sccg-management-unveils-sccg-asia-–-a-regional-campaign-led-by-kent-jenkins-from-sccg’s-new-office-in-bangkok,-thailand

SCCG Management Unveils SCCG ASIA – A Regional Campaign Led by Kent Jenkins from SCCG’s New Office in Bangkok, Thailand

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SCCG Management, a leading management advisory firm specializing in the gaming industry, is proud to announce the launch of its new regional campaign, SCCG – ASIA. The campaign aims to provide management advisory services to Casino, iGaming, Sports Betting, and Esports companies in Asia, as well as provide solutions and resources for existing SCCG client partners looking to enter Asia’s gambling market.

SCCG – ASIA will be led by Kent Jenkins, who has been appointed as the Director of the campaign. With decades of experience in international management throughout Asia, Kent brings to SCCG Management a very high level of knowledge and expertise and is well-positioned to lead the campaign from the new SCCG office located in Bangkok, Thailand.

“We are excited to announce the launch of SCCG – ASIA and to have Kent Jenkins at the helm,” said Stephen Crystal, Founder and CEO of SCCG Management. “We believe that the Asian market for the gambling industry is poised for significant growth and we are confident that this regional campaign will help our client partners navigate this dynamic market and achieve success.”

Kent Jenkins said, “I am thrilled to join SCCG and take on the role of leading the regional campaign for SCCG – ASIA. I am eager to work with Stephen and his talented team of industry leaders boasting over 30 years of experience in the gambling industry. I’m excited to utilize my resources and experience to drive growth and success for SCCG in the region.”

SCCG – ASIA will provide a full range of management advisory services, including strategic planning, market analysis, business development and operational support. With a team of experienced leaders from the gaming industry, SCCG – ASIA will empower companies to reach new heights in the Asian market.

The Asian market presents a significant growth potential for companies in the gambling industry as it offers a large customer base due to the continent’s high population, as well as a growing middle class with disposable income. Additionally, the online and mobile gambling market is rapidly growing in Asia, providing opportunities for companies to reach customers through digital channels. Furthermore, some Asian governments are actively encouraging foreign gambling companies by offering tax breaks and other incentives, and some countries are looking to legalize gambling which could open up new opportunities. Overall, the Asian market presents a significant growth potential for companies in the gambling industry.

xsolla-announces-new-office-opens-in-kuala-lumpur!

Xsolla announces new office opens in Kuala Lumpur!

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Xsolla, a leading global video game commerce company celebrates opening a new office in Kuala Lumpur, one of the fastest-growing cities in Asia and the largest city in Malaysia. This will be the largest Xsolla office globally outside of Los Angeles, where it is headquartered. This expansion helps Xsolla offer its growing list of innovative products to even more game companies worldwide.

“We welcome Xsolla’s entry into Malaysia, and their confidence in our digital content ecosystem is a glowing endorsement of Malaysia’s capabilities and capacities. We will continue to strive to facilitate further expansion and growth of key partners in utilising the nation as a hub to land and expand to the wider ASEAN region. With the new national strategic initiative, Malaysia Digital (MD), in place, we are confident that Malaysia will continue to be the digital hub of choice,” said Ts. Mahadhir Aziz, CEO of MDEC.

Xsolla provides industry-leading solutions helping mobile, pc, and web-based video game developers to expand their audiences and monetize their games better. The expansion into Kuala Lumpur is in line with the growing number of gamers and mobile game companies in Asia, enabling Xsolla to provide products that align with market needs and help our partners engage directly with consumers.

“Xsolla has recognized the importance of growth within the gaming industry and the region. By establishing a local entity within Kuala Lumpur, we will expand our network to help developers provide exclusive access to gamers and their preferred payment method to purchase their favourite games,” said Ilya Mamontov, Managing Director of Xsolla in Malaysia. “Because of our regional expansion, we will be adding new talent to the Xsolla development team here in Kuala Lumpur to support the local efforts and our global team.”

Xsolla helps video game developers fund, launch, market, monetize and sell their games in over 200 countries worldwide. Its advanced tools and services can enable developers to accelerate their gaming business by reaching players who want to pay for their gaming experiences using their preferred payment method locally. Xsolla has already helped provide developers with access to new gamers by enabling transactions in 130+ currencies and 20+ languages.

“We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions,” said Chris Hewish, President of Xsolla. “As a global company, this office opening will continue our mission of helping our game partners achieve even greater success in this ever-evolving market.”

india’s-leading-esports-and-sports-communication-agency-artsmith-bags-pr-mandate-for-fanclash

India’s leading Esports and Sports communication Agency Artsmith bags PR mandate for FanClash

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Leading PR and Communication Agency, Artsmith.in specializing in esports and sports communication have bagged the PR mandate of Asia’s largest esports fantasy platform, FanClash after a multi-agency pitch.

FanClash is a platform that allows esports fans to create and manage their own fantasy teams and earn rewards based on the performance of those teams in real-life tournaments. With FanClash, users can monetize their knowledge and passion for popular esports such as FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and DOTA 2. Whether you’re a casual viewer or a dedicated fan, FanClash provides a forum for you to engage with and enjoy the world of esports.

FanClash in its short spell of existence has been making waves in the gaming industry. They have onboarded India’s distinguished athlete Jonathan Amaral as their brand ambassador and have also partnered with several renowned esports organizations and have been sponsoring big-ticket tournaments.

“The innovations and in-depth understanding which Artsmith showed in their vision and approach is something that came the closest to where we as Brand want to position FanClash. Their vision is aligned perfectly with ours and we are looking forward to teaming up with Artsmith to get the work actioned immediately,” said Richa Singh, Co-Founder, and CEO of FanClash.

Artsmith is India’s only specialized Esports PR Agency. They have been managing some of the renowned esports teams as well as content creators who have been successfully curating the esports canvas in India. Apart from Esports Clients, as a specialized Agency Artsmith is successfully managing communication and curating innovative sports content for various brands including global sportswear brand PUMA. They also manage national sports federations and some of the prominent sports leagues in India and this association with FanClash is another feather in their cap.

“As a specialised Esports PR agency we wanted a portfolio where we have clients from the segments that matter in the esports sector. Fantasy Esports with its distinctive features is one of those assets which has the potential to become a game-changer in the esports sector and we have the wherewithal and understanding of how the potential can be tapped to create the right impact for the Brand. I personally feel as women entrepreneurs we have lots that we can do through this partnership for the sector as well as women gamers and I am really looking forward and excited to work with the dynamic team at FanClash,” said Udita Dutta, Founding Principal of Artsmith. in

As India ushers in a new era where esports is officially recognized as a multi-sport event by the government, Artsmith will work to establish a sustainable ecosystem that embodies the unique IP of fantasy Esports and gets people accustomed to its exciting approach as well as features.

pagcor-warns-public-against-playing-in-illegal-online-gambling-sites

PAGCOR WARNS PUBLIC AGAINST PLAYING IN ILLEGAL ONLINE GAMBLING SITES

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The Philippine Amusement and Gaming Corporation (PAGCOR) reiterates its call to the public not to patronize or engage in illegal online gambling to avoid being scammed, falling prey to identity theft and credit card fraud. Betting on illegal gambling activities is not only a criminal act; it also takes away from the government billions of pesos in revenues which can be used to fund priority programs that will benefit a greater number of Filipinos.

PAGCOR encourages gaming aficionados to take part only in its licensed online-based gaming like the Electronic games (E-Games) and Electronic bingo games (E-Bingo) for a truly enjoyable and safe gaming experience.

E-Games are virtual games of chance, i.e. casino games and mixed games of chance and skills, while “electronic gaming” means the conduct of electronic games and the taking of wagers through any computer or communication device connected to the Internet or the use of Internet-based technology and other communication devices that are necessary for gaming operations.

E-Bingo game, on the other hand, is a game of chance played using electronic gaming systems with bingo or bingo-styled cards and numbers randomly generated by a Random Number Generator (RNG) and displayed on an electronic screen. It is played through a player terminal, typically an electronic bingo machine. When a player completes any predetermined pattern or combination, the player wins the corresponding prize displayed in the pay table or the jackpot prize.

To widely and effectively execute its campaign against the proliferation of illegal online gambling activities, PAGCOR earlier forged partnership with the Philippine National Police (PNP), National Bureau of Investigation (NBI), Bureau of Immigration (BI) and the Office of Cybercrime (OOC) under the Department of Justice (DOJ) in the formation of an inter-agency council that will handle intelligence gathering, investigations and prosecutions of those involved in illegal online gaming operations.

In addition to PAGCOR’s effort to curb the proliferation of illegal online gambling, legal or registered online gaming websites require membership registration that strictly observe Know-Your-Customer (KYC) features for purposes of verification. New members also have to deposit P1000.00 which cannot be withdrawn for a month from the time of membership. Before one can access the games and play, a verification process is also observed prior to log-in (in order to ensure that only the registered player is using his/her account), i.e. one-time-pin (OTP) is sent to the contact number of the player which must be accurately entered by the player, video calling or biometrics verification.

All legitimate gaming websites have PAGCOR infographics or video clip (discussing responsible gaming reminders) shown during log-in. The Terms of Use (TOU) is also displayed to which the player should agree to prior to playing the games.

Meanwhile, as regards players’ rights, licensed or registered E-Games and E-Bingo sites give them protection through a mechanism or process where they could air complaints and grievances against service providers and gaming operators.

PAGCOR also has a Responsible Gaming Division (RGD) that advocates players to game responsibly. A Player Exclusion Program (under the Responsible Gaming Division) likewise provides patrons – who feel that their relatives or themselves are developing a problem with gambling – with the option of barring them from all gaming venues or sites.

PAGCOR earns an estimated P9 million per day from its legal online gaming operations, and the income it makes supports various poverty-alleviating programs such as the 4Ps, provision of healthcare facilities, construction of school buildings and the training of Philippine national athletes.

To avoid being defrauded, PAGCOR enjoins all E-Games and E-Bingo enthusiasts to check the list of registered and legitimate websites through this link: https://www.pagcor.ph/regulatory/accredited-service-providers.php.

Any link that not posted in the PAGCOR website (www.pagcor.ph) is considered illegal.

revenant-esports-onboards-distinguished-athlete-tejas-sawant-to-reinforce-its-valorant-roster

Revenant Esports onboards distinguished athlete Tejas Sawant to reinforce its Valorant roster

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The renowned veteran’s signing further bolsters the Valorant roster of Revenant Esports for upcoming tournaments with the team also roping in the prominent duelist Sahil “1TaPGoD” Duble recently

Revenant Esports, one of India’s leading and fastest-growing Esports organizations, have signed Tejas Sawant, one of the most notable names from the Valorant community in order to establish their name as the country’s most dominant team in the title.

Sawant, popularly known as “rite2ace” is a celebrated veteran of the Valorant community who is renowned for his attacking supremacy and his consistent triumphs in numerous tournaments. His unique skill set and ability to single-handedly influence games will come in handy for Revenant Esports in their upcoming tournaments.

Revenant Esports is one of India’s substantial teams in the Valorant title and has flourished in the Esports title since its roster’s inception. Led by skipper Saaransh Dang (Whimp) their roster consists of players of top-notch quality that led them to the Esports Club Community Cup title earlier this year.

“We are extremely happy to welcome Tejas Sawant to our Revenant Esports family. Everyone in the Esports community is well aware of his name and the signing of such a high-profile player is going to strengthen our team. With Valorant picking up immense popularity in India, we aim to become one of the dominant teams in the title and this signing is a significant step taken in order to accomplish our goal. I am confident that we are going to achieve immense success with Sawant in the team and would like to wish our entire roster all the best for the upcoming tournaments.”, said Rohit Jagasia, Founder and CEO of Revenant Esports.

Sawant, a former CS:GO professional has previously represented Team Velocity Gaming and won the Skyesports Pro Invitational, TEC Challenger Series and VCC 2022: Stage 1 earlier this year. In his recent triumph at the Skyesports Pro Invitational S2, he recorded 233 kills and 89 assists in 16 maps and accumulated an impressive K/D ratio of 1.14 in the entire tournament.

Expressing his joy on signing for Revenant Esports Sawant said, “It feels really amazing to join a team of Revenant Esports’ caliber which has achieved unbelievable growth in such a short period of time. I have thoroughly enjoyed my time in Valorant with my previous organization and look forward to this new chapter of my career. I hope that my vast amount of experience can assist the team in achieving glory and emerging as one of the top teams in the title. I cannot wait to meet my new teammates and rigorously practice as well as formulate strategies for the major tournaments in store.”

After Sawant’s addition, Revenant Esports’ Valorant roster will be as follows,

  • Saaransh “Whimp” Dang
  • Shailesh “blackhawk” Dalvi
  • Kasif “Paradox” Sayyed
  • Enrico “Ching” Perez
  • Joshua “JoshS” Santos 
  • Sahil “1TaPGoD” Duble
  • Tejas “rite2ace” Sawant

With the additions of 1TaPGoD and rite2ace, Revenant Esports are forging a supreme roster of extremely talented individuals which will help them scale remarkable milestones in Valorant not just in India but also globally.

government-of-india-officially-recognises-esports-as-a-part-of-“multisport-event”-–-reaction-from-indian-esports-industry

Government of India officially recognises Esports as a part of “multisport event” – Reaction From Indian Esports Industry

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The Indian government has officially recognised esports in the country. Esports will now be a part of the “multisports event” category in India under the Ministry of Youth Affairs and sports.
 
Link to the official website where this has been posted – https://egazette.nic.in/(S(fvf5fenrdf0ryrntladsbnp5))/Default.aspx
In regard to this recent big news, this cleared the air that Esports must not be clubbed under the umbrella term “Gaming”. Esports (Electronic sports) is a competitive sport where esports athletes use their physical and mental abilities to compete in certain genres of video games in a virtual, electronic environment. 
Below are some of the quotes of the esports industry stakeholders:
Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):
 
Great news for us to begin the New Year. We have been constantly working on establishing the difference between esports and iGaming, and finally, our efforts have been fulfilled. We welcome this announcement by our government under the leadership of Hon’ble PM Modi ji, which will open new avenues to pour in more investment opportunities in this booming industry. From now onwards, we will have to build the proper infrastructure, training facilities and coaching for our young esports athletes. Only a short time until we see Esports being placed in the same league as cricket, football, basketball, etc. and having similar fan power, scale and craze.

With the latest announcement and India recently competing for medals at the inaugural Esports Asian Games, people are shaking off the misconceptions linked with esports as a passion or career option. The year 2023 beholds greater opportunities for esports and we are anticipating more favourable developments, only making it bigger. It surely has been a great year for Indian esports.

Rohit Jagasia, Founder & CEO, Revenant Esports:
 
Today can be said to be the greatest day in Indian Esports history. The collective efforts of the entire gaming fraternity along with the Ministry of Youth Affairs and sports have finally reaped its rewards. We can now proudly consider Esports a legitimate sport in India. This revolutionary decision will not only transform the country’s gaming landscape in terms of improved infrastructure, funding, exposure and providing education about the sector but will also put India on the global Esports map as a force to be reckoned with. The year 2023 is undoubtedly going to be the start of the country’s golden era in Esports and with the Asian Games as well as the Olympic Esports Week also set to take place soon, there is a lot of success expected to be in store for the entire community. 
 
Mr Animesh Agarwal, Founder & CEO, 8bit Creatives & an ex-esports athlete:
The entire Esports fraternity in India will be rejoicing with this welcome news which has certainly been a result of the gaming community’s collective efforts spanning over the last few years. Esports have already been considered as a medal sport in the Olympics and Asian games and this news will further boost the sport in the country as it was long overdue. The industry inclusive of developers, players and creators as a whole is growing at a fast pace and to come full-circle this recognition will be very thriving for the industry. It presents a clean slate for gamers and proves to neigh-sayers that Esports is, in fact, a serious sport that deserves to be recognised for its skilled and hard-working players who will be competing against some of the world’s best players and put India on the map of professional gaming countries.
 
At 8Bit Creatives & S8UL, this is a defining moment for us. The future of Indian esports holds great things from our side. We are committed to nurturing and supporting more and more esports players in our country, starting from ground zero with a refined vision of putting India on the map globally.
fan-engagement-startup-stan,-in-collaboration-with-godlike-esports,-organizes-godlike-bootcamp-tour-to-enable-fans-to-meet-their-idols

Fan Engagement Startup STAN, In Collaboration with GodLike Esports, Organizes GodLike Bootcamp Tour to Enable Fans to Meet their Idols

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Bengaluru-headquartered blockchain-based esports fan engagement startup STAN has announced that they have successfully concluded a first-of-its-kind user engagement activity in the form of an in-person Bootcamp visit arranged in collaboration with India’s leading esports team GodLike Esports for the young esports fans in India. As a part of this initiative, 4 fans belonging from different parts of India, named Ansh Sahu, Taufeek khan, Armaan Khan, and Shaik Mohammed Younus, were being facilitated a day-long tour to the GodLike Bootcamp in Mumbai – the largest and grandest gaming facility in India as of today, where these fans got the once-in-a-lifetime opportunity to meet their esports idols, including celebrated esports players like Jonathan “JONATHAN” AmaralAbhishek “ZGOD” Choudhary, Arshpreet “GiLL” Singh and Arjun “SHADOW” Mandhalkar, among others.

This activity (Bootcamp tour) was a part of STAN’s ongoing digital giveaway event named STAN FanQuest – where they are giving away a plethora of exciting prizes worth upto INR 25 lakhs to a select group of fans, which includes Bootcamp tours, Instagram Live sessions with creators, talkshows and signed merch from creators, among other exciting rewards or perks.

These four fans who had the chance to visit the GodLike Bootcamp were the ones who were previously granted early-access to the JONATHAN Limited Digital Collectible (LDC) via STAN mobile app, which included the incredible fan perk of meeting India’s most-popular BGMI player Jonathan  personally at the GodLike Bootcamp. Notably, STAN had, earlier this year, announced a long-term collaboration with GodLike Esports, as a part of which the JONATHAN LDCs were released on STAN’s platform. Besides, purchasing and owning the JONATHAN LDCs has also enabled the users to get access a wide range of other benefits such as exclusive in-app benefits, being a part of early access and discounted collectible sales on STAN, instant rewards on STAN, premier STAN Club access,  STAN’s upcoming FanFests’ access, and so on.

Speaking about the activity, Nauman Mulla, Co-Founder & COO, STAN commented, “It was a proud and happy moment for us to be able to take some of the fans (whom we like to call STANs) to visit the largest gaming facility in India, the GodLike Bootcamp located in Mumbai. At STAN, our constant endeavor is to provide our users and the esports enthusiast community at large with such thrilling and sought-after fan experiences, which a fan would not otherwise get to experience very often. In the longer run, we hope to unleash more fan experiences like this one. For example, we have soon planned to take more STAN users to similar valuable destinations including a tour of S8UL Bootcamp.”

Jonathan from GodLike Esports said, “It was a fantastic experience to meet, greet and play with my superfans at the GL Bootcamp. Big ups to STAN for facilitating this visit and bringing my fans closer to me and the other creators and gamers at GodLike Esports, and I’m looking forward to more such awesome fan engagements in the times to come. STAN and GodLike are both on a journey to uplift and revolutionize esports in India, and I’m glad and proud to be a key part of this mission.”

Armaan Khan (a fan) commented, “”It was an unforgettable experience to meet and play with the legendary Jonathan and other members from GodLike. It was like a dream-come-true moment as I met the creators whom I have admired for a very long time. I still cannot believe that this happened, and I’m extremely grateful to STAN for making this possible.”

During the Bootcamp tour, each of the fans received the wonderful opportunity to not just meet the nation’s leading esports athletes from titles like PUBG: NEW STATE, Call of Duty Mobile, and Battlegrounds Mobile India, as well as multiple content creators who were present at the Bootcamp, but also got to play on their favourite athletes’ and creators’ gaming setups and interact like never before with their esports idols. Furthermore, with a detailed tour of the Bootcamp facility facilitated especially for them, the fans were able to observe closely how a grand gaming facility is run, how esports players practice therein, their routine and their day-to-day activities, and much more. The tour ended with a dinner hosted for the fans along with the presence of the GodLike team members, followed by gifting the creators’-signed goodies and merchandise to the fans. All in all, the experience was like a dream-come-true for all the fans, with a couple of them even getting extremely emotional and/or taking inspiration to pursue esports as a professional career option.

Notably, the GodLike Bootcamp is a state-of-the-art facility spread over an area of 25,000 sq. ft., located in Mumbai, India, which houses the 40+ strong GodLike team, including the esports players, content creators and management team at GodLike. On the other hand, STAN has built a uniquely-crafted one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols in the esports space. And they have already inked digital collectibles and/or NFT related partnerships with several leading esports athletes and esports teams/orgs in India.

the-queen-joins-the-khelraja-bandwagon:-bollywood-star-esha-gupta-becomes-the-igaming-platform’s-brand-ambassador

The Queen joins the Khelraja bandwagon: Bollywood star Esha Gupta becomes the iGaming platform’s Brand Ambassador

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In a bid to further popularise online gaming amongst Southeast Asia’s growing digital user base, Khelraja, Asia’s renowned real-money gaming brand that offers sports betting, live casino and esports among other categories, has signed actor Esha Gupta as its brand ambassador. Under the long-term association, the Bollywood and Telugu star will promote Khelraja’s Sportsbook and Casino segment across digital and offline marketing channels.

 

Khelraja’s latest association comes close on the heels of its partnership with Manchester United and France legend Patrice Evra and is a momentous development for the growth of the Khelraja brand as well as Southeast Asia’s larger iGaming ecosystem. As one of Bollywood’s hottest and boldest divas with films such as Rustom and Jannat 2 under her belt, Esha Gupta will help the brand strengthen its position as a classy, reliable, and fun-filled online gaming platform. Her work in Telugu, Tamil, and Hindi cinema will also further accelerate the adoption of online gaming amongst regional audiences and raise Khelraja’s profile as a premium iGaming brand across key demographics.

 

Speaking on the association, Japneet Singh Sethi, Country Manager – Khelraja, said, “Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of its offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as the brand ambassador for our Sportsbook and Casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.”

 

Esha Gupta added, “As one of the top iGaming platforms in Southeast Asia, Khelraja offers a bouquet of options for digital-first people like me, who play online games while also getting a chance to earn real money rewards. I am delighted to be representing Khelraja as its brand ambassador and am looking forward to representing the brand’s offerings across channels.”

india’s-hottest-game-is-at-sa’s-side!

India’s hottest game is at SA’s side!

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SA Gaming has launched a new game: Andar Bahar! Andar Bahar is a fun and easy-to-play poker game from India. Using one deck of 52 cards, the dealer draws a “Game Card” at the beginning of a game round. Players can place bets to guess whether a card having the same value as the “Game Card” will be dealt on the Andar side or the Bahar side. Players will surely enjoy the pure excitement brought by this simple game!

game-lounge-injects-kawaiiness-to-flagship-japanese-website

Game Lounge Injects Kawaiiness to Flagship Japanese Website

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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.

The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.

Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.

Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.

Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.

“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”

Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”

The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.

JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.