Racing TV Secures Exclusive British Rights to World’s Richest Horserace, the US$20 Million Saudi Cup

Reading Time: < 1 minute


Racing TV is the only place to see the Saudi Cup in the United Kingdom

Racing TV has secured the exclusive British broadcast rights to the world’s richest horserace, the US$20 million Saudi Cup in Riyadh tomorrow (Saturday, February 24).

The showpiece race, run over a distance of 1,800 metres at the King Abdulaziz Racecourse, has attracted some of the finest thoroughbreds from around the globe.

Breeders’ Cup Classic winner, the big American hope, White Abarrio, heads a strong 14-horse field but will face a stiff challenge from Japanese duo, 2023 Dubai World Cup winner Ushba Tesoro and Breeders’ Cup Classic runner-up Derma Sotogake.

The day itself boasts a combined prize fund of US$37.35 million and the card is enhanced by two Group 2 races and three Group 3 races for thoroughbreds as well as two Group 1 contests for purebred Arabians.

There is a strong British and Irish contingent and one of the highlights will be the US$2 million Howden Neom Turf at 4:10pm, in which Aidan O’Brien’s classy Luxembourg takes on Sir Alex Ferguson’s Spirit Dancer, who won the prestigious Bahrain International Trophy in November.

The leading horseracing channel will broadcast the Jockey Club of Saudi Arabia’s official World Feed programme, fronted by Racing TV presenters Nick Luck and Tom Stanley.

Saturday’s feature races are (all GMT): 3:25pm, 4:10pm, 4:50pm and Saudi Cup at 5:35pm. The final fields are here: Saudi Cup Saturday (

Racing TV is available on Sky 424, Virgin 536 (Britain) and 411 (Ireland), Apple TV and Vodafone (Ireland). For more, please visit www. RacingTV. com.


Playnetic celebrates successful brand launch at ICE 2024

Reading Time: 2 minutes

Playnetic, the new immersive iGaming business, has marked its introduction to the industry with a bang after enjoying a successful brand launch at this year’s ICE London. Using the prominent industry event to official announce itself and reinforce the company’s key messages to its partners, Playnetic also revealed details of ten exciting casino titles, as it previewed games from its ever-expanding portfolio.

The jampacked tradeshow saw Playnetic kickstart its mission in offering innovative titles built with the latest technology and most exciting in-game features. At ICE, potential collaborators were treated to a sneak peek under the hood of the new company, and a chance to understand the levels of quality, reliability and service on offer.

iGaming’s newest player exclusively showcased ten games from its growing library, demonstrating a range of captivating titles that are primed to enter key global markets.

The collection includes eight thematic slots and two classic tables games, including thrilling titles: Max Catch, Miners are Wild and Thor’s Wild Power. These absorbing games were the centre of attention for Playnetic’s highly popular daily tournament, presenting enchanting audio-visuals and a variety of mechanics, the trio of titles attracted more than 300 players each day, with nine lucky players taking home a collection of brilliant prizes.

Dan Phillips, Playnetic CEO said: “We’re pleased to have had such a successful launch at one of the most important gaming events of the year. It was a pleasure to speak with a variety of industry experts and relay our vision for what we can offer in a vastly competitive business environment.

“It was fantastic to see so many positive leads for our CCO, Julian Borg-Barthet and the sales team; highlighting what a triumphant show it was. We’re really looking forward to the year ahead and to showcasing more content from our growing games library, beyond the ten titles we launched at ICE. We have a lot planned and are excited to continue growing and making our mark in key jurisdictions.”

Further exciting and original titles demonstrated at ICE included: Pop the Bank, Osiris Fortune, Nefertiti’s Ring Jackpot, Dragon’s Blaze, Max Catch and Bison Trails. Each game presents a unique design, with most featuring a highly sought-after Free Spins mode, as well as a range of progressive mechanics and multipliers – guaranteed to increase player engagement and retention.


Sportingtech Rounds Off Successful ICE London 2024 with Stand of the Year Award

Reading Time: < 1 minute


Award-winning provider reinforces reputation at leading industry event

Full-service betting and gaming platform provider Sportingtech has enjoyed its biggest ICE London yet, after showcasing its powerful products and services and being awarded 2024 Stand of the Year.

The event was the first under the leadership of new Chief Executive Officer Tom Ustunel (pictured) as the supplier showcased its localised and tailored content offerings and outlined its plans for 2024. Sportingtech aims to enhance its leading reputation across Latin America with further expansion expected when legislators publish their framework later this year.

The brand’s prominent positioning at the ExCeL saw record footfall at its immersive stand, which included an interactive motion-detection game for visitors, perfectly highlighting the engaging and fun content for which Sportingtech is renowned. Its striking layout and creative elements subsequently landed 2024 Stand of the Year as awarded by

Sportingtech’s diverse products were on full display including its Bet Builder and Share-A-Bet features. Share-A-Bet allows social media users to share their bet-slips on various platforms and effectively taps into the preferences of a new generation of bettors.

“ICE is one of the key events for the industry and this year had extra significance given it is the last one in London,” Ustunel said. “The team went all out to deliver a fantastic stand that captured the imaginations of visitors and made sure our ethos shone through. To be deemed as having the most impressive stand from industry experts is recognition for the hard work put in by everyone.

“We now commence the rest of our busy global events schedule including SBC Summit Rio and Brazilian iGaming Summit | BiS SiGMA Americas to place Sportingtech at the forefront of operators’ minds.”


Playtech Extends Partnership with BoyleSports Until 2028

Reading Time: < 1 minute


Playtech has announced that it has further extended its agreement with BoyleSports, a leading online sports betting and gaming provider, until 2028.

This partnership, spanning across the UK and Ireland, has seen Playtech continue to provide a dedicated Casino tab, an exclusive Live Casino, and its award-winning Bingo and Poker content.

This extension ensures that Playtech will remain the exclusive provider for BoyleSports’ live casino offering until 2025 whilst also maintaining exclusivity over BoyleSports’ live casino branded tables as well as Poker and Bingo until the end of 2028.

Panos Scoursis, Commercial Director at Playtech, said: “We are thrilled to extend our partnership with BoyleSports and look forward to continuing to deliver innovative solutions that meet the evolving needs of our customers. This partnership is a testament to our commitment to delivering high-quality gaming experiences to our customers while maintaining our commitment to responsible gaming.”

Steve Payne, Gaming Director at BoyleSports, said: “We are delighted to extend our partnership with Playtech for another four years. Having had a strong and successful partnership with Playtech for many years now, we see this extension as an exciting opportunity to continue growing our business. We are passionate about creating the best possible player experience across all verticals, and we remain confident that this continued partnership with Playtech will enable us to do exactly that.”


ICE opens to thousands of international gaming buyers and thought leaders

Reading Time: < 1 minute


The 2024 edition of ICE – the last to take place in London prior to its relocation to Barcelona in 2025 opened today (6th February) at ExCeL. ICE and sister show iGB Affiliate signed off in style with a record total of 811 exhibitors occupying the entirety of ExCeL.

Gaming professionals from throughout the world were gathering at ExCeL for what Clarion Gaming Managing Director Stuart Hunter described as being an ‘extremely poignant occasion’. He said: “ICE 2024 offers an unparalleled array of ideas, opportunities, product exclusives, education and experiences.”

Referencing the ICE MORE creative campaign he added: “MORE is a pledge to the entire industry to deliver in a way that only ICE can and that’s by connecting the entire gaming community of suppliers, operators, legislators and regulators.

“This week our collective focus is on delivering exceptional editions of ICE and sister show iGB Affiliate and saying a huge thankyou to ExCeL London for hosting our events so professionally and for being such an important part of their success.”


Playnetic Teases Official Launch Ahead of ICE London 2024

Reading Time: 2 minutes


New player promises ten new games from extensive library

Playnetic, the new immersive iGaming business, has today revealed it will be showcasing ten original titles at ICE London 2024 when the company makes its official launch.

As one of the biggest global events on the iGaming calendar, ICE London 2024 provides a natural launchpad for the Playnetic brand and business and an opportunity to preview key new titles from its growing games library. The event will also enable those in the industry to meet the Playnetic team and find out about what it is bringing to the table in 2024 and beyond.

With multiple studios powered by an extensive team of senior level visionaries and producers from the gaming industry, Playnetic will use ICE London 2024 to launch several key titles that demonstrate its strategy of designing gaming content that delivers an immersive entertainment experience for players.

“ICE is such an important industry event and, as this will be the last show in London, its particularly special to have our launch at the ExCel,” the Chief Executive Officer for Playnetic, Dan Phillips, said. “Our team is looking forward to bringing some of our titles to preview at the show and we’re excited to demonstrate in person our breadth of games and expertise. We are a new player with a difference and we’re excited to work with operators with a focus on quality, reliability and service.”

The Chief Commercial Officer for Playnetic, Julian Borg-Barthet, will be in London for the show and said: “ICE London 2024 will be a pinnacle event for us as we officially launch our Playnetic brand and it’s super exciting to be able to meet operators at every level, show off all the work that we’ve been doing this past year and tell everyone more about us and what we have to offer.

“As well as previewing original titles we’ll also be hosting a daily tournament on three of our showcase games. Come along and see what our games are about and, of course, catch up with our team at our bar on stand on N3-550.”

Playnetic will showcase ten exciting gaming titles at its stand including Max Catch, a new fishing themed game featuring free spins, random wilds and a potential 1,000x multiplier. Miners Are Wild is a gold mine themed game targeted at a more casual entertainment value player with an exciting combination of exploding wild features and a progressive jackpot. For the experienced seasoned players looking for multipliers, Thors Wild Power includes unrivalled engaging visuals and a retriggering free spin round with wild multipliers.

More information will be available at the stand. Dan, Julian and the Playnetic team will be on stand N3-550 at ICE London 2024.


Zimpler to participate at ICE 2024

Reading Time: < 1 minute

Zimpler, a fintech company providing seamless and secure account-to-account payment solutions, will participate at ICE 2024 – the leading global gaming and gambling event servicing the entire industry, taking place in London on 6-8 February.

ICE is the Global Gaming Hub for all B2B industry experts. It continues to be unrivaled as the leading gaming technology event for business growth, development and networking. All forms of gaming are covered at ICE, including topics highly relevant for Zimpler, such as payment solutions, consumer protection, regulations, and diversity and inclusion in the gaming industry.

The event also gathers payment providers to meet and discuss products, innovations and cooperations.

Zimpler is participating to actively engage new potential partners, strengthen ongoing dialogues and exchange updates on industry trends. A certain focus will be on discussing upcoming regulation in various markets – such as Brazil and Finland – and how to win in those markets.

“ICE will be a great opportunity for us to tell potential partners about the many exciting products and partnerships that Zimpler has in the pipeline. In particular, I’m looking forward to discussing Zimpler’s expansion in Brazil,” says Johan Strand, CEO.

Timeform and PA Betting Services announce B2B partnership.

Reading Time: 2 minutes

Timeform has announced today that PA Betting Services will become the official supplier and managing partner of Timeform’s B2B services.

The Timeform brand is synonymous with the racing industry and is recognised as a leading provider of premium horse racing content, editorial and insight. Over the past 50 years, Timeform has cemented its place at the heart of British racing, with its reputation built on accurate, best-in-class services.

Timeform’s Race Verdicts, Star Rating’s, 1-2-3 predictions and individual horse comments are a staple part of British and Irish Horse Racing. Under the terms of the partnership, PABS will be responsible for selling this valued content both in the UK and internationally.

PABS is now able to offer its clients Timeform’s enriched content alongside its own core data services. Through one single integration, customers will now be able to access PABS global horse racing and greyhound data alongside Timeform’s best in class racing content.

Sebastian Butterworth, Director at Timeform, said: “Timeform sees great opportunity in PA Betting Services vast distribution network, and this is what attracted us to this deal. We believe the two companies complement each other perfectly and together we are well-placed to become the number one global racing data and content brand.

“Our shared vision will ensure this collaboration continues to maintain the high levels of accuracy and integrity, synonymous with Timeform. This will be particularly important as we explore opportunities to deliver the Timeform brand to customers across the globe via PA Betting Services’ unparalleled international network.”

Eugene Delaney, Director of PA Betting Services, said: “Our aim is to provide the best in class and most comprehensive racing product to our customers. This partnership allows our customers to access premium racing content through a single integration, reducing complexity while improving their product offering.

“We see Timeform as the most credible and widely recognised brand when it comes to racing content and believe the addition of its product will be very attractive to our clients.”

The two firms will exhibit together at ICE next week ahead of a full roll out in Q2. Timeform has begun the process of communicating the planned changes with customers.


Industry Heavyweight Steve Rogers Joins Latest Investment Round in 20SHOTS

Reading Time: 2 minutes


Former Inspired Entertainment Chief Commercial Officer Steve Rogers joins list of high-profile backers of United Kingdom affiliate marketing product provider

  • 20SHOTS’ unique business model and marketing offering are attracting major investors in both the world of venture capital and the betting and gaming sector
  • Rogers joins a prestigious line-up of 20SHOTS investors, bringing with him more than 25 years’ experience in the industry
  • Rogers will accelerate 20SHOTS’ growth by bolstering commercial and execution capabilities

Global affiliate marketing product provider 20SHOTS has strengthened its portfolio of industry backers as former Inspired Entertainment Chief Commercial Officer – Virtual Sports, Steve Rogers, joins the impressive portfolio of industry investors.

Rogers, who has, during his time in the sector, helped broker deals with the likes of Shaquille O’Neal, Mike Tyson, the NFL and the NBA, joins a roster of tech and gaming heavyweight backers.

Fellow investors include:

  • Animal Capital, a VC based in Los Angeles that has invested in several sports betting businesses including Underdog Fantasy
  • Jasper White, former Chief Executive Officer for sports betting company Gambit Research who now runs a hedge fund focused on the betting industry
  • John Pettit, previously Group Commercial Director for both Ladbrokes and Gala Coral and now Chief Commercial Officer for Playtech BGT Sports
  • Alex Donohue, founder and Managing Director for Press Box PR

Speaking about the new partnership, the co-founder and Chief Executive Officer for 20SHOTS, Jacob Kalms, said Rogers’ industry knowledge and connections were a welcome addition, accelerating expansion plans across multiple markets including Latin America, the United States and the United Kingdom.

“Our ambition is to become one of the leading affiliate marketing technology platforms and attracting the right strategic investment from the gaming industry and beyond is a key part of this plan,” Kalms said. “Rogers’ investment bolsters our capabilities in terms of not only commercial growth but smooth integration of our increasingly diverse range of products with our partners. He will also play a key role in developing our offering for a range of markets, working in conjunction with our existing team and investors, both in and out of the gaming industry.”

“Over my 25 years in this industry I have seen how innovative technology and product development from specialist marketing platforms have improved commercial capabilities for operators, affiliates and other parties,” Rogers said. “I believe 20SHOTS has the potential to accelerate how operators recruit and retain customers, particularly in a changing regulatory environment, using the power of fantasy sports to stand out in a crowded marketplace.

“I am looking forward to working with Jacob, the 20SHOTs management team and other investors to accelerate the growth of its product roadmap and expansion into new territories to usher in a new era of growth for the company.”


Gambling Commission Chief Executive Andrew Rhodes to open ICE Consumer Protection Zone

Reading Time: 2 minutes

The central importance of the ICE Consumer Protection Zone (CPZ) has been put into sharp focus with confirmation that Andrew Rhodes, Chief Executive at the Gambling Commission will officially open the pioneering feature at 11.30am on Tuesday 6th February.

The official opening will follow the donation of £41,000 to a safer gambling charity selected by CPZ supporters and donors. The sum which has been generated courtesy of contributions made by leading brands comprising Light & Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech takes the total raised by CPZ supporters to £238,000 over the last four years.

Reflecting on the development of the Consumer Protection Zone Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement said: “The CPZ was created at the suggestion of the Gambling Commission’s Tim Miller and it is therefore totally appropriate that the 2024 edition, the last to be held in London prior to our relocation to Barcelona next year should be opened by the Commission’s Chief Executive, Andrew Rhodes.

“ICE became the first b2b gambling exhibition to include an area on the show floor dedicated to safer gambling. Since its launch in 2018 the CPZ has grown in both size and status to the extent that post-show research has confirmed it as the most popular ICE feature by show visitors.

“The 2024 edition of the Consumer Protection Zone is the biggest on record comprising 20 booths showcasing technology and solutions providers alongside the industry’s leading safer gambling charities. It remains the perfect place for all sectors to learn and share insights as to how we can deliver safe gambling experiences for players.”

Tracy Skenandore, Vice President of Corporate Social Responsibility at Light & Wonder, stated: “At Light & Wonder, we are committed to serving as responsible corporate stewards driven by purpose. With the best interest of our employees, players and communities at the forefront of our work, we are dedicated to investing in charities that support our communities, foster sustainability, support responsible gaming for our players, and which build a diverse and inclusive culture where equity and belonging can thrive. It’s for all of these reasons we have chosen to support the Consumer Protection Zone as a donor, alongside our industry partners, to support worthy charities in both the UK and internationally that will make a lasting impact.”

Dr Michael Auer, Managing Director of OpenBet’s Neccton, added: “We are delighted to support the Consumer Protection Zone at this year’s ICE London. The CPZ has the latest developments in player protection and safer gaming at its core, and its donations make a significant difference to charities supporting positive play and tackling gambling-related harm each year. At Neccton, we continue to develop the most up-to-date player protection tools and contribute to the wider discussion around responsible gaming using research-informed insights, which is why we are thrilled to be part of this year’s line-up of speakers at the CPZ. The last year has been pivotal in the global regulatory landscape and we expect the Zone to be a major focal point for many ICE attendees.”