real-luck-group-ltd’s-luckbox-shortlisted-for-two-egr-marketing-&-innovation-awards

Real Luck Group Ltd’s Luckbox shortlisted for two EGR Marketing & Innovation Awards

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Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox” (the “Group”), a leading provider of licensed, real money esports betting, is pleased to announce it has been shortlisted in two categories at the EGR Marketing & Innovation Awards 2021.

The EGR Marketing & Innovation Awards reward the most innovative and creative operators and affiliates in the online gaming industry, recognizing those who have pushed themselves to bring something new to the industry in the last 12 months.

Luckbox has been shortlisted in the Innovative Start-up and Innovation In Esports categories, with winners due to be announced on June 30, 2021.

Luckbox was named Rising Star at the EGR Operator Awards in 2020.

Luckbox CEO Thomas Rosander said: “We are thrilled and honoured to be in the running for these awards, amongst the most prestigious marketing accolades in the igaming industry. Despite a limited marketing budget leading until Q2 2021, our team has shown tremendous creativity and innovation in both marketing and product development to be selected for this shortlist. This work has given us a solid foundation to build upon. Our recent financing, which was in high demand, means we are now capitalized to spend significantly on marketing for the first time, which enables us to scale up these initial successes.”

Real Luck Group would like to wish all nominees the best of luck.

tony-hawk-joins-gamesquare-as-special-advisor

Tony Hawk Joins GameSquare as Special Advisor

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GameSquare Esports has appointed legendary skateboarder, entrepreneur and philanthropist Tony Hawk as a strategic advisor.

Tony Hawk will act as a special advisor to CEO Justin Kenna and the GameSquare group of companies as the Company pursues its mission of bridging the gap between global brands and the large and growing gaming and esports communities.

“Tony is an amazing person that is an iconic brand in his own right. We are humbled that Tony is willing to share his experiences in business, entertainment, sports, video games, and digital media with our leadership team as we grow GameSquare into a leading esports company. We have incredible people with amazing professional experience, and I look forward to working with Tony to accelerate our growth and our progress. In many ways, Tony represents the best of what we do at GameSquare; he is highly sought after by global brands and resonates with an influential group of fans, enthusiasts, and professionals. Tony bridges the gap between brands and fans in an authentic way and has been doing it successfully, and with integrity, for decades,” Justin Kenna, CEO of GameSquare, said.

“GameSquare is an innovator in esports, and I’m already impressed with what Justin and his team are building. Esports and video games are bigger than ever, so it’s paramount for companies to authentically connect great brands with hardcore fans. Throughout my career, I have understood that perseverance, creativity, and self-confidence are critical to success. I believe that Justin is building something special; his vision for GameSquare is inspiring. I look forward to sharing my own experience and my approach to success with the GameSquare team,” Tony Hawk said.

japan’s-esports-market-grew-9%-in-2020

Japan’s eSports Market Grew 9% in 2020

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The Japanese esports market grew by 9% in 2020 and is set for even more impressive growth in the coming years, according to figures released by the gaming information firm Famitsu.

Japan’s esports market was valued at JPY6.7 billion (US$61.5 million) last year.

Famitsu also estimated that the number of esports fans—those who served as spectators for the matches—rose by 42% to nearly 6.9 million people.

The projection ahead is for a steeper growth curve, with esports revenues increasing by nearly 30% year-on-year until the middle of the decade.

In 2020, sponsorship fees and advertising expenses accounted for the largest proportion of esports industry revenues, accounting for over 67% of the total. However, broadcast rights are a segment that is showing strong growth.

world-esports-league-(wsl)-unveils-plan-to-become-an-international-sensation

World eSports League (WSL) Unveils Plan to Become an International Sensation

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On May 10, World eSports League (WSL), a brand-new global eSports event hosted by Technoblood eSports (TB eSports) unveiled its first plan for the event.

According to WSL organizing committee (WSLOC), currently, about 40 countries have expressed their intention to participate in. The application deadline is May 14, 2021.

WSLOC also announced its game titles for the first event. Up to now, the WSLOC has revealed game titles, including KRAFTON, Inc.’s PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) and Nimble Neuron’s Eternal Return: Black Survival. Fighting games and Supercell’s Brawl Stars are also highly likely to be added as a new title in this tournament. These are selected in consideration of the diversity of game genre and popularity. Additional game titles are scheduled to be selected.

WSL is a national based eSports competition for both pro and amateur players to compete for the best in the world. It is an annual global eSports competition where the world’s best gamers participate under the accreditation of the International Esports Federation (IESF), which recently reached 100 members worldwide.

“The World eSports League is a new global event that aims to grow direct engagement with new audiences in the field of eSports. We will provide joy and new sights to eSports fans around the world through unique and sustainable event,” said TB eSports President & CEO Takefumi Morishima.

“Especially, the COVID-19 virus has our utmost attention this year. We will do our best to prevent the spread of COVID-19 and make it a safe event,” he added.

TB eSports, which consists of eSports specialists from TB head office in Japan and Korean e-sports experts, is a subsidiary of Technoblood and has achieved remarkable achievements in the field of eSports industry since 2002. The Technoblood was the operation partner of World Cyber Games (WCG) in Japan from 2002 to 2013, and co-host of the Tokyo Game Show’s eSports event: Cyber Games Asia (CGA) from 2012 to 2016.

SOURCE Technoblood Esports Inc.

kalaro:-the-“super-app”-for-esports-fans-and-pros

Kalaro: The “Super App” for eSports Fans and Pros

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Kalaro is an esports “Super App” that has a wide variety of features and services aimed at esports fans and pros. It was officially launched in the Philippines in October 2020. Kalaro offers tournament management, social media, a video hub and more. This makes Kalaro a “one-stop shop” for esports.

Here is a breakdown of Kalaro’s features that will help Pinoy gamers:

Tournament Management – With just a few clicks on the Kalaro app, one can take charge of player registration, team formation, bracketing and promotion of multiple tournaments. Managing and scaling eSports competition anytime anywhere has never been this easy. For gamers, they can join in active tournaments with ease and this can serve as their training ground to practice and improve their skills to prepare for more competitive and bigger tournaments in the future.

Brand Integration – Kalaro can be a platform to combine monetisation and activation of brand campaigns at the same time. Companies have the opportunity to organically tap the gaming community who are known to support products and services who sponsors eSports events. Gamers and tournament operators can also start building network through Kalaro.

In-app Social Media and Content Browsing – Widen your network with real-time interaction with other gamers while you hone your gaming skills at the same time. There is a bigger chance of discoverability since this will also serve as a social media platform and video hub of the gaming community. Also, there is an in-app currency made up of gems for cashless transactions and better gaming experience.

In-app Advocacy – Kalaro also promotes work-life balance while driving eSports and public sustainability. One of its goals is to also see gamers gain discipline needed to be recognised as true athletes in the world of eSports. When these things are achieved, more companies will realise the value of using eSports as a teambuilding initiative to develop camaraderie, schools will accept online games as part of their curriculum like in other countries and the government to further support the eSports industry.

iracing-indycar-series-beckons-for-yas-heat-esports

iRacing Indycar series beckons for YAS HEAT ESPORTS

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Fiercely competitive ISOWC gets underway this weekend at legendary Watkins Glen circuit

iRacing’s leading Indycar championship, ISOWC gets underway this weekend (8 May, 6:00pm UTC) and YAS HEAT ESPORTS has high hopes for the opening round of the series – a 60 lap race around the iconic Watkins Glen (Boot) circuit.

The iRacing squad qualified for the series fresh off the back of a third-place overall in the Sports Car Open (SCO), against the likes of team SIMMSA Esports and Team Redline to name but a few.

João Vaz, meanwhile, set an outright world record during the NTT Indycar Series at the Circuit of the Americas, suggesting that the team should be able to fight at the sharp end of this championship.

The line-up for the series comprises YAS HEAT’s finest iRacing competitors in the form of the aforementioned João Vaz, Balázs Remenyik, Josh Lad and Dean Woods.

Balázs Remenyik, iRacing Driver, YAS HEAT ESPORTS said:

“It’s been a while since there was such a high-level, open-wheel series on iRacing and I’m really happy to be a part of it. The car is new for us but everyone in the team is working hard to make sure we arrive to the first race in the best shape possible.”

Josh Lad, iRacing Driver, YAS HEAT ESPORTS said:

“It’s good to be back in the open-wheelers but the competition is much more experienced in the car so it’s definitely going to be a challenge.”

Dean Woods, iRacing Driver, YAS HEAT ESPORTS said:

“It’s a pleasure to be invited to this invitational series. With my fellow team-mates alongside, I’m highly motivated and believe my team and I can achieve something special in this series. We haven’t driven the car prior, the learning curve is high, but we’ll be all-out attack when the green flag falls.”

ISOWC 2021 kicks off on 8 May, at Watkins Glen with the conclusion of the 6 race series getting underway on 31 July, at the Indianapolis Motor Speedway.

fierce-pc-becomes-official-pc-partner-of-red-bull-racing-esports

Fierce PC Becomes Official PC Partner of Red Bull Racing Esports

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Red Bull Racing Esports has selected UK-based gaming computer specialists Fierce PC as its Official PC Partner.

Founded and run by serious gamers, Fierce PC will bring its expertise in the construction of bespoke gaming computers, VR rigs and workstations to provide Red Bull Racing Esports with customised, powerful systems that will allow the Team’s drivers to deliver the best possible performance at the highest levels of sim racing.

Each system will be optimised for competition through the use of the finest hardware available, including NVIDIA 30 series cards, Intel processors, ASUS motherboards and Corsair components.

“Motorsport is all about the pursuit of technical perfection and the optimisation of the equipment at hand. It’s no different in Esports and Fierce PC’s high-powered systems will ensure that the Team is able to perform at the top of its game, no matter the event. Built using state-of-the-art components, Fierce PC’s computers are tailor made to handle the most demanding applications and will give the Team’s drivers, and sim drivers all over the world, power, performance and reliability when it matters most – in the heat of battle,” Oliver Hughes, Chief Marketing Officer of Red Bull Racing Honda, said.

“Myself and the rest of the team at Fierce PC are delighted to have secured this partnership with Red Bull Racing Esports. It was clear from the initial conversations we had together that our brands aligned perfectly. Therefore, it was obvious that we had to proceed with supporting the Red Bull Racing Esports Team as their Official PC Partner. This partnership will see us support the Red Bull Racing Esports team by providing all the powerful hardware their drivers require to perform at their best during competition. The systems we have configured especially for the team include the latest and best hardware from industry-leading brands such as Intel, NVIDIA, ASUS, Corsair, and Seagate,” Bradley Haworth, Marketing Manager at Fierce PC, said.

dhl-extends-its-partnership-with-esl-gaming

DHL Extends its Partnership with ESL Gaming

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DHL has extended its partnership with ESL Gaming, the world’s largest esports company.

DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.

With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem.

The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL quickly adapted to the new situation of hosting tournaments fully online. DHL kept focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch.

“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor. A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce,” Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, said.

“We are very happy to extend our partnership with DHL in what is an exciting time for our company and the esports community at large. With the addition of ‘ESL Mobile’, we will be able to provide entertainment to fans across the globe and it’s great to continue on this journey with DHL providing an essential business solution as our Official Logistics Partner,” Ralf Reichert, CEO at ESL Gaming, said.

big-extend-established-partnership-with-corsair

BIG extend established partnership with CORSAIR

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After more than three years of a highly successful partnership together, CORSAIR and BIG extend for a further two years.

Supporting BIG through LANXESS, becoming Legends, and becoming the best team in the world; CORSAIR® will now continue to stand behind the organization for the coming future. After over three years of success together, CORSAIR and BIG have agreed on an extension for another two years!
Since the beginning of 2018, CORSAIR has been a key member of the BIG Family. Its world-class peripherals drove the players forward in their most competitive moments and helped them achieve some of their greatest milestones. CORSAIR has brought fans not only access to high-quality gaming gear, but also some of BIG’s greatest plays through CORSAIRSHOTS frag movies, and insights into the everyday life of the BIG Family through exclusive content.
As the sights are now set towards five years of collaboration, the remarkable length of the partnership is a testament to the success and value BIG and CORSAIR have created together. BIG is incredibly happy to have CORSAIR on board for another two years, and looks forward to accomplishing more great milestones together!

Statement Daniel Finkler, BIG CEO

We value loyalty and trust very highly. And CORSAIR has been by our side through all our phases, in good times and bad. CORSAIR’s gaming peripherals are high quality, precise, and best suited for ambitious gamers, and we are proud to represent such a renowned brand with our athletes around the globe. Therefore, I am delighted to extend two more years and celebrate our 5-year partnership soon after. Such long-term agreements are still rare in Esports, so we would like to say a big thank you for the trust and the excellent support.

Statement Frank Fields, CORSAIR Senior Manager of Esports & Sponsorships

BIG has been a key partner for CORSAIR for several years. When we began our partnership, we saw a small CS:GO team with incredible potential that we wanted to help grow over time. Since then, BIG has become a leading international esports organization. Our collaboration has helped us push innovation thanks to crucial R&D feedback for new esports products for enthusiasts and competitive gamers, such as the new CHAMPION SERIES lineup. We are honored to keep giving this team support and look forward to growing our partnership even further in the years to come.

weplay-esports-will-host-the-official-russian-language-broadcast-of-flashpoint-season-3

WePlay Esports will host the official Russian-language broadcast of Flashpoint Season 3

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The WePlay Esports media holding company will host the Russian-language broadcast of the Regional Major Rankings CS:GO tournament — Flashpoint Season 3, which will take place from May 10 to 30, 2021.

Flashpoint Season 3 is a Regional Major Rankings (RMR) tournament organized for European teams. The teams will compete for prize money and RMR points, required to qualify for the biggest Counter-Strike: Global Offensive tournament of the season. 

Event participants:

  • Team Vitality;
  • Ninjas in Pyjamas;
  • Heroic;
  • BIG;
  • Astralis;
  • Fnatic:
  • G2 Esports;
  • FunPlus Phoenix
  • OG;
  • ex-North;
  • FaZe Clan;
  • Complexity Gaming;
  • mousesports;
  • Anonymo Esports;
  • Sprout;
  • TBA.

Eleven Flashpoint Season 3 participants are invited based on their RMR rating from the 2020 season. Four more teams have joined the competition through qualifiers, and the last one will be identified soon.

“Flashpoint Season 3 is an important esports event and we are excited to be a part of it. Our talents and studio production teams will make every effort to create a full-blown CS:GO celebration for the CIS audience,” says Eugene “Hitras” Shepelev, Lead Esports Manager at WePlay Esports.

In 2020, the WePlay Esports media holding company organized the RMR tournament WePlay! Clutch Island which stood out thanks to its desert island theme and the AR solutions used. The tournament generated 86 hours of airtime, attracting 145,386 peak viewers.

Source: WePlay Esports Press Office