shay-given-announced-as-copybet-brand-ambassador

Shay Given Announced as CopyBet Brand Ambassador

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CopyBet, a unique sports betting platform established in 2016 that offers both a Sportsbook and a non-analogue automated copy betting system, can confirm today the signing of Shay Given (pictured), the Republic of Ireland and Premier League star, as its first ever brand ambassador.

Shay will provide CopyBet bettors with weekly insights into the world of football and will be appearing in a series of content throughout the 2023/24 season to help drive awareness of the brand.

CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in play betting with more than 18,000 events daily. In addition, bettors will find exclusive enhanced prices around major football matches including the Premier League, Championship and the Champions League.

“I’m delighted to have signed for CopyBet and look forward to working with the CopyBet team,” Given said. “All is set for another exciting football season both in domestic and European competitions. With Euro 2024 taking in place in Germany at the end of the season, there is so much for football fans to look forward to over the next twelve months.”

“Shay Given is a Premier League legend and as football fans we’re delighted to sign him as our first ever brand ambassador,” the Business Development Director for CopyBet UK, Anton Ivanov, said. “We look forward to working with him during what is set to be an exciting season for both CopyBet and all football fans.”

CopyBet is the official betting partner of Queens Park Rangers Football Club and the deal with the EFL Championship club has been extended for the 2023/24 season.

This partnership was brokered by sports marketing agency WH Sports and London based talent management agency Bear Faced Talent.

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10bet Scores Another Sponsorship Deal in South Africa

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10bet becomes principal partner of Lamontville Golden Arrows

At an event held in Durban, South Africa, yesterday, the Lamontville Golden Arrows announced 10bet, a global online sportsbook and games operator, as its new major sponsor in a deal that will cover both the club’s main and reserve teams over the next three years. The 10bet logo will proudly grace the front of shirt of the Lamontville Golden Arrows’ home and away kits.

Recently, 10bet also became the official betting partner of South Africa’s national men’s team, ‘Bafana Bafana’, which finished in third place at the recent 2023 Cosafa Cup.

“As Lamontville Golden Arrows, we are delighted to welcome on board our new sponsor, 10bet, to kick start the 2023-2024 season,” read a statement from the Lamontville Golden Arrows. “We are proud to be associated with a sponsor like 10bet, a sponsor that believes in our vision, values and goals. This partnership will also give us an opportunity to engage with our football fans across the country. We are grateful to 10bet for entrusting our brand to carry its message and connect with our supporters throughout the country,”

“Golden Arrows is a brand with a rich history, strong presence and support and is a perfect complement to our own growth ambitions here at 10bet SA,” the Chief Revenue Officer for 10bet SA, Michelle Henriques Colborne, said. “The club aligns closely with our business goals, passions and values and, with this partnership, we hope to foster a stronger connection and visibility with its fans and to share and support their passion with one of South Africa’s esteemed teams.”

10bet SA has great ambitions to expand its presence and strengthen its sponsorship portfolio within the country.

“Our partnership with ‘Bafana Bafana’ is one based on pride, passion and the love of the beautiful game,” Colborne said. “‘Bafana Bafana’ is an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement and positively impacting communities; an ideal fit for our growing brand locally.”

sccg-announces-strategic-partnership-with-scrimmage-for-sportsbook-loyalty-and-rewards-platform

SCCG Announces Strategic Partnership with Scrimmage for Sportsbook Loyalty and Rewards Platform

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SCCG Management, a global leader in the gaming and sports betting industry, today announced a strategic partnership with Scrimmage, a cutting-edge rewards program and platform for sports betting operators. This partnership is designed to expand Scrimmage’s innovative sportsbook loyalty and rewards solution worldwide, leveraging SCCG’s strong global presence and extensive operations in every major continent.

Scrimmage builds betting operators gamified loyalty programs that are integrated directly into the operator’s app or website that are customized to their user base. Users on average bet 6x more frequently after participating in the loyalty program. Scrimmage monetizes when users choose to spend rewards back within the loyalty game, meaning the only cost to the operator is the reward amount they choose to share with their users.

Stephen Crystal, founder of SCCG Management, expressed great enthusiasm about the partnership. “Our collaboration with Scrimmage sets a new standard for the rewards and loyalty programs in the betting space” Crystal stated. “Their data-driven approach not only incentivizes active bettors but also remarkably increases player engagement and retention for operators. With SCCG’s extensive global reach, we are well-positioned to bring Scrimmage’s transformative solution to iGaming companies worldwide, further enriching the sports betting landscape.”

Dan Taren, Co-Founder of Scrimmage, added, “We are extremely excited to get started with the SCCG team and begin bringing our software to more sports betting and iGaming companies. Scrimmage builds operators’ gamified loyalty programs to reactivate and engage their users, increase retention, and attract the younger generation of bettors. SCCG is a perfect partner for us to bring this product to as many bettors as we can.”

This partnership marks an exciting new chapter for both companies, showcasing their commitment to revolutionizing the iGaming industry by enhancing the overall betting experience for users while delivering robust solutions for operators.

playbook-engineering-appoints-luke-cousins-as-commercial-director

Playbook Engineering Appoints Luke Cousins as Commercial Director

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World-class platform provider welcomes experienced hire into key role

Playbook Engineering, a leading global betting platform provider, has bolstered its executive team with the appointment of Luke Cousins as Commercial Director.

Following on from the recruitment of Ivo Doroteia to the role of Chief Executive Officer in June, Cousins has landed a crucial job at Playbook Engineering, bringing with him a wealth of experience from 14 years within the iGaming industry.

Prior to joining Playbook Engineering, Cousins has worked at a variety of different businesses, he launched the first United States office in New York for Pentasia before moving to head up business development for Conexus Group in North America. Cousins returned to the United Kingdom in 2019 and formed his own consultancy, building and growing Unikrn’s new B2B division before its sale to Entain whilst assisting the growth of Hypometer and Moja Group.

This latest hire strengthens Playbook Engineering’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing the best and most innovative user experience.

Commenting on his appointment, Luke Cousins, Commercial Director at Playbook Engineering, said: “I was looking for a quality product to represent as I still see a lot of opportunity in the global market.

“What drew me to Playbook Engineering was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as Commercial Director it provides a lot of opportunities to look at different ways into those markets.

“I am excited about the regulations currently happening and the opportunities these provide in new markets, whether that be developing markets such as Africa or Latin America where there is mass market potential, but also looking at maturing regulated markets such as in the United States or Ontario, which can be difficult markets to penetrate but ultimately very valuable.

“Playbook Engineering has proven that it has quality technology, along with the people we have in place, so we will be well positioned to take advantage in those markets.”

Cousins was speaking at iGB Live in Amsterdam, his first expo as Playbook Engineering’s new Commercial Director and he will be active at other events throughout 2023.

kambi-group-plc-q2-report-2023

Kambi Group plc Q2 Report 2023

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Financial summary

  • Revenue amounted to €42.9 (Q2 2022: 34.7) million for the second quarter of 2023 and €86.9 (H1 2022: 71.5) million for the first half of 2023
  • Operating profit (EBIT) for the second quarter of 2023 was €3.7 (4.9) million, at a margin of 8.6% (14.1%), and €8.2 (12.2) million, at a margin of 9.4% (17.1%) for the first half of 2023
  • EBITA (acq)* for the second quarter of 2023 was €5.0 (5.2) million, at a margin of 11.7% (15.1%), and €10.8 (12.9) million, at a margin of 12.4% (18.1%), for the first half of 2023
  • Cash flow (excluding working capital and M&A) amounted to €0.1 (0.1) million for the second quarter of 2023 and €3.4 (5.6) million for the first half of 2023
  • Earnings per share for the second quarter of 2023 were €0.083 (0.109) and €0.190 (0.286) for the first half of 2023

*EBITA (acq) = Earnings before interest, taxation and amortisation on acquired intangible assets

 

Key Q2 highlights

  • Revenue growth of 24% year-on-year driven by an operator trading margin of 9.9% and the addition of Shape Games
  • Entered into exclusive global sportsbook partnership agreement with Bally’s Corporation, replacing the global operator’s proprietary sports betting technology
  • Significant progress in incubation of cutting-edge AI pricing division which will deliver the next evolution of sports trading to the wider industry
  • Signed contract extensions with key partners BetPlay, LeoVegas and Paf
  • Repaid the €7.5 million convertible bond previously held by Kindred Group and repurchased 381,476 shares for a total of €7.2 million

 

“The second quarter of the year was another encouraging period for Kambi as we made significant strategic progress towards executing our long-term growth strategy, including a tier-one partner signing, key partner renewals and the continued development of our AI trading capability.

During the quarter we delivered strong revenue growth of 24% year-on-year, driven by new customers, the addition of Shape Games and a high operator trading margin. Operator turnover growth of 4% was not as strong as revenue, impacted by rising foreign exchange headwinds, the dampening effect of a high trading margin and PENN Entertainment’s year-on-year decline in US market share. Excluding the impact of foreign exchange movements, EBITA (acq) increased by €2.8 million year-on-year.

From a commercial perspective, we were delighted to welcome Bally’s Corporation to the Kambi network in Q2. As we further solidify our market leadership position, this partner win is a major milestone for the business and comes on the back of our flexible product strategy. As one of the world’s leading gaming operators, Bally’s commands strong brand recognition, a large customer database and expansive global footprint that has the potential to open up significant opportunities for Kambi in both the US and beyond.

Bally’s decision to replace its proprietary sportsbook with Kambi Complete underlines the current pressures facing many in-house sports betting operations. Indeed, demand for our Complete sportsbook service remains high, further evidenced by our sales pipeline and the Q2 renewals of key partners BetPlay, LeoVegas Group and Paf.

Kambi’s offering is only getting stronger as we pioneer next generation betting entertainment, highlighted by the success of our award-winning AI-powered trading. Recognising the powerful benefits this unique method of pricing delivers for our partners, we also see an exciting future for this service as a module, powering odds for those outside of the Kambi network. In Q2, we made significant progress in incubating the unit with a view to it operating as a distinct division in the future, similar to Abios and Shape Games. We are confident our AI-driven pricing is uniquely positioned to meet the growing demand for trading services.

In summary, I am pleased with the strategic progress made in Q2 and believe Kambi is in a fantastic position moving forward. Having repaid the convertible bond held by Kindred during the quarter, we are in complete control over our strategic direction as we continue to execute our ambitious long-term strategy that I am confident will deliver value for both partners and shareholders.” said Kambi Group plc’s CEO, Kristian Nylén.

nye-expekt-strikes-new-sponsorship-with-the-danish-football-league

Nye expekt strikes new sponsorship with the Danish football league

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LeoVegas Group’s sports betting brand, nye expekt, has entered into a sponsorship agreement with Denmark’s premier football league, the 3F Superliga. This agreement establishes nye expekt as the league’s Official Betting Partner, and will increase brand visibility and awareness in Denmark through TV commercials, 3D carpets on the football pitch, and a digital presence on the 3F Superliga website and social media channels. The sponsorship is an important step towards expanding in sports betting and gaining a larger market share in Denmark.

The sports betting brand nye expekt has secured a sponsorship agreement with the 3F Superliga. This will boost nye expekt’s visibility and brand recognition in Denmark through TV advertising during football matches, logo displays on 3D carpets on the football field, and prominence on the 3F Superliga’s official digital channels.

The Danish 3F Superliga is second in UEFA’s ranking of domestic leagues in the Nordics. It is highly popular with, an average of 16 million TV viewers, and 1,6 million stadium visitors per season, and boasts over 95,000 followers on Instagram and 94,000 on Facebook.

“I’m thrilled that nye expekt is well on its way to becoming a market leader in Denmark once again,” said Gustaf Hagman, CEO of LeoVegas Group. “This sponsorship deal with Danish 3F Superliga will help to ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add another level of excitement to their sports experience – across all sports!

“We are happy to have an official betting partner for the 3F Superliga. There are many sports betting providers who rely on Denmark’s best football league, and therefore it is really important for us to have an official partner who will support and contribute to the 3F Superliga,” said Claus Thomsen, CEO of the Danish League.

Nye expekt was relaunched in Denmark in May, following a ten-year absence from the Danish market. This sponsorship bolsters the LeoVegas Group’s position in Denmark and is an important part of the company’s strategy to increase its focus on sports. Over the past year, the Group has entered into several strategic partnerships and collaborations, which includes top European clubs such as Manchester City F.C. and FC Internazionale Milano.

softswiss-sportsbook-signs-integrity-exchange-memorandum

SOFTSWISS Sportsbook Signs Integrity Exchange Memorandum

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The SOFTSWISS Sportsbook, a cutting-edge sports betting software platform, has recently become an official partner of the renowned Sportradar Integrity Exchange, one of the world’s leading anti-match-fixing organisations. This dynamic partnership aims to safeguard the integrity of sports betting and ensure a fair and trustworthy experience for all enthusiasts. 

Partnering with the Sportradar Integrity Exchange comes with a host of benefits and collaboration advantages that prove invaluable in the fight against sports corruption. One notable offering is the provision of insightful reports and overviews equipped to tackle the pressing issue at hand.

For example, monthly and quarterly reports on global match-fixing activity provide the most up-to-date information on prevailing trends in result-fixing across the world. Also, the partnership perks include overviews of suspicious activity, which act as early warning systems against any questionable betting patterns. 

Another advantage is that Sportradar’s partners receive quarterly overviews of the Sportradar Integrity Exchange activity, giving a glimpse into the inner workings of anti-match-fixing efforts. What is more, they gain access to annual trend reports with a data-driven overview of the match-fixers’ targets. These insightful reports are instrumental in empowering risk management teams to effectively investigate and prevent suspicious activities.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares: “We are committed to maintaining the highest standards of transparency, fairness, and ethical conduct. By teaming up with the Sportradar Integrity Exchange, we are taking a proactive stance against match-fixing, safeguarding the integrity of sports, and fostering a secure betting environment for all stakeholders. Together, we are determined to make a positive impact on the sports betting industry.”

The cooperation involves regular monitoring of relevant information regarding sports corruption, match-fixing, anti-doping and safeguarding. Also, the Sportsbook team will take an active role in gathering and analysing data from public sources to provide intelligence about specific situations involving individuals or organisations. In a two-way information exchange, Sportradar’s partners receive regular reports on global suspicious activity, markets targeted by match-fixers, unique problem areas to be aware of, insider information and regulatory support.

The SOFTSWISS Sportsbook provides an array of exclusive industry bonuses and the capability to launch engaging jackpot campaigns. With the recent update to the Sportbook’s content management system, clients can now effortlessly and swiftly customise and modify all forms of content on their sports betting websites, enjoying seamless personalisation and flexibility.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

hong-kong-season-finale-breaks-single-race-meeting-turnover-record

Hong Kong season finale breaks single race meeting turnover record

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An extraordinary 2022/23 Hong Kong horse racing season ended in style on Sunday, 16 July at Sha Tin Racecourse, with the 88th and final meeting of the season setting a new turnover record for both a single race meeting and the season finale meeting of HK$2.065 billion (approx. £202 million) – an increase of 1.3% year-on-year – since the establishment of the HKSAR in 1997.

In total, the season’s 88 meetings saw 835 Hong Kong races and 299 overseas simulcast races and posted turnover of HK$141.1 billion (approx. £13.8 billion), representing a slight 0.5% increase on the 2021/22 season.

The increasing popularity of the simulcast of overseas races and the increasing appreciation of the global nature of racing contributed to a 12.5% growth in simulcast turnover to over HK$11.8 billion (approx. £1.2 billion).

While the majority of simulcast turnover comes from Hong Kong customers, which registered an 11.3% growth to HK$10.5 billion (approx. £1 billion), turnover generated via World Pool from the Hong Kong Jockey Club’s (HKJC) overseas customers and partners grew by 23% to HK$1.3 billion (approx. £127 million).

The turnover of all simulcast races conducted under the World Pool Brand (including both Hong Kong and overseas customers) increased from HK$6.2 billion (approx. £606 million) in the 2021/22 season to HK$7.3 billion (approx. £714 million), representing a 18.5% increase.

The HKJC have continued to increase the number of World Pool races to 24 days this season featuring many of the LONGINES Top 100 Group 1 races, while also broadening World Pool partnerships to include racing from Australia, Saudi Arabia and Germany for the first time.

Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, said: “Under such a challenging economic situation, our overall season racing turnover of HK$141.1 billion is very satisfactory. The strength of the turnover reflects the quality of our products and the on-going support of our customers. However, we will stay vigilant as there will be significant challenges from offshore bookmakers following the reopening of borders and also illegal bookmakers.

“To ensure our racing will stay competitive and maintain its world-class status, we will re-invest in racecourse assets and enhance customer experience. We will also grasp the unique development opportunity in the GBA under the ‘One Country Two Systems’ principle. After all, the Club is acting for the betterment of society. All we do is to contribute more to our community with a strategic focus that best meets the needs of Hong Kong people.”

Zac Purton and John Size set new records

The 2022/23 season saw new records set on the track too, with trainer John Size becoming the first trainer to win 12 Hong Kong trainers’ championships. The Australian master trainer has now trained 1493 winners in Hong Kong and continues to excel with an uncanny ability to patiently develop young talent into elite top-level performers.

Zac Purton clinched his sixth Hong Kong jockeys’ championship with a single-season record of 179 wins, breaking Joao Moreira’s previous record of 170.

Home-grown jockey Vincent Ho received the Tony Cruz Award – given to the leading local rider with the most wins in the season – for a fourth time.

With only 1,250 horses in training – or around 0.7 percent of the world’s horse population – Hong Kong’s racing once again displayed its world-class quality in 2022/23.

Golden Sixty, the first horse in the history of Hong Kong racing to have secured three consecutive Horse of the Year crowns, and fellow G1 winners, Lucky Sweynesse and Romantic Warrior, are firmly entrenched in the top seven of the LONGINES World’s Best Racehorse Rankings.

They delivered astounding performances against international rivals in the international spotlight on FWD Champions Day on 30 April 2023 and led a clean sweep of the three Group 1 features of the day – G1 FWD Champions Mile (1600m), G1 Chairman’s Sprint Prize (1200m) and G1 FWD QEII Cup (2000m).

Engelbrecht-Bresges, said: “Hong Kong’s world-class racing is not only built on our state-of-art racing facilities, but more importantly a rich and growing pool of racing talents across all levels from trainers, jockeys, veterinarians to stable assistants and farriers. The Hong Kong Jockey Club is committed to attracting world-class talents from overseas and nurturing high-potential home-grown talents. I am delighted to see our racing talents and the horses they train, and take care of, deliver remarkable performances this season to local and global fans. They are the future of Hong Kong’s racing.”

Development of racing in Mainland China

Another important highlight of the 2022/23 season is that Conghua Racecourse (CRC) has demonstrated its critical role in supporting Hong Kong’s racing as well as the development of the equine industry in the Greater Bay Area.

CRC has fully utilised its state-of-the-art facilities to best accommodate, train and prepare horses to return to Sha Tin and Happy Valley racecourse for racing. In the past season, CRC has produced 172 wins by 138 horses.

Engelbrecht-Bresges said: “The importance of CRC will continue to grow further with the significant work we are undertaking with Sha Tin’s stable refurbishment to meet the future needs of trainers. CRC will also serve as the centre stage of international-standard racing in the Mainland, starting from the first race meeting in 2026 with the establishment of an iconic grandstand enabling visitors from all fronts to enjoy and experience Hong Kong’s world-class racing.”

Hong Kong racing will restart for the 2023/24 season on 10 September.

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BK8 RENEW AS OFFICAL TRAINING WEAR PARTNER

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BK8 have extended their partnership as Official Training Wear partner with Burnley FC for the upcoming season.

As part of the agreement, BK8 branding will continue to feature on the men’s and women’s training wear and on LED signage across Turf Moor and via the Club’s digital channels.

The global betting brand were announced as Official Training Wear partner of Burnley FC in August 2022 and through the partnership supported the community activities of Burnley FC in the Community, the Club’s official charity.

The company were keen to make a positive impact in the local community and donated funds to support the award-winning charity’s projects across the health and wellbeing space.

Ahead of the new campaign, BK8 have pledged their support to various Club charity activities over the course of the season.

Stuart Hunt, Burnley FC Director said: “Through our extended partnership with BK8 we look forward to collaborating and growing our brands together for the upcoming season.

“In addition to the training wear sponsorship, the company are supportive of our charitable activities and are passionate about growing women’s football, which are key strategic areas for us as a Club. We look forward to developing these areas together throughout the partnership.”

BK8 EMEA Managing Director, Michael Gatt said: “We are thrilled to further strengthen our strategic partnership with Burnley FC, a Club that exemplifies resilience and has shown great determination in achieving success throughout last season.

“The tenacity of the Club aligns perfectly with our company’s ambition. We are excited to continue collaborating with Burnley, both on and off the pitch, as we jointly develop initiatives within the community. The progress we have made over the past year inspires us to continue driving meaningful change, and we are committed to making a lasting and positive impact through our partnership.”

Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, who facilitated the partnership collaborations, added: “We are delighted to witness the successful continuation of this partnership. We are fully committed to fostering a strong, collaborative relationship and expanding this exceptional collaboration with the club and the brand.”

It was announced earlier last month that BK8 have entered into a multi-year partnership with Aston Villa FC, seeing the brand becomes the new Principal and Front of Shirt Partner.

BK8 have pledged to contribute to a local charity in Birmingham for every adult third shirt sold as part of the brand’s initiatives with Aston Villa. This collaboration builds on BK8’s previous work in mental health awareness and marks the beginning of several future collaborations with the club.

rivalry-engages-generation-iacp-inc.-to-provide-market-making-services

Rivalry Engages Generation IACP Inc. to Provide Market Making Services

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Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sports betting and media company, today announced that, subject to the receipt of approval by the TSX Venture Exchange (“TSXV”), it has retained Generation IACP Inc. (“Generation“) to provide market making services with the objective of maintaining a reasonable market and improving the liquidity of Rivalry’s subordinate voting shares (the “Shares”).

Under the issuer trading services agreement between Generation and Rivalry (the “Agreement”), the Company has agreed to pay Generation a monthly fee of CAD $7,500 plus applicable taxes. The initial term of the Agreement is six months, and such term will be automatically renewed for subsequent six-month periods unless terminated earlier by 30 days prior written notice. Commencing on the first anniversary of the Agreement, the fee payable to Generation will automatically increase annually by 3.0%. Notwithstanding the foregoing, Generation shall have the right to terminate the Agreement at any time upon prior written notice. Generation will not receive any Shares or options as compensation.

Rivalry and Generation are unrelated and unaffiliated entities. Generation has informed the Company that it does not currently own any securities of Rivalry; however, Generation and its clients may acquire a direct interest in the securities of the Company.

Generation is a Toronto-based, independently owned investment dealer providing innovative solutions for institutional, corporate and individual clients in Canada and abroad. Established in 1998, Generation is a member of the Investment Industry Regulation Organization of Canada and a member firm of the Toronto Stock Exchange and the TSXV.