Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association

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Optimove’s admittance demonstrates the company’s expertise and contribution to the lottery industry and its commitment to upholding the highest standards of integrity, responsible gaming, and innovation in lottery marketing and customer engagement  

Optimove, the #1 CRM Marketing Solution for iGaming, has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more. Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. Optimove is committed to upholding the highest standards of integrity and innovation in Lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to Lottery players. 

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.  

Optimove empowers digital lottery operators – such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more – to achieve growth through their existing players. Lottery operators gain the following key capabilities:   

  • Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining content creation, and optimizing campaign orchestration for enhanced personalized experiences across player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view. 
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.   
  • A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance. 

The EL boasts a diverse membership spanning over 40 European countries, including all EU Member States collectively contributing over 20 billion EUR annually to state budgets, funding crucial sectors such as sport, culture, social projects, research, and other causes of general interest.  

“We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world,” said Pete Miles, Director of Sales, iLottery at Optimove. “The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader Lottery community.”  

“Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member,” said Arjan van ‘t Veer, Secretary General at the European Lotteries Association. “To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.” 


The post Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association appeared first on European Gaming Industry News.

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