Kambi scores hat-trick of award wins at EGR B2B Awards 2022

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World’s trusted sports betting partner named Sportsbook Platform Supplier and Sports Betting Supplier of the Year as its leading Bet Builder product is also recognised

Kambi, the world’s trusted sports betting partner, won a hat-trick of awards at the prestigious EGR B2B Awards 2022 last night, including the headline category for Sportsbook Platform Supplier.

The Sportsbook Platform award win marks the fourth year in a row that Kambi has taken home the headline sports betting prize, while Kambi also won Sports Betting Supplier for the third consecutive year.

The evening was capped off by Kambi also winning the Innovation in Sports Betting Software category for its Bet Builder product which leads the market in key areas such as multi-game capability and paybacks.

In recent months, Kambi has expanded Bet Builder to multiple sports and leagues including NHL, US college football and MLB to give partners a competitive edge.

Simon Noy, Kambi SVP Trading, said: “At Kambi, we are committed to providing our partners with the high-performance technology needed to outcompete the market and to provide exciting sports betting experiences for players.

“It is fantastic that the strength of Kambi’s flexible platform and the unrivalled level of service we offer to partners has once again been recognised by our industry peers, and we would like to thank the judges for this recognition and EGR for hosting such a great event.

“I am particularly proud to see Kambi’s Bet Builder win a standalone award and to be credited by the judges as the standout innovation in sports betting, which is a testament to the hard work of all our employees during the judging period.”

Held at The Brewery in London, the EGR B2B Awards are judged by a panel of experienced industry executives and independently adjudicated by professional services firm Deloitte.

The awards come just weeks after Kambi was also named Sports Betting Supplier of the Year at the EGR North America Awards 2022, as well as Retail Supplier of the Year and Online Sports Betting Supplier of the Year at the Global Gaming Awards.



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Spotlight Sports Group’s product, Superfeed In-play, scoops first award win since its launch in 2021

Spotlight Sports Group, a world-leading technology, content and media company specialising in sports betting, was crowned at last night’s EGR B2B Awards as the winner of the In-play Betting Software award.

The award win was thanks to its Superfeed In-play product which has revolutionised in-play betting analysis. The Superfeed In-play content engine provides real-time betting insights across key betting markets for more than 90 soccer leagues, in more than 70 languages. Delivered via a simple API or widget integration the product is used by some of the industry’s biggest operators and publishers.

Earlier this year, Spotlight Sports Group conducted an independent study with a major UK bookmaker to test the effectiveness of the product. Results showed that 20% of customers added a selection to their bet slip when the in-play content was shown. Further research showed an 8% increase in bets placed when the in-play analysis was on display.

Discussing the award win, Spotlight Sports Group’s managing director (sport) and US Co-CEO, Harry von Behr said: “We’re thrilled Spotlight Sports Group and our Superfeed product has been recognised with this award win. When we launched the Superfeed product, we knew it would have a major impact on the sports betting industry and this award recognises that. To see Superfeed win an award so quickly after its launch is especially gratifying. While in-play insights are proving more and more popular, Superfeed showcases just how powerful content can be when you combine both pre and in-play actionable analysis into one single feed.’’

The EGR B2B Awards ceremony took place on Wednesday 15th June at The Brewery, London where all of the winners were announced.


Q&A with Jussi Viljanen Product Manager at Bojoko

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Bojoko is well established in the online casino space – what made you move into sports betting for the first time?

Expanding into sports betting in the UK was a natural step for us as we had been offering sports to players in Finland for more than a year and already had the experience and expertise in our team. There is still a lot of room for growth in online casino, but sports betting offers us a good opportunity to accelerate that growth and drive the business forward. There is now a dedicated section for online betting here where players can browse and choose the best and the newest betting sites in the UK.

What key opportunities do you see here? Is it a bigger market for Bojoko than casino?

We feel we have a lot to offer in this market for sure. Our team has significant knowledge and know-how when it comes to sports and sports betting and the whole concept of Bojoko suits sports betting perfectly. Our mission is to help our users to choose the best gambling sites for them, and this concept works incredibly well for sports betting with so many brands available to players.

We also provide all the information that players need to learn about sports betting in the UK, written by experts. This is an area where we stand out from our rivals. We are confident that we will be able to carry out our mission well in the field of sports betting and we see good potential in this market, although of course there is some fierce competition to contend with.

Are you taking the same approach sports as you are to casino? What makes Bojoko stand out from other comparison sites in the UK market?

In short, yes. But of course, sports betting brings its own challenges when compared to online casino. The general model though stays the same for us. We list and review sports betting sites the same way we do with online casinos.

Where we stand out is the quality of our reviews and that we actually test all the sites listed on Bojoko and play at them with real money. Our independent testers actually make deposits, place bets and withdraw funds to verify that everything works as it is supposed. They also expose any weaknesses so that players know exactly what to expect when they sign up and deposit.

Operators are evaluated based on different features such as odds, markets, welcome offers, withdrawal times, customer support and many other factors that are important to sports bettors. We also offer a selection tool to filter betting sites based on different criteria to meet players’ preferences.

Does sports present different challenges to casino? Can you give examples? And how are you overcoming these challenges?

The competition in both markets is fierce, but we thrive on that. The biggest difference between sports and online casino is in the content that we create to help educate players. Sports betting has a skill element to it whereas slots and casino games are generally based on luck. This brings a different dimension when it comes to content. Betting is about finding value in the odds, and we aim to educate players on how to find that value and what statistics to use when making betting decisions. Many of our users are recreational bettors that just bet for fun, but many people are looking for useful information for how to improve their betting success and we provide that by using our experience as sports bettors and sports enthusiasts. We combine this knowledge with offering the best betting sites in the market.

Is there much of a cross-sell opportunity between casino and sports in the UK market? If so, how are you leveraging this?

To some extent there is, yes. Quite a few operators have both an online casino and a sportsbook, so it’s been a rather easy process to start collaborating with several partners for both verticals having already established a good relationship with casino. For users, we offer all relevant content right on our home page and from the menu where they can find the most important pages for both online casino and sports betting in one place.

What are your thoughts on the review of the Gambling Act in the UK market? Do you think it will have much of an impact on affiliates?

Regulation and safety measures in the gambling industry are generally a very good thing in my opinion. The changes made in recent years have been largely positive and have made the gambling industry healthier as a whole.

The latest restrictions proposed seem to be quite dramatic and perhaps not completely thought through. The two most questionable changes are the £2 stake limit on slot games and a sponsorship ban for gambling companies and sports clubs. These would undoubtedly have unintended consequences.

To keep players playing on licensed gambling sites should be a high priority, but restrictions that are too tight would only push players away to offshore sites where they could gamble with higher stakes. Given that players do not have the same security and safety on these sites as on UKGC licensed sites, this situation would be very unfortunate.

When it comes to sports clubs, the amount of sponsorship pounds that come from betting operators is massive. After COVID-19 especially, many clubs are still struggling financially and this could, in the worst-case scenario, be a death blow to many and especially lower-tier clubs. There are also some smaller sports that live off the betting industry, such as darts and snooker, that would be directly in the line of fire.


Stats Perform and Sporting Solutions Launch B2B Betting Innovation Centre to Connect Quality Pricing and Content at Scale

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Opta data provider Stats Perform and sports betting technology leader Sporting Solutions have combined efforts on a ‘Betting Innovation Centre’ to explore and develop new B2B products that will unlock the true potential of popular betting experiences like player propositions and bet builders.

The Betting Innovation Centre brings together elite modelling, trading, data science and sports data expertise under the same roof for the first time. It aims to deliver an expansive new range of markets and product options that combine both superior odds and compelling, contextual front-end stats and insights, in easy-to-integrate, connected modules.

The resulting products will overcome challenges that have been holding back UX and operator confidence in key betting products, creating richer experiences for customer and operator alike.

A hotly-anticipated first product transforms current player proposition and bet builder experiences for football. It connects deep, live Opta player stats and sharp pricing, with contextual bet engagement content and associated markets, including singles and bet builder markets, pre-match and in-play, to individual player level. It will be easy to integrate, requiring minimal operator development time, and fast to connect each component. Commercial launch is expected in time for the November’s World Cup.

Shane Gannon, SVP of Partnerships at sports data giant Stats Perform, said: “The Betting Innovation Centre’s ingredients are truly world-class. Sporting Solutions is renowned for its superior pricing, sharp models and traders and access to Sporting Index to fine-tune product performance. Stats Perform brings the trust and quality of Opta and RunningBall data, seen by fans across sports broadcasters and publishers globally, a legacy of building outstanding front-end experiences to inform and engage bettors, and the sports industry’s largest data science team.

“Together, this means trusted, unique, connected betting products, pre-match and in-play, singles and bet-builders, down to player level, with insightful contextual content for every selection, deployed more intuitively, in more places, for more events and sports. Significant work is already underway on our first product and we can’t wait to launch a series of unbeatable propositions for sportsbooks and bettors alike,” he said.

Sporting Solutions offers market-leading pricing, trading and risk management and its traders are pioneers of football player markets, having been offering them since Euro 2002, via sister spread betting company, Sporting Index.

“We share a joint belief with Stats Perform that betting has enormous untapped ‘game-play’ potential. Dynamic pricing at scale is extremely difficult, which has held back product and market options. The industry also needs innovative, engaging products, that are easy and entertaining for bettors to use and don’t involve lengthy development times for operators. That’s the future we will unlock with our Betting Innovation Centre. It’s an amazing opportunity for two uniquely compatible businesses to join forces and create a new and enduring high-water mark for immersive betting experiences,” said Andy Wright, Sporting Solutions CEO.


Bookies to Celebrate Queen’s Platinum Jubilee by Donating Profits from Flagship Royal Ascot Race

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Britain’s bookies will mark this year’s Queen’s Jubilee in by donating all profits from the Britannia Stakes race at Royal Ascot to some of the UK’s top charities.

ABF The Soldiers’ Charity, Sue Ryder, Ascot Racecourse Supports Community Fund, The Ivors Academy Trust and Cotswold Riding for the Disabled will all benefit from the Britannia Stakes, which takes place at Royal Ascot on June 16.

Betting and Gaming Council members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, BetVictor, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, Tote, Fitzdares and Bet with Ascot have all signed up to the fundraising initiative.

They will hand over all profits they make from win and each-way bets, after levy and duties are deducted, on the big-field heritage handicap.

And if they do not make a profit on the race, the operators have agreed to make a donation to the charities.

It follows the success of last year’s Britannia Stakes fundraising drive, when £1.25 million was raised for a range of good causes.

The BGC hopes the initiative will help punters enjoy a race where, even if they lose, charities are guaranteed to win.

Michael Dugher, Chief Executive of the BGC, said: “I am absolutely delighted that the BGC’s largest members are once again raising vital funds at the Royal meeting for some of the country’s top charities, especially in this the year of the Queen’s Jubilee.

“Her Majesty’s passion for racing is known across the globe. It’s a sport that has the power to bring people together and Royal Ascot is one of the great highlights of the calendar. Millions of people enjoy a flutter and I’m proud that betting companies will donate their profits from one of Royal Ascot’s top races, the Britannia Stakes, to go towards some great charities. I am once again indebted to everyone at Royal Ascot for their continued support.”

Alastair Warwick, Managing Director, Ascot Racecourse, said: “We are delighted that Royal Ascot will once again play a part in raising valuable funds for these deserving charities.

“I know this fantastic initiative from the betting industry is hugely appreciated and the money will be used for some extremely worthwhile causes.”

Brigadier Peter Walker OBE, Chairman of ABF The Soldiers’ Charity for Berkshire, said: “ABF The Soldiers’ Charity would like to thank the members of the Betting and Gaming Council for their support last year and very kindly agreeing to make a donation again during Royal Ascot.

“We are the Army’s national charity and stand at the forefront of support for the Army family, last year supporting 60,000 people in 63 countries around the world. Our charity believes that all serving soldiers, veterans and their immediate families should have the opportunity to avoid hardship and enjoy independence and dignity.”

Caroline Graham, Director of Fundraising at Sue Ryder, said: “Sue Ryder is delighted to be chosen to be one of the charities that benefits from the Britannia Stakes at the Royal Ascot to celebrate the Queen’s Jubilee. Her Majesty has been Sue Ryder’s Patron since 1993, so it makes it even more special to be one of the charities involved this year.

“The money that is donated will go on to help us provide more care for more people through our palliative, neurological and bereavement support.”


Global cryptocurrency betting and gaming operator Stake.com announces betting partner sponsorship of bantamweight title rematch between Naoya Inoue and Nonito Donaire

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Stake, the world’s fastest-growing cryptocurrency betting and gaming operator, is excited to announce its sponsorship of the upcoming bantamweight title rematch between Naoya Inoue and Nonito Donaire on June 7th in Tokyo, Japan. The pair’s fight in 2019, won by Inoue, was named ESPN’s Fight of the Year and this year’s WBA, IBF and WBC title fight is one of boxing’s most eagerly anticipated rematches of recent years.

The world bantamweight contest will take place at the 36,000 capacity Saitama Super Arena in Tokyo, which has previously hosted high-profile UFC and NBA events, and will be screened to fight fans live across Japan exclusively on Amazon Prime.

The contest marks Stake’ second high profile boxing sponsorship in Japan in recent months, with the brand having previously been ringside for April’s World Middleweight unification bout between Gennady Golovkin and Ryōta Murata, underling Stake.com’s continuing commitment to supporting the biggest occasions in global boxing.

As the official betting partner of the event, Stake branding will feature heavily in the ring and across the stadium inventory. The brand will also be offering market-leading odds and double winnings on fight winner bets if the match ends in a KO/TKO on any of the Stake logos displayed around the ring.

This latest partnership complements Stake.com’s extensive global sports sponsorship portfolio including deals with the UFC, soccer legend Sergio Aguero and English football club Watford FC, along with international multi-platinum artist Drake.

Dominic Rae, Sponsorships Manager for Stake, said: “We’re delighted to continue to support the biggest events in boxing across the globe and are very excited to become the official betting partner for Naoya Inoue vs Nonito Donaire.

“Like all boxing purists, everyone at Stake.com can’t wait for the rematch and hope this fight is every bit as memorable as the first brilliant bout between these two elite fighters.”


Planetwin365.News and Sportitalia together for a season of sports infotainment

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Starting from June, the SKS365 group’s sports information portal will be ‘on air’ on the tv channel with “ad hoc” video clips and odds comparison.
All the content will be also available on Sportitalia app

The partnership between Planet Entertainment – a SKS365 group company – and Sportitalia, the tv channel dedicated to sport, available on the 60 Italian digital channel – goes one step further. Thanks to the new agreement – effective from June 2022 until June 2023 – new content, analyses, statistics and football trivia powered by Planetwin365.News will be broadcasted on Sportitalia Tv.

The daily appointment (from Monday to Friday) will be scheduled at 8.55 pm, with the “Focus on” video-pills. Curiosities and statistics about the match of the week will be provided by Planetwin365.News editorial staff. These contents will also be sent via “push notification” on the Sportitalia app, which has reached 800,000 downloads so far.

The agreement also includes a space during the “Talk e Live” and “SportitaliaMercato” tv shows. Alongside the editorial content there will be room also for advertising: the Planetwin365.News banner will be present during the 150 championship and Coppa Italia Primavera matches, an exclusive of Sportitalia. In addition, the agreement includes advertising campaigns starring the PlanetPay365 multi-service platform, starting with three promotional videos made in collaboration with ACF Fiorentina.

“We are delighted to expand our agreement with such a prestigious partner like Sportitalia. This renewed synergy will allow us to spread new sports content and other curiosities to all football fans and beyond”, commented Anniina Rantala, Marketing Director at SKS365. “The goal for the upcoming months is to get even closer to the fans and to a broader audience through the strong connection with sport. This will go along the enhancement of our product portfolio, from value- added services to information, in order to offer more and more global level of entertainment”.

“The agreement between Sportitalia and Planet Entertainment allows us to strengthen the collaboration that started last season and to enhance Planetwin365.News’ content through tv programs created by our editorial staff and tailored for our partner”, commented Michele Criscitello, CEO of Sportitalia. “Our network is chosen by the brands operating in sports entertainment, as it is the only one that manages to create a tailored strategy for each operator through daily and frequent contact with the audience, allowing the partners to reach their positioning and branding objectives”.


Betway Expands Partnership with Hamburg European Open

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The Hamburg European Open has announced that the leading online global betting and gaming brand Betway will increase its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament (July 16-24).

“We are delighted to announce the expansion of our partnership with Betway. They came aboard last year in unusual times with a multi-year deal and now they committed even more generously to the idea of a men’s and women’s tournament. They are supporting us in making history with the combined event returning to Hamburg after 44 years,” said tournament director Sandra Reichel.

“Besides being highly respected in its industry, Betway shares our commitment to creating a safe environment for customers. This was important to us when choosing a partner.”

This announcement further demonstrates the Betway brand’s ever-growing commitment to sponsorship of the highest profile sporting events around the world.

“We are very proud to continue our fantastic relationship with Hamburg European Open. This year, we are also extremely happy to be creating a piece of history as we partner with the women’s tournament. It’s very important for the women’s game to receive support in order to allow it grow, so it’s great that we have been able to play a part in this via our partnership with Hamburg European Open,” Anthony Workman, CEO of Betway, said.


Betking strengthens IBIA’s betting integrity network in Africa

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African focused gambling operator and digital entertainment company BetKing, part of the KingMakers Group, has joined the International Betting Integrity Association (IBIA). The company was established in 2018 and offers online and retail betting, with licences in Kenya, Nigeria, Ethiopia and Ghana. BetKing will now feed into IBIA’s global betting integrity monitoring and alert platform and joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over $137bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.

Karim Fatih, Head of Trading Operations at Betking said: “We are delighted to have joined the fight against corruption in sport and look forward to working with IBIA and our colleagues across the industry in tackling match-fixing and all associated fraudulent activity.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.


SOFTSWISS Sportsbook Introduces CMS for Online Betting

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SOFTSWISS simplifies the process of managing websites launched on its sportsbook platform by implementing a content management system. The CMS, developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation.

Those changes that previously required frontend developer work, now take a matter of seconds. Namely, the novelty allows the operator to add or modify any kind of content on their online sports betting website easily and quickly via a convenient CMS tool. The system made by the SOFTSWISS Sportsbook team offers a wide range of functions such as:

  • Сhanging the information about licences and setting up live chats
  • Prompt localisation
  • Strengthening of SEO promotion
  • User profile customisation, header, left sidebar, footer, and contacts forms as well as many other useful features.

Another significant advantage of the Sportsbook CMS is to come shortly. The content management system will be updated with the extended functionality for setting up and managing banners on the website. Operators will have a chance to target banners to the particular player audience, event, country, or any other characteristics which could be relevant to the brand at the moment. 

“Our main task now is to make the Sportsbook the most flexible solution for online betting. Launching the CMS is another logical step towards this goal. This is not the last technical update for the near future. We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition”, noted Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

Earlier this month, the SOFTSWISS Sportsbook team announced the launch of its new multi-brand back office. In addition to the technical updates, the team introduces a few new features including Hunting tournaments and Lootbox bonus as part of the online sports betting gamification plan. 



SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1200+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.