softswiss-jackpot-aggregator-announced-new-campaign-with-spinago

SOFTSWISS Jackpot Aggregator Announced New Campaign with Spinago

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Online jackpot campaigns are becoming extremely popular in the iGaming community as a powerful tool to attract and retain players and improve overall brand performance. This trend is all the more reinforced by the SOFTSWISS Jackpot Aggregator’s new cooperation with Spinago, as the two partners launch a worldwide jackpot campaign.

Spinago has been operating under a Curacao license since 2020, managing a varied game and sports betting portfolio. The operator accepts deposits in fiat and cryptocurrencies and provides 24/7 player support.  

In partnership with the Jackpot Aggregator, Spinago has launched its first jackpot campaign with three independent levels: Standart, Mega, and Grand. Each level offers unique progressive money prizes, with a maximum reward of 80,000 AUD to a lucky player. The jackpot campaign has no wager. Players might bet in slots and live games with a minimum bet of 1.5 AUD. There are no restrictions on the number of bets, same as there are no limits on raffled hits. 

Besides setting up the promotional campaign, the SOFTSWISS Jackpot Aggregator provides end-to-end support to ensure a smooth and seamless user experience. 

Reflecting on the collaboration, the Spinago team notes: “We appreciate working with the software provider who offers not only a flexibly configurable product but also reliable support. The team behind the Jackpot Aggregator managed to quickly set up the campaign and settle all the details with us, taking into account our goals and requirements.”

Aliaskei Douhin, Head of SOFTSWISS Jackpot Aggregator, shares his thoughts about the partnership: “We are proud to see an increasing number of iGaming operators who elect to use our product as a driver of growth and scaling. The Jackpot Aggregator team is grateful to Spinago for the trust and opportunity to show how this jackpot campaign will attract new players and reactivate existing ones.”

The SOFTSWISS Jackpot Aggregator offers a unique, multi-purpose Jackpot as a Service (JaaS) business model to strengthen brand performance and boost player acquisition and retention. 

gaming-innovation-group-signs-new-deal-with-starcasino-in-spain

Gaming Innovation Group signs new deal with Starcasino in Spain

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Gaming Innovation Group Inc. (GiG) continues to strengthen its presence in the Spanish iGaming market following the signing of an agreement with Starcasino Group for its leading platform and sportsbook.

This new alliance, the 14th now in operation for GiG technology in Spain, will allow Starcasino to enter the large and highly competitive Spanish market. Having secured both sports and casino licenses in the jurisdiction, Starcasino will take advantage of GiG’s unique experience and presence in the country. Indeed, the online Spanish market generates more than €800 million of GGR on a yearly basis, with casino and sports representing 90% of that figure.

Starcasino is one of the largest regulated online and landbased casino groups in Belgium, and carries with it a strong reputation at driving personalised experiences for casino players.

The agreement which has been signed for an initial period of 3 years will look to harness the capabilities of both GiG’s sportsbook and player account manager (PAM), which are focused on delivering excellent localised and personal casino journeys and strong sports margins in competitive and regulated markets.

Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said “I am really pleased to have signed this partnership with Starcasino, to power their entry into the appealing Spanish market. I am convinced that our combined sportsbook, platform technology and regulatory experience is well suited to help established operators like Starcasino power into new regulated markets.

Alejandro Casanova, Country Manager for Starcasino Spain said: “We feel very pleased to have reached an agreement with the GIG Group. After many years of work and success in Belgium we have initiated our expansion to other markets, in Spain we have selected GIG Group’s technologies to successfully face the challenges of this market.

bitville-gaming-south-africa-expands-its-product-bouquet-through-tvbet

Bitville Gaming South Africa Expands Its Product Bouquet through TVBET

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B2B provider of live games TVBET acquired a certificate of suitability in the province of the Western Cape, South Africa.  It has also undergone integration into the Bitville Iframe Solution and has passed BMM testing for all nine provinces in South Africa.  TVBET is a live Games provider and is, therefore, able to render its live lottery and numbers games in all of South Africa’s jurisdictions.

TVBET is ecstatic to bring fresh content to SA and in doing so extending its footprint into South Africa. Bitville Gaming is a well-established B2B Igaming Platform, Aggregated Products, Bespoke Lottery and custom software solutions company.

Emily Asava, TVBET Business Development Manager in Africa, states: “TVBET continues its cooperation with Bitville Gaming, and we are happy to reach new achievements within our partnership. Getting the license by WCGRB confirms our straight decision to expand in Africa and deliver our products to new markets in the region. And we’re happy to do that together with Bitville Gaming.”

Bitville Gaming CEO Andrew Von Hoesslin says: “It’s exciting to have the opportunity to work for Bitville Gaming South Africa, a company that is dedicated to keeping content relevant and fresh. The Company prides itself on being a Level II BBBEE manufacturer in SA; in addition, we are striving to keep the online and retail products fresh and new, so we don’t find ourselves in a space where the one market cannibalises the other and TVBET is one of those products that effectively helps secure this.  If we don’t ensure that we preserve our land-based betting shops and keep them financially profitable by bringing exciting retail content, it will have a negative impact on the economy in South Africa. TVBET has wonderful retail and online content, so you could say it’s the best of both worlds.”

popok-gaming-has-a-brand-new-partnership-with-monotech!

POPOK GAMING HAS A BRAND NEW PARTNERSHIP WITH MONOTECH!

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Providing games to hundreds of online casinos around the world, PopOK Gaming is dedicated to building strong long-term partnerships. The proof of it is our new collaboration with a state-of-the-art platform like Monotech, which provides advanced betting solutions and offers an innovative approach to the online gaming industry.

From now on, Monotech’s numerous operators can offer their players high-quality iGaming entertainment with PopOK Gaming’s various slots, thrill live casino games and attractive instant games.

Head of Account Management at Monotech Joachim Eltz commented, “We are happy to build synergies and win-win cooperation with PopOK Gaming. We have reignited our game aggregator portfolio with the PopOK brand. The integration process finished quickly with the help of the PopOK Team”.

PopOK Gaming is confident that its products will complete Monotech’s game arsenal, as they are made with close attention to all the details, from features and payout structure to animation and sound effects.

Business development executive at PopOK Gaming Luiza Melikyan, on this partnership acquisition, “Our award-winning content will be an excellent addition to Monotech’s portfolio. Thanks to both our teams for their great work”.

So, as a result of this win-win partnership, countless gamers will have their happy-go-lucky and uninterrupted gaming experience, and the operators will reap their profits with high website traffic.

the-annual-vixio-gamblingcompliance-global-regulatory-awards-recognise-the-best-in-the-industry

The annual VIXIO GamblingCompliance Global Regulatory Awards recognise the best in the industry

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Yesterday VIXIO GamblingCompliance announced the winners of its Global Regulatory Awards (GRAs). We were delighted to host more than 350 guests at the De Vere Grand Connaught Rooms in London. The prestigious GRAs recognise and reward individuals and teams who work tirelessly to set new standards in compliance and responsibility within the gambling industry.

Comedian Hugh Dennis was the night’s host and helped present the 20 categories, along withspecial guests. Highlights from the night include wins by Christine Gallo at GLI, David Webb from BetConstruct and Beth Jones at Genting Casinos, all of whom walked away with one of our special individual awards. Meanwhile, Flutter Entertainment had a night to remember, receiving three Global Regulatory Awards including Compliance Team of the Year. We concluded the ceremony with our annual Compliance Lifetime Achievement Special Award, which was awarded to Paul Burns, the CEO of the Canadian Gaming Association.

The full list of 2022 award winners can be found here.

Since its launch in 2017, the independently adjudicated GRAs has become the biggest of its kind, and continues to grow as the industry moves towards a stronger culture of compliance.

VIXIO would like to thank this year’s awards sponsors: Bally’s Interactive, BetConstruct, Docaposte, DraftKings, Fortuna Entertainment Group, GiG Comply, Playtech and San Manuel Tribal Gaming Commission, as well as our charity partner YGAM. Without the continued support from our sponsors and partners, the Global Regulatory Awards would not have been the success that it continues to be.


Mike Woolfrey, CEO of VIXIO, said: “Congratulations to all our winners. This year the standard was exceptionally high, so winning an award really is a clear demonstration of a dedication towards regulatory compliance and safer gambling. VIXIO is proud to provide a platform to showcase the great work going on within the industry. We were delighted to see that guests from across the globe joined us last night, a true testament to the industry’s recovery following the pandemic.”

draft-agenda-available-for-prague-gaming-&-tech-summit-2023-(29-30-march)

Draft agenda available for Prague Gaming & TECH Summit 2023 (29-30 March)

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  • Draft agenda of the 2023 Prague Gaming & TECH Summit is now available
  • Leading speakers from globally recognized companies confirmed
  • Early Bird rate available until the end of the year

The success of the PRAGUE GAMING & TECH SUMMIT is guaranteed based on the results the team at HIPTHER Agency has seen in the past 7 years when connecting several industry stakeholders during their summits and meetups. Without any doubt, the #hipthers always strive to bring quality discussions for the audience.

In 2023, the 2-day event will feature even more forward-thinking discussions, bring quality compliance reports and share the latest market-related information from Czechia, Slovakia, Poland, Austria, Germany, Switzerland, Hungary, and more.

The event takes place at the Vienna House Andel’s Prague between 29-30 March, and the delegates are invited to take part in an upgraded event that has always been considered as a must-attend conference in the region for many leaders.

The draft agenda is now available and the organizers invite you to register at the discounted Early Bird rate that is available until the end of the year.

Register here | View the program | Become a Sponsor

The draft agenda includes the following panels and topics:

  1. Gambling Industry Spotlight: Czech Republic
  2. Gambling Industry Spotlight: Slovakia, Poland
  3. Gambling Industry Spotlight: D-A-CH
  4. Fintech in the CEE region and beyond
  • Fintech-bank partnerships
  • Emerging Risks in the Convergence of Payments and Commerce
  • The risks that are ahead for Fintech, increased exposure to regulatory requirements, sanctions, and legal actions
  • Thrive in a more regulated business environment
  1. Blockchain in the CEE region and beyond
  • European Union wanting regulations on crypto
  • Digital Euro
  • Markets in Crypto-Assets Regulation (MiCA)
  • Blockchain for Supply Chain Transparency
  • Sustainability, and the blockchain
  1. IMGL MasterClass
  2. The opportunity and challenges of entering the US, iGaming market trends and global expansion
  3. Preparing for Quantum Times
  • Quantum computing and Quantum technology
  1. 10. How is the technical SEO setup different for affiliates versus operators and what to watch out for?
  2. 11. VRevolution – XR, Augmented Reality and Virtual Reality in their golden age
  3. AI and automation, ethics and barriers
  • The Ongoing Democratization of AI
  • Generative AI
  • Ethical and Explainable AI
  • Augmented Working
  1. Responsible Gaming
  2. Marketing in the metaverse, how will Web3 and NFTs help define the future of iGaming and sporting events
  • NFTs – unlocking the potential of digital assets
  1. Esports in the CEE region
  2. The Slots Business, game development, streaming
  3. Cybersecurity, a growing need

 

75 speakers are already confirmed, here are some of the names from the extensive list:

  • Claire Osborne – Vice President of Interactive, Inspired Entertainment
  • Hayley Brady – PARTNER, HEAD OF MEDIA AND DIGITAL, UK at Herbert Smith Freehills
  • Deborah Boecha – Founder and CEO at Onit Center
  • Viktoria Soltesz – Founder at PSP Angels
  • Ivana Flynn – SEO Director at ComeOn Group
  • Rita McClelland – Principal Analysts at VIXIO
  • Jose Uribe – Head of Innovation at All-in Global
  • Daniel Gunba – Founder / CEO of NFT project TRIIONFT
  • Conrad Bugeja – Group Head SEO at LeoVegas
  • Vadim Aidlin – Chief Executive Officer at Mamuta Media
  • Milorad Matejic – Director of SEO & Publishing at Gaming Innovation Group
  • Robert Lenzhofer – Co-Founder & CEO at Hölle Games
  • Dr. Arthur Stadler – Attorney and Founding partner at STADLER VÖLKEL Attorneys at Law
  • Alexis Wicén – CEO and Founder of Unibo and Scatters
  • Dimitris Panageas – Group General Counsel of KAIZEN GAMING
  • Marek Plota – Founding Attorney at RM Legal & Gaming In Poland
  • Amir Mirzaee – COO & Managing Director of Bayes Esports
  • Dr. Joerg Hofmann – Partner at MELCHERS LAW
  • Sönke Kirchhof – CEO at INVR.SPACE
  • David Stancel – CTO & CIO at Fumbi
  • Jakub Kolomicenko – Senior Compliance Officer at Kaizen Gaming
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Gustaf Hoffstedt – Secretary-General at the Swedish Trade Association for Online Gambling
  • Piotr Dynowski – Partner/Attorney at Law/Head of IP/Media/Tech&Comms Practice at Bird & Bird Poland

Besides the speakers and moderator, the top decision-makers and business influencers are joining the key event of the Central and Eastern European region during Spring time and be ready to gain access to a wealth of information while also enjoying some quality networking.

C-level executives, compliance experts, government officials who are active in the iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and many more are going to share their knowledge and are ready to meet you in Prague between 29-30 March 2023.

Participants also have the opportunity to explore the future by entering the metaverse via virtual reality goggles onsite during the show.

At the moment you can enjoy a substantial discount by opting for the Early Bird Rate when registering your Delegate Pass or opting for the Combo Pass (which includes 3 nights of accommodation at the official hotel). You can find more details here: https://hipther.com/events/prague/regprague2023/

As always, the team is continuing their initiative for a sustainable future are taking even more steps that directly impact the conservation of the planet’s ecosystem and biodiversity

Additionally, make sure to keep an eye on the European Gaming Quarterly Meetups, which also offer a virtual opportunity to stay up to date with the gaming industry throughout the year.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.

To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Zoltan Tuendik (Co-Founder and Head of Business at Hipther) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther) at [email protected]

egt-is-the-“best-equipment-supplier-of-the-year”-according-to-bege-awards

EGT is the “Best Equipment Supplier of the Year” according to BEGE Awards

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For another year in a row, EGT received an accolade from the BEGE Awards competition. In this edition of the awards, the company was acknowledged as “Best Equipment Supplier of the Year“ because of the large number of installations of its products and the overall contribution to the development of the gaming industry. The ceremony was held on 23 November: the evening after the first day of the BEGE Expo, in Marinela Hotel Sofia.

“For us at EGT, giving the best quality to our customers has always been the top priority and I believe that this is the main reason why we have so many friends who choose to work with us again and again for so many years,” said Biserka Draganova, sales manager for the Balkans and Egypt at the company, when accepting the award. She continued: “It is a great honor for us to receive this distinction, as it reflects precisely this pursuit of continuous improvement of ours, which is of crucial significance for the good performance of our partners’ business as well.”

The BEGE Awards competition has been held since 2008 and honors individuals and companies, which offer new and innovative gaming solutions and contribute to the industry development.

casino777.nl-research:-the-voice,-big-brother-–-the-dutch-tv-shows-that-became-an-international-success

Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success

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Why you love Dutch TV and you don’t even know it!

Casino777.nl has researched the Dutch TV programs that became an international success. Do The Voice, Big Brother or Deal or No Deal ring any bells? These TV shows and many more have all originated from the same place: The Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has long been a hotbed of creative talent.

Table 1: The most successful Dutch TV exports

# TV Show # countries aired in
1 The Voice 64
2 Big Brother 57
3 Deal or No Deal 13
4 Fear Factor 26
5 The Bus 5
6 Dating in the Dark 4

Figure 1: Countries where Dutch TV Exports have been aired

The Voice – First shown in The Netherlands in 2010, the singing show is now available in 64 countries. In fact it has been running for 22 seasons in the US, 12 in Ukraine, and 11 in France.

Big Brother – Since 1999, the show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, Big Brother accounted for 23% of Channel 4’s £664 million revenue in 2007.

Deal or No Deal – From its original name Miljoenenjacht (Hunt/Chase for Millions), the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for over a decade (11 years).

Fear Factor – Joe Rogan’s version of the TV show may be seen as the most popular one yet, however, more seasons have aired in India: nine compared to seven in the US . The fear-inducing game show has been exported to 26 countries since its launch in 2001.

The Bus – One of the less talked about shows in the list, yet the luxury bus show has been spinned off in several European countries (Spain, Belgium, Luxembourg, Estonia) and South America (Brazil).

Dating in the Dark – This rather atypical concept that features contestants trying to find love in a pitch black environment has had international exposure across four continents, namely Europe (UK), North America (US), South America (Brazil) and Oceania (Australia).

What are the longest running shows?

German participants of Big Brother 5 and 6 were getting pretty cosy and enjoyed a stay in TV’s most famous house for one year. Audiences and cast alike were also captivated in the Philippines with three of their seasons being almost a year long.

Country Season Start Date End Date Duration
(days)
Germany Big Brother Germany 5 02/03/2004 01/03/2005 365
Germany Big Brother Germany 6 01/03/2005 26/02/2006 363
Philippines Pinoy Big Brother 8 10/11/2018 04/08/2019 268
Philippines Pinoy Big Brother: Lucky 7 11/07/2016 05/03/2017 235
Philippines Pinoy Big Brother: Kumunity Season 10 16/10/2021 29/05/2022 226
Germany Big Brother Germany 10 11/01/2010 09/08/2010 211

But this trend is not consistent across all countries where some seasons were abruptly cut short, like Spain’s Big Brother spin-off’s Sálvame Okupa which lasted precisely one working week.

Country Season Start Date End Date Duration
(days)
Spain Sálvame Okupa 12/04/2019 15/04/2019 4
Hungary Big Brother Hungary VIP 3 19/01/2003 23/01/2003 5
India Bigg Boss Kannada: Mini Season 14/08/2021 05/09/2021 6
Hungary Big Brother Hungary VIP 1 05/01/2003 10/01/2003 6
Hungary Big Brother Hungary VIP 2 12/01/2003 17/01/2003 6
Sweden Big Brother Stjärnveckan 20/01/2002 25/01/2002 6

Fun facts you never knew about Dutch TV exports

It is well known that reality TV shows don’t come without their controversies. Entertaining millions of viewers around the world often requires a lot of on screen drama, yet there is also a lot going on behind the scenes that the producers cannot necessarily control. Here are some unbelievable facts about Endemol’s biggest shows:

  1. A French group called Activists Against Trash TV protested Big Brother by clashing with security guards and throwing eggs and tomatoes at the house.
  2. Contestants who took part in the US version of Fear Factor had to sign a contract that, among other things, prevented them from running for public office for 12 months after the show.
  3. Contestant Lucas Koka Penteado exited the Big Brother house following a kiss between him and openly gay contestant Gilberto Nogueira. When Penteado was confronted by his housemates, he told them he was bisexual, but few seemed to believe him and instead accused him of strategic play that harmed the plight of the LGBTQIA+ community.
  4. In January 2005, a paralegal from Ohio sued NBC for $2.5 million because of the effect watching an episode of Fear Factor had on him. He stated that he watched the episode where contestants had to puree rats in a blender and then eat them and he was so disgusted by it that his blood pressure rose to the point that he became dizzy and vomited. He was then so disoriented that he ran into a doorway and injured himself.
  5. According to leaked docs, producers on the Voice can allegedly ignore contestants completely. They can also reportedly switch up the rules whenever they want, or eliminate contestants on a whim — even if those contestants happen to be “winning” in the eyes of the public.
qtech-games-recruits-martin-trang-for-the-role-of-global-cmo

QTech Games recruits Martin Trang for the role of Global CMO

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Leading distributor for emerging markets secures respected marketing head to continue expansion of its brand and global footprint

QTech Games, the number-one games distributor across Asia and all emerging markets, has appointed Martin Trang to the full-time position of Chief Marketing Officer (CMO).

Trang possesses a wealth of international experience within marketing and sales, product management and business development, having served with success across similar roles at respected event organisers (CMO at M&SE), front-end developers (Regional Director for Southeast Asia at Frosmo), FMCG (Country Manager, Norway at British American Tobacco) and Pharmaceuticals (Vice President and Global Brand Manager at Orion Pharma). This eclectic body of work affords Trang unique bird’s-eye view and insight into stewarding the immediate future of the QTech Games brand and its varied digital assets.

Trang’s academic background also speaks to a strong command of business acumen and analytical rigour, having completed marketing and business courses with honours in California, alongside a Master of Science (M.Sc.) degree in Materials Technology at the Royal Institute of Technology. Trang additionally holds an Executive MBA in Finance from Hanken School of Economics.

More broadly, Trang brings over 20 years’ experience in marketing and sales across varied sectors, including igaming, to bear at QTech Games, bolstering and diversifying its C-Suite’s core competencies. Leveraging deep experience alongside an extensive network of long-standing relationships, Trang is well-versed to lead on commercial and marketing strategies at a time when acceleration in the digital-entertainment sphere is at its pinnacle.

The Board of QTech Games commented: “Following on from Daniel Long’s recent appointment at CCO, we’re thrilled that Martin has agreed to now join us in a permanent, full-time capacity at CMO. It means we can really hit the ground running next year, and refine our commercial pathway and brand strategy ahead of ICE London and numerous other consequential trade shows from Asia to Africa and Eastern Europe to LatAm over the coming 12 months. His background also advances a keen analytical eye, sound commercial judgement and savvy stewardship of our burgeoning QTech Games marketing team.

“Together with Daniel, their array of multifaceted knowledge, coupled to staff leadership and flair for bottom-line accountability, make these guys the perfect partnership to oversee the next phase of our worldwide expansion into new territories. In short, it’s a timely hiring move that helps consolidate and re-ignite the QTech platform’s position in the vanguard of the industry for taking the best online games to market across emerging territories. We’re confident these appointments will assist us in achieving our goals, chiefly powered by clear tactical focus around the customer experience, innovation tech and, of course, our own brand and its resilient values.

“To have a proven performer take the reins in one of the most important domains of discourse for any distributor is a mark of how far we’ve come as a company and indicative of our established status in the market as the number-one distributor for all developing markets.”

Trang added: “I’m delighted to be joining such an established and progressive company full-time. Implementing the correct strategy for its ‘two keystones’ model has been pivotal to QTech Games’ sustained success. Firstly, beyond the great games, fully owning the technology sets QTech Games apart, enabling us to offer a number of flexible features which no competitor can rival. And secondly, outside of Asia, we’ve secured strongholds in all the important “margin” markets, demonstrating organic growth across channel and border. It grants us a unique position and status in the space.

“Ultimately, QTech Games is not a mere Asian aggregator but a true international distributor of digital entertainment that’s continuing to attract clients from all over the world. From LatAm to the CIS-facing countries and even the Indian market, we’re stealing a march on the competition. I’m sure that we can now build on this success and gain even more market traction and brand recognition, as one of the largest providers of digital entertainment on the market.”

superbet-group-unveils-new-player-engagement-and-marketing-strategy-in-partnership-with-genius-sports

Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports

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  • Genius Sports and Superbet Group to build suite of bespoke free-to-play games to attract, engage and retain new players
  • Highly targeted programmatic and creative services to drive sign-ups and build a loyal fanbase
  • Marketing agreement complements existing official data, trading and streaming partnership since 2019

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has struck a personalised marketing and player engagement partnership with Superbet Group, a leading pan European betting and gaming business.

As part of a new strategic partnership, Genius Sports and Superbet Group will work closely together to plan, build and implement a suite of bespoke new predictor games to engage Superbet customers. Genius Sports’ data-driven fantasy, trivia and pick-em games are used across the global sports industry by partners including the NFL, MLB, Betway and dozens more.

To create new value for Superbet across the full player lifecycle, Genius Sports will provide its highly targeted programmatic and dynamic creative services to drive players towards the new predictor solutions and other promotions.

For Superbet Group, this collaboration is part of a wider strategy which regards technology as the core engine of the company’s exponential growth. This drives Superbet to build a proprietary technology which can be scaled to global leader standards, while also partnering with providers such as Genius Sports, who have a strong international reputation in certain product segments.

Adam Shaw, Chief Revenue Officer at Superbet Group, explains the importance of this new collaboration: “The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports & gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognize Genius Sports Limited is the right kind of partner, that can increase the variety of our digital offering and enhance the quality of our customer experience.”

Josh Linforth, MD, Media & Engagement at Genius Sports, added: “Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers. Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.”

This agreement runs alongside Genius Sports and Superbet’s long-standing official data, trading, and live streaming partnership. Expanded earlier this year, this agreement provides Superbet with official data-powered LiveData and LiveTrading solutions across thousands of events a year, including the English Premier League as well as low latency broadcasts across multiple sports.