we-care:-softswiss’-values-in-action

We Care: SOFTSWISS’ Values in Action

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SOFTSWISS, a tech company offering a complete ecosystem of comprehensive software solutions, has shown its support to the global environmental initiative in Poland. Through meaningful contributions and active engagement in charitable activities, the international iGaming provider exemplifies its unwavering commitment to upholding core corporate values. 

On 16 September, SOFTSWISS representatives joined the 30th ‘Cleaning up the World’ campaign in Poznań, Poland, as part of an international environmental movement. Notably, around 130 teams from various companies participated in this year’s event, pooling their efforts to rejuvenate a significant area in Poznań, transforming it into a cleaner and more eco-friendly environment.

“We truly embrace the power of positive change, recognising the profound impact that each person’s contribution holds. Together, we are making real and noticeable changes that we can see, touch, and feel,” comments Katsiaryna Shved, Event Manager of Employer Brand at SOFTSWISS.

Engaging in activities that promote ecological awareness strongly aligns with SOFTSWISS’ core values and reflects the company’s proactive stance on social responsibility. Beyond environmental initiatives, the company actively participates in numerous endeavours across the world, including aiding victims of natural disasters and military conflicts, supporting individuals battling serious illnesses, championing social causes, and fostering multicultural cooperation.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, summarises: “A clearly defined mission and a robust values system are vital for sustainable development of any company. ‘We care’ stands as a fundamental statement among SOFTSWISS’ core values, articulated through explicit principles such as ‘We see people’, ‘We embrace changes’, ‘We push for customer success’ and ‘We excel’. While cultivating both personal responsibility of our team members and social responsibility within the entire company, we take measurable steps including charitable contributions, active engagement in philanthropic initiatives, and participating in eco-friendly activities. The alignment of our employees around these shared values significantly enhances the quality of our output.” 

During the previous year, SOFTSWISS allocated more than 1,700,000 euro for charity purposes. In 2023, following the tragic events in Turkey, the company contributed 25,000 US dollars to facilitate the acquisition of container houses for individuals who found themselves without shelter due to the devastating disaster.

Taking a proactive approach towards global challenges and problems that demand collective support, SOFTSWISS is committed to making positive changes  not only in the world of iGaming, but also beyond.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

game-development-world-championship-2023-summer-season-winners-announced!

Game Development World Championship 2023 Summer Season Winners Announced!

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The Game Development World Championship (GDWC) celebrated the 2023 Summer Season with an Awards Stream on Thursday, September 21st. At the event, GDWC announced winners in 11 categories for the Summer Season.

Watch the Award Stream recording on the GDWC youtube channel.

Indie Award Winner: Three Minutes To Eight by Chaosmonger Studio.
Studio Award Winner: Planet Cube: Edge by Sunna Entertainment
Hobby Award Winner: Wretched Depths by Wretched Devs
Mobile Award Winner: Boxville by Triomatica Games
Best Web3 Game Award Winner: Stella Fantasy by Ring Games
AR & VR Award Winner: Stilt by Rekt Games
Immersal SDK Award Winner: KramARkapellet by darteq
Made-with-Houdini Award Winner: Kristala by Astral Clocktower Studios
Procedural Award Winner: SULFUR by Perfect Random

Action Award Winners:
1st Place: Tactical Squad: SWAT Stories by Red Mountain Games
2nd Place: SpaceBourne2 by Dbk Games
3rd Place: DOOMBLADE by Muro Studios

Gcore Cloud Award Winners:
1st Place: Feudums by Kalamona Studios
2nd Place: Vaudeville by Bumblebee Studios
3rd Place: Retail Royale by DarxDev

All the Winning games of the Season can be found on the GDWC website, here: https://thegdwc.com/awards/

GDWC sends congratulations to all the winners and huge thanks to all developers who participated in the championship, and to all the sponsors and partners that made the GDWC 2023 Summer Season possible.

The GDWC 2023 Winter Season is currently open for submissions with the biggest prize pool in GDWC history, totalling over $660,000 in value. Prizes are spread across 12 award categories and range from swag & software licences to cash prizes, publishing deals and marketing & User Acquisition funding.

GDWC is free to participate and open to everyone from hobbyist & student developers to professional studios from all over the world. Games on all digital platforms – PC, Consoles, Mobile, VR & AR, Web & Browsers, are accepted. Developers can participate with a game they are currently working on, or with a game they have released, as long as it was released after August 1st 2022.

inspired-launches-its-latest-online-&-mobile-slots:-bullion-bars-gold-collector-&-big-piggy-bank

INSPIRED LAUNCHES ITS LATEST ONLINE & MOBILE SLOTS: BULLION BARS GOLD COLLECTOR & BIG PIGGY BANK

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) is pleased to announce the launch of its latest online and mobile slot games: Bullion Bars Gold Collector™ and Big Piggy Bank™.

 

Bullion Bars Gold Collector

Packed with golden wins is Bullion Bars Gold Collector, a classic gold-themed game with a reel configuration of 5×3 and 10-win lines.

The gold bullion bar symbols shown in the base game represent mixed pays and award the player with line wins. Three or more scatter symbols in the base game triggers the Gold Collector Free Spins Bonus, where top prizes are up for grabs!

The Bonus game introduces a safe that will collect all the bullion bars in view along with their relevant values. Landing more than one safe gives players the opportunity to multiply their winnings with each bullion bar symbol awarded for every safe in view.

Inspired’s popular dual Gamble wheel feature offers players have an opportunity to increase their wins or gamble their winnings for Free Spins and potentially even greater prizes!

Bullion Bars Gold Collector is a medium-volatility slot with an RTP (return-to-player rate) of 95.05%. A 92% RTP version is also available.

Big Piggy Bank

Big Piggy Bank™, a cash collector game themed around collecting and filling piggy banks, is set to be the biggest launch of the year so far. Its vibrant and colourful symbols of pigs, cash, gold and gems will transport players to a fun-filled world of piggy riches.

With a reel configuration of 5×3 and 10 win-lines, Big Piggy Bank’s base game employs an exciting cash collection mechanic that features cash-on-reels. Base game wins abound, when players land the Collector symbol on reel five, they collect all the cash values in view.

Landing four or more piggy bank and Bonus symbols awards the player with entry into the thrilling Golden Bank Free Spins Bonus. Players receive a complimentary eight free spins and a chance to win big, as all cash symbols that land are collected and allocated to the player’s growing pot of wins.

The game’s action-packed Golden Bank Free Spins Bonus allows players to collect more cash and extra spins as well as Jackpot Tokens. Depending on jurisdiction, Fortune Spins can be activated in the base game for an enhanced gameplay experience, where one in five spins will trigger bonuses or collections.

Big Piggy Bank will have players on the edge of their seats spinning the reels to win ham-some cash payouts! With a return to player rate (RTP) of 94.5%, Big Piggy Bonus is a medium-volatility game.

Claire Osborne, Vice President of Interactive at Inspired, said: “Our latest launch lineup is a testament to our unwavering dedication to curating a diverse content portfolio with captivating themes, innovative gameplay features, and top-quality graphics.

“The joy of witnessing our games being embraced by players from multiple jurisdictions is truly exciting. We’re certain these titles will be a surefire hit and captivate the hearts of gamers seeking a fun and casual online casino experience.”

Head over to Inspired’s website to sample Inspired’s online and mobile games here: https://inseinc .com/interactive/games

orenes-gran-casino-castellon-expands-its-catalog-with-zitro’s-new-offerings

ORENES GRAN CASINO CASTELLÓN EXPANDS ITS CATALOG WITH ZITRO’S NEW OFFERINGS

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Orenes Gran Casino Castellón, part of the Orenes Group, has recently added two exciting multi-game offerings by Zitro: Mighty Hammer and Fantasy Wealth, enhancing the casino’s entertainment offerings and providing players with unique and rewarding experiences.

Mighty Hammer, presented on the elegant Allure Glare cabinet, features a visually stunning design, and offers multiple levels of excitement, each linked to a different bonus link, providing an exciting experience at every level. On the other hand, Fantasy Wealth, available on the premium Altius Glare cabinet, offers a charming theme and innovative gameplay mechanics that will captivate players and keep them fascinated.

According to Francisco Ortiz, Director of Orenes Gran Casino Castellón: “Following the success achieved at Orenes Gran Casino Murcia and Orenes Gran Casino Extremadura, we are delighted to introduce these Zitro multi-games in Castellón, further boosting our entertainment offerings in the casino.”

Jaime Aníbal-Álvarez, Zitro’s Director of Casinos in Spain, expressed gratitude, saying, “We would like to thank the entire Orenes Group for their trust in Zitro’s products and for once again choosing our games to enhance the entertainment offerings in their casinos”.

mga-games-bedazzles-with-‘a-night-among-celebrities’-during-sbc-summit-barcelona

MGA Games Bedazzles with ‘A Night Among Celebrities’ During SBC Summit Barcelona

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On the evening of Wednesday, September 20, MGA Games surprised online casino game operators and aggregators at the SBC Summit Barcelona 2023 by hosting a unique celebration at the Wax Museum of Barcelona.

MGA Games invited guests to spend ‘A Night Among Celebrities’, playing on the parallelism between the museum’s wax figures, based on famous icons, and the slot games starring celebrities developed by MGA Games.

The evening proved to be a great success with many of the surprised and excited guests remarking on how original and well-organised the event was.

During the evening, guests also enjoyed an exclusive private tour of the museum where they admired the impressive wax figures of their favourite celebrities.

The organisation of this unforgettable night in an emblematic venue is yet another example of the company’s commitment to offering its partners and customers unique experiences. An effort that also demonstrates MGA Games’ ability to innovate and make a difference in the gaming sector.

The party was the finishing touch to MGA Games’ presence at the SBC Summit Barcelona 2023, where, during the show, the company’s stand, packed with visitors, reflected its strong growth in new markets and its prominent position in the online gaming industry.

condor-gaming-group-secures-remote-bookmakers-license-from-the-gambling-regulatory-authority-of-ireland

Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland

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Condor Gaming Group is thrilled to announce a significant milestone in its journey as a leading player in the iGaming industry. We are delighted to share the news that Condor Gaming Group has successfully secured a coveted Remote Bookmakers License from The Gambling Regulatory Authority of Ireland (THE GRAI), solidifying our commitment to providing exceptional gaming experiences in the Irish market.

This achievement marks a momentous occasion for Condor Gaming Group, as we expand our footprint and continue to deliver top-tier gaming services to our ever-growing customer base. The newly acquired Remote Bookmakers License from the GRAI underscores our dedication to regulatory compliance, fair play, and responsible gambling practices.

Condor Gaming Group’s CMO, Prash Patel expressed his enthusiasm, stating, “We are proud of this accomplishment and excited about the opportunities it opens up for us in the Irish market. This achievement reflects our unwavering commitment to growth whilst delivering the highest standards of gaming entertainment and ensuring the safety and well-being of our players.”

The Irish Remote Bookmakers License represents a significant addition to Condor Gaming Group’s portfolio of existing licenses, further reinforcing the company’s position as a trustworthy and reputable operator in the iGaming industry.

Key Highlights of Condor Gaming Group’s Remote Bookmakers License:

Regulatory Compliance: The license is a testament to Condor Gaming Group’s commitment to adhering to the strictest regulatory standards, ensuring a safe and secure gaming environment for Irish players.

Expansion: With this license, Condor Gaming Group is well-positioned to expand its presence in the Irish market and offer a comprehensive sports betting experience to Irish players.

Responsible Gaming: Condor Gaming Group is dedicated to promoting responsible gaming practices and will continue to implement measures to safeguard players’ well-being.

Innovation: The company will leverage its extensive expertise to provide cutting-edge sports betting services, combining innovation with a user-friendly experience.

Condor Gaming Group is excited to embark on this new chapter in its journey and looks forward to delivering an unparalleled sports betting experience to the Irish gaming community. Our team is committed to providing top-quality services while ensuring the highest standards of integrity and fairness.

week-38/2023-slot-games-releases

Week 38/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

MGA Games launches its new 5-reel slot game Magical Lake in online casinos. A game that immerses users in a fantasy world full of mystical creatures, hidden treasures, and dazzling magic. Players have the opportunity to enter the fantastic forest of Magical Lake and learn the secrets that the lucky fairy hides. The latest casino slot game production from MGA Games is packed with special features. It includes 25 prize lines, as well as Wilds and Scatters.

 

 

Pragmatic Play, a leading content supplier to the iGaming industry, unleashes the power of mythological beasts in its latest Asian-inspired Slot, 8 Golden Dragon Challenge™.  Transporting players deep into the mountains to the House of Fortune and Good Luck, blue, red and green dragons make up the game’s symbols across the slot’s 5×3 reels.  Landing three or more Scatters anywhere on the reels unlocks the mystifying bonus game, where eight free spins are awarded.  

 

Spinomenal has launched its latest game within its hugely popular Queen of Elements series, Queen of Water. This aquatic adventure unfolds in the serene depths of the ocean where a powerful soundtrack creates an immersive ambiance. Medium symbols include the Queen’s tiara, starfish, jellyfish and fish. The Queen of Water Wild symbol can replace any symbol except for free spins and bonus icons. By landing five Wild symbols on a winning line multiplies the player bet per line by x2000.

 

Evoplay is transporting players to an ancient civilization in its newest slot, Jhana of God. Inviting players to harness the power of sacred animals, the game’s high-paying symbols are made up of turtles, fish, elephants, and tiger symbols with flower Wilds also present, making it easier for players to form harmonious combinations to award a win. Adding to the allure, two different coloured Hamsa Bonus symbols can appear, with silver granting two Free Spins and gold awarding three Free Spins, with three or more symbols needed in total to trigger the Bonus Round.

 

Yggdrasil, is hoisting the colours alongside Bulletproof Gaming in preparation for a high-seas adventure in Blackbeard Battle of the Seas. The 5×3, 20 payline slot sees players traverse the oceans in search of riches, with a plethora of modifiers appearing on the reels to supercharge the action-packed slot. During base gameplay, the floating skull modifier can occur, which ensures that players can trigger one of four outcomes – Five of a Kind, Big Win, Super Wild, and the Bonus Game.

 

ELA Games, a leading game developer for the iGaming industry, is excited to announce the new fantastic chapter of Norse adventure, “Vikings Wild Cash.”This game perfectly merges epic Scandinavian vibes with fun cartoon characters and vibrant animations. The slot features the classic 5×4 reel filled with wild drakkars, brave Vikings, and lucky runes. Collecting three or more Bonus symbols grants a player unlimited free spins with an increasable multiplier, and landing a whole reel of Wilds brings an instant cash prize, contributing to the most exciting and engaging experience.

 

Relax Gaming, the renowned iGaming aggregator and provider of unique content is saying a final farewell to iGaming’s most celebrated slot franchise with its upcoming release, Money Train 4. The now-legendary band of lawbreakers return in this high-volatility, action-packed thriller that can see players win up to an incredible 150,000x their bet. This loot comes in the shape of explosive features such as its Respin Feature and the legendary Money Cart Bonus Round.

 

Kalamba Games has launched a nature-inspired multifaceted new slot, Blazing Spirit Hold and Win. Played across 5×3 reels, various beasts make up the game’s symbols with owls, horses and eagles reflecting the animal theme, these must form a matching combination across the slot’s 25 paylines to award a win. Wolf wild symbols aid in the creation of these wins substituting for all base game symbols. These are joined by Cashpots with instant prizes attached to them, with four or five needing to be landed in the base game to award their cumulative prize.

 

Wizard Games is offering up red-hot rewards and Vegas-style thrills with its latest release Sizzling Mystery. Presenting players with a classic fruit theme, the new release packs a fiery punch across its 5×3 reels with winning combinations made across 243 paylines. A random number of Mystery Symbols can land on the reels during any spin, transforming into any paying symbol including wilds and adding an exciting layer of unpredictability.

 

Having already stunned the slot-playing world with trail-blazing titles like Aloha Spirit XtraLock and Monster Disco XtraHold, sought-after software provider Swintt is proud to unveil the latest innovative instalment of its exciting Xtra series in the all-new Jade Blade XtraSplit. Set high in the mountains of ancient China where a fearless female warrior channels the power of mystic dragons, fearsome lions and lucky rabbits, Jade Blade XtraSplit features a unique mechanic where magical jade stones split the reels multiple times to create an incredible 1,679,616 ways to win.

 

First, Play’n GO established that pigs could fly in the classic Flying Pigs (2013), and now we’ve been shown that hogs may know a thing or two about coin collecting in the new online slot, Piggy Blitz. Play’n GO’s always championed iGaming diversity and player choice – offering up a wide variety of titles such as dynamic Table Games, gripping Grid Slots and of course, fun and easy to follow Animal Slots. Piggy Blitz is no different. Set atop a gameshow-style backdrop – this title boasts 4,096 payways and a x5,000 max win potential.

 

Mo Mo Moolah, the latest ‘Powered by OneTouch’ release, serves up a classic casino experience with innovative modern features and huge win potential. A one line game set across three reels, Mo Mo Moolah evokes a sense of nostalgia where simplicity reigns supreme, combining traditional elements with features such as rewarding respins and multipliers. Players choose to play with one, two or three reels with all columns activated offering bigger prizes of up to 10,500x the bet.

 

Players are being given the opportunity to travel back in time to the ice age in the latest slot from in-demand provider, Booming Games. Those who can brace the icy winds of Mammoth Tundra will come face to face with beasts and potentially big wins. Players must trek across the frozen reels – which take the 5×3 format – and keep their wits about them at all times. Not only can Woolly Mammoths cross their path, but so too can sabre tooth tigers and other wild animals.

 

Playson, the fast-growing digital entertainment supplier, has launched Pearl Ocean: Hold and Win, a fun, fish-filled title that exhibits two new key features in an underwater quest for wins. Alongside the classic Hold and Win Bonus Game, the studio has introduced a Super version that offers increased win potential in this vibrant and colourful 5×4 slot. The elevated mode is triggered when a Super Bonus Symbol appears alongside five standard Bonus pearls in the main gameplay or Free Spins, as well as when it instantly appears during the original Bonus Game.

 

Gaming Corps is bringing back the beloved classic fruit theme with the launch of new slot game Super Hot Stacks. Super Hot Stacks is a five-reel video slot with three symbols per reel and 15 paylines. The game gives players the chance to watch their wins multiply as the reels stack up with juicy fruits and exciting multiplier values. The Super Hot Stacks feature can be triggered on any spin. When a symbol lands in every symbol position on a single reel, the multiplier increases by +1.

 

3 Oaks Gaming, an established distributor of iGaming content, is taking players to a fun-filled farm in its latest Hold and Win adventure, where freshly hatched rewards including four in-game jackpots are on offer for players. Little Farm: Hold and Win is a 5×4, 25-payline slot from the iGaming distributor that delivers light-hearted entertainment, underpinned by a feature-rich gameplay, vibrant animations and a range of furry friends.

 

Yggdrasil, has partnered with Jelly to release a jungle adventure like no other in their latest release, Beasty Blox GigaBlox™. A plethora of fearsome animals rule the reels as the headline Game Engagement Mechanic (GEM) GigaBlox roars into action, meaning every spin will see at least one supersized symbol appear, sized 2×2 right up to 4×4. In Free Spins, a mystery SuperStaxx symbol can land in view to reveal any paying symbol. This can award up to five additional payways per symbol, significantly increasing win potential.

 

Inspired Entertainment, Inc. is pleased to announce the launch of its latest online and mobile slot games: Bullion Bars Gold Collector™ and Big Piggy Bank™. Packed with golden wins is Bullion Bars Gold Collector, a classic gold-themed game with a reel configuration of 5×3 and 10-win lines. ig Piggy Bank™, a cash collector game themed around collecting and filling piggy banks, is set to be the biggest launch of the year so far. Its vibrant and colourful symbols of pigs, cash, gold and gems will transport players to a fun-filled world of piggy riches.

 

boomerang-sportsbook-at-sbc-summit-barcelona:-simplifying-affilate-business-and-initiating-great-collaborations

Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations

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Boomerang Bet underscored its position as an industry collaborator, offering to go beyond the usual market conditions by providing a personal approach and complete automation of business processes, along with ease of interaction for its partners.

Boomerang Sportsbook showcased its global potential to European and international partners at the recently concluded global betting and iGaming show, SBC Summit Barcelona. In the dynamic betting industry, Boomerang Sportsbook stands out with a simplistic yet efficient approach to traffic management. The brand unveils a streamlined partnership format, facilitating rapid global transactions with an annual payout turnover of €30,000,000. This collaboration is strengthened by transparent payout structures, adaptive to various business scales without earning limitations. Boomerang provides continuous multilingual support through dedicated support managers and detailed analytics tools, fostering mutual growth and success.

Boomerang Sportsbook’s expertise in converting clicks into deposits promptly sets it apart in the sector. This dedication not only simplifies various processes but also eliminates the need for partners to have in-depth   understanding of  betting.

During the SBC Summit, Aleksandar Tolsuzov, Key Account Manager-Operator at Raketech Group, a newly assimilated business partner stated, “I’ve been closely monitoring Boomerang Sportsbook’s progress for a great while. Their pioneering approach and consistent growth have piqued my interest. The SBC Summit Barcelona was the ideal venue to solidify our partnership, which I consider one of my most significant to date. I look forward to the heights this collaboration will reach.”

Initiating a contract with Boomerang is a streamlined process, concluded within a few hours, facilitating quick business promotions. Once onboard, partners can anticipate unwavering support, testament to Boomerang’s dynamic and adaptable business model, guaranteeing uninterrupted communication and exhaustive assistance to global partners through its 24/7 multilingual support service.

Boomerang is broadening its reach to foster meaningful dialogues and connections, particularly in the Emerging Europe region, including Central and Eastern Europe. This initiative, focused on inclusivity and democratic principles, aims to fuel innovation and growth, encouraging both social and economic progress in emerging markets.

“The SBC Summit Barcelona was focal point in affiliate discussions for us, serving as a platform for meaningful interactions with our partners, understanding their visions and expectations. We’re committed to maintaining an open line of communication, ensuring that our collaborations are mutually beneficial. It’s all about steering our partnerships towards shared success,” – Vitalii Prokofev, CEO of Boomerang Partners Boomerang Sportsbook, commented.

play’n-go-signs-the-climate-pledge

Play’n GO signs The Climate Pledge

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Play’n GO, the world’s leading casino entertainment provider, has today announced it is joining over 400 companies around the globe in signing The Climate Pledge.

The Pledge was created in 2019 and requires signatories to commit to net-zero carbon emissions by 2040, a decade ahead of the Paris Agreement’s goal of 2050. Play’n GO, however, is aiming to go one better again, and achieve net-zero by 2030, a full decade ahead of the Pledge.

Play’n GO’s commitment today will now see the company join other signatories that include some of the biggest companies in the world including Amazon, IBM, VISA and Uber.

As per The Climate Pledge website, this agreement means that Play’n GO will-

  • Measure and report greenhouse gas emissions on a regular basis
  • Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies
  • Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040

 

Vanessa Arenram, Director of CSR for Play’n GO, said: “Sustainability is so important to all of us here at Play’n GO, and we’re delighted to take this opportunity to sign up to The Climate Pledge.

“We all have to play our part to lower our carbon footprint to ensure a bright future for the generations to come, and this ambitious agreement will see us operating at net-zero within the next decade. We’re excited to make this commitment today, and look forward to all of our people around the world coming together to make these goals a reality.”

Play’n GO is committed to a safe, sustainable future within the gambling industry, and the signing of The Climate Pledge shows its equal commitment to a sustainable future for the planet.

To find out more about Play’n GO, please visit www .playngo .com, and to find out more about The Climate Pledge, please visit https://www .theclimatepledge .com/us/en.

star-guests-boost-viewing-figures-as-successful-big-sam-show-provides-returns-for-william-hill

Star Guests Boost Viewing Figures as Successful Big Sam Show Provides Returns for William Hill

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Checkd Media production No Tippy Tappy Football with Sam Allardyce makes headlines and hits 750,000 short-form views as show returns for second season

Sports content specialist Checkd Media has enjoyed record-breaking figures from its latest run of the successful William Hill-sponsored show No Tippy Tappy Football with Sam Allardyce generating over 750,000 short-form social views across the first five episodes.

Having proved to be a major hit across Checkd’s Footy Accumulators social channels both before and after the World Cup last season, the show featuring leading names from the football world recorded 4.63 million impressions in the opening month of 2023/24 and just under 350,000 YouTube views.

On its return for a second season, star guests have included Jermain Defoe, Steve Bruce and Alan Stubbs with the latter episode in particular generating major coverage in Scotland thanks to the ex-Celtic player’s experiences of referees in ‘Old Firm Derbies’ in a chat with stand-in host Tim Sherwood.

Former Tottenham and England star Les Ferdinand was the latest scheduled guest to appear with his episode going out on YouTube and across the regular audio channels last weekend.

The first month of shows generated an impressive number of stakes for William Hill as casual bettors took advantage of the tips promoted within the content.

A further range of high-profile guests have been lined up to provide exclusive insight, opinions and anecdotes for the remainder of the season.

“We enjoyed a lot of success in creating an open, honest and engaging discussion with some of the game’s best names in the first season of No Tippy Tappy Football with Sam Allardyce and it’s fantastic to have hit the ground running in 2023/24,” UK Media Director for Checkd Media, Will Tyrrell, said. “With Sam Allardyce on board again to share his influential opinions on the game, we have attracted a range of excellent guests with the content produced making waves both on social channels and across traditional media. We are very grateful again for the support of William Hill as we continue to provide quality entertainment as well as insightful betting selections for viewers.”

“No Tippy Tappy Football with Sam Allardyce continues to provide compelling viewing for football fans and it’s great to have it back for a second season,” the Head of Sponsorship, Social and PR for William Hill, Daryl West, said. “The guests we have had on already have been big hitters, providing suitably weighty opinions, and we look forward to generating more positive results moving forward.”