$RFOX Token Backs Itself With Revenue Generating Assets And Millions Of Users With Latest Acquisition


Vietnam based RedFOX Labs Joint Stock Company (‘RedFOX’) has made its first significant investment as a venture builder with its acquisition of MYMEDIA Digital.

MYMEDIA Digital is Myanmar’s largest digital marketing platform that connects consumers directly to brands and influencers across food, fashion, sport and entertainment. It is one of the most heavily visited platforms in the country.

Its advertisers include global brands such as Samsung, Huawei, Nestle, Lenovo, Grab, Realme, VIVO and GrandRoyal who market directly to the 35 million users engaging in the platform per month.

Through this acquisition, RedFOX gains a football and sports app that has nearly 100K downloads and content channels for Style, Health, Tech, Sport, Business, Cars and Food.

Remarkably, more than 20 million minutes of video content is viewed each month with MYMEDIA  users.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:

“This acquisition is a pure plug-and-play model for us at RedFOX Labs. Our expertise is in scaling technology and building integrations and interoperability to add exponential value to the platform.

“This acquisition will allow us to build out the equivalent platforms in Vietnamthe Philippines, and Indonesia with a Rolodex of global advertisers already using MYMEDIA Digital who are chomping at the bit to get exposure to these other countries in Southeast Asia.

“The Southeast Asian market has 360 million internet users, with almost a third – 104 million – aged between 25 to 34. They are young, highly platform-literate, and have a thirst for technology and digital inclusion.

“They would use MYMEDIA Digital in a heartbeat – it just doesn’t yet exist in those countries. Our team’s focus on building and scaling technology is the bread and butter of RedFOX Labs.

“This is what RedFOX Labs has been working towards for two years and we are now hitting these acquisition goals.

“In 2019 alone, the Southeast Asian internet economy saw $100B in transaction volume. COVID-19 would have exponentially increased the transactional capability over 2020 as there was a marked shift to digital purchasing.”


Business leaders turn to analytics to reimagine a post-COVID (and post-election) world


With the global coronavirus pandemic and the U.S. presidential election as a backdrop, organizations face tough questions about how to lead in very challenging times. SAS, the leader in analytics, will present answers in a free virtual event featuring business executives, a timely session on data analytics in elections, and America’s “historian-in-chief.”

The SAS Executive Connection: Reimagine event will take place on Tuesday, November 10, 2020 at 11:00am ET (8:00am PT5:00pm CET). It will focus on how organizations can apply lessons learned from the global pandemic to prepare for the future. The event is the third segment of the SAS Executive Connection Series: Respond, Recover and Reimagine.

Register today at www.sas.com/en_us/events/sas-global-forum/executive-connection-reimagine.html.

Analyzing Votes, Polls and Elections

“Unmasking Election Data with @AnalyticSteve” will explore the role of data and analytics in voting, and give a quick analysis of the U.S. presidential election and what we’ve learned. It will feature Steve Bennett, Director of the Global Government Practice at SAS. His Twitter handle is @AnalyticSteve.

Addressing Leadership Challenges

The event will feature a keynote discussion with renowned presidential historian and Pulitzer Prize-winning author Doris Kearns Goodwin. She will share observations on the election, discuss historical crises like the Great Depression and World War II and how leaders responded, and convey lessons from her best-seller Leadership in Turbulent Times.

Reimagine: Business executives share their stories

From staffing and supply chains to customer engagement and fighting fraud, business as usual is not an option. Global business executives will reveal how their organizations have adapted and responded to challenging economic conditions. Organizations presenting include:

  • COPD Foundation
  • Dataprev [Brazil]
  • Dompé Farmaceutici [Italy]
  • GE Appliance, a Haier Company
  • Hanesbrands Inc.
  • Kaiser Permanente
  • R+V Insurance [Germany]
  • Rogers Bank [Canada]
  • Town of Cary, N.C.
  • University of North Texas

“With powerful analytics, organizations can transform data into decisions that improve lives and results.” – Steve Bennett, SAS

Analytics are key

While no one technology is a “silver bullet” to end the pandemic, advanced analytics like artificial intelligence (AI) and machine learning are key tools in helping respond to coronavirus-related business challenges. And while response and recovery are ongoing, forward-looking organizations also seek to reimagine their operations and approaches in a post-COVID world.

“2020 has been a year like no other. Businesses continue to struggle with uncertainty. And everyday people around the world worry about the health of their families, the stability of their jobs and the strains on society,” said Bennett. “With powerful analytics, organizations can transform data into decisions that improve lives and results. They can also reimagine how their businesses operate, with a blend of digital, virtual and agile.”