CHiQ’s portable air conditioners now available in Singapore


CHiQ, a high-end smart home appliances brand owned by leading Chinese consumer electronics company Changhong, rolled out its portable air conditioners this July for the Singaporean consumer on two popular e-commerce platforms in Southeast Asia, Lazada and Shopee.

The portable, easy-to-install air conditioner, launched by CHiQ in 2020 and now available in Singapore, creates a comfortable and cool environment within a few minutes of being connected to an air duct. The model delivers a supply of cool air for a distance of up to 5 meters, far beyond the average for comparable products. With a large-diameter air outlet and high-efficiency compressor supplying an air flow rate of up to 380m³/h, it can cool down a room quickly and efficiently. Meanwhile, it is equipped with a turbine that atomizes the condensate water and a heat exchanger that discharges the water mist outdoors, eliminating the need for frequent emptying of the water tank.

CHiQ has grown rapidly in Southeast Asia over the past few years with an expanded presence in IndonesiaMalaysiaSingaporethe PhilippinesThailand and Vietnam. Following the launch across the region of its three major product categories – TVs, refrigerators and air conditioners – CHiQ plans to further broaden its portfolio and enhance the quality of its offerings, with the aim of providing local consumers with smarter home appliances and premium services.

CHiQ has also widened its online sales channels by rolling out its products on Lazada, Shopee and Most notably, the brand has, since the products became available there, ranked among the top five best-selling home appliance brands on the three e-commerce platforms. In addition, CHiQ has delivered a much-enhanced shopping experience by providing next-day delivery through tie-ups with Best Logistics and J&T Express.

Since its founding in 2014, CHiQ has established a footprint in over 20 countries and regions across EuropeSoutheast Asia and the Middle East, with a growing line-up of products now available on over 40 e-commerce websites worldwide. The brand has also further strengthened its competitiveness by expanding its offering beyond TVs, refrigerators, and air conditioners to include washing machines, displays, portable air conditioners, batteries, and floor sweepers. Its parent, Changhong, which has been included on the list of China’s 500 Most Valuable Brands for over ten years, has now climbed to the 35th position. Brand value has grown to 187.685 billion yuan for 2022.

SOURCE CHiQ Singapore


Changhong Ranked Among China’s Top 50 Intelligent Manufacturing Enterprises


Changhong, a top Chinese electrical household appliance maker, has recently been selected to enter China’s Top 50 Intelligent Manufacturing Enterprises list for its advanced 5G+Industrial Internet intelligent production line. The list was jointly released by CIWEEK (a publication of the Chinese Academy of Sciences), eNet Research Institute and De Ben Management Consulting.

In 2020, China’s first 5G+Industrial Internet production line was put into operation at Changhong’s smart display factory. It is one of the most advanced mass customization production lines for smart TVs in the country, enabling the integration of each step into one seamless workflow: planning, process, procurement, materials and finished products, all of which is facilitated through the monitoring and management of the entire production process via industrial equipment control systems.

In the same year, Changhong’s modular smart manufacturing center outside of China was established. Equipped with an information system bringing together an IoT cloud platform, big data, artificial intelligence, and other support technologies, the center serves as an industry-leading efficient, flexible and smart manufacturing system that supports mass customization of the final product. This marks Changhong’s successful transformation into an intelligent manufacturer.

Changhong began exploring markets outside of China In 1998. Following the establishment of its TV and air conditioning factory in Indonesia in 2000, Changhong opened its Czech Republic plant in 2005, becoming the first Chinese home appliance company to invest independently in Europe. In 2011, Changhong formed a strategic partnership with RUBA Group, Pakistan’s largest home appliance distributor, to establish Changhong RUBA Company and launch a joint venture to build a product line of TVs, refrigerators, and air conditioners, realizing the layout of a full range of home appliance production lines in Pakistan. In 2020, Changhong completed the installation and commissioning of new automated lines, as well as trial production tests, at its major overseas manufacturing bases, significantly improving factory capacity and efficiency.

Over the past decades, Changhong has accomplished a full blossoming of its products, manufacturing, technologies, and brands through a combination of internal and external efforts. So far, it has established 13 subsidiaries, three R&D centers, and five production bases overseas.

Looking ahead, with the goal of joining the World Economic Forum’s Global Lighthouse Network, Changhong intends to expand its presence into upstream and downstream value chains, such as refrigerator compressors and big data storage, while preserving its dominance in core products such as TVs, refrigerators, and air conditioners. By pushing the boundaries of key and core technologies, consolidating intelligent manufacturing and connecting it to both intelligent trading and intelligent R&D, then leveraging these new technologies to transform business operations, product development, production, quality management and consumer services, Changhong is redefining the future of intelligent manufacturing. It will be one characterized by enhancements in efficiency, energy conservation, emissions reduction, and business optimization.

SOURCE Changhong