EveryMatrix invests in Lady Luck Games in preparation for the studio’s imminent NASDAQ First North Growth Market listing

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iGaming technology supplier EveryMatrix announces an investment into LL Lucky Games AB, an up-and-coming gaming studio from Sweden set to list on NASDAQ First North Growth Market on June 23, 2021.

Founded by experienced industry veterans in 2019, Lady Luck Games develops casino games with a strong focus on superb gameplay experience and high-quality sticky designs. Serving end users with a superior entertainment value, LL Lucky Games stands out for its high-quality development team with roots in established top-tier gaming providers.

Lady Luck Games also partners up with RGS Matrix, EveryMatrix’s remote gaming server, which will be providing the necessary means for the studio to develop and distribute its games. RGS Matrix will manage compliance efforts and provide fast entry on regulated markets, as it is already licensed in 13 jurisdictions. Lady Luck Games joins Spearhead Studios, Wild Boars, FunFair, FlipLuck, and JVL, as RGS Matrix’s 6th client.

Ebbe Groes, Group CEO of EveryMatrix, says: “In Lady Luck Games, we see the next generation casino games being launched today. The studio has all the prerequisites of becoming a leading player in the casino space. Their highly experienced team paired with our RGS Matrix stellar technology is a lucky combination that I am sure will prove to be highly successful and lead a rapid expansion.

“The boost of games coming from porting the entire Lady Luck Games portfolio to our RGS Matrix is extra welcomed as we get it certified for the growing US market where we already see a great interest from operators in novel content.”

Mads Jørgensen, CEO and Co-Founder of Lady Luck Games, comments: “EveryMatrix is the perfect partner for us to grow our development and distribution. We are happy to receive their endorsement and support while we prepare to list on NASDAQ First North Growth Market. I’m positive that this collaboration will bring many wins for all involved parties and extra pleased to welcome Ebbe Groes to our board of directors.”


Luckbox and EveryMatrix expand partnership with live sports solution

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Esports-first gaming operator Luckbox has enhanced its offering by making available a selected range of live sports via B2B supplier EveryMatrix.

Luckbox and EveryMatrix started their partnership in 2019 when Luckbox launched into esports betting with OddsMatrix, the supplier’s competitive sportsbook platform. Since then, the Isle of Man-based operator has experienced tremendous success with increasing popularity among esports bettors.

The agreement allows Luckbox to expand its reach to over 105 traditional sports. Each month players will have 85,000 pre-match events, 70,000 live events, and 450 types of bets for these traditional sports. Sports fans will also be able to enjoy key features including bet builder and cash out.

Luckbox’s parent company Real Luck Group Ltd began trading on the TSX Venture Exchange in Toronto in December last year under the ticker LUCK and is targeting continued rapid growth in 2021.

Quentin Martin, Real Luck Group Ltd. CEO, said: “The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.

“Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”

OddsMatrix Sportsbook is a time-tested solution within the iGaming space. Boasting high-availability, scalability and modern architecture, the solution offers a massive sports and esports coverage to over 25 bookmakers.

Ebbe Groes, Group CEO of EveryMatrix, commented: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”


PartnerMatrix delivers its affiliate and agent platform technology to B2B partners

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EveryMatrix’s affiliate and agent system PartnerMatrix enters several B2B partnerships with established turnkey providers seeking to offer affiliate marketing and agent management to B2C brands running on their platforms.

2020 saw PartnerMatrix expand its business into the B2B realm. The brand is becoming the affiliate software of choice for B2B platforms through a handful of selected partnerships with providers such as Digitain, Prisma Gaming, DAOGroup, and Soft2Bet, among others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking to launch high-performance affiliate programs.

Build under the vision of one platform to reach millions of players, PartnerMatrix aims to bring casino and sports operators, affiliates, and players closer. 70 new iGaming affiliate programs were successfully launched via PartnerMatrix’s solutions in less than 12 months, breaking PartnerMatrix’s own record set last year.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner.

“We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.”

As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.