Luckbox CEO Says Move is “Significant Boost” for the Betting Sector
Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a provider of legal, real money esports betting, has welcomed the news that gambling apps will be available for download in the Google Play Store in 15 countries.
Google’s updated policy, which can be found at https://support.google.com/googleplay/android-developer/answer/10318510, states that starting March 1, 2021, gambling apps will be available for download on Android devices in the U.S., Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, and Sweden. This expands the geographical reach of Google Play Store gambling apps beyond Brazil, France, Ireland, and the United Kingdom, countries where in-app gambling is already available through the Google Play Store.
Quentin Martin, Real Luck Group Ltd. CEO, said: “Google’s addition of 15 nations (for a total of 19) that can now download gambling apps is a significant boost for the igaming sector. As an operator offering wagering on esports and sports via our Luckbox platform, this is a positive catalyst for the mobile betting sector, as it facilitates further player uptake in a responsible manner and signals the widening global acceptance of gaming.”
According to the European Gaming & Betting Association, mobile betting was expected to account for 45.6% of online gambling revenue in 2020 and to reach 50.8% by 2022, surpassing the use of desktop for the first time. This trend is expected to continue, with mobile betting projected to reach a 58.2% share in 2025. Luckbox is a bespoke platform built to be mobile friendly with about 50% of our traffic coming via mobile users. The addition of a mobile app allows operators an improved connection with customers, such as real-time notifications, deeper integration with devices and additional security features.