BetPlay and LeoVegas join speaker line-up for Kambi’s Festival of Sportsbook

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Industry leaders to share their insights on the Euros and Copa América at next week’s online event hosted by the world’s trusted sports betting partner

Kambi, the world’s trusted sports betting partner, is pleased to announce that BetPlay and LeoVegas will be among the speakers at next week’s Festival of Sportsbook.

Luis Geovanni Florez Diaz, Senior Director of Operations and Product at BetPlay, and Christian Polsäter, Director of Sports at LeoVegas Group, will join Kambi’s Head of Soccer Jonathon Hurst for the session ‘Euros and Copa América: maximising a summer of soccer’. This unmissable session will delve into the strategies to acquire, retain and engage bettors across two of the biggest international soccer tournaments.

Taking place 4-5 June 2024, Kambi’s Festival of Sportsbook returns for a fourth year and will see expert speakers cover the full breadth of the sports betting industry from AI to esports to UX.

Additional sessions during the Festival include:

  • Exceptional, everywhere: meeting the increasingly high standards of an evolving market – hosted by Erik Lögdberg, Managing Director of Kambi Sportsbook
  • How local operators can seize the advantage in regulated Brazil/Panorama do Brasil: como os operadores locais podem se destacar em um mercado regulamentado (English subtitles will be available for this session)
  • The need for UX distinction: beating the competition with an optimised player experience
  • A new era of entertainment: why esoccer is a must-have for sportsbooks
  • Unlocking innovation through AI: how machine learning and automation are changing the game

Gerard Starkey, Kambi’s SVP Marketing & Communications, said: “Kambi’s Festival of Sportsbook provides those working in or with the betting industry valuable insights into the trends shaping the future. This year’s line-up is now even stronger with the addition of BetPlay and LeoVegas, who will be sharing their knowledge and expertise, making the soccer session one not-to-be-missed.”

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GGBET UA sponsored the Ukrainian live stream of the Usyk vs Fury fight, boosting customer activity by 2.5 times

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International betting brand sponsored the live stream of the Usyk vs Fury fight on MEGOGO and helped support the Ukrainian sporting community. This successful partnership has led to increased activity on the company’s platform, brought in an influx of new customers, and helpedboost its overall product metrics.

On 18 May 2024 in Riyadh, Saudi Arabia, one of the most hotly anticipated fights of the decade took place as Ukraine’s Oleksandr Usyk and the UK’s Tyson Fury went head-to-head to battle it out for the title of undisputed heavyweight champion of the world. For the first time in 25 years, all five heavyweight belts – the WBA, WBO, IBF, IBO and WBC – were at stake. The winner was Oleksandr Usyk.

“Not only has Oleksandr Usyk collected all of the heavyweight belts, he has once again demonstrated the indomitable Ukrainian spirit to the whole world. We’re proud to see such a talented athlete from our country write his name in the pages of boxing history with the likes of Muhammad Ali, Mike Tyson, Lennox Lewis and Evander Holyfield,” said GGBET UA CEO Dmytro Voshkarin.

GGBET UA sponsored the live stream on the popular media service MEGOGO, which allowed viewers in Ukraine to enjoy the historic bout. The avalanche of faith and support from fans was one of the reasons Oleksandr Usyk was able to win.

“Events of such scale have amazing potential for the iGaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage. On the day of the fight, we noticed a significant influx of new customers, and the number of first deposits was 471% higher than on an average day. All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%,” added GGBET UA CEO Dmytro Voshkarin.

The GG.BET brand famously holds a heavyweight position of its own in esports betting, and is actively working on expanding its influence in traditional sports betting. Sites operating under the GG.BET brand offer betting on over 40 sports. The brand is focusing its strategy especially on activities that allow fans to support their favorite teams and players, and enjoy exciting competitions. EURO 2024 is a major event and is due to start soon, a fact which has not escaped the brand’s attention.

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PA Betting Services announces long-term agreement with BoscaSports

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PA Betting Services (PABS), the leading supplier of horseracing data and betting content, has agreed a new deal supplying BoscaSports with racing data and content until 2028.

The new agreement will see PABS market-leading delivery platform provide its extensive range of betting products and data services to BoscaSports, one of the industry’s leading providers of digital solutions for retail environments and racecourses.

BoscaSports will utilise PABS global offering of horseracing and sports content, powering a variety of interactive digital products for racecourses and LBO’s across the UK&I and Europe, enabling customers to access engaging insights, statistics and tips.

Keiron Muir, Account Director at PA Betting Services, said, “We are delighted to have agreed a new long-term deal with Bosca. Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.

Eugene Mitchell, CEO at BoscaSports, said, “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners”.

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Novibet highlights its commitment to betting integrity with IBIA membership

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Novibet, a leading global online sports betting operator, has joined the International Betting Integrity Association (IBIA). Novibet has licences to operate in Greece, Malta, Cyprus, Ireland and Italy, and has expressed an interest in obtaining a licence in Brazil, which is expected to being its licensing process later this year. The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements IBIA’s position as the leading customer account-based betting integrity monitoring body globally.

Panagiotis Skyrlas, Chief International Expansion Officer, Novibet, said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us”.

Khalid Ali, CEO of IBIA, said: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

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UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill

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UK fans are now able to get even more involved with OKTAGON MMA, after news broke that fans can bet on Europe’s leading MMA promotion with SkyBet.

Although fans can already bet in the UK via William Hill, the move to SkyBet opens up the market even further for fans wishing to get involved with the action.

OKTAGON has made significant strides to get more involved with its ever-growing UK fanbase, with the first ever show on these shores in November 2023 at the AO Arena in Manchester.

On the back of that success, OKTAGON returned twice in 2024; the first coming at the Utilita Arena in Newcastle in January, before an enthralling night at the Resorts World Arena in Birmingham in April.

OKTAGON MMA co-owner Pavol Neruda commented: “We are really pleased that our fanbase in the UK and Ireland can now engage even further with OKTAGON MMA.

“SkyBet is an extremely well-respected platform, and this exemplifies the growth of OKTAGON MMA in the UK and Ireland, a market where we have dedicated significant effort to expand, and shine a light on up-and-coming MMA talent.”

UK fans can place their first bet via SkyBet for the next OKTAGON tournament, when the organisation lands in Prague at the spectacular Fortuna Arena for OKTAGON 58 for the blockbuster rematch between Karlos Vemola and Attila Vegh in front of 27,000 fans.


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BF Group Launches Enhanced Platform for Sports Betting and Casino Operators

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BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.

The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.

Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”

Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”

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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct

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The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

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Novibet Announces Digital Compliance Partnership with W2 by FullCircl

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Novibet, a global leader in online betting, has announced that it has selected FullCircl’s identity solutions platform, W2, as its new digital compliance partner. The partnership will help Novibet meet regulatory compliance requirements and ensure its customers gamble in a safe and secure environment.

The solution W2 has designed for Novibet strikes the perfect balance between compliance and customer engagement. A suite of Anti-Money Laundering (AML) solutions provides the bookmaker with access to global sanctions, Politically Exposed Persons (PEPs), and watchlist data from key jurisdictions across South America, North America, and the EU, through a single API access point. Screening millions of records per month for Novibet prevents money laundering at initial onboarding stage, through ongoing monitoring, and at point of transaction. This ensures a swift journey for Novibet’s ever-growing customer base, whilst protecting its reputation.

Giannis Papastamou, Head of Customer Compliance & Group MLRO at Novibet, said: “W2 came highly recommended by DTI Solutions, a leading cyber security integrator to the gambling industry. This collaboration underscores our dedication to maintaining the highest standards of regulatory compliance and ongoing player protection while delivering a seamless and secure gaming experience for our customers. Based on what we’ve seen so far, we’re already keen to explore ways to integrate more of the W2 product suite into our platform.”

Jess Whitehouse, Head of Customer Success, Identity Solutions at FullCircl commented: “We are delighted that Novibet has selected W2 by FullCircl. We’re providing them with a best practice approach to gambling compliance, including non-intrusive identity verification checks that balance the need for customer due diligence (CDD) with frictionless onboarding and superior player experience. I would also like to thank our trusted partner DTI for their role in bringing this partnership to fruition.”

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PA Betting Services Solidifies Partnership with the Tote

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PA Betting Services (PABS) has agreed a deal to supply racing data to the Tote for a further four years.

As part of this agreement, PABS will continue to serve as a supplier of United Kingdom (UK) and select international racing data for the Tote. This will enable its valued customers the opportunity to access the wealth of dependable, accurate and real-time data for which PABS is known.

The content offering supplied by PABS includes race cards, premium vector silks, live betting odds, results and access to our Early Price Feed. This partnership showcases the shared commitment of both companies for innovation, excellence and customer satisfaction.

“We are delighted to continue to work with the Tote and to provide it with our best-in-class racing data,” the Account Director for PABS, Niamh Richardson, said. “I look forward to seeing our relationship grow from strength to strength.”

“We are thrilled to partner once again with PABS and to bring our customers the most comprehensive and up-to-date UK and select international horse racing data,” the Head of UK Commercial Partnerships for the Tote, Kev Matthews, said. “By collaborating with PABS, we ensure that our users have access to accurate and reliable information, enhancing their experience with the Tote.”

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CopyBet Announced as Front of Shirt Partner of Queens Park Rangers Football Club

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CopyBet can confirm today the signing of a deal to become the official front of shirt partner of Queens Park Rangers (QPR) Football Club.

The partnership with the EFL Championship club will see CopyBet branding feature on the front of the first team’s playing shirts for the duration of the 2024/25 and 2025/26 seasons.

The new Queens Park Rangers Football Club home kit, featuring the CopyBet logo and unique tritone hoops, was first worn during the club’s penultimate league match at home to Leeds United on Friday night.

“We’re delighted to extend our partnership with Queens Park Rangers Football Club and look forward to seeing our brand on the front of the famous blue and white hoops,” the Business Development Director for CopyBet UK, Anton Ivanov, said. “The club has a proud history in the heart of west London with loyal and passionate supporters. We are already looking forward to the start of the new season and our third campaign with the club.”

“We are thrilled to have CopyBet as our new front of shirt partner for next season,” the Commercial Director for Queens Park Rangers Football Club, Euan Inglis, said. “Its innovative approach sets it apart and its team has always been committed to creating unique content that brings the fans closer to their heroes. The extended collaboration comes at an exciting time for both organisations.”

CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in-play betting. In addition, bettors will find exclusive enhanced prices around major football matches including the Premier League, EFL Championship and the Champions League.

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