MEA Cloud Computing Market worth $31.4 billion by 2026 – Exclusive Report by MarketsandMarkets™


According to the new market research report MEA Cloud Computing Market by Type (Service Model (IaaS, PaaS, and SaaS) and Service Type), Deployment Model (Public and Private), Organization Size, Vertical, and Region (Middle East, and Africa) – Forecast to 2026″published by MarketsandMarkets™, the MEA Cloud Computing Market size is expected to grow from USD 14.2 billion in 2021 to USD 31.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 17.2% during the forecast period.

The Increased demand for cloud-based solutions and services during COVID 19, rising numbers of SMEs, business expansion by market leaders in the Middle East and Africa, and growing investments in cutting-edge technologies and governmental initiatives toward digital transformation are a few factors driving the growth of the cloud computing solutions and services in MEA.

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Adoption of IaaS is noticeably increasing in MEA among large enterprises due to security and reduced cost of hardware resources

IaaS is a form of cloud computing that delivers fundamental compute, network, and storage resources to consumer’s on-demand, over the internet, and on a pay-as-you-go basis. IaaS refers to a combination of hosting, hardware, provisioning, and the basic services needed to run a cloud. Using the service, an organization can outsource the equipment used to support operations, including storage, hardware, servers, and networking components. Most providers offer components, such as compute and storage, with supporting services, including auto-scaling and load balancing, which will provide the scale and performance characteristics. In traditional hosting services, IT infrastructure was rented out for a specific period of time, with pre-determined hardware configuration. The client paid for the configuration and time, regardless of the actual use. With the help of the IaaS cloud computing platform layer, organizations can dynamically scale the configuration to meet the changing requirements and are billed only for the services actually used. The IaaS cloud computing platform layer eliminates the need for every organization to maintain the IT infrastructure.

Growing trend of expanding business operations while working within the existing infrastructure to drive the cloud migration services

Implementation services ensure configuration and change management is in place and operational before moving any resource to the cloud, while migration services help move enterprises’ applications and data from the on-premises infrastructure to the cloud system, which is a virtual pool of scalable compute, network, and storage resources. Implementation services enable clients to quickly accomplish business goals for utilizing the cloud strategy by planning, accessing the current system, performing quality validation and verification, and offering support. These services ensure a successful and secure deployment on any infrastructure, such as private cloud, public cloud, or hybrid cloud. They also provide training sessions for executives, program managers, and technical teams to ensure they are updated with the latest trends and on the offerings of the new cloud infrastructure. These training programs enable stakeholders to utilize these offerings to the fullest to achieve the set goals. According to industry experts, several enterprises across geographies plan to migrate their enterprise workloads to cloud to leverage different benefits including flexibility, reliability, availability, and security. It is expected by 2025 that 70% of enterprise workloads will be running on the cloud infrastructure. The primary reason for the high demand for cloud migration services are scalability, flexibility for fluctuating workloads, improved productivity, agility, enhanced application security, and reduced costs.

Increased awareness related to cloud benefits among small and medium-sized enterprises is driving its adoption

Organizations with employee strength of less than 1,000 are categorized under SMEs. When compared to the large enterprises segment, the SMEs segment is facing challenges in terms of resources. They require enhanced infrastructures with less investment. They require a flexible payment model for better cost optimization of their business processes. Cloud applications are being rapidly adopted by SMEs in the Middle East due to the ease and flexibility they offer, and the demand is expected to grow during the forecast period. SMEs do not want expensive disaster recovery or backup offerings, nor do they need advanced functionalities related to IaaS, PaaS, and managed services. They want access to visualized hardware and computing infrastructures and pay only according to the time and hardware used by them. These benefits, such as seamless scalability, flexibility, pay-as-you-go payment model, reduced operational costs, and customized offerings, as per business requirements are facilitating the adoption of cloud applications among SMEs. Some of the major vendors offering cloud applications to SMEs in the Middle East include Oracle, IBM, and Adobe Systems.

Corporates are choosing private cloud due to security concerns caused by the increasing number of cyberattacks

A private cloud is a computing model that offers a proprietary environment dedicated to a single business entity. As with other types of cloud computing environments, a private cloud provides extended, virtualized computing resources. This deployment model enables a company to have better control over its data and reduce risks, such as data loss and issues related to regulatory compliance. The private cloud is used in banking and financial institutions, large enterprises, and government organizations, where only authorized users can access the system. The acceptance of private cloud deployments for enterprises with compliance concerns is due to its security and control benefits. Service providers offering hosted private cloud address significant essentials of compliance with regulations, such as HIPAA and PCI. Some of popular private cloud providers in the market are VMware, DXC, Dell EMC, Oracle, IBM, and Microsoft.

Retailers shifting business operations online to continue businesses during lockdown imposed due to COVID-19 is boosting the cloud computing demand

The retail and eCommerce vertical in the Middle East is on the edge of IT-driven innovation, as local retail players are embracing online platforms to improve their omnichannel presence. Retailers are now adopting social networks and apps to engage with their customers in real-time. The cloud infrastructure meets all the business requirements, ranging from security to business applications; thus, it is gaining traction among retailers in the Middle East. Retail organizations deal with a large amount of data that is collected through various point of sale terminals and websites. The cloud infrastructure provides opportunities for retailers regardless of their size to accelerate innovation, liberating their focus on developing competitive advantages without the weight of back-end reconciliations and framework maintenance. The AWS data center is to be opened in the Middle East, which is expected to accelerate the deployment of cloud applications in the region

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Middle East to dominate the MEA Cloud Computing Market in 2020

Countries in the Middle East are investing in cloud computing projects and cloud applications to develop and build knowledge-based economies. Cloud computing features that benefit the Middle East countries include on-demand resource availability, scalability, multi-user access to cloud-based applications, self-service computation, cloud storage, and utility subscription models. This section of the report segments the cloud applications industry in the Middle East, based on countries such as Saudi Arabia, UAE, Qatar, and other countries (OmanKuwait, and Bahrain).

Organizations in Saudi Arabia and the UAE have adopted cloud-based applications at an initial stage; hence, they are dominating the other countries in terms of development. In recent years, Qatar has emerged with a high adoption rate and is expected to witness the highest growth rate. In today’s era of globalization, it has become important for enterprises in Qatar to remain ahead of their competitors in the technological space. For such organizations, outsourcing services to a third-party managed service provider is a profitable option. Hence, enterprises in the Middle East have moved toward adopting cloud applications to reduce costs and save time.

The MEA Cloud Computing Market is dominated by companies such as Microsoft (US), AWS (US), IBM (US), Google (US), Alibaba Cloud (China), Oracle (US), SAP (Germany), Salesforce (US), Etisalat (UAE), BIOS Middle East Group (UAE), eHosting DataFort (UAE), Injazat Data Systems (UAE), STC Cloud (Saudi Arabia), Insomea Computer Solutions (Tunisia), CloudBox Tech (SA), Ooredoo (Qatar), Gulf business Machines (UAE), Intertec Systems (UAE), Fujitsu (Japan), Huawei (China), Comprehensive Computing Innovations (Lebanon), Compro (Turkey), Teraco Data Environment (SA), Liquid Intelligence Technologies (SA), Zonke Tech (SA), Cloud4Rain (Egypt), Infosys (India), TCS(India), Malomatia (Qatar), Cicso (US), and Orixcom (UAE). These vendors have a large customer base and strong geographic footprint along with organized distribution channels, which helps them to increase revenues.


TVBET inks a deal with Cor Net and its SportPlus Win client

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TVBET, the well-known provider of live games, is expanding its presence in the Balkans through the cooperation with Cor Net supplier and its client — SportPlus Win. The cooperation will be beneficial for all parties, as SportPlus Win will add a novelty to its portfolio and thereby attract new clients. In turn, TVBET will strengthen its position on the Balkan Peninsula.

TVBET continues to enter into partnerships with major representatives of the igaming industry, thus enlarging its footprint in the market. This time, the new partners of TVBET have become Cor Net supplier and SportPlus Win operator, offering their services on the Balkan Peninsula.

Cor Net is a large Balkan supplier of igaming solutions. Founded in 2014, the company is aimed at creating ready-made software and solutions for bookmakers. Cor Net provides its clients with a complete set of sports betting services and virtual games services that are undoubtedly highly positively identified for their powerful functionality and effective design. The services kit of Cor Net includes sports betting, live betting, virtual games, lottery games, races, etc.

SportPlus Win is Cor Net’s client founded in 2015. For about six years, the operator has been offering betting on various sports like football, handball, basketball, volleyball, tennis, etc. And from now on, SportPlus Win’s portfolio will be diversified with TVBET live betting solutions. Currently, 4 live TVBET games are available for SportPlus Win’s clients. These are:

  • 1Bet
  • Lucky6
  • 5Bet
  • 7Bet

Ivica Lučić, the CEO of Cor Net, commented: “Cor Net offers B2B betting solutions for its partners and we strive to be a one-stop shop for their needs. We are proud to grow with our partners, such as SportPlus Win, and we are pleased to expand our partnership at TVBET. With these new partnerships we are able to offer sportsbooks, virtual games, and as third-party solutions i-casino and live casino games.”

TVBET is a generally recognized and award-winning B2B provider offering top-notch live betting solutions. Its portfolio includes 12 well-known card games and lotteries, which have been adapted for the online streaming format. TVBET games are broadcasted all around the globe from a single studio located in Warsaw, Poland. All the events go live with minimum breaks between them of less than 2 minutes. The API- integration makes it possible to adjust our interactive frame to any platform. More than 200 igaming partners have discovered this already.



Lilium holds Analyst Day, announcing former Airbus CEO Dr. Thomas Enders will serve as Chairman of the Board following business combination with Qell

Lilium GmbH (“Lilium”), positioned to be a global leader in sustainable regional air mobility, announced that Advisory Board member Dr. Thomas Enders will assume the role of Chairman of the Board of Directors of Lilium N.V. upon completion of Lilium’s business combination with Qell Acquisition Corp (“Qell”) (NASDAQ: QELL).

The announcement was made as part of Lilium’s inaugural Analyst Day, held virtually on Tuesday, 15 June 2021.

Lilium’s executive team, including team members who worked on developing some of the most successful aircraft in aviation history, shared more information on Lilium’s technology, certification plans, manufacturing approach, business model, commercial relationships with established industry suppliers and infrastructure developers, as well as a first look into the cabin experience of the 7-Seater Lilium Jet.

In a video message, Dr. Enders discussed the importance of these commercial relationships to the future success of Lilium. The video then highlights four key Lilium relationships —  Honeywell Aerospace, Palantir, Lufthansa Aviation Training, and Ferrovial – and the anticipated contribution to development and commercialization of the 7-seater Lilium Jet from each of:

  • Honeywell Aerospace will work with Lilium to reduce certification schedule risk and cost by providing avionics and fly-by-wire flight controls for the Lilium 7-Seater Jet;
  • Palantir, which along with Honeywell have committed to invest in Lilium through the previously announced PIPE offering in connection with Lilium’s business combination with Qell, will provide enterprise-grade intelligence and a data-first approach to support the manufacturing and delivery of the 7-Seater Lilium Jet;
  • Lufthansa Aviation Training is developing bespoke pilot sourcing and training programs to qualify pilots to fly the Lilium Jet;
  • Ferrovial is working with Lilium to plan and develop a network of at least ten vertiports in major cities across Florida, Lilium’s planned launch market in the U.S.

During the analyst day event, Lilium showed a brand-new video previewing the look, feel, and comfort of the planned 7-Seater Lilium Jet cabin model. With space for six passengers and one pilot, spacious window seats, clear views, a central aisle and a separate hold for luggage, the cabin is designed for comfort without compromising performance.

Dr. Enders, who served as the CEO of Airbus during a career in aerospace spanning 30 years, joined Lilium’s Advisory Board in January 2021, and in a statement highlighted the advantages of Lilium’s business model and technology as the solution to solving the issue of low load factors in the eVTOL space.

Daniel Wiegand, Co-Founder and CEO of Lilium, said, “Tom Enders is an aviation industry giant, and we are all delighted to see him reaffirm his commitment to Lilium by accepting the future role of Chairman of the Board when Lilium becomes a Nasdaq-listed company. We will continue to leverage Tom’s incredible network across aerospace, both in the delivery of aircraft and in commercial development, and together with Barry Engle and the directors who will serve on the Board of Directors of Lilium N.V., Tom will provide important counsel and stewardship as we prepare for a planned commercial launch in 2024.”

Barry Engle, Founder and CEO of Qell, said, “Tom Enders needs no introduction, having led one of the world’s most successful aerospace companies as part of a successful career. He will bring enormous industry insights, experience, and foresight in corporate governance to Lilium, and we are look forward to having Tom serve as Chairman of the Board as Lilium develops and seeks certification for the 7-Seater Jet.”

Dr. Thomas Enders said: “I would be honored to lead the first Board of Lilium once the business combination is completed and am grateful for the confidence my colleagues put in me. Now, I’m focused on expanding this world-class board of directors to support CEO Daniel Wiegand and his great management team, and set the course for success.”


Betway Clocks 65 Million Views on Esports Content

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Leading online bookmaker Betway and their esports team have reached a staggering 65 million views on the brand’s esports YouTube channel.

Clocking an impressive 215k subscribers and standing above the competition, the channel’s content ranges from CS:GO gamplay such as tutroials and in-game challenges to personality content including Him or Me and Voice Enable 0. The most viewed video pulling in 1,524,049 views, is from Betway’s CS:GO Pros Answer series titled “How Many Hours Do You Have In CS:GO?”.

With a host of well-known faces and personalities, the watch time of the YouTube channel has risen to over 3 million hours. Betway’s content delivers insight and understanding not offered or seen by other betting brands.

Adam Savinson, on behalf of Esports at Betway: “We are proud to reach this huge milestone but this is only the beginning. The brilliant work that the content team at Betway is doing is pushing us towards even bigger landmarks and we can’t wait to hit bigger milestones!”


Broadridge Further Strengthens its Capital Markets Team with the Addition of Ray Tierney


Continuing to invest in its Capital Markets business, Broadridge Financial Solutions, Inc. (NYSE:BR), a global Fintech leader, today announced that it has further strengthened its leadership team with the appointment of Fintech and financial services veteran Ray Tierney as President of Itiviti. With extensive experience on both the sell-side and buy-side, Tierney will be responsible for the management and growth of Broadridge’s front-office OEMS and Connectivity solutions with its recently completed acquisition of Itiviti.

“Ray is a proven industry leader and the perfect person to build out, scale and drive sustainable global growth as he oversees the extension of our capabilities into the front office and the deepening of our multi-asset class solutions,” said Tim Gokey, Broadridge’s Chief Executive Officer. “Ray’s addition to our leadership team represents another important step in our continued journey to grow our capital markets franchise and capitalize on the significant opportunity to serve our clients’ full trade life cycle from order to settlement.”

Tierney brings 35 years of capital markets experience to Broadridge. Having most recently served as Global CEO of Trading Solutions at Bloomberg LP, he led the design, development, and operations of the firm’s global multi-asset, buy- and sell-side order management system. Tierney previously served as CEO and President of Bloomberg Tradebook LLC, and spent 18 years at Morgan Stanley, overseeing distribution teams in the securities division and as Global Head of Trading and Execution in the investment management division.

Rob Mackay, CEO of Itiviti since 2019, will assume a role as Senior Advisor.

“I am proud of the milestones Itiviti achieved over the last few years, capped off by the Broadridge acquisition,” Mackay said. “Ray is the ideal leader to continue to grow and scale the business, leveraging his wealth of capital markets experience to take the team and business to the next level.”


Play North joins top operators utilising Neccton’s mentor

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Malta-based company opts for market-leading player protection software for key iGaming brands

Play North has joined Neccton’s roster of top iGaming companies using the company’s celebrated mentor player protection software.

Players of one of Finland’s top iGaming brands, Pikakasino, will now be guarded by mentor’s AI-based solution that analyses player behaviour in real-time to prevent problem gambling habits evolving.

mentor recognises possible problematic gambling behaviour and works to help both player and operator to identify and address the issue.

mentor is a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

Dr. Michael Auer, Director and Head of Development at Neccton, explains: “One of the key tools in the system is using messaging to directly communicate with the player and create a sort of cognitive dissonance, so they can evaluate their own play and make better decisions. Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to the dangerous behaviours of gambling addiction.”

Patrick Azzopardi, Director at Play North added: “We know and we all feel that we have a big responsibility towards our customers, the people who trust us and play at our brands. We constantly aim to provide our customers with one of the simplest, quickest and most innovative online casino experiences possible. We aim to provide all of this while also remaining one of the most responsible gaming operators. We encourage our customers to play and enjoy our sites – as long as they are in control. To further ensure this, we have now partnered with Neccton, who we view as market leaders in assisting us and our customers to identify possible problematic gaming behaviour. A fantastic addition to the many tools we already have in place to ensure that our customers can control their entertainment whenever needed.”


Temenos to Accelerate the Modernization of Top Global Bank Societe Generale’s Transaction Banking Platform in Europe and Asia


Temenos (SIX: TEMN), the banking software company, today announced that Societe Generale, one of the largest banks in Europe by total assets, has selected Temenos to modernize the account management and payment systems for its Global Transaction Banking activities in Europe and Asia.

Global Transaction Banking is big business. According to McKinsey, the sector generates $1 trillion in revenues each year and represents 40% of all global banking revenues.

Societe Generale is a global leader in the sector, providing a comprehensive and integrated range of services to address the operational and day-to-day transaction needs of its corporate and institutional clients.

In the face of a technology revolution reshaping customer expectations and the competitive landscape, Temenos agile technology platform will enable Societe Generale to deliver sophisticated corporate banking products and services with digital-first experiences to stay ahead of the curve.

Societe Generale will replace existing legacy systems with Temenos’ cloud-native banking platform in 13 countries across Europe and Asia as part of a strategic transformation plan to offer new and differentiating global transaction banking services and drive growth.

Leveraging Temenos Transact’s rich corporate banking functionality, Societe Generale aims to bolster its products and services offering with additional ones, seeking to both better meet the needs of its clients and support a segment identified as a key growth area in the future.

Temenos Payments will provide the payments engine for financial transactions across all Asian countries. With this next-generation platform, the bank’s international entities will be ISO20022-ready domestically and internationally. And the bank will benefit from the agility and flexibility to process payments from any channel, external or internal, with different message or file formats, all in real-time.

Temenos cloud-native technology will enable Societe Generale to adopt a hybrid implementation with Temenos software in its datacenters or in the cloud – all running from the same source code. Operating on a unified platform for account management and payments across geographies is expected to significantly increase operational efficiency and agility while reducing cost and risk.

Philippe Morère, Global CIO and deputy COO, Societe Generale Global Business & Investor Solutions, said: “Temenos is a proven solution that offers the functionality and agility to deliver a better banking experience to our customers with the scalability and performance to support future growth.

“A big advantage of Temenos is the ability to operate a unified platform on-premise or on the cloud, providing services that can be easily integrated with our digital B2B Platform SG Markets. As for Asia, Temenos’ unified platform for core banking and payments across geographies will help us to optimize processing efficiencies and enhance service innovations for our transaction banking clients.”

Max Chuard, CEO, Temenos, added: “We are proud to partner with such a prestigious Tier 1 bank to accelerate their digital transformation.  With Temenos’ cloud-native, API-first technology, the bank can innovate with speed, ease, and efficiency to meet the evolving needs of its global transaction banking clients. This strategic modernization will future-proof the bank’s technology infrastructure, allowing it to transition to the cloud at its own pace. To be selected by Societe Generale for this important project demonstrates our technology leadership and our shared vision to make banking better.”

Temenos’ architecture is open-API based. It allows data to flow across the functional business lines of a corporate bank from payments to cash management, enabling efficiencies and lower total cost of ownership from the consolidation of systems and new business models. Forrester has recognized Temenos’ investment and innovation, and the platform was named a leader in The Forrester Wave™: Digital Banking Processing Platforms (Corporate Banking), Q3 2020. Temenos Payments is also recognized as a Leader in the IDC MarketScape for Worldwide Integrated Payment Platforms and ranked #1 best-selling payments system in the IBS Intelligence Sales League Table for the past three years.


Frost & Sullivan analysts’ coverage of Blender


Equity research is published in Frost & Sullivan’s Independent Equity Research Program framework. Investors trust this type of equity research as it is unbiased, and analysts have no financial interest in the stock. Our publically available full reports linked below give invaluable insight into the valuation of the companies we cover and their markets. You can explore all of the companies we cover HERE and contact for more details or tell us about companies you want us to cover at equity[email protected].


Blender is a global FinTech company that provides innovative credit and financing solutions to tens of thousands of customers according to their preferences and needs. The company has developed products and services for providing digital credit using advanced technology to prevent fraud, underwriting, and minimize risks, which significantly improves the operational efficiency of credit systems.

The company focuses on the fast-growing fields of Buy Now Pay Later (BNPL) and Auto Loans. Using its propriety technology, Blender enables a fast and simple shopping experience for both e-Commerce and point of sale transactions. The company acts to expand its digital banking services further and is poised to realize its growth potential in the upcoming years.

Strategy — Blender is seeking to solidify its position as a global digital banking company, among other things by expanding its existing operations in Europe to countries such as Poland, the Czech Republic and other countries in the coming years. Blender is also working to enlarging its financial services portfolio by raising deposits from the public, which will significantly reduce the group’s capital costs starting from 2022.

We view Blender as a great opportunity for investors seeking to invest in an innovative FinTech company, specifically one that provides services to the under-served and fast-growing non-bank credit market. Furthermore, the company’s plan to expand into digital banking services also strengthens its potential growth value in the coming years.

We value Blender’s equity at NIS 374.5 M, with a price target in the range of NIS 49.1 to NIS 55.0, and a mean of NIS 52.1.

Full Report HERE

SOURCE Frost & Sullivan


Mainnet of KuCoin Community Chain (KCC) Launched to Promote KCC Ecological Plan


KuCoin, a global leading crypto exchange, announced that the mainnet of KuCoin Community Chain (KCC) (official website: is officially launched today. Built by the fans of KCS and KuCoin, KCC is an Ethereum-based decentralized public chain with high performance. KCC features high throughput, low latency, low transaction cost, and satisfactory security and stability, aiming to provide community users with faster, more convenient, and lower-cost experiences.

The public chain is the most important infrastructure in the cryptocurrency industry, but with the emergence of a growing number of decentralized applications such as DeFi and NFT, the existing public chain technology can hardly support such large-scale and complex commercial-level applications. Currently, problems such as low performance and the high cost of the public chain adoption have impacted the user experience, becoming one of the problems that hinder the large-scale application of blockchain technology.

KCC introduced the Proof of Staked Authority (PoSA) consensus mechanism and reduced the block confirmation period to 3 seconds to improve the processing power and performance on the chain. At the same time, KuCoin Token (KCS) is used as the only fuel for KCC to reduce transaction costs. Thus, KCC has successfully achieved faster transaction confirmation speed, higher transaction performance, and lower transaction fee.

In addition, KCC is compatible with Ethereum and ERC20 smart contracts, which offers extremely low migration costs for projects. It will improve the user experience by lowering the threshold for the landing and development of decentralized apps, while at the same time providing community users with a more convenient, faster, and lower-cost blockchain experience. As one of the KCC community members and angel investors, KuCoin provides financial and technical support for the early development of KCC.

“We believe that blockchain technology will accelerate the flow of value around the globe. We take it as our mission and will make great efforts to achieve it for the future,” said Johnny Lyu, CEO at KuCoin Global, “KCC also represents a key step towards decentralization beyond the integration of open-source blockchain communities. We welcome the community members and enthusiasts of the blockchain world to hold hands and promote the development of KCC and blockchain technology.”

With the mainnet launch, KCC will initiate the “C Plan”, namely the KCC Ecological Plan, which includes a bunch of innovative projects such as the Grants Program, node voting,etc. The plan will support a wide range of projects, including on-chain ecological applications such as wallet, block browser, decentralized exchanges, as well as projects built on traditional finance and supply chains. In addition, the plan will also support and encourage the deployment and development of various tools and Dapps based on the KCC public chain, while operating in a decentralized manner, thereby enriching the KCC ecosystem.

KuCoin will migrate KCS to KCC’s mainnet with the launch of KCC. The number of KCS migrations is 100,000. KuCoin will lock up an equal number of ERC20-KCS on the Ethereum network while releasing the same amount of KCC-KCS on the KCC network. The total circulation of KCS will remain unchanged during the migration process. More mainstream crypto assets are expected to be transferred to the KCC ecosystem in the near future to enrich its asset ecosystem. KCC also plans to launch an asset cross-chain bridge to support users in transferring cross-chain assets on their own.


Affilka by SoftSwiss launches own website

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Affilka by SoftSwiss is excited to announce the official launch of the brand’s own website. The website launch comes in hand with Affilka coming close to partnering with over 100 diverse projects, with many new ones coming later this summer.

Coming from its parent brand, SoftSwiss, Affilka’s team boasts expertise of 10+ years in the iGaming industry. The affiliate management solution was once part of the SoftSwiss Online Casino Platform, yet in 2018 it evolved into a stand-alone product. The affiliate marketing solution officially began operating under the Affilka brand name in November 2020.

Over just a couple of years of operation in iGaming, Affilka has garnered a versatile client portfolio, providing its services to almost 100 clients. The solution has grown beyond being just another affiliate marketing tool, into a product that delivers value to its clients. Affilka by SoftSwiss allows iGaming operators to establish efficient and trustworthy relationships with their affiliate partners, acquire new players, and grow revenues.

Affilka is highly flexible and customisable, delivering a broad range of features including built-in payment processing, as well as a flexible commission constructor (CPA, RevShare, Hybrid). The commission plans can also be custom tailored using a number of qualifiers and parameters to define reward terms. The platform is also very proud of its wide array of S2S postbacks, which enable tracking data on multiple types of events including player registration, first deposit, any deposit, player qualification, prequalification, and disqualification as well as net gaming revenue.

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re on cloud nine to be announcing the launch of our very own website for Affilka! The new website will comprise all you need to know about our innovative product plus serve as a hub for expert materials on affiliate marketing and the iGaming industry in general. Visit our new website and experience it now for yourself!”.

Check out Affilka’s brand-new website today!

About SoftSwiss

SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.