winning formula all round. We wish the team all the best for the big game this weekend and the remainder of the season.”