Tag: Industry News

Gaming Corps, a publicly listed game development company based in Sweden, has signed a major deal that will see it launch an exclusive slot game in collaboration with rap legend, Snoop Dogg. The game will drop exclusively on Roobet, the online casino where Snoop Dogg is a brand ambassador. 

Snoop Dogg needs no introduction. He made his music industry debut when he appeared on Dr Dre’s 1992 album, The Chronic, and has since sold more than 50 million albums worldwide. He’s also made several movie and TV show appearances, making him one of the most iconic artists of all time.

The game is “Snoop’s High Rollers” and allows players to experience what it’s like to live life as a music legend. The soundtrack is inspired by Snoop’s early and later works and the main man has also narrated parts of the game to really bring it to life.

Snoop has also played a part in creating the gameplay, hand-picking mechanics and bonus features to really put his stamp on the game. Roobet has also got in on the action, leading to a unique online slot that will soar to the top of the charts among its players.

Snoop’s High Rollers will make its debut exclusively on Roobet, the crypto casino and sportsbook that has taken the market by storm since its launch in 2019. The casino’s team has put a comprehensive marketing strategy behind the game with plans to use it to drive new customer acquisition at scale.

“It is with much pride that we at Gaming Corps have had the chance to develop a game in close collaboration with Snoop Dogg and Roobet, where we have combined our unique gaming perspective with Snoop Dogg’s unparalleled style and charisma,” Juha Kauppinen, Gaming Corps CEO, said:-

“Our vision is to offer players an experience where music, culture and gaming merge into something extraordinary. Our close collaboration with Roobet has enabled us to do the impossible, namely world-class marketing, game release is planned for 20 of April. We’re thrilled, and discussions are already underway about several game concepts!”

Anthony Brennan, Head of Partnerships at Roobet, added: “Roobet loves pushing the envelope and never flinches at an opportunity to bring iGaming and pop culture together. Snoop loves his game, we love the game, and we’ve been delighted at the experience of building something that feels fresh in an industry full of remixes.

“We can’t say enough nice things about the Gaming Corps team, and we’re excited to hear what the gaming community has to say!”

Strive Gaming, the award-winning real money gaming platform provider for North America, is pleased to announce the appointment of Ian Smith as its new Chief Technology Officer (CTO). With an illustrious career spanning over two decades in the gaming industry, Smith brings a wealth of experience and expertise to Strive.

Smith’s impressive career includes significant leadership roles at William Hill, Rank Group, Flutter Entertainment (owners of FanDuel) and Game Play Network. He has been instrumental in the technical development and growth of these businesses, each at varying levels of maturity and size.

At Rank Group, one of the UK’s leading land-based casino and bingo businesses, Smith oversaw the company-wide expansion of their Player Account Management (PAM) and Omni-Channel experience, demonstrating his ability to drive innovation and scalability within complex environments. This experience is extremely valid to tribal and commercial casinos alike who are figuring out how to create an ideal connection between land based and digital experiences.

With additional experience across Class III and Class II gaming, and a deep understanding of US regulatory and technical complexities, Smith brings a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, Smith is committed to driving innovation and excellence within the organization.

“I’m thrilled to join the talented team at Strive Gaming,” said Smith. “Having worked with their PAM product from a customer perspective, I have firsthand experience of its quality and potential. I am confident that together, we can further evolve the company and achieve our vision of becoming the number one PAM provider in North America.”

Smith’s appointment underscores Strive Gaming’s commitment to fostering innovation and delivering cutting-edge solutions to its clients. His vast experience and proven track record make him an invaluable addition to the leadership team.

“We are delighted to welcome Ian Smith to Strive Gaming as our new CTO,” said Max Meltzer, CEO of Strive Gaming. “Ian has rare characteristics; exceptional hands-on skill, experience and yet a sense of calm, humility and above all a desire to help talent around him flourish. This coupled with his extensive industry experience in the gaming industry make him the right person to lead our technical initiatives and helping the business achieve its goals”

Internet Vikings, a leading hosting provider for the iGaming and sports betting sector, has achieved a VMware Premier partner status. This enables the company to offer its clients protection against the financial impacts of the latest VMware’s licensing changes.

VMware by Broadcom announced the discontinuation of perpetual licenses and SaaS, with a shift towards a subscription-based model. This move introduces improved services for VCF (VMware Cloud Foundation) and VVF (VMware vSphere Foundation) but can increase costs for clients requiring specific features. This licensing overhaul poses challenges across many sectors, including iGaming and sports betting.

​Recognizing the upcoming impact that businesses could face, Internet Vikings is glad to have been selected as a VMware Premier partner, which enables the company to assist clients in transitioning smoothly and mitigating potential cost increases.

Internet Vikings will also extend a white label solution to partners who don’t have direct access to VCSP licensing options through Broadcom, guaranteeing broad-based support and accessibility.

Kristoffer Ottosson, COO at Internet Vikings, states: “VMware’s shift to subscription licensing impacts the digital infrastructure within the iGaming and sports betting industry. As a VMware Premier partner, we’re prepared to help our clients adapt, providing them with access to scalable and economical solutions.”

“Together with our expertise and the benefits of the Premier Partner Program, we can help avoid any unnecessary expenses during the transition. This positions us as a reliable, long-term partner that stays ahead of the licensed iGaming and sports betting industry changes,” Rickard Vikström, CEO and Founder adds.

Internet Vikings’ dedication goes beyond mitigating the immediate cost impact of VMware’s licensing changes. The partnership underscores Internet Vikings’ commitment to providing client-centric solutions meeting customer needs.

This year, the anticipated Enada Primavera will host many iGaming suppliers, including Endorphina, a leading software supplier in the industry. The event has already begun, taking place at the deluxe Rimini Exhibition Centre on March 12th and will last until March 14th. Endorphina held up its promise regarding booth 044 – the stand embodies luxury perfectly.

Last month, the company revealed that the inspiration behind its luxurious stand lies behind its very successful Chance Machine slot series. Considering that the main symbols in the series include crowns, jewels, and glistening gems, Endorphina’s stand will certainly stand out to most attendees.

Enada Primavera is a major iGaming event with the sole purpose of enhancing all the novelties and excellence in the entertainment field with no cash winnings for all ages. As a high-scale event, Enada Primavera presents wonderful networking and learning opportunities for all iGaming companies worldwide.

Visit Endorphina’s stand and experience luxury like never before!

International Game Technology PLC (IGT) announced that it was recognised with top honours in two industry-leading award programmes held in conjunction with ICE London: the International Gaming Awards and the European Casino Awards.

IGT won the following awards:

• International Gaming Awards: Multidimensional omnichannel games win “Lottery Product of the Year”. The annual awards programme recognises premier online and land-based casino suppliers and operators from around the world and judged by a panel of leading gaming industry professionals.
• European Casino Awards: Named “Best Diversity and Inclusion Employer” for the third consecutive year. The annual programme, judged by industry experts and professionals, recognises technical and practical excellence for gaming operators and suppliers across Europe.

“As the global leader in lottery, IGT being awarded with the ‘Lottery Product of the Year’ at the International Gaming Awards for our multidimensional omnichannel game portfolio demonstrates our leadership in delivering elevated interactive lottery experiences. Drawing on a range of dynamic capabilities, including instant ticket printing, eInstant studios, and retail and draw game innovators, IGT offers an exceptional library of top-performing omnichannel titles,” said Jay Gendron, IGT Chief Operating Officer Global Lottery.

“IGT being recognized as the ‘Best Diversity and Inclusion Employer’ for the third year in a row at the European Casino Awards reinforces the Company’s leadership in and commitment to creating a workplace where inclusion and belonging is the standard, and where everyone feels they have a real chance to grow and succeed. With dedicated focus, IGT’s company-wide DEI initiatives continue to elevate our workplace culture, drive employee engagement and business results, and empower employees to bring their full, authentic selves to work,” said Brian Blake, IGT’s Vice President of Diversity, Equity and Inclusion.