The leading press agency aims to increase productivity and revenues by systematically detecting the uses of its photos on the Internet and in the press.

Every day, thousands of images from AFP are made available to its customers and distributors for publication. These photos will then end up in newspapers, magazines, on millions of web pages, generating billions of views in the news feeds of social platforms and search engines.

In order to optimize its licensing and copyright enforcement activities, AFP needed to report reliably on the uses of its images. But two major obstacles stood in the way: the huge number of web and print publications, and the fact that its copyright information is often forgotten or erased upon publication.

After having long sought a solution capable of automatic and error-free identification of its own photos on the web and in the press, AFP adopted the solution from IMATAG, a specialist in visual content recognition and invisible watermarking.

The photos distributed by AFP are all marked invisibly by IMATAG and then searched continuously on its clients’ websites and newspapers. Each detection of an AFP photo is first certified automatically and then consolidated into a report. The time previously spent on eliminating false positives can thus be reinvested for better productivity.

“AFP has equipped itself with the best photo identification technology”, explains Patrice Monti, Sales and marketing director at AFP. “The extent of the use of our images, revealed by IMATAG’s solution, represents a new source of business intelligence, with both legal and commercial perspectives.”

The service should also contribute to AFP’s Business Intelligence by providing it with better knowledge of its own market. “This is why Imatag Monitor is also adopted by major Brands”, claims Mathieu Desoubeaux, CEO of IMATAG. “Tracking their own visual content online is a smart way to spot threats (leaks, counterfeiting, intellectual property, reputation …) or opportunities”.