Sky Vegas to sponsor new ITV reality show

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Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child.

The new series, set in a five-star resort in the Caribbean, is a gripping new format which sees contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life changing amount of money.

10 pairs of contestants will arrive at The Fortune Hotel, where they will be given an all-important briefcase. Inside one case is the ultimate jackpot of £250,000 in cash, while eight are empty, and one contains the dreaded Early Checkout Card – whichever pair is left holding that case at the end of each show will see their stay brought to a dramatic, premature end.

​​G​uests will attempt to figure out who is in possession of the cash case, whilst trying to keep the contents of their own a secret, and viewers will be treated to a blend of suspense, subterfuge and glamour as the duos compete over eight episodes.

Airing on Monday 13 May on ITV1 and ITVX (and STV in Scotland), Sky Vegas’ sponsorship includes 80” of accreditations per episode, spanning Monday-Thursday over a two-week period.

The ​​​​sponsorship deal also includes 10” bumpers around free programme streaming ​ ​content on the ITVX and STV Player, including website and mobile ​​apps*.

​​​Sky Vegas also has rights to include The Fortune Hotel logo and reference to the sponsorship across​ their own​ platforms​,​ including website and social media.

Commenting on the sponsorship, a Sky Vegas ​​spokesperson said: “​The F​ortune ​​Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV.

“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the ​​​​nation.”

Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real shout-at-the-telly fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”

The post Sky Vegas to sponsor new ITV reality show appeared first on European Gaming Industry News.

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