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Pragmatic Play, a leading content provider to the iGaming industry, has launched its complete slot portfolio with the global operator giant, bet365. 

The important milestone deal sees bet365 customers gain access to award-winning titles such as Gates of Olympus™ and Wolf Gold™, as well as latest releases Drill That Gold and Chicken Chase™.  

In addition, bet365 will participate in the hugely popular Drops and Wins promotion, which sees Pragmatic Play give away £1,000,000 a month to players through its operator network across both its slots and Live Casino offerings. 

The deal will see Pragmatic Play further strengthen its footprint in the United Kingdom regulated market, as well as many other key territories. 

It comes off the back of a number of major partnerships agreed by the supplier in recent months, including 888casino and Romanian market leader Superbet. 

Julian Jarvis, CEO at Pragmatic Play, said: “bet365 is a brand that needs no introduction. As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand. 

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.” 


TalkBanStop Campaign has had Positive Impact, Says Ipsos Study

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A new independent study from Ipsos highlights the positive impact that TalkBanStop – a partnership between GamCare, Gamban and GAMSTOP – has had in helping people to stop gambling following its first year as a pilot programme.

The partnership brings together practical free tools and support which can help people to stop gambling and maintain a successful recovery. It offers a combination of personal support via GamCare’s trained advisers, free access to Gamban blocking software which can be installed on multiple devices, and signposting to register for the free self-exclusion scheme, GAMSTOP.

Since the partnership launched, Gamban’s blocking software has been downloaded for free more than 9000 times.

Evaluated by Ipsos, the research highlights the impact the tools have had in helping individuals to entirely stop or reduce their gambling online, with those making use of both Gamban and GAMSTOP, as well as using bank blocking software, the most successful in stopping online gambling.

For those individuals who did stop or reduce their gambling online, a noticeable reduction in gambling-related harms was observed. Respondents engaged with the partnership reported an improvement in:

  • Financial situation – people reported being in a better position financially, even just a few months after implementing the tools. Some reported they were even able to start saving again.
  • Enhanced relationships – participants reported they were enjoying better relationships after implementing the tools. Many remarked they were able to be more open about their gambling and showcase how they were dealing with it through the tools.
  • Overall wellbeing – people’s wellbeing was also a key area of improvement, with better sleep and a more positive mindset.
  • Performance at work – respondents also reported they were able to focus more at work and were not getting distracted by gambling during work hours.

“It gives you the stonewall that you need, that you’ve got to have in order to stop and then, once you’ve stopped, then you can start doing the work on why you did it and what the real problems are behind it. And that’s where the counselling was excellent because it did help me to realise what the real problems were,” one anonymous participant said.

“Since the TalkBanStop partnership started we’ve seen a huge value in pooling our tools and support together to help people stop gambling online. Throughout the pilot year we’ve seen how having all three of our interventions, layered together, have amplified the impact for individuals who need them most,” Anna Hemmings, Chief Executive at GamCare, said.

“Additionally, what we’ve heard from people is the value in using gambling transaction blocks offered by banks as an added layer of protection. While the tools and support have been effective, the bank blocks are shown to go one step further in restricting payments in land-based gambling venues such as betting shops. Going forward, we hope to work with more financial services to highlight the positive impact that TalkBanStop can have,” Anna Hemmings added.


TH March partners with Novidea to drive digital transformation with end-to-end, cloud-based broker platform


Novidea® today announces that it has partnered with the UK’s leading jewellery insurance broker, TH March, to implement its born-in-the-cloud, data-driven insurance platform. The platform will manage their complete end-to-end customer journeys for both high volume personal lines and large complex commercial risks placed into the London Market, all on one platform, with an integrated customer self-service portal.

Further, around two thirds of TH March’s growing personal jewellery insurance products are currently arranged by its call centre and a third via online enquiries. The new Novidea online portal will invert this to two thirds portal and one third call centre, so that TH March’s professional team can focus their efforts on High Net Worth and more complex accounts, with enhanced customer experience and operational efficiencies for both existing personal and business customers.

Andrew Alcock, Chief Operating Officer, TH March said: “We selected Novidea as we were keen to work with tomorrow’s technology. Looking ahead, Novidea’s cloud-based customer service portal will give us the edge to ensure we retain our market-leading position, by giving both our personal lines and business customers a much-enhanced customer experience and more efficient service, which is so important in today’s on-demand world.

“Although we were established in 1887, we have always been an innovative business. Novidea’s platform will be transformational, with all our six UK offices moving away from siloed legacy systems to one shared, data- driven platform, with integrated customer and business data and Management Information.”

Ben Potts, MD, UK, Novidea said: “Historically, the insurance market has been encumbered by legacy systems that are difficult and expensive to update, with limited access to real-time Management Information. Today, forward- looking businesses, like TH March, are increasingly moving to cloud-based platforms that enable them to automate processes, reduce costs, add agility, and boost customer service standards.”

The portal will ultimately enable TH March customers buying their March Plus product to manage all aspects of their insurances securely online, including policy information, mid-term adjustments, claims, renewals, contact details, and more. The portal will seamlessly integrate with Novidea’s end-to-end insurance platform, so that TH March’s team has access to live customer data from first enquiry to quote and bind, and claims.

Further, Novidea has partnered with Polaris, whose imarket product and digital trading standards are used market-wide by insurers, brokers, and software houses. This will enable TH March to offer major customers a one-stop shop for all their insurance needs, complimenting complex jewellers block risks placed via Lloyd’s and the London Market with e-traded cyber business insurance products.


Paysafe and Playtech form global payments partnership

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Playtech and Paysafe extend collaboration in the UK and Europe following success across multiple US states

Paysafe, a leading specialised payments platform,  announces a new global partnership with Playtech, the world’s leading gambling technology company. The new agreement represents the extension of an existing partnership between the two companies into the UK and Europe from the US, where Playtech offers Paysafe’s leading payment solutions to iGaming operator customers through its technology platform.

Through a single, global streamlined integration with Paysafe’s API, operators in the UK and Europe will now also be able to leverage Playtech’s iGaming PAM, Information Management Solution (IMS) platform to access a range of Paysafe’s payment solutions, starting with payment acquiring and card processing, with Paysafe’s digital wallet services set to follow. The integration helps to maximise consumer choice by providing players with all the ways they want to pay when betting online.

The partnership extension follows Paysafe and Playtech’s successful US integration with betPARX®.  Paysafe has powered the gaming operator’s traditional and alternative payment solutions for its iGaming brand Play Gun Lake in Michigan since Q2 2021 and, from Q1 2022, for its betPARX iGaming and sportsbook app for both Pennsylvania and New Jersey.

Both founded in the late 1990s, Paysafe and Playtech bring together a combined 40+ years of industry experience and a deep understanding of iGaming regulation across audiences and markets. With a technology-focused heritage, the two companies are focused on driving new innovations which offer the ultimate player experience and are designed to support the growth of partner businesses.

Paulette Rowe, CEO of Integrated and Ecommerce Solutions at Paysafe, said: “Playtech is an exciting global gaming brand committed to offering its operators a frictionless payments experience. We’ve seen great success in the roll-out of our collaboration across multiple US state markets and are delighted to be extending this into the UK and Europe via the same, single technology integration. Bringing together our respective capabilities and deep expertise and understanding of the international iGaming, technology and payments industries represents an incredibly powerful combination, and I am looking forward to helping the Playtech team grow their business further in new European markets.”

Shimon Akad, Chief Operating Officer at Playtech, added: “Offering our iGaming partners market-leading technologies that deliver the most seamless and engaging experience to their customers is absolutely central to our strategy at Playtech. Payments plays an important role in delivering the ultimate player journey and requires an experienced team with expert knowledge, which is where Paysafe comes in as the ideal partner for us. We are extremely happy with the progress of our relationship in the US and are truly excited about what we can achieve together in the UK and Europe.”


888sport extends agreement to sponsor the NFL

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888sport, the innovative, cutting-edge sport division of 888 Holdings plc, is delighted to announce that it has agreed a new sponsorship agreement with the National Football League (NFL) to continue as its official sports betting partner in the UK & Ireland until 2025.

Under terms of the new agreement, 888sport will expand upon its highly successful partnership with the NFL, which has spanned across the last two seasons. For the highly anticipated London fixtures, which are set to take place at Tottenham Hotspur Stadium and Wembley Stadium later this year, fans can expect to see the 888sport logo visible on the exterior of the stadium and throughout the fan zones, as well as on LED advertising boards during the games itself. This will be supported by a strong brand presence on all TV matches and highlight shows.

In line with the Group’s strategy to create entertaining, content-rich experiences for players, 888sport will become the exclusive presenter brand of the NFL’s apps and Fantasy products including Pick’em, the Super Bowl Challenge and Draft Predictor. Across its social channels, 888sport will also broadcast unique and engaging video content, filmed in partnership with the NFL and will offer fans exclusive prizes, including official merchandise and tickets to upcoming Super Bowl events.

The new agreement between 888 and the NFL cements the duo’s longstanding relationship, which has included a previous partnership with NFL team the New York Jets  – the first partnership of its kind between a pure digital gaming company and an NFL team.

Kieran Spellman, VP – Head of Sport at 888sport, commented: “We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking  forward to continuing our work with the NFL and cannot wait for the start of the new season.”

Pedro Barreda, Director International Marketing and Head of Sponsorships, at 888sport, commented: “This partnshership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come.”

Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League, commented: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”


NowBetNow shortlisted for EGR B2B Award on the back of winning coveted Landmark Award at ICE London 2022

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Provider of automated personalised content for iGaming and casino operators NowBetNow, has been shortlisted for Marketing & PR Supplier of the Year Award in the EGR B2B Awards 2022.

This award honours marketing service suppliers which enable innovative, multi-channel marketing and advertising strategies and technologies which boost customer acquisition and retention for operators across the iGaming world.

The EGR B2B Awards ceremony, which take place on 15th June this year at The Brewery in London, celebrates the very best service providers within the iGaming industry including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure.

NowBetNow co-founder Stewart Vassie has also been awarded a prestigious Landmark Award at ICE 2022 last month. ICE organisers’ Clarion Gaming recognised Stewart’s considerable contribution to the iGaming industry over more than a 20 year career in, most notably, conceptualising and creating the leading odds comparison site Oddschecker and trading automation software provider Botsphere, before co-founding NowBetNow in 2018.

NowBetNow provides technology which generates and displays dynamic live bet suggestions, offers dynamic prices, is personalisable and clickable straight through to betslip.

Before NowBetNow started developing its core offering back in 2018, operators had to write and design display content manually using tools like Photoshop. NowBetNow transformed that highly labour-intensive exercise, which tended to lead to creation of generic, long-term offers like ‘Bet £10 get £20’ or ‘Bet on this weekend’s football’, into something that is far more dynamic, personalised, and automatically built to meet user preferences.

NowBetNow’s technology makes it possible to have highly specific, fully-customised, real-time, live-priced content for multiple matches, markets and odds formats ongoing – all tailored to the preferences of the individual users receiving it, and in their preferred language for operators serving multiple territories.

NowBetNow is able to deliver volumes and varieties of betting content at scale. Today some of its operator customers are showing over 200,000 pieces of unique betting content per month across multiple channels.

NowBetNow is also able to deliver click through data on new offers and modules, enabling operators to apply this customer insight to fine tune campaigns to only use methods which generate maximum consumer engagement, boosting average revenue per player.



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Sports Direct is opening a brand-new flagship store, in the heart of Birmingham, bringing a modern, innovative, and sleek experience to the city, following over £10m worth of investment.

Located on New Street and spanning four floors, the supercharged store will be the ultimate lifestyle destination for customers. Home of USC, GAME, Evans Cycles and a Belong esports arena all under one roof, Sports Direct Birmingham will combine interactive experiences and unrivalled product choice for customers, helping to champion the legend in everybody.

USC will have a dedicated area in-store, giving trend-focused customers the chance to shop the most iconic premium lifestyle brands in one space, whilst GAME and Belong will offer the latest games consoles and accessories alongside an enhanced gaming and social experience in the city centre. Evans Cycles will also offer a market-leading selection of bikes, parts, accessories, and clothing, together with a fully equipped bike workshop service.

State of the art store innovations include a bra studio, featuring a unique multi-brand bra finder tool designed to help women find the right bra for their sport; specialised sporting areas including a permanent golf putting green, running gait analysis, and Jordan basketball performance challenge, as well as a My ID Customisation area where customers can have products customised with limited edition designs.

The launch of the store also coincides with Sports Direct’s spring running campaign, ‘Get Set’, which seeks to provide a fresh perspective on the meaning of ‘fast’. In-store technology will bring to life the stories of real runners across the UK, showing it’s more than just PBs and distances covered – it’s about making running accessible for all.

Michael Murray, Chief Executive of Frasers Group, continues to be at the forefront of the brand’s monumental transformation and has been leading the development of Sports Direct’s strategy.

Speaking of the opening, Michael says: “As Sports Direct continues to evolve and expand, we’re excited to be opening our second flagship store in Birmingham. As one of the largest cities in the UK, Birmingham follows our first flagship in London and brings with it a significant investment into the city, alongside an unrivalled offering of sports and fashion under one roof.

“Sports starts at Sports Direct; and as the leading destination for sports and lifestyle, we work collaboratively alongside our brand partners such as Nike for Sports Direct and CP Company for USC, to inspire our consumers with the best product choices and experiences through our flagship stores.”

Birmingham is the second flagship location to open, following the success of Sports Direct’s first flagship on London’s Oxford Street, which reopened after an impressive £10M refurbishment last year. The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision.

Sports Direct’s parent company Frasers Group is committed to raising the bar for retail with investment and expansion plans already announced for this year, with Sports Direct’s Manchester flagship set to open later this year.



Blueprint reinforce market-leading position with two key appointments

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Blueprint Operations, part of Merkur Group UK, has appointed experienced industry personalities Neil McCartney and Iain Graham.

Blueprint Operations, which has consolidated its position as the UK industry’s leading creator of low stake, low prize Cat C and B3 gaming entertainment has added two high profile and experienced names to its Sales and Account Management team. Joining Blueprint are the former Inspired machine specialists Neil McCartney who previously worked for Barcrest and Iain Graham whose CV also includes roles in both Gala and Ladbrokes. Neil assumes the title of Head of Corporate Accounts with Iain becoming Head of Business Development. Both report to Nicola Wallbank in her new post as Director of Sales and Account Management.

Expanding on the appointments Nicola Wallbank said: “First of all I am delighted to welcome two well known, highly respected and highly knowledgeable industry personalities to the team. Blueprint has enjoyed a really positive return to business post-Covid beginning with ACOS, which was followed by our hugely successful National Roadshow and most recently our showing at EAG in March. The response to our Buy Direct Campaign which we introduced to the market in November has been phenomenal and the appointments reflect our commitment to provide the very best levels of service to all of our growing customer base across all sectors.”

She added: “This is not a case of simply increasing the headcount: it’s about adding the sector-wide knowledge, experience and insight which enables us to help our customers maximise their Blueprint machine income.”


Entain & ARC appoint working peer Lord Lipsey to chair new Premier Greyhound Racing joint venture

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Newly-launched entity, a joint venture between Entain and Arena Racing Company, announces working peer and former Chair of British Greyhound Racing Board as Chairman

Premier Greyhound Racing, a newly-launched joint venture between Entain, the global sports betting, gaming and interactive entertainment group, and Arena Racing Company have appointed Lord Lipsey as Chair.

Premier Greyhound Racing aims to deliver the market-leading greyhound racing product best serving racegoers, owners and trainers by delivering increased welfare standards and investment.  It will promote the sport as a betting medium to drive revenues for operators, revitalising the sport in the process.

Premier Greyhound Racing will represent the interests of a total of 14 of Britain’s 20 official and regulated greyhound racing tracks. From January 2024, the company will offer a comprehensive package of racing both to digital and retail betting operators and their customers, worldwide from the nine Arena Racing Company and Entain stadia along with five independent tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth).

Working peer Lord David Lipsey returns to greyhound racing following his four-year spell as Chair of the then-named British Greyhound Racing Board between 2004 and 2008.

David Lipsey has been a greyhound racing enthusiast for nearly half a century. He has owned several racing greyhounds and two greyhounds – Zac and Brenda – were adopted by him and his family.

As well as his involvement with running the sport he was a trustee of the Retired Greyhound Trust (now Greyhound Trust). Some five years ago he was called in by then Sports Minister Tracey Crouch to negotiate a new deal between Greyhound Racing and the bookmakers which resulted in a £2m a year boost to the sport’s finances, by working with digital operators to secure their contributions to the voluntary greyhound levy scheme.

Lord Lipsey brings a wide-ranging set of chairing and directorship experiences to the role, spanning entertainment, regulatory affairs, the betting and racing industries. He is currently a member of the board of horseracing’s Starting Price Regulatory Commission

Commenting on his appointment, Lord Lipsey said: “As an owner, and a supporter of greyhound racing, I am taking a part-time professional role within the sport I love. I look forward to representing it and its stakeholders to improve welfare, safeguard integrity and raise competition standards to industry-leading levels.

“Greyhound racing remains a hugely popular British tradition- on the latest figures the sixth-biggest spectator sport, welcoming millions of enthusiasts through its doors.

“Under the leadership of the Greyhound Board of Great Britain (GBGB), it has established itself as both a great night out for younger audiences and fast-moving and absorbing off-course, digital entertainment. Premier Greyhound Racing believes that it has a huge potential both as a sport and a betting market, offering stakeholders a sustainable and commercially valuable product in the long term.”

Commenting on Lord Lipsey’s appointment, Richard Lang, Director of Commercial retail at Entain, speaking on behalf of Premier Greyhound Racing said: “Lord Lipsey brings a vast and varied experience both in and outside of the greyhound racing and betting industries, which will prove vital in unlocking the potential of the sport through the platform we will provide it with in Premier Greyhound Racing.

“Lord Lipsey is a lifelong supporter and advocate of greyhounds, the sport and its stakeholders and shares our commitment to invest in and raise welfare, integrity and racing standards.

“We look forward to working with Lord Lipsey to ensure British greyhound racing flourishes and enjoys a sustainable future, remaining a core product our customers enjoy for the long term, benefitting all stakeholders.”

Mark Bird, Chief Executive of the Greyhound Board of Great Britain commented on the appointment: “We welcome the appointment of Lord Lipsey as Chair of Premier Greyhound Racing, not only for his obvious industry knowledge, insight and experience but also for his welfare credentials.

“Having worked with him previously as part of the negotiations for an increase in the voluntary levy, I am delighted that he has taken up this position with a commitment to greyhound welfare.”


GiG signs head of terms agreement with UK tier 1 retail casino operator

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Gaming Innovation Group Inc. (GiG), has signed a head of terms agreement with a Tier 1 retail operator in the UK for the provision of its turnkey managed service solutions. The turnkey solution, powered by its leading technology and flexible architecture, includes the technical platform, fully managed services, gaming content, frontend development, CRM, compliance and marketing, all powered by GiG’s unique data and GiG Logic rules based solutions. GiG will provide its fully managed solution to operate the online casino as phase one with expansion into further verticals planned for the second phase of the partnership. Through GiG’s full turnkey managed service solution, the complexity of digitally transforming the retail business online is greatly reduced, whilst at the same time, reducing the operator’s cost of entry.

It is anticipated that the full contract will be signed during May or June and will be for an initial fixed period of 3 years with go-live projected to be in the second half of 2022 with an expected positive contribution from Q4 2022 onwards. The UK’s online casino market is one of the largest globally, both parties are excited to attack the market with force with a strong retail brand, quality of product with focus on user experience, retail to online conversion and the highest standards of responsible gaming and customer support.

Richard Brown, CEO of GiG, said: “I am extremely excited to partner with a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power of embracing digital transformation. We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that the partner holds with our omnichannel solutions. We look forward to working closely with their team to maximise their potential through a successful digital transformation and anticipate this to become a significant and high-value client for GiG.T his type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market”