and HyperX extend the partnership

Reading Time: < 1 minute and a manufacturer of memory storage devices and computer peripherals HyperX will extend their partnership that started in March of 2020. HyperX remains the partner of our first rosters in every discipline.

Our cooperation with HyperX started a year ago. During this time we hosted a number of raffles and prize draws that were of great interest to our fans.

This year our cooperation is going to boost up: more interesting projects for the fans as well as the HyperX logo on the chest of our jersey.


Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World

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The third year of the competitive celebration of the mobile gaming scene comes to a spectacular thirteen day conclusion with world finals for Hearthstone® on March 20th, Teamfight Tactics on March 27th, and PUBG MOBILE on March 22nd and 29th.

  • The best Teamfight Tactics, Hearthstone and PUBG MOBILE players in the world will compete on the world stage in an epic thirteen day final, transporting players and fans to a virtual Istanbul.
  • The Red Bull Mobile Esports Open (M.E.O.) Season 3 Finals festival begins when the virtual Istanbul venue opens on March 17th.
  • The event will crown champions for all three games from March 20th – 29th.
  • Season 3 has been the most ambitious to date, with over 22,000 players registering to compete.

Red Bull M.E.O., the global mobile competition where Teamfight Tactics (TFT), Hearthstone®, and PUBG MOBILE players across the globe have been battling for supremacy, comes to an exciting close in March 2021! In its third year, the mobile open will close out its most ambitious season to date with an extraordinary thirteen day world final beginning on March 17th, transporting fans to a virtual Istanbul. The event will see national winners from 28 countries compete on the world stage to identify the best players on the planet. Alongside the highest tier of competition, the world final will offer fans a digital festival celebrating one of the world’s most beautiful cities, including virtual tours, exciting live streams, interactive challenges, and much more.

Uniquely positioned on both the continents of Europe, and Asia, Istanbul is the perfect digital battleground for the global competition. The immersive playground will feature three areas dedicated to the Red Bull M.E.O. Season 3 games, with the tournaments taking place in iconic and historic locations of Istanbul. The Hearthstone competition will take place at Grand Bazaar, one the oldest and largest markets in the world, and TFT will take place at the vibrant Ortaköy Square.

The PUBG MOBILE finals will be split into two regional events to ensure the best possible experience for players, crowning Red Bull M.E.O. Season 3 Champions of East and West respectively, and will take place at the Haydarpaşa Train Station & Dock. Engaging events throughout the final will include an airdrop treasure hunt available in the PUBG MOBILE district. The finals will also offer virtual tours of some of the city’s most iconic locations including Sultanahmet Square and Galata Tower, video content and streams, interactive mini games, and more. Istanbul has already played host to the Red Bull M.E.O. National Finals for Turkey in July, a spectacular event which saw players compete from their cars on a moving ferry to ensure social distancing.

The high-stakes competition kicks off on March 20th with the global final for the fast-paced strategy card game Hearthstone. Truly open to all, the exciting Red Bull M.E.O. Season 3 Finals stream will see players compete in Riot Games’ auto battler TFT on March 27th. The thirteen day festival will host two competitions to crown the best PUBG MOBILE players on March 22nd (East), and March 29th (West), and some of the biggest pro organisations in the world battle rising stars from every corner of the globe who have proven themselves in national competitions.

Red Bull M.E.O. Season 3 has been the most successful yet, with more players than ever before competing in national events in 28 countries. Season 3 began in May 2020, and has seen more than 22,000 players around the world register to compete.



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Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations

GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.

In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.

The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.

SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.

Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”

Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”


Luckbox appoints former Red Bull, Riot Games and FOX lead as Head of Content

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Leading esports betting platform Luckbox has appointed Nevzat Ucar as Head of Content.

Mr Ucar joins Luckbox having most recently worked as Head of Content for Red Bull and his previous roles include Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels.

Mr. Ucar will play a leading role in Luckbox’s marketing strategy, and will be responsible for driving global content strategy.

It follows the appointment of Thomas Rosander, who joined Luckbox as Chief Customer Officer earlier this month,

“I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me,” Mr. Ucar said. “This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”

“Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that,” CEO Quentin Martin said.

“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”


Parimatch and Team Spirit announce their continued cooperation

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Parimatch, the international betting tech company, has extended its cooperation with Team Spirit, one of the three most popular esports clubs in the CIS. The new agreement has been concluded for a one-year period.

Under the terms of the renewed contract, the company remains the title partner of TS, and the Parimatch logo will be placed on the back, front, and sleeves of the Dota 2 and CS:GO team uniforms. As part of the agreement, Parimatch will gain the right to use images of athletes in marketing communications.

Taking into account the updated visual style of Team Spirit, the logo placement is similar to the usage with football clubs. The brands also intend to create content for the gaming community and a collection of merchandise—an official esports uniform and casual looks.

The story of Parimatch and Team Spirit began in the summer of 2019. During their cooperation, Team Spirit has won many CS:GO and Dota 2 tournaments—a recent major victory was gold at the DH Open, January 2021 in the CS:GO discipline with the first-place prize of $35,000. In 2021, Team Spirit became the first Russian esports club to cooperate with the sports brand Nike; this is undoubtedly a landmark event for the Russian-speaking esports industry.

For the Parimatch holding, developing esports is a priority, which is reflected in the company’s main product, mobile applications, specialized promotions, and giveaways for esports fans. In addition to partnerships with well-known esports clubs, Parimatch supports amateur tournaments, organizes its own professional leagues, and creates content for the esports community on social networks.

Stepan Shulga, Head of Esports Parimatch: “Team Spirit is a kind of mascot for us. Together with the club, we have been through a lot, including a complete change of Dota 2 rosters and constant but always successful CS:GO roster changes; the main thing we value is focusing on the result. For this team, sports achievements are more important than media success, and we respect this approach.”

Nikita Chukalin, CEO of Team Spirit: “For the last two years, Parimatch has been a reliable partner for us, and I am sincerely glad that we managed to extend our cooperation for the year of 2021. We have significantly grown as a brand, and many of our endeavors would not have been possible without the support of the best bookmaker in the CIS. I am sure that this year, our cooperation will reach a new level and we will delight our audience with even more sports achievements and cool content. A big cheer for Team Spirit and Parimatch, doing it together in 2021!”


Team Vitality presents its Year In Review

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Esports Teams

  • Team Vitality welcomed a whole host of new talent across its esports titles cementing its commitment to fielding players across the best and most competitive games.
  • Entered the Teamfight Tactics competitive scene with the signing of rising star Fabian “Salvyyy” Reichmann
  • Team Vitality’s CS:GO team continued to build its legacy with an expansion into a six-man competing roster with the signings of rookie prodigies Kévin “misutaaa” Rabier and Nabil “Nivera” Benrlitom. After fully implementing the strategic change they became the first team to win a major tournament, IEM Beijing, leveraging a six-man roster. The CS:GO team also reached its first Number One HLTV Ranking
  • CS:GO superstar ZywOo resigned a groundbreaking 5 year contract extension with Team Vitality and was crowned back-to-back HTLV Player of The Year
  • Team Vitality took part in the VALORANT Ignition Series which saw them host the Vitality European Open. The tournament attracted some of the most promising players and teams from across the continent
  • Team Vitality expanded its commitment to Fortnite with the singing of three new players; Karim “Airwaks” Benghalia, Nicolas “Nikof” Frejavise, and Klaus “Stompy” Konstanzer
  • Renault Vitality fielded a strong performance in Rocket League with first place at the Spring Series Europe
  • Renault Vitality placed 3rd in the F1 Esports Series
  • Team Vitality welcomed two-time invitational winner Fabian ‘Fabian’ Hällsten to its Rainbow Six Siege roster


  • Team Vitality continued to activate its partnerships with its ambassadors Kevin “Brawks” Georges and Corentin “Gotaga” Houssein. They also announced the signing of Little Big Whale to its content creator team.


  • Team Vitality, alongside adidas were awarded the Sponsorship Leaders In Sport Award recognising the strength of  the partnership and its ability to go beyond the esports industry


  • Team Vitality introduced a wave of six new partners including RhinoShield, Newzoo, SAP, Philips, New Era Cap and Corsair
  • Further strengthened their partnership with adidas, Team Vitality launched the Alternate adidas VIIctory Jersey, a unique white take on its iconic jersey in celebration of the organisation’s seventh birthday. Team Vitality and adidas also worked on unique home fitness coaching content throughout the pandemic to provide at home workout tips for its community.
  • Team Vitality also partnered with Instagram star Bee Influencer to double down on its commitment to the protection of bees as part of #BeesForHumanity


  • Team Vitality and Renault also officially unveiled the Renault V.Performance facility located in the heart of the Stade de France. As the official residence of Team Vitality and Renault Vitality teams, the V.Performance is the ultimate training ground for in-game performance as well as physical and mental wellbeing.

Entain extends responsible gaming partnerships Into video-gaming and esports

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Entain Teaming with Counter-Strike Professional Players Association, EPIC Risk Management, Kindbridge and Rise Above the Disorder to Provide Support and Resources

Entain, the global sports betting and gaming entertainment provider, today announces that in line with its commitment to raise both the quality of entertainment and protections to customers worldwide it has extended its initiatives in responsible gambling to new areas including video-gaming and esports.

The new partners include the Counter-Strike Professional Players Association, Kindbridge, Rise Above the Disorder, and an expanded partnership with EPIC Risk Management. These four organizations will provide mental health support services and education for players potentially at risk and will work internationally with Entain and the Entain Foundation, the company’s non-profit charity dedicated to promoting responsible gambling, sports integrity, and corporate compliance.

Each organization seeks to bridge the gap between demand and availability of affordable professional, individual therapy and care. The Entain partners include:

  • Counter-Strike Professional Players Association – The CSPPA is the worldwide association for professional players of the largely popular Counter-Strike videogame, which regularly features in esports events.
  • EPIC Risk Management – An international consultancy specializing in prevention of gambling-related harm, EPIC already works with Entain both internationally and the U.S. and will now be extending its activity further, also to address videogaming and esports.
  • Rise Above the Disorder – A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, RAD is now celebrated by the United Nations for having helped over 36,000 people receive free support.
  • Kindbridge – The world’s first teletherapy company focused specifically on the successful treatment of gamblers and gamers struggling with their mental health, Kindbridge is a U.S.-based mental health services organization that provides access to online professional mental health counselors and specialized support services.

Entain’s strategy for sustainability and growth underscores its commitment to delivering the highest possible levels of player safety and protection across all its markets. As part of its safer gambling strategy, the Entain Foundation supports customer protection through a mix of education and support projects, as well as research and data analysis, using Entain technology to pioneer new and higher standards of online player protection.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation US, explains, “We are committed to supporting initiatives that encourage responsible gambling and gaming in every way we can. The vast majority of people enjoy playing for fun have no problems whatsoever, and we want to leverage our capabilities to offer them additional experiences whilst keeping all our customers safe. These new partnerships are initial steps in this and other new directions as we both expand our offer to customers and the protections we put in place to protect the very small number who may be at risk.”

Today’s announcement supports Entain’s planned expansion into video-gaming and esports alongside furthering its commitment to responsible gaming. Entain recently unveiled its Advanced Responsibility and Care (ARC) initiative, pioneering use of data science, behavioral analysis, and technology to develop protective and preventative measures that work in real time.

Late last year Entain appointed Dr. Mark Griffiths as Distinguished Professor of Behavioral Addiction and Psychology, a title he also holds at Nottingham Trent University. Professor Griffiths is advising Entain on triggers for problems with online play and addiction, which is supporting the ongoing development of ARC. Professor Griffiths was previously involved in work with the World Health Organization around online addictions, resulting in the first official recognition of gaming disorder as a psychological problem among video-gamers.




The Entain Foundation US is a first-of-its-kind non-profit organization, dedicated to promoting responsible gambling, sports integrity and corporate compliance in the U.S. The Foundation was launched last year by the Entain Global Foundation and the Entain Group.

Trustees of the Entain Foundation US include Entain’s Martin Lycka, former New York Giants wide receiver and Super Bowl Champion Amani Toomer and international gambling regulatory expert Bill Pascrell III, a partner at Princeton Public Affairs Group.  The Entain Foundation US already sponsors a variety of information and education programs on problem gambling for college and university athletes and coaches, professional athletes, teams and leagues.  Globally, the Entain Foundation has committed more than $100 million to responsible gambling programs over the next five years.

Rise Above the Disorder (RAD) A non-profit universal mental health care system, RAD covers the cost of mental health care for tens of thousands of people around the world. Once a video game group selling in-game items to crowd fund therapy, now celebrated by the United Nations for having helped over 36,000 people receive free support.

Kindbridge   Kindbridge is the world’s first teletherapy company with a focus on the successful treatment of gambling and gaming addictions. Launched in 2020 Kindbridge is dedicated to a centralized, value-based approach to delivering timely, efficient, and effective care on-demand across the US. Diagnosing and treating qualified mental health, gambling & gaming disorders, and any related co-morbidities in a teletherapy setting allows their clients access to a treatment plan from the comfort of their own homes.

CSPPA  Counter-Strike Professional Players’ Association (CSPPA), is the worldwide representative association for professional Counter-Strike (CS:GO) players. The CSPPA aims to safeguard, protect, and promote professional Counter-Strike players’ interests both during and after their active career. The CSPPA will work to secure the best possible working conditions for the players, while taking into account the special nature of the industry. Any player who is contracted or actively seeking a contract as a professional Counter-Strike player and who competes at an elite level is eligible to be an active member of the CSPPA.

Counter-Strike: Global Offensive (CS:GO) is the multiplayer first-person shooter video game developed by Valve and Hidden Path Entertainment. It was released in 2012.

EPIC Risk Management is a globally leading independent gambling harm minimization consultancy. Working across the highest risk sectors for gambling-related harm, EPIC has worked in 21 countries on ground-breaking harm-minimization programs, sector leading gambling operator training, and class-leading advisory. EPIC draws on lived experience to help individuals and organizations across financial services, elite sport, the military, criminal justice, education, and the gambling industry to minimize the risks posed by gambling harm.


Yamaha Announces First Esports Foray In Southeast Asia With EVOS Esports

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EVOS Esports, the leading esports organization in Southeast Asia, has garnered the support of Yamaha’s ‘Generation 125’ as an official sponsor. This new collaboration by Generation 125 supports the younger generation to continue developing the esports industry further in Indonesia.

Generation 125 is the nickname for Yamaha 125cc’s matic motorbike users consisting of FreeGo, Fino, X-Ride, Mio series, and the latest product named GEAR 125 adapts the character of the current generation with the design, technology, and features that are ‘Definitely Cool’, ‘Definitely Uphill’, ‘Definitely Strong’, ‘Definitely Economical’ and ‘Definitely Reliable’ which will make users ‘Win More’ because they gain more value in the same price range as a 110cc matic motorbike. This is what keeps Generation 125 ahead because they are the younger generation who are passionate, dare to bring positive changes, never give up, geared to win in everything including esports tournaments.

Takeyama Hiroshi, Deputy Director of Marketing of PT. Yamaha Indonesia Motor Manufacturing (PT YIMM) said, “The high enthusiasm of the younger generation in the esports industry is the motivating factor for Generation 125 in collaborating with EVOS Esports; in supporting the achievements of Indonesia’s younger generation. Yamaha’s ‘Generation 125’ product has now become the choice of the younger generation as a companion in their daily routine, thus this collaboration is expected to further increase the enthusiasm and optimism of Indonesia’s younger generation to continue to advance and move forward. With EVOS Esports, let’s: Let’s GEAR UP, GAME UP, and Win More! ”

Generation 125 as the official sponsor for EVOS Esports, marks a breath of fresh air for the esports industry, which is getting a lot of support from various industries in developing the esports ecosystem in Indonesia.

Hartman Harris, Co-Founder and Chief Business Officer of EVOS Esports added, “We are excited to partner with Yamaha as they enter the esports industry for the first time in Southeast Asia. Through the “125 Generation Wins Many” campaign, EVOS Esports and Yamaha hope to reflect the spirit of the younger generation to be advanced and fast, especially in the esports and transportation industry.”

Generation 125 will now work together with EVOS Esports to support the ability and enthusiasm of today’s younger generation who are brave, active, smart and rational in making choices because they are always thinking ahead.


Esports fans expected to come out in force to bet on IEM Katowice

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IEM Katowice 2021 is expected to lead to a “significant uptick” in esports betting action this month.

The $1m CS:GO championship, due to start on Tuesday, February 16, is among the standout events of the year and comes after almost 12 months of disruption to the esports calendar.

The event is famed for being held at the Polish city’s iconic Spodek Arena but Covid restrictions mean no fans will be in attendance as teams play online from locations around Europe.

Nevertheless, a flurry of betting action is expected on the event, as 24 of the world’s best CS:GO teams compete for the $400,000 first prize.

Metodi Zaburtov, Director of Sportsbook at Luckbox, said: “CS:GO fans have been starved of action for much of the past 12 months and IEM Katowice has a special place in their hearts.

“Data from previous years shows us that there is a significant uptick in CS:GO betting at this time of year thanks to IEM Katowice. This is largely due to the quality and popularity of the teams involved, the high-profile nature of the event and intense nature of the competition – with so many matches being played over two weeks.

“The fact that the tournament is online is a pity but esports fans have shown a strong willingness to continue to back their favourite teams and try to pick winners in such tournaments throughout the past year. We expect that to be the case even more for IEM Katowice.”


A year for the underdogs?

Astralis are outright favourites to win another IEM Katowice title, with odds of 3.10 ahead of Team Vitality at 3.80. Heroic are third favourites at 5.00 while defending champions Na’Vi are available at 5.50.

But fans planning to bet on IEM Katowice, could be wise to keep an eye on the underdogs.

Zaburtov said: “I think it’s worth looking at some teams that have been very strong during warm-up tournaments. Complexity are on fire and available at odds of 23.00, while BIG at 9.5, (13.25) and Gambit (31.00) look great value. Also, the underachievement of the top two teams – Vitality and Astralis – in recent weeks is hardly great preparation. “We have seen evidence to suggest that online tournaments lead to more shock results, with a noticeable series of outcomes going as predicted by the odds.

“Online matches are more susceptible to technical issues such as latency, which can sometimes prove a leveller – like a football match on a bad pitch. “There is also the fact that players are often in their own homes, as opposed to being cheered on by thousands of fans. This often brings out the best in experienced players, while lower-level players might crumble under the pressure. Perhaps playing online suits smaller teams because there is less pressure.


“This could be a good year for the underdogs.”


North Esports Dissolving Due to COVID-19 Financial Impact

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The owners of North Esports have announced that the Danish organisation will be dissolved due to the economic impact of the COVID-19 pandemic.

North Esports is a joint venture between entertainment company Nordisk Film and Danish football club FC Copenhagen owner Parken Sport & Entertainment. However, the parent companies said the negative financial impacts of the global pandemic led to a decision to discontinue investing in the esports space together.

North fielded teams and players in several games. Their Counter-Strike: Global Offensive (CS:GO) team won multiple DreamHack events and the organisation also competed Apex Legends and FIFA. According to the announcement, the FIFA players will stay under the direction of FC Copenhagen to remain a part of the eSuperliga while the other teams will be gradually dissolved.

“We have searched the market to get one or more co-investors on board, but unfortunately have not found the right match. It will take significant continued investment to create a sustainable business in the future and therefore we believe that the only responsibility for our overall business is to focus all on our core business in F.C. Copenhagen, Parken and Lalandia, just as Nordisk Film will focus on its large core and growth businesses,” Lars Bo Jeppesen, CEO of Parken Sport & Entertainment, said in a statement (translated from Danish).

“It’s still uncertain when a reopening after Covid-19 is realistic so we can get customers back. There is still potential in e-sports and gaming, but the time horizon is long and uncertain, and Covid-19 has moved the time horizon further into the future according to our assessment, as both esports and the sports industry as a whole are hit hard financially.”