playsense-appoints-patty-toledo-as-chief-partnerships-officer

Playsense Appoints Patty Toledo as Chief Partnerships Officer

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Playsense adds to its executive team with strategic international hire

Playsense, the premier creative agency for the global gaming industry, has appointed Patty Toledo as its new Chief Partnerships Officer. Patty brings a wealth of international experience, a diverse career background and a passion for the gaming industry that will undoubtedly propel Playsense to new heights.

In her new role, Toledo will be the architect of Playsense’s collaborative vision. This role blends the art of business development, the finesse of strategic partnerships and the heart of people management to craft a symphony of creativity. She will be responsible for forging imaginative connections, guiding the agency’s growth strategy and inspiring a team of diverse talents to push the boundaries of innovation, ensuring Playsense remains a beacon of artistic excellence in an ever-evolving creative landscape.

Toledo’s appointment reflects Playsense’s commitment to fostering top talent and innovation ensuring that Playsense remains at the forefront of creative marketing solutions for the gaming industry.

Playsense has solidified its reputation as an industry leader by collaborating with gaming giants such as Riot Games, Nacon, Wargaming and more. These partnerships have yielded remarkable results, setting a benchmark for innovation and creativity in the gaming marketing landscape. As it continues to push boundaries and explore new horizons, it is excited to announce that even more thrilling projects are currently in development. Playsense remains committed to delivering ground-breaking marketing campaigns that captivate audiences and leave an indelible mark on the gaming world.

Toledo first joined the Playsense family in February of 2023 following seven months of invaluable consultancy with the company. Originally hailing from Brazil and now based in Ireland, Toledo’s remarkable career has taken her across continents and industries, demonstrating her adaptability and global perspective.

With a career that began in the music industry, Toledo has had the privilege of connecting with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi before transitioning her expertise into the broader entertainment sector where she has thrived for over 30 years. Her journey led her to discover her true calling in the gaming industry, where she has made an indelible mark.

Previously working in renowned companies including Yahaha Studios and Steel Media, her tireless dedication extends beyond her professional responsibilities as she actively supports and champions the gaming community. Toledo is an Ambassador for Women in Games and a thought leader in the industry, advocating for a more humane and inclusive environment.

hacksaw-gaming-strikes-content-agreement-with-netbet-italy

Hacksaw Gaming Strikes Content Agreement with NetBet Italy

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Online casino game supplier Hacksaw Gaming is pleased to announce a content agreement with NetBet Italy.

The deal sees a selection of Hacksaw Gaming’s portfolio integrated with the operator. NetBet Italy players can now enjoy fan-favorite slot titles like Wanted Dead or a Wild, Hand of Anubis, Gladiator Legends, and Tosh Video Club, in addition to Dare2Win games Mines, Coins, and Boxes.

More games powered by the provider are expected to be rolled out in due course as both parties aim to build on the partnership.

NetBet Italy becomes Hacksaw Gaming’s eleventh casino partner in the Italian market with today’s news, after the studio received full regulatory approval earlier this year.

Marcus Cordes, Hacksaw Gaming CEO, said: “This significant announcement demonstrates our commitment to expanding our business across regulated markets, and in particular in Italy, which continues to grow at lightspeed.

“Furthermore, we’re constantly looking to team up with industry players of the highest pedigree. Netbet.IT is yet another household name that needs no introduction – an operator that shares our passion for excellence and delivering market-leading products and services.”

“We are thrilled to join forces with Hacksaw,” said Claudia Georgevici, NetBet Italy’s PR Manager. “Their commitment to excellence and their portfolio of exciting games perfectly aligns with our goal of providing our players with the best entertainment environment.”

canterbury:-sam-warburton-and-mack-hansen-feature-in-new-roblox-metaverse-game

Canterbury: Sam Warburton and Mack Hansen Feature in New Roblox Metaverse Game

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World Cup Star Mack Hansen and Wales and Lions Legend Sam Warburton Feature in New Roblox Metaverse Game

To support the launch of the Canterbury Speed Infinite Elite boot purple colourway, the rugby heritage brand has worked with metaverse/gaming developers Dubit to partner with the massively popular Ultimate Easy Obby on the Roblox platform. Players can take on a Canterbury-themed obstacle course and win a free pair of Speed Infinite Elite purple boots for their avatar.

  • Canterbury NZ launches new in-game experience in collaboration with Ultimate Easy Obby
  • Canterbury’s new Speed Infinite Elite boot will be given away as part of the experience as free UCG
  • Ireland’s World Cup ace Mack Hansen stars in the game

Launching today (October 2), the integration will last for one month, giving fans the opportunity to participate in the game and meet their rugby heroes along the way.

The gameplay will consist of five unique stages, each inspired by Canterbury, rugby and its hero ambassadors. Canterbury ambassadors Mack Hansen, Ellie Kildunne, Sam Warburton, Jodie Ounsley, Adam Radwan and Maeve Og O’Leary will all feature in the unique new prospect and provide players with in-game boosts to help them along their way.

The first 15,000 players who successfully complete all five stages will be rewarded with a special UGC version of the Speed Infinite Elite shoes that their avatar can wear in other games across the Roblox metaverse platform.

“This is an exciting launch for everyone at Canterbury, being the first time we have activated within the metaverse gaming space,” the Global Senior Vice-President for Canterbury NZ, Luke Doddrell, said. “The Speed Infinite Elite boot has proven to be one of our most popular boot launches ever, changing perceptions of Canterbury within the rugby boot category. This partnership will bring even more awareness to the boot, through an avenue we haven’t previously explored.

“At Canterbury, we are trying to push the boundaries while showcasing out fantastic ambassadors and the gameplay activation within the Ultimate Easy Obby Roblox game here ticks those boxes. Mack has been electric so far for Ireland and, who knows, we might find a pair of Canterbury Speed Infinite Elites gracing the turf of the world’s showpiece final.”

hipther-announces-media-partnership-with-droomdroom:-fostering-web3-insights-and-innovation

Hipther Announces Media Partnership with DroomDroom: Fostering Web3 Insights and Innovation

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Hipther Agency, the parent brand of renowned media outlets and event organizers in Gaming, Technology and various industries, is excited to announce its media partnership with DroomDroom Corporation, a distinguished web3 education-focused media house and a trusted source of information in the cryptocurrency and blockchain space.

DroomDroom Corporation has solidified its reputation as a dependable business partner and a leading source of accurate, world-class content in the web3 industry. This partnership will further enhance Hipther Agency’s commitment to delivering cutting-edge insights and fostering innovation across a broad spectrum of industries.

Hipther Agency, also known as HIPTHER, serves as the parent brand for a diverse portfolio of leading media outlets that cater to a variety of modern industries and sectors, including iGaming, Fintech, web3, blockchain, eSports and more. With a strong commitment to providing exposure through digital media, as well as live conferences and virtual events through Hipther Events, Hipther Agency has become a prominent platform for building business visibility and enhancing customer relationships.

DroomDroom is a web3 education-focused media house known for dedicating thousands of hours to in-depth research within the web3 industry. This commitment allows them to provide users with free, accurate, and world-class content. DroomDroom caters to a global audience passionate about web3 innovations, providing users with free, accurate, and world-class content. It is recognized for its official features on prominent platforms such as Binance Feed and CoinMarketCap Feed, and articles published on Volv Media, a platform powered by notable entities like Business Insider, Snap Inc., and Forbes, demonstrating its status as a verified source of information. 

The partnership between Hipther and DroomDroom represents a union of industry knowledge, insights, and expertise. By joining forces, both entities aim to empower their respective audiences with valuable information and foster innovation in their respective industries.

Zoltan Tundik, Co-founder and Head of Business at Hipther, stated about the partnership: 

We are thrilled to partner with DroomDroom Corporation, a leading authority in web3 education and blockchain insights. This strategic alliance not only fortifies Hipther Agency’s position at the forefront of emerging technologies but also reflects our unwavering commitment to deliver unparalleled content and innovation across multiple industries. Together, we’re setting the stage for an exciting new chapter of informed, impactful storytelling and thought leadership.”

This collaboration aligns with Hipther’s mission to reach forward-thinking leaders and professionals in web3 and Tech to provide knowledge and help forge valuable connections through its international in-person and virtual events.

 

About DroomDroom:

DroomDroom is set out to make Web3 mainstream, by creating a fountainhead for the latest guides, views, and ideas. A place where people of Web3 converge. DroomDroom believes that even though interest in blockchain continues to grow at a rapid rate, to become truly mainstream it’s imperative that we make it more relatable to people. Thank you for reading DroomDroom. We know that you and your venture have a story that just needs to be told. DroomDroom is excited to tell that story.

 

About Hipther:

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

comeon-group-renews-sponsorship-deal-with-sliema-aquatic-sports-club-and-sliema-wanderers-fc

ComeOn Group renews sponsorship deal with Sliema Aquatic Sports Club and Sliema Wanderers FC

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Award winning iGaming operator ComeOn Group announced renewing their sponsor partnership with Malta based sports clubs Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The sponsorship is a way for the Group to continue supporting the localities close to their headquarters in Malta. ComeOn Group and the two clubs are now embarking on another year of success and exciting projects in order to further anchor the partnership for the benefit of their local community.

Last year the sponsorship was kicked off by a launch video, which was a way for ComeOn and the two clubs to show the mutual cultural fit and foster a sense of community through sports.

Daniela Vella, Chief Operating Officer at ComeOn Group, said: “Sliema is very close to us being the first location of our offices, and even though we have moved some metres up the waterfront, we have found synergies with both teams and their path to success. Both teams tie in well with our values, especially the Run Together The Group is also focused on giving back to the communities with its CSR strategy being a key, strategic pillar and sports plays a vital role in nurturing teamwork, and leadership skills.”

ComeOn Group, highly ranked by EGR Power 50, is a tier one operator on the island with their headquarters based in the modern office facilities of Spinola Park. ComeOn Group has more than 560 employees spanning over 53 nationalities globally, with Maltese being the biggest nationality represented in the headquarters. ComeOn Group has been present for over 13 years on the island, employing over 250 people with 50% of its workforce being female, further anchoring their presence and commitment to Malta.

ComeOn Group works hard to preserve their award winning culture and the company continuously develops their people strategies to retain what is most important to them: their people. An important way to do so for ComeOn is through their extensive Employee Assistance Program (EAP) that serves to offer help to employees when they are experiencing a tough time. The program is a part of ComeOn’s overarching CSR strategy where the focal point is mental health and wellbeing. Another important part of ComeOn’s EAP is the wellbeing allowance employees get each year to spend on activities aimed to boost overall physical and mental health.

For ComeOn and the two teams, sports and active lifestyle is something that goes hand in hand with boosting mental health and wellbeing, hence the importance of the continuing partnership.

Frank Testa, Club President of Sliema ASC, added: It is with immense pleasure and gratitude that we renew our collaboration with ComeOn Group. Without the involvement of such organisations it would not be possible for clubs like ours to continue to work towards achieving our targets. As we move into a new era with our excellent prospects, we are delighted to continue the journey with ComeOn.”

Rupert Perry, Club President of Sliema Wanderers FC said: We are immensely grateful for the unwavering support of our valued sponsor. ComeOn’s commitment to our mission has been instrumental in our success. As we look ahead to the future, we are excited to continue this journey together, creating lasting impact and achieving new heights of excellence.”

delasport-signs-a-sportsbook-deal-for-3-esports-entertainment-group-brands

Delasport Signs a Sportsbook Deal for 3 Esports Entertainment Group Brands

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Renowned iGaming software supplier Delasport is about to power up 3 of Esports Entertainment Group’s (EEG) brands with its Plug & Play Sportsbook iFrame. The brands, part of EEG’s portfolio, are JustWow, CasinoJefe, and Vie.

Delasport will support this leading “esports-focused” operator in MGA-regulated territories. The agreement allows all three brands to expand beyond their casino audience with ease. Adding a sportsbook to a casino website opens up a brand-new revenue stream and helps retain players who are interested in both verticals.

“Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalization and engagement tools, to a company with such vast experience,” says Delasport’s CEO, Oren Cohen Shwartz, regarding the company’s latest deal.

The excitement is shared by both parties as EEG’s CEO Alex Igelman also comments on the news:

“Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular. We are eagerly looking forward to seeing the positive impact and growth this integration brings to our brand. Delasport has been a great partner every step of the way. We feel safe in entrusting the new sportsbook branches to them and their Plug & Play iFrame solution.”

sis-signs-agreement-to-deliver-49’s-live-numbers-draws-products-in-africa-through-aardvark-technologies-platform

SIS Signs Agreement to Deliver 49’s Live Numbers Draws Products in Africa Through Aardvark Technologies Platform

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49’s, 39’s and Fast 15’s to be available across retail and online

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has agreed a deal with platform provider Aardvark Technologies to supply its market-leading live numbers draws content to operators in Africa across both retail and online channels.

SIS-owned 49’s popular live numbers draws offers operators over 200,000 betting events every year including the world-famous 49’s Original Live Draw. 49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live numbers product that provides online and retail operators globally with high-quality live draws presented out of Manchester, United Kingdom, twice daily.

New high-margin 39’s and high frequency Fast 15’s products feature draws taking place every three minutes to provide the most comprehensive offering in the industry.

All product information can be found on 49s .co.uk, where bettors can access results, form and hot and cold balls that are updated in real-time after each draw. In addition, the 49’s brand has a very active social community across Facebook, Instagram and Twitter (@49sdraw) where presenters interact with the loyal fanbase multiple times every day.

The new multi-channel deal with Aardvark Technologies will allow operators in South Africa and other African territories to benefit from SIS’ leading 49’s content portfolio, which comes complete with revenue-boosting, round-the-clock betting opportunities.

The agreement enhances SIS’ reputation as a leading supplier across multiple verticals, further enhancing its footprint in the African market after previous deals with leading operators across the continent.

“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition,” the Head of Sales Africa for SIS, Joe Andrews, said. “We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark Technologies will go a long way to doing just that.”

“We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals,” Simas Denisovas from Aardvark Technologies said. “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”

playbook-engineering-announces-dragonbet-partnership

Playbook Engineering announces DragonBet partnership

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Playbook Engineering, a leading global betting platform provider, has boosted its UK presence thanks to a new agreement with online betting platform, DragonBet.

The integration will see Playbook supply its solution to DragonBet, which specialises in offering more coverage on Welsh sport than any of its competitors.

DragonBet offers the very best in odds from horse racing, football and rugby, alongside US sports such as American football, baseball and basketball, whilst offering the latest prices on the Cymru Premier League in Wales.

With the deal now live, DragonBet is able to take advantage of Playbook’s extensive book of pre-match and live odds, with hundreds of sports available to bet on.

This latest partnership strengthens Playbook’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing one of the best and most innovative user experiences on the planet.

Commenting on the partnership, Ivo Doroteia, CEO at Playbook, said: At Playbook Engineering, we are always eager to develop exciting new alliances and it is excellent news for us to count DragonBet as a new partner.

“DragonBet is undoubtedly one of the UK’s up-and-coming operators, with a big footprint already in Wales. With this partnership, we hope to expand DragonBet’s presence across the UK and beyond,  at the beginning of a fruitful journey for both companies.”

David Lovell, Co-Founder at DragonBet, added: “We are delighted to become a part of the Playbook Engineering family. With powerful front-end customisation, robust reporting functionality and a sleek UX now at our disposal, the partnership represents a huge step forward for DragonBet.

“We look forward to leveraging the strength of the Playbook platform to realise the potential of our growing brand.”

hub88’s-mark-taffler-taking-to-the-ring-to-support-oliver’s-wish-foundation-at-the-sbc-charity-boxing-championship

Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship

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Supplier’s Commercial Director to don the gloves at prestigious industry charity event

Mark Taffler, Commercial Director for Hub88 and Bombay Group, is joining an industry lineup to compete in a white-collar boxing match at this year’s SBC Charity Boxing Championship fundraising event.

Taffler, who is being sponsored by One.io, whom is part of the Yolo Investments’ portfolio, will face SMPL Consulting’s Director Simon Pilkington in the opening bout of the night to raise money for three charity organisations.

Hub88 will be hosting a VIP table at the event, which was set up by SBC in partnership with Oliver’s Wish Foundation.

Over 500 industry representatives will be in attendance for an evening of boxing on November 10, with a blend of fierce competition and camaraderie taking place at the luxurious Hilton Hotel in London.

Last year’s event raised a staggering £152,000 and was donated to the Oliver’s Wish Foundation and its amazing partner charities Chestnut Tree House, Cystic Fibrosis Trust and SUDC UK.

“Mark’s fantastic work so far will be rewarded in the boxing ring and we look forward to seeing how he gets on against his fierce competition Simon when the action unfolds,” the Head of Hub88, Ollie Castleman, said.

“Ultimately, the goal is to raise money for a great cause and, following the success of last year’s event, we are delighted to play a part in the 2023 instalment of the SBC Charity Boxing Championship.”

fbmds’-first-ever-crash-game,-champion-tales,-is-out-worldwide

FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

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Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.

Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.

A distinctive non-traditional game with big prizes to award

Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.

FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.

But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:

  • Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
  • Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
  • Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
  • Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.

“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”

A personalized crash gaming atmosphere

Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.

This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.

In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.

By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.