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More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.

Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.

And as horse racing’s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.

Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.

The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.

More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.

Only just over half those surveyed didn’t bet on the Festival last year and don’t plan to this year – showing what a huge event this is for regular gamblers.

6% who didn’t bet last year say they intend to get involved this time round, changing their previous habits.

Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.

That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.

Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.

OLBG spokesperson Richard Moffat said: “To see some gamblers preparing to spend more this year, or even betting on Cheltenham when they haven’t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.”

Overall Gambling 2023 compared to 2022

7% plan to gamble more this year

69% plan to gamble about the same

10% plan to gamble less this year

14% don’t know

Cheltenham Festival Gambling 2023

11% plan to gamble more at Cheltenham this year than they did last year

10% plan to gamble less at Cheltenham this year than they did last year

23% plan to gamble about the same this year at Cheltenham as to last year

6% didn’t bet on Cheltenham last year but plan to this year

50% didn’t bet on Cheltenham last year and don’t plan to this year


Plans for gambling in 2023 compared to 2022

How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?









England (NET)




Unweighted Base











Gamble more











Gamble the same











Gamble less











Don’t know












Betting on the Cheltenham Festival during 2023 compared to 2022

Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?









England (NET)




Unweighted Base











Bet last year and plan to bet more this year











Bet last year and plan to bet the same this year











Bet last year and plan to bet the same this year











Did not bet last year but plan to bet this year











Did not bet last year and plan not to bet this year












The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival


All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023.  The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).


BGC Reports Increase in Use of Safer Gambling Tools During Safer Gambling Week

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The Betting and Gaming Council (BGC) has reported an increase in the use of safer gambling tools during Safer Gambling Week.

Taken place in October 2022, Safer Gambling Week saw 200,000 sports betting accounts set up deposit limits, an increase of 13% compared to Safer Gambling Week in the year prior, according to BGC data.

In addition, 61% of players who set a deposit limit during Safer Gambling Week did so for the first time, while the number of players using reality checks – on-screen alters showing the length of gaming time – rose by 300% during this time.

Furthermore, the BGC says Safer Gambling Week 2022 broke its previous social media records, with 30 million impressions generated on Twitter, Facebook and Instagram – a 21% increase year-on-year.

Michael Dugher, Chief Executive of the BGC, said: “These new figures show Safer Gambling Week has made a huge impact and continues to be an increasingly vital platform to successfully encourage the use of safer gambling tools in the regulated industry.

“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated betting and gaming industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which has none of the safeguards strictly employed by BGC members.

“Safer Gambling Week is further evidence of the regulated industry’s determination to keep raising standards.”

Supporters of Safer Gambling Week include retired football manager Harry Redknapp and ex-Celtic striker John Hartson – it is also backed by the UK Government. Peers in Government supporting the campaign include DCMS Minister Damian Collins and Shadow DCMS Secretary Lucy Powell.


UK Tote Cheltenham Update 2023

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Ahead of the 2023 Cheltenham Festival in just under one week’s time, the Tote will once again showcase the value of the pool betting offering, and ensure an enhanced customer experience, both on-course and online at  

For the first time, the Tote will offer £1 Million Placepot everyday at the Cheltenham Festival. The Placepot is the Tote’s most popular bet with punters getting involved across the four days. In the last five years, Cheltenham has yielded the highest Placepot dividend of all British racecourses, returning an average of £2,361.39. In the last 10 years Cheltenham has also returned some huge Placepot dividends, including in 2019: £91,283.90. During Cheltenham, each Placepot pool will open the night before.  

The Tote’s popular Betting Tournaments will also be on offer for customers to enjoy. Daily social, competitive betting with prizes for the winners, players must opt-in to the Betting Tournament and place three or more bets totalling £10 or more to qualify for prizes. There are fixed prizes for the top three finishers each day and the top 10 profit makers will receive an invitation to take part in the £25, 000 Jumps Series Tournament Final.  

New for 2023, Tote Fantasy Pools will also be available each day of the Festival for the very first time. The Tote’s newest product, Tote Fantasy is a hybrid of the popular Ten to Follow game mixed in with elements of the popular Fantasy Football mechanics. Players are given a 10,000 Guinea budget to select one horse in each of the seven featured races, apply boosts on your fancied team members and score your way into the top 25% of players to scoop a slice of the Jackpot. The new Private leagues feature allows players to do battle with their friends as well as other players and It will only set you back £7.  



The Tote’s commitment to ensuring the best value for customers remains one of its key priorities and following its introduction on British racecourses in November 2021, Tote Guarantee will be available to racegoers betting with the Tote direct online at and on-course at Cheltenham. Tote Guarantee gives customers the best of the Tote return or the Starting Price, whichever is bigger.  

Where the Tote Win price is higher than SP, the customer will be paid at the higher price.  With Tote Guarantee in place, racegoers can have the confidence to bet on any horse with the Tote and get the Best Price Guaranteed on Win bets every time when they bet on a racecourse or at

For those who can’t make it to the racecourse, the Tote will be offering all online customers a free £1 placepot on the opening Tuesday of the Festival and the first £1 Million Placepot Pool of the week. Customers must opt-in to this promotion, then they will be credited with £1 Tote Credit to be used on Tuesday 14th March only.  Across the town and on the major train routes to Cheltenham, the Tote in association with Racing Post will be distributing complimentary copies of “Cheltenham” a pocket sized paper to inform and help racegoers with their selections throughout the week.

The Tote’s digital customers (betting on, via the app or via text betting) will benefit from Tote+ (Tote Plus) which is a 10% price boost on their returns on their Win and Place bets just by betting direct and 5% across Exotics including the Placepot. At last year’s Festival, Commander Of Fleet scored at 50/1 in the Coral Cup but Tote+ paid £67.65 – that’s a 33% overpay. 

Alex Frost, UK Tote Group Chief Executive, said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1 Million Placepot every day, where customers can bet small and win big on our marquee bet.  Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar. We will also be running our Tournaments across the week that customers can get involved with as well as the new Tote Fantasy game every day. With racecourses and the whole sport directly benefiting from every bet placed with the Tote, both on-course and online, there is no better place for racing fans to bet and we hope to welcome as many as possible to the Tote this Cheltenham week.” 

Finally, for those Ten to Follow players in the 2022/23 Jumps Season game, there is still time to take advantage of the transfer window to change up to two horses in their stables and be in with a chance of winning the top prize of £60,000, or one of the cash prizes down to 500th place. Players have until 5pm on Monday 13th March to make their changes.  

Danny Mullins ‘Road to Cheltenham’ Documentary  

Out on Friday 9th March, Tote ambassador, Danny Mullins has given the team incredible access to his daily routine in build-up to the Cheltenham Festival and his bid to win a third successive Stayers’ on Thursday 16 March with the hotly anticipated, Flooring Porter. Head over to the Tote You Tube channel to watch this fascinating 45-minute documentary.


Sky Betting and Gaming renews partnership with Spotlight Sports Group for Cheltenham

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Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new partnership with Sky Betting and Gaming. This partnership will see Spotlight Sports Group develop and manage a racing content hub in Sky Betting and Gaming branding with horseracing content for the ever-popular Cheltenham Festival.

Last year, SSG produced a Cheltenham Festival content hub for Sky Betting and Gaming and due to the great success and learnings from that partnership this year’s edition includes further enhancements in content and functionality. The hub will feature add-to-betslip functionality, live odds, social share capabilities and customer CMS access.

The development of this content hub allows Sky Betting and Gaming to differentiate their Cheltenham Festival content for their audience, which in turn will help maximise key racing-interested audiences during one of the largest racing events of the year.

Speaking of the agreement, Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming said: “We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”

Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith, spoke about the renewed partnership, saying: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”

Spotlight Sports Group content hubs are proven to drive revenues with a rich content experience for betting audiences. They provide partners with a state-of-the-art solution, no technical burden and the ability to provide content in any language for big events or be a long-term content solution.


Expanse Studios Partners with Gamblizard to Boost European Presence

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Expanse Studios, one of the fastest-growing casino games developers, is ramping up its presence in highly regulated European markets by partnering with Gamblizard, an elite casino affiliate review site based in the UK.

Gamblizard is a trustworthy platform committed to providing players with the latest and most attractive casino bonuses and coupon codes available from a wide range of prominent online casinos. Their standout feature is their unwavering commitment to safety and reliability, ensuring that they only list online casinos with premium reputations and years of experience in the industry.

This, in turn, gives players the confidence to trust them with their sensitive financial and private information.

What sets Gamblizard apart is their expertise in online casino bonus offers, which is poised to play an invaluable role in profiling Expanse Studios in Europe’s most sophisticated and saturated markets. Their team of professionals and gaming enthusiasts are dedicated to bringing the best bonus codes to their players, with their physical office conveniently located in London.

Despite being geographically dispersed, their global remote team ensures they can provide seamless services to their clients. This partnership is a landmark acknowledgment for Expanse Studios, and it underscores the importance of working with an affiliate platform that has a proven track record of excellence.


Lebby Eyres appointed new CEO at The Health Lottery

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Society lottery operator The Health Lottery has appointed Lebby Eyres as its chief executive officer. Lebby joined the business in January and has been working through a handover period with outgoing CEO Des Duffy, who left the company this week.

Lebby has a long history with The Health Lottery’s parent company Northern & Shell, having previously worked for the business for more than 14 years. Her most recent role in the company was as editor-in-chief of new! and Star magazines, publications she headed up for five years between 2013 and 2018.

Martin Ellice, joint group managing director at Northern & Shell, said: “We are delighted to welcome Lebby back into the Northern & Shell family. In her previous roles she was a strong leader and played an integral role in the company’s strategy. In particular, she was a key player in the transformation of the media business from print-led to digital-first prior to its sale to Reach PLC.

“The Health Lottery is going through a similar transition, and is moving towards a more data-driven approach. We believe Lebby will do an excellent job of managing the different and exciting opportunities presented by both the digital and retail arms of the business.”

Eyres will oversee a relaunch of The Health Lottery’s website this summer, as well as the introduction of a new brand identity.

She said: “I am excited to take up this new challenge. The Health Lottery is a really impressive business and brand, with innovative lottery games such as All or Nothing and QuickWin helping attract new players and drive engagement. I’m looking forward to substantially growing the business further.

“On a personal level, I’m pleased the timing of my taking over as the company’s first female CEO falls just ahead of International Women’s Day. Coming from a different industry, it has quickly become apparent to me there are few women at the top of gambling organisations. I’m happy to now be part of that small group and I hope that in the future I can play a role in attracting more women into what is a very innovative and rewarding industry to work in.”

As well as drawing on her experience managing business transformations, she plans to put her health journalism background to good use by improving the storytelling used in the business.

She said: “Our Good Causes work is built into our name, unlike any other lottery, so people know that the money raised through The Health Lottery goes towards health issues.

“However, some people don’t realise our focus is on addressing health inequalities and the most disadvantaged members of society, and I want to make that clear by publicising the stories of the people who benefit. These compelling stories will focus on individuals whose lives are being transformed by the projects funded through us, and will get to the heart of how we’ve helped them. I think today’s players really want to know where the Good Causes element of their ticket is going.”

Eyres is a keen charity fundraiser herself and recently rowed across the Atlantic to raise funds for Noah’s Ark Children’s Hospice, the Felix Fund and Women in Sport.


The winner of Slotegrator’s top prize at ICE London 2023, an online casino platform, is iGaming expert Jamie Daniel

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At ICE London 2023, Slotegrator’s team presented the company’s most popular solutions for the gambling industry, including an upgraded online casino platform, which was first prize in a raffle — claimed by Jamie Daniel, the well-known iGaming expert in Europe.

According to organizers, this year’s event was one of the largest in ICE history. “Attendees from 68 countries gathered in one place to present the gambling industry’s latest innovations and the best solutions. Without a doubt, ICE London 2023 was the tech event of the year,” says Dmitry Taran, COO at Slotegrator. “The Slotegrator team is very satisfied: we had up to a hundred meetings with representatives and partners from all continents, and, of course, we are thrilled with the results of our lottery.”

There were 3 incredible prizes: a 100% discount on the set-up for integration of game providers, our Telegram Casino solution, and a free turnkey online casino platform with 5 upgraded modules:

  1. Casino Builder (allows the operator to quickly and easily create a front-end design).
  2. Business Intelligence module (provides statistics and analytics from the platform).
  3. risk management module (helps prevent suspicious behavior and fraud).
  4. bonus module (allows operators to create and change bonuses and loyalty programs).
  5. KYC module (responsible for the fast and convenient verification process).

The winner of first place, where the prize is an online casino platform, was Jamie Daniel, well-known iGaming expert in Europe. “I said to my colleagues, I am going to ICE to win that online casino from Slotegrator. I made sure I was signed up for the second day’s game, and when first prize was drawn, I couldn’t believe it! I’m ecstatic and very excited to get started,” said Jamie Daniel in a video interview after the results were announced.

Approximately 60% of the guests at Slotegrator’s booth were interested in the company’s innovative solution for mobile gambling with a chat-bot — Telegram Casino. This is an alternative front-end to the classic gambling platform in the most popular mobile messenger, which has aroused unbelievable interest from the audience for almost 2 years due to its ability to attract new audiences.

The main sporting attraction at Slotegrator’s booth was an impressive high striker carnival-style game that attracted the interest of every participant. As for the future, Slotegrator is already planning to take part in ICE 2024, with an updated program and set of software products and services.In 2023, the Slotegrator team is also going to the industry’s other highly anticipated events like SiGMA Eurasia, iGB Amsterdam, SBC Summit Barcelona, and SiGMA Europe, and during the year this list will keep growing.



Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information:


Pariplay® partners with BoyleSports in latest Fusion® expansion

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NeoGames S.A  subsidiary Pariplay® has partnered with renowned operator BoyleSports in a multi-jurisdiction agreement.

The deal sees proprietary content from the Wizard Games portfolio, as well as products from the Fusion® platform, go live across Boylesports’ offering in the United Kingdom and the Republic of Ireland.

The agreement will further scale to include more titles from the 14,000 strong aggregation platform, as well as more territories

It is the latest in a string of commercial successes for Pariplay®, which has gone from strength to strength in recent years. The provider recently announced the launch of a brand-new Client Area, designed to give partners worldwide an easier route to assets than ever before.

Pariplay’s Fusion offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.

Andrew Maclean, VP of Sales at Pariplay®, said: “We’re delighted to partner with BoyleSports, a supremely well-known brand across the UK and Ireland.

“Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion® platform, and we are confident it will be a game changer for the BoyleSports casino offering.”

Steve Payne, Gaming Director at BoyleSports, said: “Pariplay®’s offering consists of some of the premier titles from across the industry, fitting a huge variety of player preferences. We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond.

“This is an important deal for us as we look to bring great content to diverse audiences, and we’re confident it will be a success for all parties involved.”


UK Govt Restructures the Department Responsible for Gambling

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The UK government has announced another change in the department responsible for gambling policy. The Department for Digital, Culture, Media and Sport has lost its digital duties, becoming the Department for Culture, Media and Sport. It will be led by Lucy Frazer, who replaces Michelle Donelan at the helm.

Prime minister Rishi Sunak’s latest shakeup will see Donelan lead the new Department for Science, Innovation and Technology (DSIT). It has not yet been confirmed whether the DCMS will retain responsibility for gambling. Frazer is the MP for South East Cambridgeshire, home to Newmarket and the National Stud.

It seems likely that the change can only further delay the government’s gambling white paper. Donelan was appointed to lead the DCMS by former PM Liz Truss in September, replacing Nadine Dorris.

She remained in the role after Sunak took office as PM, but a subsequent move saw Damian Collins replaced by Paul Scully as the DCMS minister directly responsible for gambling. Scully became the fifth person in two years to have responsibility for the UK government’s review of the 2005 Gambling Act.

Scully recently stressed that the paper’s publication will not be the end of the reform process, echoing comments made in early December.

He said: “The white paper is not the final word on gambling reform. It will be followed by consultations led by both DCMS and the Gambling Commission. I want the industry to stay engaged as policies are refined, finalised and implemented.”


New report reveals Ygam is safguarding millions of young people through education

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The portfolio of gaming and gambling harm-prevention programmes delivered by Ygam is helping to safeguard millions of children and young people, according to the charity’s latest impact report.

The report reveals the evidence-based education programmes trained more professionals than ever in 2022 covering all regions of England, Wales and Northern Ireland. The charity delivered training to 4,819 delegates including 2,994 teachers and youth workers. Other professionals included health practitioners, social workers, mental health specialists, university staff and community leaders. Those trained are equipped with the knowledge, confidence, and resources to help support and safeguard the children and young people they have influence over.

The delegates trained by Ygam have committed to reaching an estimated 1,857,895 young people over the next 12 months. Teachers deliver the Ygam resources as part of the PSHE curriculum in schools with resources mapped from Key Stage 2 to Key Stage 5/Post 16. 96% of teachers and youth workers trained agree that they feel confident about talking to young people about gambling and gaming, compared to 33.3% before the Ygam training. 98.1% agree they can signpost and support young people if they’re concerned about gambling or gaming harms, compared to 25.8% pre-training. 98.5% agree they can recognise signs of gambling and gaming harm in young people post-workshop, compared to 31.5% pre-workshop

Dr Jane Rigbye, Chief Executive Officer of Ygam said: “The findings of this report are a source of pride, and I want to thank the team, our partners, and supporters for their dedication and effort during this year. Our focus was to consolidate and build on the impact of our existing work, whilst looking to the future through the development of a new strategy to guide us from 2023.”

“The team have risen to the challenge; they have been flexible, inspiring, and creative. They have set the foundations to enable us to deliver programmes which meet the needs of those who have responsibility for safeguarding children and young people, in a way which will deliver continuously improving standards and real impact.”

The report details the number of independent evaluations and academic studies that Ygam has been engaged in. The charity says it is committed to supporting research activity to further develop the evidence base and better understand what works in gaming and gambling harm prevention. Over the past 12 months, Ygam has worked closely with leading academics from universities including Plymouth, Loughborough, Bristol, and Newcastle.

The charity has also increased its engagement with parents in 2022 through online workshops and their Parent Hub website. 94.9% of parents felt confident about spotting signs of gaming and gambling related harm after a Ygam workshop compared to 14.9% pre-workshop.

A foster carer who completed the Ygam training praises the charity saying: “This course has taught me so much – the online gaming world is so important in the lives of the young people I look after. I now have much more confidence in being able to start conversations and to be curious about their online worlds.

Through the League Football Education programme, Ygam worked with 12 professional football clubs. The charity delivered educational workshops on gaming harms to over 336 academy players.

Ygam has also continued efforts to review and improve its systems and ways of working. The charity passed several robust audits and assessments which demonstrated Ygam is operating above all statutory and regulatory requirements.