Tag: eSports

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, has announced a partnership with eLaLiga Santander to present “Beat the Best”, a new online tournament series for amateur FIFA22 and FIFA Online 4 players. Running from December 2021 to May 2022, “Beat the Best ” will run across 13 international competitions online globally, as well as two in person events in China and the US.

The tournament will feature some of the world’s best up and coming amateur esports players across FIFA titles, as well as celebrities and influencers globally. The amateur players will have the opportunity to compete against one another for a cash prize of $500USD. Those who conquer the tournament will go up against eLaLiga Santander’s special celebrity guest for the chance to win an additional $500USD if they come out on top.

Tournaments will take place across Brazil, Argentina, Mexico, South Korea, Egypt, Saudi Arabia, South Africa, Turkey, Russia, Australia, Japan and Indonesia between December 2021 and May 2022, with the face-to-face tournament in China happening March 19th-20th, followed by the United States tournament on June 20th.

ELaLiga Santander is the esports branch of Spanish football’s top division LaLiga, creating a space where the passion of the football community can combine with the opportunities of esports. Players are able to represent participating football clubs from LaLiga, as they compete across FIFA titles from EA Sports.

Galaxy Racer (GXR) was founded in 2019 and is one of the fastest-growing esports, gaming and lifestyle organizations in the world, with our competitive esports division, Nigma Galaxy having an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, Valorant, PUBG Mobile, BGMI and Free Fire.

The eLaLiga “Beat the Best” tournament follows after the formation of a three-year partnership between Galaxy Racer and LaLiga in August of 2021, developed with the intentions to create a new original series, and to produce exclusive content featuring LaLiga’s top professional division football players.

Director of Digital Strategy at LaLiga, Alfredo Bermejo, comments: “The eLaLiga Fan Cup was the first project to take the good work developed at national level beyond our borders. Although we had to make changes to the project due to the pandemic, we were able to complete the tournaments in all proposed countries and lay the foundations of our international strategy, which will this year continue with two very ambitious projects: ‘Beat the Best’ and ‘Challenges’ in China and the United States,”

Galaxy Racer CEO, Paul Roy, comments: “We are excited to offer this unique opportunity to celebrate amateur esports talent in partnership with eLaLiga Santander. These tournaments  help us to create experiences that our global fan base can enjoy and participate in. We are looking forward to seeing the amateur’s blow us away with their talent!”

Those interested in participating in “Beat the Best” can find more related details at: http://beatthebest.elaliga.gg/

When the Global Esports Federation (GEF) was launched in 2019, one of its goals was to marry the fast-growing esports world with values often tied to traditional sport.

Esports was already the fastest growing sport in 2019, with revenue over US$1 billion and a worldwide reach of close to 500 million. With its massive reach and widespread appeal among the young, esports is seen as a gateway to connecting with the youth of the world.

What then, could a new esports organization bring? As it turns out, plenty.

For starters, the GEF celebrates its second anniversary just as the inaugural edition of the Global Esports Games (GEG), its flagship event, prepares for a highly-anticipated opening in Singapore.

The GEF’s journey over the past two years has also seen it expand the reach of esports globally while championing causes often overlooked by the larger esports world.

Promoting diversity

Female representation has long been an issue in esports. The lack of opportunities for women to play at major events and an overwhelmingly male-dominated executive workforce both at esports global companies and international bodies often meant that the interest of women in esports was often overlooked.

But the GEF made sure to address this.

For its inaugural edition of the GEG, the GEF set the tone of its flagship event by ensuring that it had a women’s category. Teams Paraguay, Mongolia and Great Britain emerged through regional qualifiers to earn the right to battle it out for Dota 2 supremacy alongside hosts Singapore. GEG 2021 will also be the first major international tournament to feature an all-women Dota 2 category.

In the boardroom, the GEF has also led the way. In two years, it has increased women representation at the GEF, edging toward 40%.

Said Chris Chan, president of the GEF: “The GEF was founded on the principle that everyone in the gaming world should be considered equals and it is why we have always pushed for an inclusive esports and youth culture.

“The beauty of esports is that color, gender, race and how affluent someone is don’t factor in. When you interact virtually, it doesn’t matter what your background is.

“And that is the culture we want to foster with our #worldconnected movement. Esports is universal, and it should be something everyone can experience and enjoy.”

MAD Lions, a leading esports organisation, and Streamcoi, a platform automating stream management, officially announced their partnership. Streamcoi will enhance the team’s potential for displaying and managing content across pro-player’s streams.

The esports scene is one of the most robust, direct and engaging channels for reaching the younger generation. With more time spent watching live streams than television, Generation Z is one of the hardest groups to reach, even for leading brands. As a result, an increasing number of brands turn to esports to tap into youth culture. The teams use live streaming to communicate with fans, build brand awareness, sell merchandise or promote events.

These needs cannot be satisfied using manual stream management. Lack of tools helping to manage a growing portfolio of partnerships hinders the potential of live streaming as a source of revenue.

Partnership with Streamcoi enables MAD Lions to

Automate the stream management process.
Cutting the time needed to set up, modification and summarising campaigns from many streams at the same time.
Facilitate access to sponsored content, team assets, displays, artworks, clips and other elements
gives access to easily adjustable overlays in real-time
Send instant messages across multiple streams at once to effectively communicate with team’s community.
Access the statistics of each channel. This gives detailed insight in the performance and reception of any message or event MAD Lions presents on its live streams.
Manage the streams from a single dashboard.
Streamcoi allows MAD Lions to focus on the best performance and entertaining content, automating campaign set up.

“Our partnership with Streamcoi and the use of their platform enables our players and influencers to focus exclusively on delivering their best performance and providing entertaining content to our fans,” said Jorge Schnura, Vice-President of Strategy, OverActive Media. “It also gives us the ability to access detailed data and insights, allowing us to continuously evolve how we’re engaging with our community to serve up the best experience possible.”

“Players competing at the highest level rarely find time for streams, but when they do it’s a great opportunity to connect with fans in a break from official matches. It’s especially important that they don’t have to deal with overlays or other assets at such times,” said Jakub Janaszek, Product Lead, Streamcoi. “I am very proud that Streamcoi can help an organization as important as MAD Lions support their players and influencers while delivering effective action for their sponsors.”

Tournament operators Epic Esports Events and Beyond the Summit are expanding cooperation in the field of broadcasting Dota 2 esports competitions. As part of the new agreement, operators will be able to exchange media rights for the airwaves of all their tournaments. RuHub Studio will cover the Beyond the Summit tournaments in Russian, Beyond the Summit will broadcast Epic Esports Events competitions in English, including the Dota 2 Champions League Season 6 matches from January 2022.

David Parker, Product Director at Beyond the Summit: “We are excited to work with EEE for the 2022 Dota 2 season. This partnership sets us up to succeed in growing the audience and viewership of our events to the Russian speaking community. The CIS region has seen huge growth and success over the past year and we can’t wait to broadcast EEE events to our English speaking fans as well.”

Mark Averbukh, CEO of Epic Esports Events: “We welcome the expansion of partnerships with colleagues from Beyond the Summit and we are confident that this partnership will allow us to attract even more attention to English-speaking audiences!”

Nikolay Petrossian, Head of RuHub Studio: “This case once again confirms that the synergy between EEE and RuHub allows us to give new dynamics to the development of our business, turning into an additional competitive advantage in the market. I am sure that all parties to the agreement will be satisfied with the  partnership results.”

Earlier, the companies announced that they would exchange media channels for broadcasts within the Dota Pro Circuit tournament series of the 2021/22 season for Southeast Asia and Eastern Europe. Beyond the Summit plans to cover the matches of the Eastern Europe DPC tournament in English, and the broadcast of the Southeast Asian League in Russian will be conducted by RuHub Studio.

Leading global esports platform Challengermode has teamed up with Allied Esports and Cyberathlete Championship Series to host the European and North American open qualifiers for the 2022 Six Invitational – the last chance for competitors to make it to the Rainbow 6 World Championships in Montreal.

The winner of the open qualifiers for each region will win a spot at the SI2022 finals being held in Montreal, Canada next February. There they will have a chance to compete against the best professional teams in the world for a prize pool of $3million. The Group Stage will take place from February 8th-12th, playoffs from February 14th-20th, with the Grand Final happening on February 20th 2022.

Organised by Allied Esports and the Cyberathlete Championship Series (CCS), the first Qualifier starts 4th December, with tournament sign-up now available for any hopeful teams across Europe or North America. Only one slot is up for grabs from each regional qualifier of North America, Europe, Latin America and Asia Pacific, so expect competition to be fierce.

Philip Hubner, CBDO at Challengermode said: “Having Allied Esports and the Cyberathlete Championship Series choose Challengermode as the platform to host open qualifiers for the SI2022 competition is a wonderful endorsement of our ability to make the highest levels of esport competition open to anyone. CCS is a pillar of the community tournament scene for Rainbow 6 in North America, and Allied has been instrumental in elevating the level of competition across Europe. We couldn’t be more excited to be working with such impressive organisers, and hope that players will enjoy competing using the Challengermode platform to play on the biggest stage in the Siege year, and even potentially become World Champions.”

Rob Walker, founder of the Cyberathlete Championship Series said: “The support Challengermode has been able to offer through its automated tournament platform has made scaling the open qualifiers to any size we may need exceptionally easy. We’ve been extremely happy with the usability and versatility of the tools they’ve been able to provide, and we look forward to working closely with Challengermode to offer as many teams as possible the chance to compete at the highest level of competition for Rainbow 6 Siege.”

Leon Groenewoud, CEO Europe and VP Gaming & Esports at Allied Esports added: “We’re incredibly excited to be producing the European qualifiers for the SI2022 in our Hamburg studio. Being able to rely on Challengermode to once again provide the best platform to administrate the tournaments frees us up to focus on providing the best possible production services to elevate creators, competitions and content across the esports industry.”

Interested teams can sign-up for the chance to qualify for the World Championship in R6 with SI2021 through the Challengermode website here. Open qualifiers will run from 4th-18th December, with North American Qualifiers viewable via the official CCS Twitch channel and European Qualifiers via the official Rainbow 6 Twitch Channel.