Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry

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  • Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
  • Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
  • Period of World Cup 2023 saw 369k new gambling Android app users 
  • Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow 
  • Sports betting sector reaches 20 million lifetime downloads on Google Play Store
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SpliMetrics, predicts that the sector may see its strongest ever month in terms of new users due to the Euros and Royal Ascot coinciding.
SplitMetrics found that the UK’s other major horse racing events – The Grand National and Cheltenham – led to download numbers increasing by an average of 69% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android were 79k per week, however, the Grand National saw 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
Similarly, the first week of World Cup 2022 saw 122k downloads – with 369k recorded over the course of the tournament.
The gambling industry as a whole has seen a strong start to the year with downloads up by approximately 30% compared to 2023.
These factors could combine to see the UK’s top seventeen gambling apps registering their largest month on record and, with the Olympics still to come, put the industry on course for its largest year of growth ever.
The top 17 sports gambling apps analysed through the App Radar by SplitMetrics platform, experienced an approximate 15% increase in Android downloads in the two weeks running up to the start of Euro 2024 (3-16 June 2024) when compared to the same period in 2023 (110k vs 96k downloads).
The apps that added the most Android downloads in those two weeks are bet365, Sky Bet, Paddy Power, Coral and Ladbrokes.
Overall, sports betting apps reached an estimated 20 million lifetime downloads on 16th June 2024. These apps have gained an estimated 2 million new users in 2024 up until 16th June.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Our new study shows that major UK horse racing events lead to a dramatic increase in downloads for gambling apps – almost the same number per week as we see for huge global events like the World Cup.
“The combination of Royal Ascot, the Euros, and the high growth rate of the gambling app industry this year could combine into a perfect storm – generating unprecedented new customer numbers. With the Olympics also coming up, 2024 could easily become the biggest year for customer growth in the smartphone era.
“Each download represents a new user for these businesses which, if converted to long-term customers, would have a huge impact on their bottom line. An accessible and seamless user experience will be a big factor in whether these apps will be able to retain the new users and convert them into loyal customers.
“Big global events bring a lot of potential new customers to different parts of the app market but they also bring a lot of competition. Businesses that invest in smart, targeted marketing can differentiate themselves from their competitors. It’s also an opportunity for smaller businesses to punch above their weight and supercharge their growth.”

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).

The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.

The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.

James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”

The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”

 Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.

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BetConstruct Wins Digital Sports Betting Supplier at Global Gaming Awards Asia-Pacific 2024

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BetConstruct has been named Digital Sports Betting Supplier of the Year at the Global Gaming Awards Asia-Pacific 2024, emphasising its commitment to innovation and excellence in the sports betting market.

With its advanced Sportsbook solution, BetConstruct empowers operators with the freedom and flexibility necessary to tailor their offerings. Featuring high-quality software and advanced technology, the platform provides an engaging experience for players and meets the exacting standards of its partners. It includes over 140,000 pre-match events and 70,000 live matches monthly, supported by detailed statistics from more than 3000 leagues and 21 sports tournaments.

Moreover, the key features of this solution include multi-language and multi-currency capabilities, omni-channel access across various platforms, comprehensive risk management tools, and mobile compatibility for both iOS and Android. The platform also supports advanced betting tools and exclusive in-house content, enhancing the betting experience with innovative options such as sportsbook tournaments and jackpots.

This recognition from the Global Gaming Awards Asia-Pacific is a testament to BetConstruct’s ongoing efforts to advance the sports betting industry, setting new benchmarks for innovation and operational excellence.

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BetPlay and LeoVegas join speaker line-up for Kambi’s Festival of Sportsbook

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Industry leaders to share their insights on the Euros and Copa América at next week’s online event hosted by the world’s trusted sports betting partner

Kambi, the world’s trusted sports betting partner, is pleased to announce that BetPlay and LeoVegas will be among the speakers at next week’s Festival of Sportsbook.

Luis Geovanni Florez Diaz, Senior Director of Operations and Product at BetPlay, and Christian Polsäter, Director of Sports at LeoVegas Group, will join Kambi’s Head of Soccer Jonathon Hurst for the session ‘Euros and Copa América: maximising a summer of soccer’. This unmissable session will delve into the strategies to acquire, retain and engage bettors across two of the biggest international soccer tournaments.

Taking place 4-5 June 2024, Kambi’s Festival of Sportsbook returns for a fourth year and will see expert speakers cover the full breadth of the sports betting industry from AI to esports to UX.

Additional sessions during the Festival include:

  • Exceptional, everywhere: meeting the increasingly high standards of an evolving market – hosted by Erik Lögdberg, Managing Director of Kambi Sportsbook
  • How local operators can seize the advantage in regulated Brazil/Panorama do Brasil: como os operadores locais podem se destacar em um mercado regulamentado (English subtitles will be available for this session)
  • The need for UX distinction: beating the competition with an optimised player experience
  • A new era of entertainment: why esoccer is a must-have for sportsbooks
  • Unlocking innovation through AI: how machine learning and automation are changing the game

Gerard Starkey, Kambi’s SVP Marketing & Communications, said: “Kambi’s Festival of Sportsbook provides those working in or with the betting industry valuable insights into the trends shaping the future. This year’s line-up is now even stronger with the addition of BetPlay and LeoVegas, who will be sharing their knowledge and expertise, making the soccer session one not-to-be-missed.”

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GGBET UA sponsored the Ukrainian live stream of the Usyk vs Fury fight, boosting customer activity by 2.5 times

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International betting brand sponsored the live stream of the Usyk vs Fury fight on MEGOGO and helped support the Ukrainian sporting community. This successful partnership has led to increased activity on the company’s platform, brought in an influx of new customers, and helpedboost its overall product metrics.

On 18 May 2024 in Riyadh, Saudi Arabia, one of the most hotly anticipated fights of the decade took place as Ukraine’s Oleksandr Usyk and the UK’s Tyson Fury went head-to-head to battle it out for the title of undisputed heavyweight champion of the world. For the first time in 25 years, all five heavyweight belts – the WBA, WBO, IBF, IBO and WBC – were at stake. The winner was Oleksandr Usyk.

“Not only has Oleksandr Usyk collected all of the heavyweight belts, he has once again demonstrated the indomitable Ukrainian spirit to the whole world. We’re proud to see such a talented athlete from our country write his name in the pages of boxing history with the likes of Muhammad Ali, Mike Tyson, Lennox Lewis and Evander Holyfield,” said GGBET UA CEO Dmytro Voshkarin.

GGBET UA sponsored the live stream on the popular media service MEGOGO, which allowed viewers in Ukraine to enjoy the historic bout. The avalanche of faith and support from fans was one of the reasons Oleksandr Usyk was able to win.

“Events of such scale have amazing potential for the iGaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage. On the day of the fight, we noticed a significant influx of new customers, and the number of first deposits was 471% higher than on an average day. All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%,” added GGBET UA CEO Dmytro Voshkarin.

The GG.BET brand famously holds a heavyweight position of its own in esports betting, and is actively working on expanding its influence in traditional sports betting. Sites operating under the GG.BET brand offer betting on over 40 sports. The brand is focusing its strategy especially on activities that allow fans to support their favorite teams and players, and enjoy exciting competitions. EURO 2024 is a major event and is due to start soon, a fact which has not escaped the brand’s attention.

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PA Betting Services announces long-term agreement with BoscaSports

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PA Betting Services (PABS), the leading supplier of horseracing data and betting content, has agreed a new deal supplying BoscaSports with racing data and content until 2028.

The new agreement will see PABS market-leading delivery platform provide its extensive range of betting products and data services to BoscaSports, one of the industry’s leading providers of digital solutions for retail environments and racecourses.

BoscaSports will utilise PABS global offering of horseracing and sports content, powering a variety of interactive digital products for racecourses and LBO’s across the UK&I and Europe, enabling customers to access engaging insights, statistics and tips.

Keiron Muir, Account Director at PA Betting Services, said, “We are delighted to have agreed a new long-term deal with Bosca. Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.

Eugene Mitchell, CEO at BoscaSports, said, “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners”.

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Novibet highlights its commitment to betting integrity with IBIA membership

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Novibet, a leading global online sports betting operator, has joined the International Betting Integrity Association (IBIA). Novibet has licences to operate in Greece, Malta, Cyprus, Ireland and Italy, and has expressed an interest in obtaining a licence in Brazil, which is expected to being its licensing process later this year. The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements IBIA’s position as the leading customer account-based betting integrity monitoring body globally.

Panagiotis Skyrlas, Chief International Expansion Officer, Novibet, said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us”.

Khalid Ali, CEO of IBIA, said: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

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UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill

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UK fans are now able to get even more involved with OKTAGON MMA, after news broke that fans can bet on Europe’s leading MMA promotion with SkyBet.

Although fans can already bet in the UK via William Hill, the move to SkyBet opens up the market even further for fans wishing to get involved with the action.

OKTAGON has made significant strides to get more involved with its ever-growing UK fanbase, with the first ever show on these shores in November 2023 at the AO Arena in Manchester.

On the back of that success, OKTAGON returned twice in 2024; the first coming at the Utilita Arena in Newcastle in January, before an enthralling night at the Resorts World Arena in Birmingham in April.

OKTAGON MMA co-owner Pavol Neruda commented: “We are really pleased that our fanbase in the UK and Ireland can now engage even further with OKTAGON MMA.

“SkyBet is an extremely well-respected platform, and this exemplifies the growth of OKTAGON MMA in the UK and Ireland, a market where we have dedicated significant effort to expand, and shine a light on up-and-coming MMA talent.”

UK fans can place their first bet via SkyBet for the next OKTAGON tournament, when the organisation lands in Prague at the spectacular Fortuna Arena for OKTAGON 58 for the blockbuster rematch between Karlos Vemola and Attila Vegh in front of 27,000 fans.


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BF Group Launches Enhanced Platform for Sports Betting and Casino Operators

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BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.

The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.

Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”

Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”

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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct

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The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

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