Tanla, Kore.ai forge exclusive partnership to offer Conversational AI Solutions


Tanla, a leading global CPaaS provider, and Kore.ai, the world’s leading enterprise conversational AI software platform and solutions company, today announced an exclusive partnership in five countries – IndiaUnited Arab EmiratesIndonesiaVietnam, and Philippines. This partnership is a momentous step forward in offering enterprises and brands the ability to upraise the digital experiences of their key stakeholders: customers, partners, and employees through best-in-class conversational artificial intelligence (AI) based Natural Language Processing (NLP) system. For the users, this effectively translates into digital interactions truly becoming intuitive and meaningful.

Recognized as a Leader in Gartner’s Enterprise Conversational AI Platforms Magic Quadrant 2022, Kore.ai offers an enterprise-grade, end-to-end, no-code conversational AI platform and AI-first solutions that serve as a secure foundation for enterprises to design, build, test, host, deploy and manage virtual assistants, process assistants and conversational digital applications for optimized customer, employee and agent experiences across voice and digital channels. The Kore.ai Experience Optimization Platform (XO) supports on-prem and cloud deployments for more than 35 channels in 100 languages. Kore.ai also brings with it an experienced and dedicated team to jointly accelerate product development and go-to-market (GTM) with Tanla in India and other focus geographies.

Tanla is an industry leader in CPaaS, serving marquee clients across all major industries and transforming the way the world collaborates and communicates through innovative CPaaS solutions. It touches over a billion lives with its purpose “EC*2” i.e., “shaping the world of trusted digital experiences to empower consumers and enable companies.” Tanla’s Wisely platform is an embodiment of a step towards this purpose. Co-developed with Microsoft, Wisely is the world’s first blockchain-powered cloud-based platform that connects enterprises and suppliers through a secure ‘express route’, ensuring complete transparency and a single source of truth that results in immutable audit trails and zero dispute settlements.  Gartner has recognized Tanla in the 2021 CPaaS Competitive landscape based on a combination of prominence and the unique features of Wisely.

The conversational AI market is growing at a rate of approximately 21% CAGR (source: Market Digits) while the Indian market itself is expected to grow at a rate of 25% CAGR (source: Gartner, Expert Interview). This outlook presents a huge growth opportunity in the conversational space.

Tanla’s rich communication portfolio and a strong customer base coupled with Kore.ai’s conversational AI capabilities and large development organization will position the duo as a leader, enabling enterprises to deliver advanced, highly intelligent, and personalized experiences to their customers across their brand’s digital touchpoints.

Commenting on the partnership, Raj Koneru, Founder and CEO of Kore.ai said, “Enterprises are looking for technologies that help them create extraordinary customer and employee experiences, which positively impact business outcomes. Through this partnership, Tanla and Kore.ai will jointly offer a first-of-its-kind customer engagement platform offering conversation-first experiences that can automate and optimize voice and chat interactions across multiple channels, languages, and regions, while retaining the human touch all through. We are thrilled to work with a partner like Tanla that will help us advance our vision of creating extraordinary customer, employee, and agent experiences.”

Today’s enterprises require a conversational AI provider, a channel delivery partner, a marketing partner to promote the intelligent virtual assistant, and a separate implementation partner to be able to set up effective conversational bot support. However, with the coming together of Tanla and Kore.ai, enterprises will be able to leverage their end-to-end capabilities and consultative support without having to go through multiple stops and partners. Some notable advantages of this also include access to a no-code virtual assistant development platform, an implementation team, omnichannel communication, campaign management for marketing, advanced analytics, and much more to support enterprises with unparalleled end-to-end ownership and quality assurance.

“The Tanla – Kore.ai business partnership is a key milestone in our pursuit to provide best-in-class next-gen solutions to our enterprise customers. This partnership will provide cutting-edge AI solutions on Wisely Platform to help clients realize the value of truly omnichannel digital customer experiences,” said Uday Reddy, Founder Chairman and CEO, Tanla Platforms Limited.

Tanla and Kore.ai are confident that this collaboration will usher in a new era of automated and seamless digital communication that will elevate customer experience to new heights while helping enterprises build a better relationship with their customers.


Tanla’s DLT platform Trubloq built to enforce TRAI regulation

Tanla Platforms Limited said today that the company is supporting enterprises in meeting the TCCCPR requirement to register content templates with the telecom regulator to ensure smooth flow of commercial communication between businesses and their customers. Trubloq, Tanla’s blockchain-based stack which was built to solve the unsolicited commercial communication is in accordance with the TRAI Telecom Commercial Communications Customer Preference Regulation (TCCCPR). The SMS and OTPs, when sent by enterprises are checked against the templates pre-registered by them on this blockchain platform.

Trubloq enforces regulatory requirements by empowering customers and enabling enterprises and regulators in curbing the menace of spam calls and messages. Customers can own, control, and manage commercial communication directed to them, safeguarding themselves from fraudulent SMS and calls. Enterprises that have registered their content templates enable an ecosystem of trust by making certain all commercial communication to their customers is safe from fraud and is delivered on time without any delays.

Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “Tanla’s Trubloq is built for enterprises to enrich customer experience and create an ecosystem of trust in commercial communication. Towards this, Tanla is committed to support all enterprises in ensuring speedy adoption and compliance of the said regulation.”

“Tanla is supporting the enterprises in complying with the TCCCPR requirement in registering their content templates for commercial communication. Tanla’s customer support, technology and leadership teams are hand-holding customers and have been working with them round the clock to ensure regulatory protocol is met with within the seven-day extension granted by the TRAI,” Uday Reddy added.

Trubloq was launched commercially in September 2020 in response to the Telecom Regulatory Authority of India’s request to combat the widespread problem of unsolicited commercial communication, to protect user information, as well as the integrity of the telecom sector. Since the launch, the platform is operating at full efficiency. Tanla has onboarded more than 34,000 enterprises and the DLT platform currently processes around 70% of A2P traffic in India, topping more than 1 billion interactions in a single day recently.