Cosmetic Wipes Market to Reach US$ 950 Million by 2032 Amid Growing Application in Baby Care and Healthcare


Cosmetic Wipe Manufacturers to Invest Heavily in Marketing to Retain their Dominance in Industry

An in-depth analysis of the cosmetic wipes market is provided by Fact.MR for the forecast period of 2022-2032. The study carefully examines crucial growth factors, including trends, future projections, and business models. Besides this, it also provides a thorough analysis of the top segments, including product, application, material use, and region..

Fact.MR – A Market Research and Competitive Intelligence Provider: The global cosmetic wipes market is expected to grow from US$ 581.91 Million in 2022 to US$ 950 Million by 2032, with overall sales rising at a steady CAGR of 5% over the forecast period (2022-2032).

Rising awareness about face cleansing products and their various properties including anti-aging properties is expected to boost the sales of cosmetic wipes in the global market. Similarly, growing focus on maintaining personal hygiene is likely to drive the market during the forecast period.

Cosmetic wipe manufacturers are aware of evolving consumer expectations with respect to the aroma, effectiveness, and most importantly price and nature. Due to this, they are focusing on launching cosmetic wipes that are affordable, easy to carry, and eco-friendly. This will further expand the global cosmetics wipes market size during the forecast period.

Demand for cosmetic wipes is also likely to increase owing to their use in baby care and patient care. Many cosmetic wipe manufacturers are specifically making products that are aligned with the sensitive nature of the skin of babies. Further, use of cosmetic wipes in clinical settings to maintain patient hygiene is also expected to boost the growth of the market over the forecast period.

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Regionally, Europe and North America are likely to spearhead the growth, collectively accounting for nearly 75% of overall sales in 2022. Growing popularity of organic cosmetic wipes, increasing consumer spending, and high focus on personal hygiene in these regions is likely to boost market growth during the assessment period.

Also, the prevalence of various skin ailments is high in these regions, owing to which consumers are specifically spending on personal hygiene products. According to the American Academy of Dermatology, one in four Americans suffer from some form of skin disease.

Key Takeaways:

  • By application, the cleansing and makeup removal wipes segment will continue to dominate the global market, accounting for nearly 40% of global revenues through 2032.
  • Based on distribution channel, the online retail segment will generate the highest revenues in the global cosmetic wipes market during the forecast period.
  • By material type, sales of absorbent cotton cosmetic wipes are likely to remain dominant.
  • The U.S. cosmetic wipes market size reached over US$ 200 Million in 2020 and it is poised to grow at a steady pace during the forecast period.
  • By 2032, China’s cosmetic wipes market is likely to reach a valuation of US$ 350 Million.

Growth Drivers:

  • Increasing applications of cosmetic wipes in baby care is expected to open new avenues of growth for market players.
  • Growing use of cosmetic wipes in clinics and hospitals is anticipated to augur well for the market.
  • Introduction of environmentally friendly products is likely to act as a catalyst triggering the growth of cosmetic wipes market.
  • Reduction in the average price of cosmetic wipes is expected to make them appealing to a broader section of population.


  • Skin health risks associated with chemical ingredients in cosmetic wipes are negatively influencing the market growth.

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Competitive Landscape:
The cosmetic wipes market is highly fragmented and numerous country-level players hold sway in their respective markets. Leading players are focusing on launching new sustainable products and using aggressive branding to raise awareness among consumers about their products.

For instance,

  • In 2021, Nice-Pak Products announced the launch of face cleansing towelettes that are made for quick and easy makeup removal. These wipes are made using 100% sustainable plant-based fibres, and they offer great cleansing.
  • Kylie Skin unveiled the latest range of makeup-removing wipes in December 2021.

Key Companies Profiled by Fact.MR

  • Kao
  • Pigeon
  • Unilever
  • Nox Bellcow Cosmetics
  • Essity
  • Procotech Limited
  • Lenzing
  • Diamond Wipes International
  • Albaad Massuot
  • Beiersdorf
  • Nice-Pak Products
  • Rockline Industries
  • Procter & Gamble
  • Johnson & Johnson
  • Kimberly Clark

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In its latest study, Fact.MR offers a detailed analysis of the global cosmetics wipes market for the forecast period of 2022 to 2032. This study also divulges key drivers and trends promoting the sales of cosmetics wipes through detailed segmentation as follows:

By Product:
  • Wet
  • Dry
By Material Use:
  • Absorbent Cotton
  • Non-woven Fabric
By Application:
  • Cleansing & Makeup Removal
  • Moisturizing
  • Exfoliating
By Distribution Channel:
  • Modern Trade
  • Specialty Stores
  • Medical Stores & Pharmacies
  • Online Retail
By Region:
  • North America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
  • Latin America

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Key Questions Covered in the Cosmetics Wipes Market Report

  • What is the estimated market size of cosmetics wipes in 2022?
  • At what pace will worldwide cosmetics wipes’ sales increase till 2032?
  • What factors are driving demand in the cosmetics wipes market?
  • Which region is predicted to lead the worldwide cosmetics wipes market between 2022 and 2032?
  • What are the elements driving cosmetics wipes market sales during the forecast period?
  • What is the expected market estimation of the cosmetics wipes market during the forecast period?

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Circular Beauty Products Market: Registering a year-on-year (YoY) growth rate of 5.5%, the global circular beauty products market reached a valuation of US$ 2.3 billion at the end of 2021. Furthermore, with rising usage of these beauty products, the overall sales of circular beauty products are expected to grow at a 5.8% CAGR between 2022 and 2032, reaching a market valuation of US$ 4.2 billion by 2032. Rapidly-changing fashion trends and rising sustainability & environment concerns are the key factors driving demand for circular beauty products in the market.

Skin Boosters Market: As per Fact.MR, the global skin boosters market is expected to reach US$ 1.03 billion in 2022, and further expand at 9.26% CAGR during the forecast period, reaching a valuation of US$ 2.5 billion by 2032. Rising demand for beauty items by both men and women is the main factor driving growth in the market.

Anti-Acne Dermal Patch Market: The global anti-acne dermal patches market is anticipated to grow from US$ 539 Million in 2022 to US$ 920 Million by 2032, with overall sales accelerating at 5.5% CAGR throughout the forecast period (2022-2032). Rising incidence of pimples and skin sensitivity, growing health awareness among people, and increasing sales through online sales platforms are some of the key factors driving demand in the market.

Disinfecting Wipes MarketNorth America is expected to be the most dominant region in the global market for Disinfecting Wipes. Disposable disinfecting wipes are expected to show growth of 1.7X during 2020 to 2030.

Deodorant Wipes Market: The Wet wipe type segment is expected to grow the fastest, at a CAGR of ~2%. As per Fact.MR’s projections, the market for Deodorant Wipes in Europe will likely expand at a 42% CAGR. Deodorant Wipes landscape is slated to reach a valuation of US$ 71 Million by 2032.


Synthetic Medical Imaging: How Deepfakes Could Improve Healthcare


Retrace, a leader in dental artificial intelligence and provider of digital infrastructure for U.S. healthcare, announces the publication, “A generative adversarial inpainting network to enhance prediction of periodontal clinical attachment level” in the August 2022 Edition of the Journal of Dentistry.

This groundbreaking study for the first time demonstrates how the use of a novel Generative Adversarial Network (GAN), (U.S. Patent Numbers: US 11,217,350 B2US 11,276,151 B2US 11,398,013 B2), often referred to as a “Deep Fake”, improves the diagnostic accuracy of AI algorithms in identifying periodontal disease.

Medical and dental AI imaging algorithms are often trained on limited data sets from a limited number of providers, patients and imaging sources. As a result, when these algorithms are used in a general production environment, the algorithms struggle to achieve the same level of accuracy as the environment they were trained in.

“Over the past few years, we have seen a sharp rise in dental and medical imaging AI companies; some who have even received FDA Clearance,” said Dr. Ali Sadat, Founder and CEO of Retrace. “Looking at the data, most devices were cleared with only a few hundred images from a limited number of imaging sources.  As a result, these algorithms have struggled to generalize to the same level of accuracy in a real-world environment compared to the training set used to get clearance.  Novel technologies like this can help mitigate these deficiencies and improve the generalizability of many diagnostic dental and medical AI solutions.”

In oral healthcare, dental radiographs are often taken to aid in the diagnosis of periodontal disease. Real world challenges arising from image distortions, patient anatomy, limited field of view, sensor, and cone angulation result in the poor AI performance. This blinded study, across 10,687 radiographs with independent validation from clinicians and research scientists at the University of California, San Francisco demonstrated the superiority of using a generative adversarial network to improve AI accuracy.

“Clinicians routinely imagine hidden anatomy and unify disjoint medical images in their minds, but AI has historically struggled to cope with image boundaries and discontinuities,” said Dr. Vasant Kearney, CTO of Retrace. “Our team is very excited to present an elegant solution that could be used to solve complex claim and healthcare transactions while delivering an enhanced patient and provider experience.”

“The use of deep learning algorithms can potentially resolve the challenges in evaluating dental bitewings and periapical radiographs due to the limited field-of-view of these images. Artificial intelligence technology may enhance prediction accuracy of clinical attachment level and periodontal diagnosis in the future,” said Dr. Guo-Hao (Alex) Lin, Director of UCSF Postgraduate Periodontics Program.


Healthcare Chatbots Market size is projected to expand at an excellent CAGR of 21% through 2030 – Persistence Market Research


The coming years will see the most definitive transformation of chatbot platforms into conversational Artificial Intelligence (AI) platforms. The rudimental and restrictive architecture of healthcare chatbots no longer delights end users. AI conversant healthcare chatbots, unlike rudimentary healthcare chatbots, are cognitive bots with the ability to decipher complicated scenarios and understand user sentiments.

The Natural Language Processing (NLP) capabilities of AI conversant healthcare chatbots empower end users to offer personalized support to patients and clinicians, as integration of NLP technology entails the ability to understand sentiments and act accordingly. As end users across every industry vertical focus on enhancing customer satisfaction and achieving higher Net Promoter Scores, the adoption of conversational AI healthcare chatbots is estimated to increase during the forecast period.

The global healthcare chatbots market was valued at US$ 121 Mn in 2019, and is estimated to grow at a high CAGR of approximately 21% over the forecast period of 2020 to 2030.

Key Trends to Look Forward to in Global Healthcare Chatbots Market

  • Suppliers harnessing PaaS deployment models as technological transformation gathers pace.
  • Availability of low code and no code chatbot development platforms.
  • Demand for technical integrations and personalization complementing cognitive intelligence.
  • End users relying on conversational AI bots to partially automate mundane operations.
  • Suppliers integrating capabilities offered by conversational AI into healthcare chatbots.
  • Healthcare chatbots with AR capabilities.

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“Augmented Reality (AR) in healthcare chatbots is a unique feature that can take usage and engagement levels to new heights. Augmented reality is a new technology for mobile and web applications, and consumers are not used to the technology. Healthcare chatbots within mobile and web applications are finding new innovative use cases of AR,” says a PMR analyst.

Focus of Key Healthcare Chatbots Market Players on Technological Innovation

Some of the key players operating in the global healthcare chatbots market are Nuance Communications, Inc.; Google; Amazon Web Services, Inc.; Artificial Solutions; IBM; SnatchBot; Acquire; Floatbot; Botsify; Chatfuel; ChatterOn; and Smartloop, among others.

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  • Well-established companies are focusing on enhancing technological expertise and improving their attractiveness in the healthcare chatbots market by acquiring other participants with high technology expertise and strong local sales footprint.
  • Companies are also focused on harnessing the power of trending technologies, while making strong investments in the research & development of upcoming technologies.

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More Valuable Insights on Healthcare Chatbots Market

PMR offers an unbiased analysis and forecast of the global healthcare chatbots market, analysing historical demand from 2015-2019 and offering forecast statistics for the period 2020-2030. The research unravels growth projections of the healthcare chatbots market on the basis of solution as chatbot platforms and services. Services are further segmented into development services, integration services, and support services With respect to type, the market has been segregated into scripted chatbots, contextual chatbots, and messaging chatbots, among others. Healthcare chatbots find common application in medical data repository, personal assistance, automated patient support, and marketing and sales, among others.

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