gaming-americas-weekly-roundup-–-may-15-21

Gaming Americas Weekly Roundup – May 15-21

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC announced that Keith Cash, the Company’s Vice President and General Manager of Global Instant Tickets will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2023. Cash will be honoured later this year at an event hosted by the Public Gaming Research Institute.

Hard Rock International is bringing its unique brand of world-class entertainment to the historic city of Deadwood in the heart of the Black Hills National Forest. The Rocksino by Hard Rock project will celebrate a grand opening on August 8. The Rocksino by Hard Rock Deadwood is a boutique hotel & casino experience, which includes most of what fans of the Hard Rock brand have come to know but on a smaller scale than its famous integrated resorts in gateway international cities.

The online lottery ticket platform Jackpot.com has launched in Ohio, its second US state after it launched in Texas in January. Jackpot.com is also launching with a marketing partnership with one of the country’s premier professional sports franchises, the Cleveland Guardians.

BCLC is enhancing identification requirements at B.C. casinos this summer to support people enrolled in BCLC’s Game Break self-exclusion programme. While players will receive the same friendly, welcoming experience that they are used to when arriving at a B.C. casino, the enhancements will require every individual to present government-issued photo identification for entry.

NOVOMATIC has confirmed its attendance at the upcoming Peru Gaming Show (PGS) 2023 event, set to take place on June 14-15 at the Jockey Exposition Centre in Lima. At stand #53, the company will showcase its latest highlights for the region.

Partnerships

Las Vegas-based, cross-platform global games leader, Light & Wonder, has been selected to bring its portfolio of systems solutions driven by comprehensive technology to Mohegan INSPIRE Entertainment Resort.

Galaxy Gaming has announced that it has signed an agreement with Evolution Group for the licensing of Galaxy table game content across their portfolio of studios. The agreement runs for ten years and strengthens Evolution’s collection of online table games.

Major League Soccer announced that The Game Day, a leading sports betting entertainment website, will provide fans with expert tips on MLS bets and match preview highlights each week on the new Betting Hub on MLSsoccer.com.

IMG ARENA has extended its partnership with Major League Soccer to provide tracking data to MLS NEXT Pro. The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis.

Appointments

The Board of Directors of the Campo Kumeyaay Nation’s Economic Development Corporation “Muht Hei Inc.” announced the appointment of Michael J. Broderick as the new General Manager of Golden Acorn Casino and Travel Centre.

Industry sales leader Lisa Carmona has joined the JCM Global (JCM) sales team, bringing with her a rich background and deep knowledge of digital signage and its impact on casino gaming customers. Carmona will be based in Las Vegas and will serve JCM customers in the Midwest.

paramount-global-and-immersive-gamebox-team-up-to-bring-a-life-sized-paw-patrol-game-to-fans

Paramount Global and Immersive Gamebox team up to bring a life-sized PAW Patrol® game to fans

Reading Time: 2 minutes

 

Today, Immersive Gamebox, the immersive group gaming platform reinventing how video games are played is announcing a partnership with Paramount Global, a leading global media and entertainment company, to launch a brand-new video game experience. The game is based on the globally beloved preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, the number one entertainment brand for kids and part of Paramount’s multimedia entertainment portfolio. The experience will be available to play at all Immersive Gamebox locations in the UK and US beginning June 14th, 2023.

The multi-level gameplay follows Ryder and the PAW Patrol pups as they navigate rescue training modules from The Lookout in Adventure Bay. In the hyper-immersive experience, participants will play as their favourite pups including Chase, Rubble, and Skye with multiplayer action for two to six players before ending the game with a “Pup Pup Boogie Dance Party.” The game has been created for children ages three to seven but can be enjoyed by all ages.

“Now entering its tenth year, PAW Patrol has always had an incredibly strong fan base with families interacting with the brand in many ways,” said Marie Marks, Senior Vice President, Themed Entertainment, Paramount. “We’re excited to be partnering with Immersive Gamebox in a new format, where kids and parents alike can be fully immersed in Adventure Bay.”

This new immersive PAW Patrol experience is designed to be a fun activity for children and parents alike, with the ability to adjust the level of difficulty depending on the ages of the players. The experience promotes teamwork and includes educational elements that are integrated in an engaging way with the mission to make screen time social.

This title joins a growing library of licensed and original IP games created by Immersive Gamebox’s in-house studio, including the first-ever life-sized slingshot Angry Birds game and Squid Game for ages 16+, and follows the recent launch of the brand’s new Purple Card loyalty programme. Created for their growing, dedicated customer base, the Purple Card invites adopters to become an ‘Immersive Insider’ providing them with access to a range of impressive discounts, drinks and merch.

“We’re thrilled to be working with Paramount to bring an immersive PAW Patrol experience to children globally,” said Will Dean, co-founder and CEO of Immersive Gamebox. “We’re all about bringing people together. Adding a PAW Patrol game to our library will open the doors to more families with younger children and provide a rewarding activity that they can enjoy together as a family.

Co-founded by CEO Will Dean and CFO David Spindler in 2018, Immersive Gamebox has 21 locations across the US and EMEA. The Gameboxes feature a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without any bulky headsets.

gaming-americas-weekly-roundup-–-april-24-30

Gaming Americas Weekly Roundup – April 24-30

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Location identity company Incognia announced its entrance into the regulated US gaming market with the launch of its integrated geolocation compliance and account security solution.

Continent 8 has expanded its Atlantic City data centre footprint, adding 30% more capacity. The stage three expansion, approved by the Casino Reinvestment Development Authority, has seen a 5330 sq ft Modular Data Centre addition to the site.

PENN Entertainment unveiled an enhanced customer loyalty programme, PENN Play, replacing its mychoice branded programme. The new programme greatly expands the ways PENN’s 26 million loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands.

NorthStar Gaming Holdings has announced that it has entered into an advisory agreement with Blue Sky Trading & Consulting Ltd to provide advisory services to NorthStar relating to capital markets, including capital raising and mergers & acquisitions.

Yahoo has acquired Wagr, a peer-to-peer sports betting app focused on making gaming social and accessible. The acquisition of Wagr augments and accelerates Yahoo Sports’ vision to create and deliver the most compelling fantasy and gaming products.

Bally’s Corporation announced that the Bally’s Twin River Lincoln Casino Resort officially opened 40,000 square feet of new gaming space in a landmark expansion of its casino floor.

Las Vegas Sands has signed a preliminary deal for a 99-year contract for the usage of Nassau Veterans Memorial Coliseum, with a plan to develop an integrated resort with a casino on Long Island.

New Partnerships

International Game Technology announced that it has signed a licensing agreement with the Maine State Lottery for IGT’s patented Cash Pop draw-based game.

The National Hockey League has entered into a partnership and strategic investment with games provider Low6. Low6 will be the official free-to-play games partner of the league and will continue to develop and support NHL games on its platform.

ENV Media announced its latest strategic partnership with KTO Group, a prominent leader in the Brazilian iGaming industry. Through this joint venture, ENV Media will expand its footprint into the thriving iGaming market of Brazil.

IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League and been appointed as its official integrity partner.

New Appointments

Rush Street Gaming announced that Atlantic City, NJ casino executive Joe Lodise is the new general manager of Rivers Casino & Resort Schenectady.

Mohegan Sun has appointed David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernisation initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004–2010.

GLl has appointed Alicia Monahan as client services executive. Monahan will be based at GLI’s Las Vegas lab with the client services team. Monahan brings valuable operator, technical and change management experience to GLI. Most recently, she served as Release and Deployment Manager for Resorts World Las Vegas, where she directed several aspects of the luxury property’s change management and project management processes.

gaming-americas-weekly-roundup-–-april-17-23

Gaming Americas Weekly Roundup – April 17-23

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The Alcohol and Gaming Commission of Ontario (AGCO) is proposing changes to its internet gambling advertising standards, restricting the participation of athletes and celebrities advertising online casinos and sports betting.

SuperBook successfully completed a controlled demonstration of its mobile sports wagering platform, resulting in the Maryland Lottery and Gaming Control Commission issuing a mobile sports wagering license to its parent company, SBOpco.

Kindred Group plc has received final approval for its proprietary gaming platform from the New Jersey regulator, the Division of Gaming Enforcement (NJDGE). The approval is an important step towards rolling out the Kindred platform across Kindred’s North American footprint.

As part of PENN Entertainment’s ongoing commitment to supporting veterans and active-duty military, the company has created PENN Entertainment Military Scholarship at Penn State Berks. The scholarship will be endowed through a multi-year $50,000 commitment and further supports the local Berks County community where PENN’s corporate headquarters are located.

MegaPari has arrived in Canada, offering an enhanced bonus portfolio to new users, which exemplifies the platform’s dedication to providing the best possible gaming experience. The brand holds a license from the Government of Curacao and boasts a sportsbook that offers over 16,000 live sporting and non-sporting events.

Partnerships

Light & Wonder Inc. announced that it will partner with Naskila Casino – the “Luckiest Spot in Texas” – to install a variety of high-tech systems’ products throughout the casino located in Livingston, Texas, just 90 miles from Houston.

The Canadian Premier League (CPL) announced tonybet as its Official Sports Betting and Online Casino Partner, marking the beginning of a multi-year deal between the League and the international online gaming company.

Online sportsbook Blaze has become a main sponsor of Santos FC. The two-year deal will see the online sports betting company’s branding appear on both the men’s and women’s first team kits.

MOONTON Games has partnered up with the United States Esports Federation (USEF), a wholly owned subsidiary of the Network of Academic and Scholastic Esports Federations (NASEF) for the IESF World Championships 2023.

Catena Media has announced a long-term partnership to provide online sports betting and casino content to Lee Enterprises, one of the largest newspaper publishers in the US.

Gaming Society and On Her Turf announced the launch of a new content partnership aimed to expand editorial coverage for women’s sports and promote the biggest voices and athletes in the industry.

The Brazilian Championship’s Serie B has announced a sponsorship deal with the Brazilian online sports betting firm Betano. With this deal, the competition will now be known as Serie B Betano for the rest of the season.

Kindred Group has announced the launch of its retail operation at the Swinomish Casino & Lodge in Washington State. This marks the first phase of the company’s partnership with The Swinomish Tribe, following a six-year agreement announced in October 2022.

Tipico Sportsbook announced that it is partnering with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR Craftsman Truck Series (NCTS) race on Saturday, July 8 at the Mid-Ohio Sports Car Course.

gaming-americas-weekly-roundup-–-april-3-9

Gaming Americas Weekly Roundup – April 3-9

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.

Latest News

The Jamul Indian Village Development Corporation (JIVDC), owner and operator of Jamul Casino, closed on $515 million of Senior Secured Credit Facilities (the Credit Facilities) with a syndicate of commercial banks led by KeyBanc Capital Markets Inc.

Caesars Entertainment has announced the relaunch of Tropicana Online Casino in the state of New Jersey. The new iCasino app and online casino experience offer customers enhanced functionality with a catalogue of industry-leading casino games and an improved integration with the industry-leading loyalty programme, Caesars Rewards.

Partnerships

Bally’s Corporation announced a multi-year partnership with Minor League Baseball (MiLB) that makes Bally’s the first-ever National Media Rightsholder and Exclusive Fantasy & Gaming Partner of MiLB.

Encore Boston Harbor announced a multi-year partnership with the nine-time World Series champions, the Boston Red Sox. With the newly formed collaboration, Encore Boston Harbor now has partnerships with all the region’s professional sports teams, the Boston Red Sox, Boston Bruins, Boston Celtics, New England Patriots and New England Revolution.

BetMakers Technology Group announced that it has executed a non-binding term sheet with The Stronach Group’s 1/ST Content business (1/ST Content) for the distribution of BetMakers’ Global Racing Network’s (GRN) race meetings into international wagering markets, including the UK and Ireland.

Inspired Entertainment announced that it has launched its premium iGaming content with Caesars Sportsbook & Casino in the state of Pennsylvania.

PrizePicks announced that the company has reunited with the organisation’s hometown Major League Baseball team, the Atlanta Braves, as the club’s Official Daily Fantasy Sports Partner. This new deal revives an alliance that was born in the pandemic-affected 2020 season.

International Game Technology (IGT) announced it has expanded its sports betting footprint to New Mexico via a multi-year agreement with the Pueblo of Santa Ana tribe.

U.S. Integrity has entered into a partnership with sportsbook NEO.bet. As per the deal, U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to NEO.bet.

Appointments

Governor Katie Hobbs announced the new Director of the Arizona Lottery, Alec Esteban Thomson. Thomson will oversee the Arizona Lottery’s numerous programmes that support the public good by maximising net revenue in a responsible manner.

Rush Street Interactive announced a new partnership with award-winning sportscaster and reporter Julie Stewart-Binks for an exclusive brand and content deal with BetRivers.

Affinity Interactive (AI) announced it has appointed two industry veterans to its executive leadership team. The new additions include Scott Butera as CEO of Sports Information Group (SIG) and Brad Egnor as Chief Marketing Officer of AI.

Acquisitions

Enteractive Media Inc. and Parsec Capital Acquisitions Inc. announced that Parsec has acquired a majority interest in Enteractive Media.

Century Casinos announced that it completed the acquisition of the operations of the Nugget Casino Resort from Marnell Gaming LLC for approximately $100 million on 3 April 2023.

The Cordish Companies has announced an agreement to acquire Diamond Jacks Casino & Hotel in Bossier City, Louisiana. Cordish intends to redevelop the property into a world-class Live! casino resort and entertainment destination including the construction of a land-based casino to replace the existing casino riverboat.

gaming-americas-weekly-roundup-–-march-13-19

Gaming Americas Weekly Roundup – March 13-19

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Affinity Interactive (AI) announced that its affiliates have entered into a definitive agreement to sell Rail City Casino (Rail City) to affiliates of Truckee Gaming LLC (Truckee Gaming). The financial terms of the transaction were not disclosed.

WynnBET, the online sports betting and casino app from the global leader in luxury hospitality, Wynn Resorts, announced that its online sports betting platform is live in the Commonwealth of Massachusetts. Players can download WynnBET on the Apple and Google Play Stores or register for an account at www.wynnbet.com/ma.

The Alcohol and Gaming Commission of Ontario (AGCO) announced that Tom Mungham, its current registrar and chief executive officer, has decided to retire from his current roles this fall. Tom will continue in these roles while the Board conducts its search for the agency’s next Registrar and CEO and will remain to support a smooth transition until that individual begins.

Federated Indians of Graton Rancheria and the State of California have entered into a Tribal-State gaming compact as announced by Governor Newsom’s office on March 9, 2023. This will replace the agreement signed in 2012. The new compact increases the number of authorised slot machines at Graton Resort & Casino from 3000 to 6000.

Tiidal Gaming Group announced that it and its wholly-owned subsidiary, Tiidal Gaming Holdings, have entered into a share sale and purchase agreement with Entain Holdings (UK) Limited, pursuant to which Tiidal Holdings will sell all of the shares of the Company’s operating subsidiary, Tiidal Gaming NZ Limited (Sportsflare), to Entain.

Partnerships

Betplay has extended its partnership with Colombian football’s governing body Dimayor for a further six years. For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the body’s competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League and Women’s League.

The United Soccer League (USL) and global sports marketing agency SPORTFIVE have reached a new, long-term, expansive partnership to help the league grow its business globally. Under the agreement, SPORTFIVE will continue to secure key international media distribution partnerships across television and digital platforms for USL’s professional leagues, including the USL Championship and USL League One men’s competitions and the USL’s new professional women’s competition, the USL Super League, which will launch in August 2024.

Playtech has announced a landmark strategic partnership with Hard Rock Digital (HRD). Under the partnership, HRD will license a range of the company’s proven technology solutions and iGaming content to deliver the authentic experience customers have come to expect across Hard Rock’s global ecosystem of entertainment, hospitality and bricks and mortar casinos.

Elray Resources announced it has signed up its first operator, Maxibet Technology N.V., and is in the process of finalising the operator’s blockchain casino under the brand name Maxibet, licensed in Curaçao and to be operated globally.

Rush Street Gaming and Rivers Casino announced a partnership with MSC Cruises that grants Rush Reward Members at all Rivers Casino locations an annual cruise benefit that applies to most of the company’s sailings worldwide.

gaming-americas-weekly-roundup-–-march-6-12

Gaming Americas Weekly Roundup – March 6-12

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

TAPPP has been named to Fast Company’s list of the Most Innovative Companies in the Sports category. The list showcases innovation-driven businesses across multiple industry sectors that are making an outsized impact on their individual companies, their business sectors and society at large.

Quixant is going to participate in the Indian Gaming Tradeshow & Convention (IGA) 2023 in San Diego March 27-29. Designed to provide solutions that allow customers to focus their efforts solely on content design and development, Quixant’s range of game-changing solutions will be showcased at IGA booth #1924.

Odds On Compliance has announced the beta launch of its Marketing Affiliate Licensing Portal. The portal is designed to streamline the affiliate licensing process, helping sports betting and iGaming affiliate marketers achieve regulatory licensing compliance more efficiently and cost-effectively.

AXES.ai has released its kiosk integration and its reporting app for the land-based global market. The Kiosk Integration Kit allows any manufacturer of a kiosk to integrate seamlessly and in real-time to the AXES Fintech Platform.

FaZe Clan announced a ground-breaking moment for FaZe and the gaming industry: the signing of FaZe’s first all-female professional esports team. The new team, which will compete under FaZe’s VALORANT banner comprised pro players Jennifer “refinnej” Le, Emma “emy” Choe, Vannesa Emely “panini” Emory, Madison “maddiesuun” Mann and Diane “di^” Tran.

New Partnerships

Kambi Group has signed a multi-channel sportsbook partnership with Potawatomi Casinos & Hotels. The multi-year agreement will see Potawatomi Casino Hotel open the first sportsbook in Milwaukee, Wisconsin, which is set to become Kambi’s 22nd live US state, featuring 20 self-service kiosks along with additional kiosks at a second location, Carter Hotel & Casino, in northern Wisconsin.

Exacta Systems has announced the launch of Everi’s first Historical Horse Racing (HHR) games at Boston Billiards Club & Casino in Nashua, New Hampshire. The featured games from Everi Holdings include player-popular Patriot Extra Spin, Triple Jackpot Gems Deluxe, Wild Gems Extra Spin and Blazin’ Gems Deluxe, which are available now on Exacta Connect.

International Game Technology (IGT) and Ruby Seven Studios announced an agreement that will expand Ruby Seven’s extensive content library to include some of IGT’s most popular games across Ruby Seven’s suite of social casino applications.

Pragmatic Play has grown its presence in the Brazilian market after partnering with XSA Sports. This new deal grants access to the provider’s complete Slots portfolio. This includes recently released titles like Secret City Gold and Pinup Girls alongside longstanding and award-winning favourites such as Gates of Olympus.

New Appointments

Genius Sports Limited has appointed Kenneth J. Kay as an independent director of the Board and Michael Messara as an independent observer of the Board.

Everi Holdings announced that the Company’s Board of Directors has appointed Debra Nutton to the Board with a start date of April 1. Ms. Nutton, whom the Board has determined satisfies the criteria as an independent director for the purposes of New York Stock Exchange rules, was also appointed to serve as a member of the Board’s Audit Committee, Nominating and Governance Committee and Compensation Committee.

gaming-americas-weekly-roundup-–-february-13-19

Gaming Americas Weekly Roundup – February 13-19

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PCI Gaming announced an agreement to acquire Magic City Casino in Miami. The announcement follows an affirmative decision by the Florida Gaming Control Commission (FLGC) permitting the transfer of the assets and the existing gaming license held by Magic City owners to PCI Gaming wholly-owned subsidiary Gretna Racing.

Online betting firm Flutter Entertainment said that it would start consulting shareholders for a U.S. listing. The London-listed company’s plan for a listing in the US comes at a time when its market-leading U.S. FanDuel business has become the group’s largest in revenue terms.

Graton Resort & Casino is introducing a new, updated, Graton Rewards Programme. This free incentive programme will offer exclusive access to offers and experiences based on reward levels. Guests can sign up for the free Graton Rewards Programme by visiting the Rewards Centre or the new Rewards Kiosk.

MGM Resorts International announced it has closed on the sale of the operations of Gold Strike Tunica to CNE Gaming Holdings, a subsidiary of Cherokee Nation Businesses, for $450 million in cash.

The Massachusetts Gaming Commission reported that the month of January 2023 at Plainridge Park Casino, MGM Springfield and Encore Boston Harbor generated approximately $96.9 million in Gross Gaming Revenue (GGR).

Partnerships

Playtech has announced a new retail sports betting partnership with Gold Rush Gaming, whose Illinois affiliate, Gold Rush Amusements Inc, is a leading terminal operator in the rapidly expanding US video gaming market. As part of the agreement, Playtech will provide Gold Rush with its proprietary sports betting kiosk software and management systems for distribution across Ohio.

Trustly, the global leader in Open Banking Payments, partners with PointsBet, a premier global online gaming operator, to offer its players Instant Payouts in the US, powered by Cross River.

Pragmatic Play, a leading content provider to the iGaming industry, has signed an agreement with Venezuelan operator Track and Races and goes live with Slots and Live Casino verticals. The agreement sees the delivery of Pragmatic Play’s award-winning Slot titles including hit releases like Book of Golden Sands and Octobeer Fortunes, as well as the multi-award-winning Gates of Olympus.

betPARX announced the launch of mobile sports betting in the state of Ohio via its partnership with the Memorial Tournament presented by Workday and the PGA TOUR. Sports fans in Ohio can download and wager via the betPARX sportsbook app for iOS, Android or on desktop.

Everi Digital, the online gaming business of Everi Holdings, has announced that it has entered into an agreement with Caesars Sportsbook & Casino to provide its award-winning online gaming content for the operator’s real-money online gaming operations.

New Appointments

PlayAGS announced that Robert “Rob” Ziems will join the Company as Chief Legal Officer, effective immediately. Ziems brings over 24 years of gaming and legal experience to AGS and will lead the Company’s legal and compliance affairs and oversee the Latin America and Interactive business strategy.

Casino Arizona and Talking Stick Resort, enterprises of the Salt River Pima-Maricopa Indian Community, announced the appointment of John Dinius as President and Chief Executive Officer.

gaming-americas-weekly-roundup-–-february-6-12

Gaming Americas Weekly Roundup – February 6-12

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betsson Group announced the appointment of Sara Uribe as the official ambassador of the company’s casino and table games offering in Colombia. This move makes Betsson Colombia the first operator in the country to have a dedicated ambassador for its casino offering, reflecting the company’s commitment to enhancing the entertainment experience of its players. Sara Uribe is a well-known presenter and model with over 15 years of experience in several of the top media channels in Colombia.

NeoGames announced the record-breaking launch of NeoGames Studio’s eInstant game, The Lamp, with the Virginia Lottery. Thirty days post-launch, The Lamp holds the record for the most profitable game ever in Virginia Lottery, with total purchases to date exceeding $40m, outperforming the game that holds second place by more than 200%.

The Cordish Companies celebrated the second anniversary of Live! Casino & Hotel Philadelphia with the announcement of a donation of $750,000 to Rebuild Philadelphia towards the major renovation of Murphy Recreation Centre, located in South Philadelphia. The contribution will allow Rebuild to finish the $4.5 million project scheduled to be completed in the fall. Proposed site improvements at Murphy Recreation Centre include a brand-new turf field for football, baseball, softball and soccer, along with brand-new basketball courts.

Partnerships

Konami Gaming announced the arrival of popular slot games such as China Shores, All Aboard Dynamite Dash, Quick Strike Online and more to Caesars Sportsbook & Casino in New Jersey and Michigan. The partnership also makes Konami’s complete online games library available across all real money sites owned and operated by Caesars Digital.

Betano has entered into an agreement with FIFA to become a regional sponsor of the FIFA Club World Cup in South America and America. Under the agreement, Betano will gain visibility with brand inserts on LED panels in games, as well as activations during the Club World Cup. This partnership is another step towards strengthening the connection between the house and FIFA, since, recently, the group also supported the World Cup in Qatar in Europe.

The Michigan Gaming Control Board has approved 888 Holdings’ VHL Michigan as the new platform provider for the Hannahville Indian Community’s internet casino gaming site under the Sports Illustrated brand effective Tuesday, February 7. The tribe operates Island Resort and Casino in Harris, Mich. The Hannahville tribe entered an agreement with 888 Holdings after Twin Spires, the original platform provider for both internet gaming and internet sports betting, announced its plans last year to exit the business.

The National Football League (NFL) and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International (NFL GPI) to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the USA to watch every NFL matchup throughout the regular season and postseason.

Scientific Games has partnered with Optimove on a groundbreaking project that will pair five U.S. state lotteries with the brightest minds in internet gaming, customer engagement, loyalty and CRM for each of them to optimise their paid social media campaigns with customised data-driven strategies.

gaming-americas-weekly-roundup-–-january-30-february-5

Gaming Americas Weekly Roundup – January 30-February 5

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Gaming Laboratories International (GLI) has named David Elmore as Head of Commercial Services, North American Casinos. The appointment marks Elmore’s second tenure at GLI. Previously, he served as Division Head of Global Sales and Development for GLI’s Kobetron Division for 14 years. He returns to GLI after serving as Vice President of Sales for Gaming Innovation Group.

The Massachusetts Gaming Commission has announced that a Voluntary Self-Exclusion (VSE) list has been established specifically for sports wagering. Since the first casino in Massachusetts opened in 2015, more than 1700 people have enrolled in a VSE programme for casino gaming, and today there are 1329 individuals enrolled. The VSE programmes are designed to allow those who want to regain control a means to restrict their access to gambling for a pre-determined amount of time. With the introduction of sports wagering, individuals will have the option to self-exclude from casino gaming floors, retail and digital sportsbooks, or both forms of gambling.

Sportradar Group AG announced the Massachusetts Gaming Commission has granted US betting subsidiary, Sportradar Solutions, a Temporary Sports Wagering Vendor License for the state of Massachusetts. Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its services to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sports betting and gaming agencies.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor. The temporary certificate of authority is valid for an initial 12 months pending final full authorisation.

Partnerships

MGM Resorts International announced a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association. Under the agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players. The partnership also provides hospitality benefits to NFL players with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.

Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet. Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023. The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.

The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube has landed a new sponsorship agreement with the UK-based operator, Betfair. As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years. The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.