This week’s announcement signifies a new shared vision and partnership between SBXG, a leading esports and entertainment company, and Jlingz esports, the esports organisation owned by UK Footballer Jesse Lingard. As part of this new alliance JLINGZ and SBXG will extend brand reach into respective markets of Europe & Asia by collaborating across social and digital platforms, talent management as well as creating exciting new opportunities for brands with combined commercial partnerships .
Through this business agreement, the two companies will strengthen the promotion of content using IP between SBXG and JLINGZ Esports. It plans to draw partnerships with other esports teams using Jesse Lingard’s own famous IP and continue to produce promotional content for JLINGZ Esports and SBXG.
Jesse who was pivotal in the making of this deal shared his thoughts, ‘I’ve been lucky enough to travel to Asia when playing football and the fans have always been incredibly welcoming and passionate. I’m really excited by the chance to return and experience a whole new fanbase that I know will be just as amazing! I love gaming and esports and I’m proud that our Org can partner with such Orgs like SBXG as they share a lot of my beliefs in how powerful gaming and the community are and the potential for esports to grow even bigger than it is today. It’s going to be a lot of fun and 100% I’m coming to Seoul soon!’
SBXG CEO Jeong In-mo said, “SBXG is active in collaboration with existing legacy sports. Jesse Lingard is a famous Premier League player but also an esports fan who has the potential to create synergy between each other in that he runs the club himself. Through this business agreement, we will be able to expand the base of the esports business.
Lee Moon-hee, co-Founder of the E-sports agency FNBL, said, “The crossover between sports will provide a touchstone for LCK’s new development model.
Toby Wakefield, MD of Jlingz Esports said about the deal ‘We’re incredibly excited by this partnership. SBXG is an unbelievable org and perennial winners across the titles they compete in. We have an amazing opportunity to learn and do so much with them. It’s a great platform for JLINGZ as well to grow our own brand and fanbase with esports and gaming fans in such a diverse and exciting part of the world’