LiveScore Group businesses to integrate new Superfeed international racing content across Virgin Bet and LiveScore Bet brands
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today announced a new Superfeed agreement for the benefit of LiveScore Group’s Virgin Bet and LiveScore Bet businesses. The multi-year agreement involves the launch of the complete Superfeed racing content including international coverage across France and the US.
Using Superfeed, Virgin Bet and LiveScore Bet now ingest Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings. The integration of Superfeed also means Virgin Bet and LiveScore Bet can add territories over time to further enhance their racing product.
Spotlight Sports Group launched Superfeed last April, and Virgin Bet and LiveScore Bet join bet365 and others that now leverage the authority of the Racing Post brand to deliver industry-leading international racing coverage across 60,000 races annually.
Spotlight Sports Group, head of UK and Ireland sales, Daniel Smith spoke about why Virgin Bet and LiveScore Bet chose Superfeed: “Racing Post content has been the market-leading horseracing coverage for over 30 years and we’re delighted to deliver more great data and analysis for Virgin Bet and LiveScore Bet customers. We’re delighted to be working with two of the most exciting brands in the industry, bringing not only UK and Irish racing to their customers, but the expansion of French, US and South African analysis.’’
James McKay, sportsbook director at LiveScore Bet and Virgin Bet said: “We know that the Racing Post brand and coverage adds huge value and influence to racing products, so we’re delighted to roll it out across our Virgin Bet and LiveScore Bet brands. The fact our customers will have the same journey, look and feel now for US and French racing as they do UK and Ireland races, will make our user experience even more enjoyable. We’re excited for our customers to begin using the Superfeed content within their selections.”