Meet the Panel of Judges Deciding this Year’s William Hill Sports Book of the Year Award Winner

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Five individuals from the world of sports and journalism will be following a rigorous judging process and reading their way through the five shortlisted books to find this year’s winner, who will be crowned the 34th William Hill Sports Book of the Year at the official award ceremony on the 1st of December at BAFTA, 195 Piccadilly, London.


Alyson Rudd will be taking up the role of Chair of the Judging Panel of William Hill Sports Book of The Year Award (WHSBOTY) for the fourth year running. She is the author of two sports books: a biography of Matthew Harding, the former Chelsea football club director; and Astroturf Blonde, an account of her playing career in men’s and women’s football teams. She is also an award-winning sportswriter at The Times.


Alongside Alyson will be broadcaster, writer and journalist Mark Lawson. In addition to being a critic and feature writer for The Guardian, Mark is a six-time author, and has recently completed his book The Judgements. He cited that becoming a WHSBOTY judge back in 2016 was “the fulfilment of one of his greatest ambitions in sport.”


Longest standing member of the judging panel, sports presenter John Inverdale will take part in his 25th and final year as judge. During his illustrious career as one of the country’s leading sports presenters, John has been named Broadcaster of the Year and Sports Broadcaster of the Year amongst other accolades.


Brighton and Hove Albion FC non-executive board member and chair of Brighton & Hove Albion Women’s FC, Michelle Walder, will be joining the judging panel for the first time this this year. She said: “I am both delighted and honoured to join the William Hill Sports Book of the Year judging panel this year.”


Former professional footballer Clarke Carlisle is no stranger to the Award, his autobiography A Footballer’s Life reached the 2014 longlist. Clarke’s thought-provoking BBC3 documentary, Football’s Suicide Secret was shortlisted for the 2014 prestigious MIND Media Awards, he was first a SBOTY judge back in 2012.


Chair of the Judging Panel, Alyson Rudd, said: “As the judging panel, we have the nearly impossible task of choosing the 34th William Hill Sports Book of the Year winner. Following a record-breaking year in terms of entries, the standard has been set incredibly high.


“Each judge will bring their own expertise as well as lived experiences in sports and literature to the table, and I am looking forward to chairing what will be a hotly contested panel meeting.”


The 34th William Hill Sports Book of the Year Award will be announced on 1st December at BAFTA, 195 Piccadilly ,London. The event will be streamed live from 1.30pm on the @BookiePrize Twitter feed. Find out more about the William Hill Sports Book of the Year Award here:


It’s a KnockOut: Live Tech Games launches new game as the World Cup Kicks Off

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Following the huge success of last month’s WordSurge, which reached Number One in the App Store Free Charts and App Store Trivia Charts, Live Tech Games has launched KnockOut, a brand new interactive game in partnership with ITV.

The innovative new app will host live trivia games alongside the World Cup, giving KnockOut players the chance to become champions themselves. KnockOut is available to download in App Stores now, with the first game on ITV (Senegal v Netherlands) taking place today, [Monday 21st November] and the first KnockOut tournament set to start at 21:00 this evening.

KnockOut brings together the proven Live Tech Games framework of live trivia tournaments with the monumental thrill of ITV’s coverage of the World Cup. The ongoing partnership between  ITV and Live Tech Games continues to astound, introducing new entertainment to UK audiences, encouraging viewers to become part of the World Cup action. With a direct screen-to-screen experience, ITV viewers can test their knowledge of football themed trivia using their mobile phones. As with other Live Tech Games offerings, KnockOut is completely free to enter and play, with champions winning cash prizes.

With World Cup live games and highlights set to be broadcast on ITV with comprehensive coverage and content across its website and social media, fans can tune into multiple platforms to engage with the action. ITV’s stellar line up of presenters and pundits will offer expert insight and analysis and with the launch of KnockOut, the opportunities for viewers to engage in the adrenaline rush of the tournament are better than ever. ITV viewers can now transform into players, putting their World Cup knowledge and passion to the test with KnockOut’s trivia based around the teams and match (or two) of that very day.

Samuel Worsley, co-founder and co-CEO of Live Tech Games, said: “The FIFA World Cup is a huge TV event and we are so thrilled to continue our partnership with ITV on such a momentous occasion. The ITV team is fantastic and has incredible plans to roll out coverage across TV, socials and with the help of KnockOut, interactive mobile platforms too. We can’t wait to see football fans come together to engage in a fun and competitive game themselves.”

Following a multi-million pound investment and a collaboration deal, the UK’s largest commercial broadcaster, ITV, and innovative customer engagement strategist, Live Tech Games, have developed a series of exciting live, multiplayer mobile games. Engaging ITV’s audience from This Morning with word trivia game WordSurge proved extremely popular, with over 1.6million minutes played in the app.

Enita Kang, Chief of Staff and Director of Studio 55 Ventures at ITV said:

“We’re very excited to be extending our coverage of the FIFA World Cup 2022 into the gaming realm with this brand new interactive product.

“We love to enhance our reach to new audiences and this exciting new form of interactive entertainment does exactly that.”

The trivia in each KnockOut game is relevant to the matches and teams of the day, with tournaments set to be hosted after the last match of the day is played. Players will go head to head in the live tournament, matched up at random, and compete to answer correctly as fast as they can. KnockOut has a number of different gameplay mechanics from multiple choice to locator, sorter and pass master and iconic sponsors that are yet to be revealed! The success of WordSurge, and now the launch of KnockOut, further Live Tech Games’ aim to create captivating, competitive mobile experiences which constantly engage customers.


Boulies launches its ultra-luxurious Master Series of gaming and office chairs in Ultraflex Polyurethane and water repellent fabric options

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UK based premium office and gaming chair specialist, Boulies, today announces the arrival of its latest series of ultra-comfortable chairs for both gaming and office use. The new Master Series are perfect for home office or/and entertainment, combining multiple adjustable features, upgraded luxurious materials and an aesthetic design for a new level of comfort whilst working, studying and gaming. The chairs are available in Ultraflex Polyurethane in Black, Brown, Blue and Red and stylish water repellent fabric in Charcoal, Carolina Blue and Ash Grey for £289.99 (with £30 discount currently live) from the Boulies UK website and from $359.99 (with $30 discount currently live) on the U.S. Boulies website.

Featuring minimalist colours and luxurious upholstery, the Master Series can fit into the aesthetic at home in an office or in a gaming room. Manufactured with high-quality and high-grade materials, the chairs are both exquisite and extravagant but in an understated low profile. They comprise of an aluminium alloy internal structure and an integrated inner adjustable lumbar support built into the backrest, providing all requirements for back support, with a simple turn of the knob clockwise or anticlockwise to increase or decrease the lumbar.

The chairs, featuring 8-way adjustable aluminium constructed armrests and new redesigned arm pads ensure that elbows are held comfortably in whatever position is desired. They also include a stepless backrest reclining control and multi tilt mechanism with height adjustment, rocking tilt switch (with lock function) and tilt tension adjustment, making the chairs ideal for all activities or even for relaxing or sleeping!

Available in multiple colour options, the Master Series also have two material options – Ultraflex PU and water repellent fabric. The Ultraflex PU ‘leather’ is durable, soft, smooth and comfortable and is partnered with a microfiber suede, similar to that used in sports cars. This perforated leather design allows the material to breathe and stay in pristine condition for as long as possible.

Boasting a special dyeing and finishing process, woven with high-strength fibres, the signature water repellent fabric design is incredibly durable, strong and breathable. Additionally, to prevent the outer layer of the fabric becoming saturated with liquids, Boulies has added a coating to the fabric to ensure it is water repellent for any little accidents that may occur.  Both options include a neck pillow for added comfort.

The chairs use smooth rotating XL PU casters which are durable and wooden floor friendly, so it can be used with no fears of marks. The base of the chairs is an upgraded premium metal for extreme stability and strength. Each base is perfectly balanced and strong to bear most weights. For height control, a class 4 gas lift – which is the best class of gas hydraulics for stability and safety – including safety certifications such as BIFMA(by SGS) is utilised to ensure people of all heights and sizes can use the chairs in comfort.

The Boulies Master Serieschairs are available in Ultraflex Polyurethane in Black, Brown, Blue and Red and stylish water repellent fabric in Charcoal, Carolina Blue and Ash Grey for £289.99 (with £30 discount currently live) from the Boulies UK website and from $359.99 (with $30 discount currently live) on the U.S. Boulies website.

High resolution imagery is available here

360° swivel Upholstery:  Boulies ultraflex leather (with partial perforated) + microfiber suede
Seat height adjustable Boulies W/R fabric + microfiber
Full-length backrest recline Frame:  Extra Strong Steel Frame
Built-in lumbar support Five star foot base Aluminum Base
15 degree rocking Foam 100% Cold-cure foam
Tilt position lock Tilt mechanism Multi tilt
Armrest 8 ways adjustable Casters 6cm PU casters
  Hydraulics Class 4 (Top Class)

talkSPORT BET officially Launched by BetVictor and talkSPORT

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talkSPORT BET to combine BetVictor’s technology with talkSPORT’s trusted editorial brand

talkSPORT has launched its new UK sports betting brand, talkSPORT BET, in partnership with the BetVictor Group, the online gambling operator and B2B solutions provider.

talkSPORT BET brings together talkSPORT’s trusted editorial brand with the BetVictor Group’s proprietary technology and expertise as a gambling operator.

The result brings sports fans an entertaining, informed and responsible betting experience combined with everything they love about talkSPORT.

Customers will be able to enjoy a range of exciting features, including In-Play Betting, Enhanced Accas (accumulator bets), Bet Boosts, Cashout and a Bet Builder product with progressive pricing.

As a leader in safer gambling initiatives, the partnership with the BetVictor Group also means that talkSPORT BET customers will be fully supported with the operator’s suite of safer gambling tools.

Gareth Williams, Betting and Gaming Director for talkSPORT, commented: “talkSPORT is the world’s biggest sports radio network with a loyal community of listeners. This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets. We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.”

Chief Commercial Officer of the BetVictor Group, Brent Almeida, said: “We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand. Customers will be able to take advantage of a generous welcome bonus, along with some innovative promotions and exclusive offers, adding even more ways for them to enjoy their favourite sports.”


Multiplatform Games Studio Kwalee Bags Publisher of the Year Award at TIGA

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UK-based game publisher Kwalee is proud to announce that it has been awarded the TIGA 2022 Games Industry Award for Publisher of the Year.

The TIGA Awards are the only awards ceremony in the games industry that welcomes game companies of all sizes to celebrate and recognise the sheer brilliance in the creative, technological, and business advancements made by them. At the same time, TIGA acknowledges the vital role of service providers, and the critical contribution of educational providers, and raises money for charity partner, SpecialEffect.

​With four overseas studios brimming with 300+ team members and 200+ open vacancies, the company has become one of the fastest-growing businesses in the industry, continuing its promise to make games millions love.

This is not the first year that TIGA has recognised Kwalee’s ability to make exceptional games,’ says Harry Lang, Vice President of Marketing at Kwalee. ‘In recent years, the company has been among the winners for two years in a row. Another year with an award from TIGA confirms that Kwalee is developing its people and heading in the right direction.

Kwalee CEO and TIGA’s Outstanding Leadership 2020 winner David Darling also chimed in on the company’s triumphant success in this year’s ceremony, saying:

I’m incredibly proud of our teams at Kwalee for winning Publisher of the Year [2022]. Receiving recognition for all our hard work from the TIGA Awards and its jury is a testament to our collective hard work and innovation in making great games that people love playing around the world.

Indeed, the games studio has received significant attention for its rapid growth, officially winning the title of Best Publisher at the PocketGamer Awards earlier this year. A standout trait about Kwalee is its solid expansion into casual games development and PC and Console platform publishing. Alongside hypercasual mobile, with these three prongs in the games industry, the UK-based company continues to make waves in the market.



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Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker.

The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate.

Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds.

With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.

Flares clash with turkeys, lads get their knits out, we see what happens when a Christmas carol organist goes rogue, football-obsessed nans kneel before football managers, and former England great Peter Crouch collides with a bouncer in the betting firm’s reimagining of a tale as old as time itself as the striker struggles to find room at ‘The Inn’.

he “Where were you in 22?” campaign pushes the boundaries of bedlam, with everything on the table (including sprouts!). From kitsch crockery (illustrated by artist Vince Pastiche), a World Cup edition of Charades, Christmas jumpers and even a special build OOH festive light display of that famous Frenchman, who delivered an iconic World Cup memory that sticks in the head!

In a semi-ironic display of British patriotism, Paddy Power is offering a free Bet Builder on all England games, meaning the better England do, the more Paddy Power cough up. Tis the season for giving after all!

A celebration of the unprecedented collision of the World Cup and Christmas festivities, “Where were you in 22?” is a rallying cry to the nation to make the most of this historic moment. Designed to position Paddy Power as the home of football during the World Cup, the TV advert launches on Saturday 12th November, running throughout the World Cup period.

Michelle Spillane, Marketing and Brand Director for Paddy Power UK & Ireland said: For the first time in our lives, football fans and brands are faced with the prospect of Christmas colliding with a Winter World Cup. It’s unchartered territory for all of us. To Paddy Power, it presented us with double the opportunity to surprise and delight football fans.

“Our aim was to create an ad campaign that celebrates the beauty in both, that captures the mood of the nation and gets fans excited about the prospect of this unforgettable opportunity to mark where they were in 2022 during this once in a lifetime tournament.”

The full TV advert can be viewed here:




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Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, today announced a new five-year contract with Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience.

As part of this agreement, Inspired will exclusively provide Betfred with fully integrated managed services for its entire estate of over 5,500 terminals, including installation, remote and field technology support, as well as platform and content deployment. In addition, Betfred has committed to the procurement of 5,000 new Vantage™ server based gaming ready cabinets throughout 2023. The latest edition to the Inspired VLT family, Vantage is powered by an intelligent operating system that features a modern and intuitive next-generation menu with key functionality that drives player game recommendations based on their playing sessions.

“This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.”

“Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership,” said Mark Stebbings, Betfred Group Chief Operating Officer. “We aspire to provide our customers with the best possible experience and Inspired’s new Vantage cabinet delivers. We have been impressed with Vantage’s results and we are excited for our customers to enjoy Inspired’s best-in-class innovative technology, hardware and content.”


James Banks, esports tournament host and commentator extraordinaire, is GG.BET’s new ambassador

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The flamboyant British host James Banks has joined forces with esports bookmaker GG.BET. As GG.BET’s new ambassador, James Banks will produce exclusive shows about international CS:GO tournaments.

James Banks is the host of international CS:GO tournaments, such as PGL, BLAST, IEM and ESL Pro League. He commentates on Tier 1 tournaments, interviews professional players and hosts unique esports shows.

Whilst working together with GG.BET, James Banks will be hosting live broadcasts and reviews of esports events, interacting with viewers and organizing exclusive activities for subscribers. The commentator will also be publishing unique video content about CS:GO and organizing online streams as a guest editor on GG.BET’s social media pages. Moreover, James will be working alongside other GG.BET ambassadors on joint content projects and promotions.

Dmitry Voshkarin, CEO of GG.BET:
“James Banks is a big CS:GO fan. He even used to play professionally himself.” Banks has had a major influence on the CS:GO community and continues to contribute to its continued growth. We’re all set and ready to support his efforts to help the industry and are delighted to welcome him to the big GG.BET brand ambassador

James Banks, host and interviewer:

“Over the past year I have had the chance to create content for GG BET at some of the biggest esports events around the world. It means a lot to me that the team as rooted to esports asked me to become an official ambassador, create content for them and share my thoughts, predictions and more alongside the likes of NAVI and Vitality!”
James Banks will publish his first few exclusive videos as GG.BET’s brand ambassador during the 2022 IEM Rio Major. Keep an eye on our announcements on GG.BET’s Twitter page.

James Banks and GG.BET has become partners thanks to Ulti Agency.


GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio

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GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”.

Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, reflecting the brand’s new vision to become the go-to place for fun activities for the whole family.

Behind the creative production, What’s Possible Creative Studio has captured the simple pleasure of turning everyday tasks into amusing pastimes in three different brand films.  Featuring a multi-generational cast, the films show families and friends basking in the joy of taking every opportunity to have a bit of fun.

Planning the media strategy, The Specialist Works will maximise peak seasonal opportunities by using the strongest channels for GAME’s target audience. These include linear, BVOD, digital and social, according to insight from GAME’s own customer base and TGI.

The campaign launches just in time to capture the early Christmas shoppers, and targets everyone from 18-year-old gamers to 75+ grandparents, showing that there is no age limit on having a good time.

Rolling out in different stages, the first 30 second spots will debut on BVOD on the 4th of November, with the 60 second spots launching on linear TV the 1st of December. The campaign will run through to the Christmas eve.

Social and digital activations will also span YouTube, TikTok and social media.

James Nudds, Senior Marketing Operations Manager at GAME, said “In the current state of the world, we all could use a bit of play right now. By expanding our offering, we hope to bring even more fun to the masses. It has been incredibly insightful working with What’s Possible Creative Studio and The Specialist Works to supercharge our brand, and I look forward to seeing the campaign live on the screen.”

Pete Kemp, Managing Partner at The Specialist Works, said “It’s been brilliant collaborating with GAME and What’s Possible Creative Studio on this fun campaign. GAME is an exciting brand at a pivotal stage in their evolution, and they understand the importance of a robust media strategy to reach a large, diverse audience. We look forward to following their brand journey and future work together.”


UK’s best student VALORANT teams to battle at the Red Bull Gaming Sphere for Red Bull Campus Clutch World Final Qualification

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As part of Red Bull Campus Clutch, the largest global VALORANT competition for students, the Red Bull Gaming Sphere London is set to host the UK Finals on Sunday 20th November, which will see four teams battle it out for a place at the Grand Finals in Brazil. The Finals will be streamed on the Goose House, hosted by Matt ‘Twiggy’ Twigg and Vicki “Gottmoxi” Johnson.

Red Bull Campus Clutch gives student VALORANT players an opportunity to compete on a world stage, in one of the most exciting games to watch in esports. Open to all college and university students worldwide, players can represent their campus and put their skills on display, with the chance to play on the global stage.

Over 80 competing student teams from across the UK have been whittled down to just four for the LAN semi-final stage, with the final UK winner invited to compete in the World Final competition phase and compete for a grand prize of €20,000.

  • Red Bull Campus Clutch is a global 5v5 VALORANT tournament, open to university students from over 50 countries.
  • In the UK, over 400 players in 81 teams have battled across regional qualifying rounds to reach the UK Final, with four qualifying winners earning a place at the Red Bull Gaming Sphere in London for the LAN Finals.
  • The four qualifying winners – Just Essentials, Last Dance, Birmingham Bulls and Casa Norturna – will battle in a best-of-three format at the Red Bull Gaming Sphere, in a North and South semi-final before a final showdown, with the eventual UK winner earning their spot in December’s Red Bull Campus Clutch Grand Finals in Brazil.
  • Giving wiiings to student gamers across the UK, Red Bull and National Express also toured Bristol, Edinburgh and Warwick university campuses to offer students a pop-up VALORANT experience. The VALORANT shooting range test challenged students at each university to set high scores, with each winner winning two tickets to December’s Red Bull Home Ground in Manchester, including complimentary National Express travel and hotels.
  • National Express is the official UK public transport partner for Red Bull Campus Clutch. As the UK’s number one coach company National Express is helping qualifying competitors travel to the UK final by offering free travel on its UK network.
  • Several global partners are supporting Red Bull Campus Clutch this year, helping bring the latest and greatest hardware to competitors. Intel NUC, SteelSeries and AGON by AOC all return to the tournament. As PC Partner, Intel NUC, renowned for packing high-powered gaming rigs in small form factors, will support with their top-notch Gaming PCs. SteelSeries, the worldwide leader in gaming and esports peripherals, is the official Peripheral brand of Red Bull Campus Clutch and will equip students with award-winning gaming headsets, keyboards, and mice. And the official Monitor Partner, AGON by AOC will once again provide high-performance gaming monitors for the event