Purple Quarter Assists Fintech Platform Progcap with the Appointment of Ashish Gupta as the CPTO


Bespoke CTO search firm, Purple Quarter has closed another C-Suite role adding to its list of stellar closures. With the appointment of Ashish Gupta as the Chief Product & Technology Officer, the Delhi-based technology-driven lending marketplace aims to set in place a Tech Leader to scale and oversee its operations on the tech front. Backed by Sequoia Capital and Tiger Global Management, Progcap provides financing capital for underserved micro and small businesses in India.

An alumnus of IIT Delhi, Ashish Gupta has spearheaded several C-Level Tech roles with stints in PolicyBazaar.com, HealthKart, docprime, the most recent being the CTO for Max Bupa Health Insurance. Ashish joined ProgCap on 1st October and is based out of their headquarter in Delhi.

Speaking on the appointment, Pallavi Shrivastava, Co-Founder & Director, Progcap said, “We are thrilled to welcome Ashish to our team. His diverse experience will aid Progcap’s increased efforts at improving the integration of cutting-edge technology that will help propel our process efficiency and expand our scope into untapped markets. We are thankful to Purple Quarter for their methodical approach in finding us the ideal Tech Leader, suitable for our business scale and vision.”

Purple Quarter’s concentrated efforts at accurately analyzing Progcap’s requirements, its growth trajectory led to gauge custom Leadership profiling for the role. An extensive study of Progcap’s tech landscape, challenges and the tech roadmap comprehended the need for an experienced Leader who could single-handedly take charge of the Tech operations, sort the existing challenges and map out the future actions aligned with the Business objectives. Given Ashish’s deep understanding of tech and business synergy and his proven experience across domains, the firm now has a very credible Tech Leader onboard.

“With a plethora of macroeconomic changes the whole business financing and banking models are there to be transformed.  With its massive head start and innovative approach, Progcap is sure to be a front end runner in this space which makes me super excited to lead their tech and product functions. A huge thanks to Purple Quarter’s stepwise assistance in the whole process, I appreciate the team’s thoughtful, precise and streamlined approach.” shared Ashish Gupta on his Purple Quarter experience.

Purple Quarter’s unmatched tech network and comprehensive end-to-end search process have been instrumental in securing multiple key tech leadership positions for the likes of Swiggy, Upstox, PharmEasy, Licious, Vedantu, Urban Company, LendingKart, hike, ACKO and more.