Jamie Samaha Appointed CEO of Reward; Outgoing Founder Shifts Focus to International Expansion and Corporate Growth


Reward, a pioneering force in commerce media, customer engagement, and data insights, is thrilled to announce the appointment of Jamie Samaha as its new Chief Executive Officer. This strategic move aims to guide the company through an exciting new chapter of global growth and expansion.

With a stellar global career spanning over two and a half decades, Mr. Samaha brings a wealth of experience to Reward. His experience spans 7 years at Mastercard, where he was Executive Vice-President Loyalty & Engagement Services, and built digital-first differentiated consumer value propositions for Mastercard’s customers across 60+ markets. Most recently he served as Group CEO of Prezzee and oversaw the international scale-up phase of the Australian fintech unicorn earning recognition as Deloitte’s TechFast 50 and Australian Financial Review’s #1 Best Place to Work in its category. Mr. Samaha’s experience also includes serving as Managing Director of Pinpoint from 2010 to 2014, supporting the company’s expansion into multiple Asian markets and concluding in its acquisition by Mastercard in 2014. Beyond his corporate achievements, Jamie is a passionate advocate for gender equality and has actively served on advisory boards across various sectors. His commitment to making a positive impact extends beyond the boardroom, reflecting Reward’s dedication to values that go beyond financial success.

“I’ve long held admiration for Reward’s outstanding work, led by Gavin, and it’s an honour to lead this remarkable company that he and his team have built. With established offices in LondonBelfastSingapore, and Dubai, our immediate focus is to propel Reward’s presence across these markets and beyond” said Samaha. “As the new CEO of Reward, my vision is clear: we’re at the cutting edge of customer engagement, commerce media, and data insights. I’m committed to preserving our exceptional culture while elevating our operational focus to achieve global success.”

With Jamie assuming the role of CEO, current Founder and CEO, Gavin Dein, will step away from daily managerial responsibilities and into a Founder & Deputy Chairman role, where he will focus on supporting international growth initiatives and corporate development from the U.A.E. Effective immediately, this carefully orchestrated transition has seen Jamie working closely with the outgoing CEO over the past five months, immersing himself in the business to ensure seamless continuity for customers, partners, and the leadership team.

“Collaborating with Jamie at Mastercard and Prezzee provided me with a front-row seat to his transformative leadership style. Jamie embodies dynamism, inspiration, and, most crucially, resonates with our corporate culture and values. I’m convinced he is the visionary that Reward needs as it gears up for its next global ascent. My passion for Reward’s vision and mission remains unyielding, and I eagerly anticipate supporting Jamie and our fantastic team as we navigate this promising transition said Mr Dein.