stakelogic-ensures-it’s-max-fun-at-maxbet.ro

Stakelogic ensures it’s max fun at MaxBet.ro

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Popular studio’s classic and video slots now available to operator’s players in Romania

Players at MaxBet.ro in Romania should strap themselves in for an online slot thrill ride like no other after the popular operator put pen to paper on a deal with tier-one developer, Stakelogic.

The partnership will see MaxBet.ro add Stakelogic content to its game lobby for the very first time. This includes the studio’s traditional classic slots as well as its big-action video slots. The integration has been facilitated by the leading aggregator, EveryMatrix.

Stakelogic has enjoyed a meteoric rise to the top of the charts with its slots that have been designed to put players on the edge of their seats with every spin – whether classic or video. In fact, the provider’s classic slots are some of the most entertaining in the market.

A sense of nostalgia is stirred through the instantly-recognisable fruit (melons, cherries, grapes, oranges, etc), BAR, 7 and Bell symbols that land on the reels. But the gameplay is levelled up through features such as Wilds, Multipliers and even Free Spins, providing a classic slot experience like no other.

Classic titles include Multi6Player, Multi Player, Bonus Runner, Runner Runner Megaways and Big Runner Deluxe.

If it’s explosive gameplay that MaxBet.ro players are looking for, that is what they will find in Stakelogic’s video slots. Titles such as Money Track, Treasures of Ra, Spartans vs Zombies Megaways, Greedy Fox and soon-to-launch Money Track 2 combine striking visuals, booming sound and monster bonuses to get the adrenaline flowing as the potential for a mega win builds.

Stakelogic is committed to being at the cutting edge of online casino game development, and this is evident in features such as Super Stake and Spin to Win, both of which are now available to MaxBet.ro players in Romania.

Super Stake allows players to effectively double their bet to increase the chance of a bonus triggering and insane win combinations landing, while Spin to Win combines RNG gameplay with live dealer for the first time. It sees players spin a live prize wheel for the chance to potentially win big.

Danila Dzehs, Senior Sales Manager at Stakelogic, said: “Our games have been designed to provide unrivalled levels of fun, excitement and entertainment, and MaxBet.ro players can now experience this for themselves for the first time. Our classic and video slots have hit the mark with players across Europe, and it will be no different in Romania.

This is another important partnership for us, adding a player-favourite operator to our impressive roster of customers. We now look forward to seeing MaxBet.ro players enjoy the max entertainment our games have allowed us to build our reputation on.”

Secaci Matei, Promotional Manager at MaxBet.ro, added: “The addition of Stakelogic allows us to turbo-charge our game lobby with content that gets pulses racing with every spin. Classic or video, the developer’s slots are proven with players across Europe and they will absolutely be a big hit with ours in Romania.”

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Edict Egaming Partners with Betsson Group

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Edict Egaming, a subsidiary of the Gauselmann Group, has partnered with online gaming provider Betsson Group.

A variety of Merkur slots will be made available to Betsson Group through the Edict Egaming Aggregator Solution.

Dominic-Daniel Liénard, CEO of Edict Egaming, said: “Betsson is one of the largest betting and gaming operators in Europe and enjoys enormous success thanks to its large variety of popular gaming brands. With this cooperation, we have gained an internationally established partner. We are proud to be able to provide our diverse portfolio of Merkur games and are confident that our offering will be met with great enthusiasm by Betsson users.”

Betsson Group expects that a wide range of Merkur slots will be made available through its various brands in the future, subject to requirements.

There are currently more than 20 brands that operate under the Betsson Group, including Betsson, Betsafe and NordicBet.

As well as casino games, Betsson Group brands also offer poker and sports betting in regulated markets worldwide.

Laura Peretta, Head of Supplier Relations at Betsson Group, said: “A highly diversified games portfolio has always been a high priority for us. Cooperating with Edict will enable us to supplement our offering with the popular Merkur games and thus make it even more attractive. We are delighted to be working together with this reputable and reliable partner going forward.”

ct-interactive-offers-hot-luck-jackpot-with-all-of-its-games-in-italy

CT Interactive Offers Hot Luck Jackpot with All of its Games in Italy

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CT Interactive’s games have been recertificated for the territory of Italy. The provider’s content will continue to serve the Italian operators now with each game linked to the Hot Luck Jackpot.

Hot Luck is a 3-level jackpot that offers additional winnings, coming with the Hot Luck scale. The scale is situated at the right side of the slot game and with each bet it rises until it reaches the top or one of the mystery jackpot levels – Minor, Major, or Mega – is hit.

“The Hot Luck Jackpot enables operators to deliver thrilling, personalized experiences that align with their customer retention strategies. The Jackpot mechanics give players the chance to win massive acquisitions while having a great time,” Milena Tsankarska, Head of Business Development EMEA at CT Interactive, said.

“We are so proud to better the Italian players’ experience and make it even more fun and enthralling. This is one of the best jackpot concepts that has proven to be a customer’s favourite around the gaming world,” she added.

The Hot Luck Jackpot is an excellent tool for both players and operators. It offers adjustable hit limits for each level and adjustable bet limits for each level, which make it a very good instrument for online casinos.

“Our priority as a company is to enrich, improve, and deliver new and existing content to our partners around the world. We have set a goal for the future to keep expanding our footprints in Italy,” Silvia Hristova, Head of CRM at CT Interactive, said.

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Betsoft Gaming Releases “Supreme 777 Jackpots”

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Betsoft Gaming has released Supreme 777 Jackpots, an exciting multi-hand Blackjack.

If you like Blackjack but wish it offered a little more excitement, then your wish has just been granted by Betsoft. This latest release puts the pizzazz into play with its Perfect Pairs Side Bets and Progressive Jackpot extra features. In a stylish melding of classic Blackjack with jackpot win potential, Betsoft brings the thrill of the casino with the excitement of jackpots together in one table game release.

Supreme 777 Jackpots gives three simultaneous hands of Blackjack across six card decks, so take a seat at the baize table and relax to the light jazz soundtrack as the cards are dealt.

Using “Las Vegas Strip” rules – except the pack is shuffled after every round and players can also double after splitting and double on cards 9, 10 and 11 only – each hand of cards is played solely against the bank. Individual bets can be placed on each hand and each feature either simultaneously or separately.

The goal, as the player, is to score 21 or closest. Beat the bank, scoop up the winnings of 3/2x and deal again. Score 21 with the first two cards and that is Blackjack!

However, more big thrills come on the side. With the Perfect Pairs Side Bet, match the first two cards dealt – either by face value, colour or both – for up to 25x bet. Payout is instant. All players have to do is place their bet on the PP logo.

To further enhance the experience, Supreme 777 Jackpots lives up to its name by giving Minor, Major or Grand Jackpot win potential. The Jackpot side bet is a completely separate game to the classic Blackjack main game.

Place the side bet on the JP logo to activate the feature. Just one lucky 7 will trigger a payout. Winning payouts increase with each 7 dealt. If the first three cards dealt are lucky 7s – it is Jackpot time. And if the 7s are all Spades, then 100% of the Grand Jackpot could be won by one player.

The classic rules and easy interface make Supreme 777 Jackpots a non-stop experience from start to finish. With a generous 97.86% RTP and a deliberately wide betting range, every spin could see the winnings grow.

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “Supreme 777 Jackpots is a ‘classic with a twist’ Betsoft release. Whether you are a fan of strategy or lucky chances, this jackpot Blackjack is designed for you. Our players expect constant innovation from us and Supreme 777 Jackpots delivers on every front. We are expecting this to be a big hit with our clients.”

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ESFI Conducts Special Meet with IOA

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In a bid to discuss the growth of Esports in the country and hand over exclusive training kits produced by Hama to the Indian Esports contingent that will be participating at the Hangzhou Asian Games, the Esports Federation of India (ESFI) organised a special meet with the Indian Olympic Association (IOA) at the IOA Office in Delhi on Wednesday.

The event was graced by Mr. Kalyan Chaubey, Joint secretary & acting CEO of the IOA who presented the training kits to Street Fighter V athlete Mayank Prajapati, League of Legends player Mihir Ranjan and FIFA ace Harman Tikka in the presence of Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF), Mr. Yugal Sharma, Vice President of ESFI and Mr. Prabhat Kumar, Vice-President of ESFI.

Mr. Chaubey also engaged in a discussion with the ESFI representatives and Indian athletes to motivate them for the Asian Games and talk about fostering an ecosystem that enables Esports to thrive in the country.

Addressing the queries of the Esports athletes present, Kalyan Chaubey, the Joint secretary & acting CEO of the IOA said, “We are confident about Esports having a strong future in India where it will generate a significant amount of interest driven by the young demographic of players in the country. Esports is a new-age sport that every country is playing and the upcoming Asian Games will mark the beginning of a marathon where we hope that our talented athletes help India take a giant lead against the other competitors. Just like the USA is synonymous with baseball, Finland is with ice hockey, and Brazil, Spain, and Germany are with football today, the world should be talking about India whenever we talk about Esports. The IOA remains fully committed to supporting our athletes & ESFI in every possible way, standing by them as they strive to achieve remarkable success and bring home medals.”

Esports recently gained official recognition as a multi-sport event by the government of India and is set to make its debut as a full-fledged medal sport at the upcoming Hangzhou Asian Games. The country will be sending a proficient 15-member contingent to compete in four different titles including DOTA 2, FIFA 22, Street Fighter V and League of Legends at the prestigious tournament set to take place from September 23 to October 8.

Speaking on the occasion, Street Fighter athlete Mayank Prajapati commented, “We felt really good after meeting with Kalyan sir and having a positive discussion about Esports with him. His being as passionate about Esports as us gamers made the conversation enlightening for all of us and overall, it was a super productive experience. Also, a huge shout-out to ESFI & Hama for providing us with the gaming peripherals.”

The athletes secured their berth for the tournament by prevailing in the National Esports Championship (NESC 22) organised by the ESFI last year. The rest of the members of the Indian contingent will receive their training kits via courier.

“Hearing Mr. Kalyan answer our queries was quite reassuring for all of us. It was a motivating session that helped us realize how the IOA is supporting our endeavors and taking an active effort to further broaden the scope of Esports in India,” said League of Legends athlete Mihir Ranjan.

Comprising state-of-the-art gaming accessories including a mouse, mousepad, headset, keyboard and a bag, the training kits will enhance the performance of the country’s athletes when they represent India on the international stage.

“I was really happy to see Indian Olympic Association support us with top-quality facilities. It gives us motivation to perform better and make our country proud. The facilities provided to us will help us step up our game at the Asian Games,” said FIFA athlete Karman Tikka.

While the ESFI has been instrumental in preparing the Indian Esports contingent for the Asian Games, their recent multi-year partnership with FITGMR will be key to enabling a comprehensive training programme that will provide the athletes with the skills and knowledge they need to succeed on the global stage.

“We are extremely thankful to the IOA and Mr. Kalyan Chaubey for sharing their invaluable vision regarding the development of Esports in the country and extending their support in fostering its growth. India’s talented athletes competing at the Asian Games in Hangzhou will serve as a pivotal moment in the country’s Esports journey so far. The training kits presented to them today will equip them in their optimal preparation for the tournament, boosting their performance to let them play at the highest level. Everyone at ESFI is looking forward to working with the IOA to help our athletes make the country proud,” said Mr. Lokesh Suji, Director of ESFI & Vice President of the Asian Esports Federation (AESF).

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Henrik Tjärnström Resigns as CEO of Kindred Group

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Kindred Group announced that its Board of Directors has received the resignation of CEO Henrik Tjärnström, effective immediately. The Board of Directors has appointed Nils Andén as interim CEO, also effective immediately.

“I look very much forward to working closely with our Board of Directors, the executive management team and all employees to achieve the goals of Kindred. I re-joined Kindred in 2020 as its Chief Commercial officer, after having had positions within Kindred between 2006 and 2016 as Head of Poker, Head of Established Markets and Chief Marketing Officer for the Unibet brand. I have a strong belief in our organisation and the business models that have made this Company so successful and am more confident than ever in Kindred’s potential,” Nils Andén said.

“I am very pleased with the Board of Directors’ choice of Nils Andén as the interim CEO, guaranteeing a smooth hand over,” Henrik Tjärnström said.

Evert Carlsson, Chairman of the Board of Directors of Kindred, said: “Henrik has been at the helm through many important milestones passed by Kindred and has undoubtedly put his mark in both the history of the Company and the industry. Thus, on behalf of the Board of Directors and all shareholders I would like to thank Henrik for his valuable contributions to the success of Kindred throughout the years he has led the Company and wish him well in his future endeavours.

“The Board of Directors is equally pleased and excited to appoint Nils Andén as interim CEO. Nils is naturally very knowledgeable about the operations of Kindred, having worked with Henrik in the executive management team of Kindred. The Board of Directors deems that Nils is ideally suited to assume this role in these pivotal times for Kindred.”

a-new-era-of-sports:-queen-elizabeth-olympic-park-is-leading-uk-destination-for-esports

A New Era of Sports: QUEEN ELIZABETH OLYMPIC PARK IS LEADING UK DESTINATION FOR ESPORTS

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Queen Elizabeth Olympic Park is fast becoming the leading destination for esports in the UK, with its premier esports arena, Copper Box Arena, at the centre of this rapidly growing industry. The arena has already hosted major esports tournaments featuring popular games such as Apex Legends, League of Legends (LoL Esports), Gran Turismo, and Call of Duty, drawing in avid esports fans from all over the world.

  • Queen Elizabeth Olympic Park welcomes esports epic League of Legends 20-day tournament at Copper Box Arena.
  • The leading innovation campus, Here East, on Queen Elizabeth Olympic Park, is now home to a thriving esports community.
  • The global games market has more than doubled in value from $70.6Bn in 2012 to $180.1Bn in 2021.
  • Hub of esports education with courses at Staffordshire University London based at Here East and College of Esports at Lee Valley VeloPark.

This month, the arena, which is operated by Better, the charitable enterprise, is working with League of Legends Esports (LoL) to host the League of Legends Mid-Season Invitational (MSI). This is one of many high-profile events taking place at the third-largest arena in London annually.

LoL Esports is the fastest growing global sport and the pinnacle of competitive gaming with more than 100 professional esport teams and over 860 players. Accessible around the globe on 30+ TV and digital platforms, it is one of the most-watched forms of sports entertainment globally.

The 7,500 seater arena’s flexibility enables it to accommodate the diverse event set-ups different esports events require from a full auditorium, to accommodating event and expo combined, from end stage to centre stage to projection onto the field of play itself.

The Mayor of London, Sadiq Khan, said:

“It’s clear that Queen Elizabeth Olympic Park is a global leader in esports. The Park is harnessing this growing industry, becoming a hub for skills training and jobs in the sector, and helping to create a better, more prosperous London for all. The eyes of the gaming world will be on the Copper Box Arena this month, as tens of thousands of visitors take part in the exciting programme of events, with millions more joining in online.”

Lyn Garner, Chief Executive of the London Legacy Development Corporation, said:

“Queen Elizabeth Olympic Park has become a leading destination for esports in the UK. The Copper Box Arena is the perfect venue to host these global spectaculars playing to an audience of millions around the world.  With many events choosing to return year after year, the Arena has established itself as the capital’s prime esports venue.

“This phenomena is about much more than the events, with courses for people wanting to develop their skills and a growing cluster of businesses offering a career in the sector. We are creating an ecluster that benefits the London and UK economy as well as having a reputation as a world leader in this high-tech, fast moving industry.”

It also marks two years since the publication of a landmark report by Here East and supported by the London Legacy Development Corporation (LLDC) which outlined a roadmap to create a world-class esports cluster that will drive job creation and bring an industry worth $180bn globally to east London. The innovation campus, based in the heart of East London, has been instrumental in promoting the sector and positioning the park as a hub for this rapidly growing industry.

The campus is home to a world leading production, broadcast, tournament, and program design hub, specifically serving the global esports community. As well as Staffordshire University London who are offering undergraduate degrees in digital courses, centered on the gaming and computer sectors. Lee Valley VeloPark, home to the College of esports, is also a key part of the growing esports cluster in the park, providing state-of-the-art facilities for esports athletes and enthusiasts.

Gavin Poole, CEO of Here East, said:

“We are proud that Here East is playing a fundamental role in shaping how the next generation of talent learn about esports, gaming and the industries of the future. Alongside our partners and the businesses and academia based on campus, we are truly realizing East London’s potential to establish a globally significant urban testbed delivering on ideas that are going to power the future economies.”

Miles Eady, Commercial Events Manager at Copper Box Arena, said:

“I am excited to see the rise of esports on Queen Elizabeth Olympics Park and hugely proud to be part of the emergence of Copper Box Arena as the UK’s premier esports venue. The convergence of traditional sports and gaming creates a dynamic and inclusive space for all to come together and compete at the highest level.”

Esports has garnered immense popularity, with viewership for events rivalling that of traditional sports, and the park is at the forefront of embracing this global phenomenon. As esports continues to capture the hearts of many, Queen Elizabeth Olympic Park is positioning itself as a leading destination for esports in the UK, offering a dynamic and cutting-edge environment for esports tournaments, athletes, and fans alike.

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ACMA Takes Action Against Illegal “Skins” Gambling Site

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Online gaming company Feral Holdings Limited has been given a formal warning and its CS:GO Roll website has been withdrawn from Australia after the company was found to be providing prohibited interactive gambling services.

An Australian Communications and Media Authority (ACMA) investigation found CS:GO Roll was providing casino-style online games, which are illegal under the Interactive Gambling Act 2001 if the games are played for money or anything else of value.

CS:GO Roll allowed users to deposit “skins” from popular video game Counter Strike: Global Offensive in exchange for in-game coins that could be used to gamble on casino-style games. Winnings from CS:GO Roll would then be paid out in the form of skins, which could be converted into real money using third-party platforms.

Gaming skins are used to change the look of virtual items or characters and can be won in video games or purchased via third party websites.

ACMA Chair Nerida O’Loughlin said gambling sites must follow Australian gambling laws, even if they use virtual items instead of traditional currency.

“Providing casino-style games online is prohibited in Australia when playing for money or something of value, whether that’s Australian dollars, cryptocurrency or in this case, online gaming skins,” Ms O’Loughlin said.

“Skins gambling services are particularly concerning as they tap into a youth market and have the potential to convert gamers into gamblers,” she said.

Feral Holdings has been issued with a formal warning for contravening Australian gambling laws.

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Week 20/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

The renowned international celebrity, previous Miss World Spain and Miss World, Mireia Lalaguna, is the protagonist in the latest Spanish Celebrities Casino Slots game from MGA Games – leaders in developing localised slots games for global operators. Lalaguna, as an ambassador for Spanish talent and beauty, transforms into the ice queen (Reina del Hielo), accompanying players on a new and unforgettable casino slots game adventure, exploring the snow kingdoms and enjoying exciting games and prizes.

 

 

Belatra Games, proudly presents its explosive slot game, Big Bang. Belatra’s new game provides slot players with an innovative cascading concept set against a large playing field of 8×8 symbols. With a combination of five or more identical symbols directly connected vertically or horizontally, players will have plenty of opportunities to win big.

Silverback Gaming’s latest slot is highly volatile and feature-rich and packed with plenty of treasures for players to discover. The Egyptians knew a thing or two about gold and treasure and those that spin the ancient reels on Silverback Gaming’s latest slot will be able to discover riches of their own. Egyptian Mega Fortune takes players to a mystical temple where potential big wins await. The game is set across five reels and four rows with 40 paylines active.

 

Yggdrasil, has set sail with Peter & Sons in search of riches in their latest collaborative release, Barbarossa DoubleMax™. This high volatility, all-ways pirate-themed slot can see landlubbers win up to 20,000x their bet by way of several highly lucrative bonus features and mechanics. Yggdrasil’s legendary DoubleMax Game Engagement Mechanic (GEM) sees every cascade double the total win multiplier. Winning symbols are removed and are replaced with a wild symbol, leading to impressive cash prizes.

 

Evoplay, is taking players on a special fishing trip in its latest title, Irish Weekend Bonus Buy. Immersing players in a deep-sea Irish adventure, a charming leprechaun aids players in catching the various symbols including fish as well as pipes, beers and green top hats, which fall into his magic catcher net. The net, which varies in size with each spin, can occupy 1, 2, 4, 5, or 20 positions on the reels. Each fish symbol contains different cash prizes attached to each, while special goldfish symbols carry multipliers of 100x, 750x, and 3000x a player’s bet.

 

Apparat Gaming, the developer of slots with a German accent, has added another title to its growing portfolio of classic games with the launch of Finest Fruits. This is a game that promises glitz, glamour and gripping gameplay from the first spin to the last. Finest Fruits is set across five reels and three rows with ten fixed paylines. Wins pay from left to right only, with the return to player ranging from 87.01% to 96.08%.

 

New from Big Time Gaming this May comes Vegas Rush, a supercharged, high volatility slot that combines the neon thrills of Las Vegas with some of the prolific game studios’ earth-shattering bonus mechanics. Vegas Rush will be lighting up the Evolution Network on 17th May. BTG rewrote the book when it comes to slots mechanics, and Vegas Rush is no different. This game employs the explosive action of the Megaclusters™ engine, as well as the iconic MEGATRAIL™, all transported to the Las Vegas Strip and set to an adrenaline-pumping electro-trance soundtrack.

 

This month, hot-shot software providers, Swintt, is getting back to its roots in the brand-new Premium release, Duolitos Garden – a natural wonder of a slot where players will be able to reap what they sow in a bonus-packed Free Spins feature that also boasts four fixed jackpots. Played out to a backdrop of verdant fields and calm blue skies, Duolitos Garden is a nominally a 5×3 video slot with 50 fixed paylines and a farmyard theme.

 

Play’n GO create a steal of a slot with their new historical title, Highway Legends. The story follows Swift Rick and Lady Pearl – two highway robbers roaming the land in search of riches that they can steal from unsuspecting coaches. It doesn’t matter if it’s rings, revolvers or broaches, Swift Rick and Lady Pearl will take‘em all.

 

 

Spinomenal has released its stunning slot game, Book of Aphrodite – The Golden Era which is also available as part of the Demi Gods series. The Golden Era tournament is currently underway and this game was created especially for the event. Players will instantly fall in love with this Greek mythology themed title that whisks players back in time to Ancient Greece for a chance to win €1,000,000.

 

OneTouch offers players gifts from the Lonian Lords in the brand-new release, Ryse of the Mighty Gods. The game inspired by Athenian Acropolis takes players on an adventure-filled journey, travelling from the Hill of the Muses into a world of big wins with expanding reels, colossal icons, symbol removal, free spins and bonus buys. In the base game, each win sees the reel set increase by x1, before winning symbols are removed, encouraging bigger rewards.

 

Blueprint Gaming has delivered a fresh take on popular mechanics and themes, stepping both up a notch with its latest release Viking Fury™ Spinfinity™. A bright and fun aesthetic is home to a band of courageous and loveable Vikings and moves away from the dark, fierce motifs that many similar themes opt for. It also provides the backdrop for an all-new mechanic that moves all across the reels to plunder wins in Spinfinity™.

 

Gaming Corps, is offering a stellar ride into big wins with the release of its first Mines sequel, Coin Miner 2. Following the success of the original Coin Miner, the follow up Mines game title offers an enhanced pay table, a higher maximum win and a sparkling new Lucky Star tile, which provides additional guaranteed reveals. Based on extensive feedback, the game also offers an improved UI to enhance the overall player experience.

 

The latest barking-mad online slot release from Booming Games is now available. Dog Squad sees players join Don Bernard and his furry crew including Bully the Muscle and soldiers Hooch and Mooch as they rule the neighborhood in search of big respect and big wins. Players are given the choice to join the crew on a job that promises high payouts. Those that join Don Bernard and his posse will have to assert their authority over five reels and three rows with non-stop action from the first spin to the last.

 

Kalamba Games amps up the action in its latest retro-inspired release, Lightning Fortune. Set across six reels, this slot sees the return of classic AWP machine symbols such as cherries, watermelons and bells that are joined by the highest-paying electric icon. These must form a matching combination across 3,600 ways to award a win.

 

BGaming is embarking on a treasure island adventure – with new nautical release Lucky Crew. The slot’s marine expedition starts when Cap Greedy, Big Hugh and Billy Fun grab the Jolly Roger’s treasure map and set sail on a fun-filled voyage in search of hidden treasure. With energetic gameplay, Sticky Wilds and wins of up to x3525, players accompany the humorous crew as they ride the waves in the pursuit of riches.

 

behaviol-announces-appointment-of-chris-ebeling-as-cco-and-cmo

Behaviol Announces Appointment of Chris Ebeling as CCO and CMO

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Ebeling, co-founder of VHS and Zed.Run, joins the creative studio behind Meta 11, which aims to pioneer a new category of sports entertainment.

Behaviol, the creative studio behind Meta 11 that is combining the power of artificial intelligence (AI) and blockchain to redefine sports entertainment, has announced the appointment of Chris Ebeling as Chief Creative Officer (CCO) and Chief Marketing Officer (CMO).

Behaviol, which recently raised $2.5 million in angel investment, is redefining sports entertainment to create an immersive and engaging sports gaming experience that is accessible to everyone. The company facilitates greater fan engagement and enhanced ownership between players and their chosen sport.

Ebeling joins Behaviol’s leadership team from his position as co-founder and Creative Director of Zed.Run, a blockchain-based, digital horse racing game that allows players to buy, breed and race NFT horses. With its unique blend of traditional horse racing and cutting-edge blockchain technology, Zed.Run was a pioneer in the web3 space, quickly becoming one of the most popular NFT games on the market.

Ebeling is a world-class animator, creative director, writer and digital artist and has worked on Hollywood blockbusters such as The Lego Movies, The Great Gatsby, Gods of Egypt and Happy Feet 2. Ebeling has also worked on DC and Marvel projects as well as AAA gaming cinematic productions. Supplementing his extensive film and VFX background, Ebeling has been creative director of projects in the real-time space, with experience across games as well as virtual and augmented reality projects.

“Behaviol sits at the intersection of AI, E-gaming, E-sports, entertainment and Web3/blockchain,” the co-founder and Chief Executive Officer for Behaviol, Krishan Deegalla, said. “Ebeling brings a wealth of experience in each of these fields and we are immensely proud to be working with him to achieve the vision of creating the next generation of sports gaming. Our ambition for Behaviol and Meta 11 is to usher in a revolution for sports entertainment, putting creativity and ownership in the hands of players while offering a AAA-level gaming experience that players can enjoy. We’re glad that Ebeling is helping us achieve this goal.”

Meta 11, currently in post-production stage, is a revolutionary AI-powered gaming platform using real-world sporting data built by Behaviol that allows fans to truly own, train, manage, trade and instruct players how to perform in a range of different sports, beginning with cricket.

Through the use of blockchain and AI, owners can deck out their avatars with custom gear and moves, turning them into superstar athletes capable of dominating any sport. The avatars are even capable of learning and adapting via AI and training, meaning they can jump from one sport to the next, offering up endless opportunities for their owners to enjoy AI-powered gaming. By combining moves from different sports and cultures, the avatars offer a fresh and inclusive take on sports and entertainment that’s accessible to everyone, regardless of their background or experience.

Cricketing legend, commentator and co-founder of Behaviol, Kumar Sangakkara, said: “At Behaviol, we want to offer an unparalleled fun gaming experience for everyone. We want to democratize sports by building on values of accessibility and inclusivity, putting fans first and creating a community-driven platform. Ebeling’s VHX experience, Hollywood DNA and world-building capabilities will be vital in helping us deliver on our mission and, starting with cricket, change the way we interact with sporting games.”