SOFTSWISS Sportsbook Launches New Bonus Type

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The SOFTSWISS Sportsbook is expanding its list of available bonus offers with a new bonus type – Hunting. Three different types of Freebet were already available to users earlier this year: No Risk, AllWin and OnlyWin. New functionality, together with existing features, will help the platform’s clients to customise the bonus program, increase player involvement and loyalty.

The new Hunting bonus type will be the first of its kind in the betting market. Its launch is a logical extension to the SOFTSWISS Sportsbook’s bonus range, allowing players to win even more free bets and make the game itself more exciting. The operator will be able to optimise the new bonus offer for different player groups, as it supports all triggers and platform groups with a huge amount of customisation.

A player makes a deposit and receives a percentage of the deposit or a fixed amount in a given currency. The bigger the deposit the bigger the bonus amount, but the operator determines this limit. The player can convert the currency received into free bet coupons of varying values.

To gain access to the free bets, the player must make regular bets, for which they will receive bonus money. Once the bonus amount equals the player’s average wager, the player will receive a free bet coupon equal in value to their average wager. At the same time, the accumulated bonus money will be deducted from their original bonus account, received when making the deposit.

For example, a player deposits $100, for which they receive $200 in bonus currency. The average bet is equal to $5, and for each such bet, the player receives one credit. After calculating the fifth bet, they receive a $5 free bet. Also, 5 bonus dollars will be deducted from the bonus account. As a result, the player will still have $195 in bonus currency to wager.

It turns out that the higher the average wager the higher the value of the free bet. It also worth noting is that the new bonus type is compatible with cryptocurrencies.

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, comments: “We hope that the new bonus type will be a pleasant surprise for all Sportsbook users. Hunting bonuses are the first of their kind in the betting market and are developed to delight operators and players alike. For the former, this will help expand the platform functionality, while for the latter it will bring even more fun and excitement while playing. Hunting bonuses, as well as others in our system, work with all triggers and player groups and have a very flexible system of values, odds, events, and expiry dates. Therefore, they will cater to a wide variety of betting needs and are useful for beginners and experienced players alike. Enjoy the game!”



SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” White Label Solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.


65 suspicious betting alerts reported by IBIA in Q3 2021

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The International Betting Integrity Association (IBIA) reported 65 cases of suspicious betting to the relevant authorities during the third quarter (Q3) of 2021. The Q3 2021 total represents a 14% decrease compared to Q3 2020, which saw 76 alerts. The Q3 2021 alerts covered tennis (23 cases), football (18), table tennis (17), esports (2) and one each in handball, cricket, squash, basketball and futsal. From a geographical perspective, Europe accounted for nearly 60% of all alerts reported during Q3, followed by Asia with 15% and Africa 12%.

Khalid Ali, CEO of IBIA, said: “The 65 cases in Q3 brings the nine-month total to 167 alerts, a 17% decrease on the same point in 2020 with 202 alerts. Tennis provided the highest number of alerts during the first three quarters with 47, followed by football with 46, table tennis 33 and esports with 25 cases. These four sports made up 90% of alerts reported in the first nine-months.

“The benefits of being part of an international integrity monitoring body continue to be recognised; the association welcomes the decision of the Ontario authorities to require all licensed betting operators to be part of an integrity monitoring body, a position which is already in force in the recently opened market in the Netherlands. IBIA members are well-placed in those markets.”

Other key data for Q3 2021:

  • 28 – different countries where alerts were reported
  • 23 – alerts reported in Ukraine, Kazakhstan and Russia (more than one third of the Q3 total)
  • 9 – the number of different sports on which alerts were reported
  • 6 – alerts on sporting events in the Americas

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.


Codere to Become Real Madrid’s Official Bookmaker For Five Seasons

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Codere, S.A., a leading multinational company operating in the private gaming sector, with more than 40 years of experience in the industry, has signed an extension of its sponsorship agreement with Real Madrid C.F. (“Real Madrid”) covering five seasons, until June 2026.

With this agreement, Codere reinforces its commitment to Latin America, by expanding the geographic scope to over twenty countries in the region including Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.

The agreement covers both the core Codere Online1 markets of Argentina (City of Buenos Aires), Colombia, Mexico and Panama, and potential future expansion markets, when and if they become regulated, such as Argentina (outside of City of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.

This alliance between Codere and Real Madrid, which started in 2016, is built upon the shared values of international leadership, fair play and excellence, and with the objective of providing our audiences with a high quality entertainment experience.

This announcement comes on the back of sponsorship deals with key football teams in the region, Rayados in Mexico and River Plate in Argentina, and represents a new step forward in the expansion of our online and sports betting business in Latin America.

Vicente Di Loreto, CEO of Codere, stated, “we are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand.”

Four decades growing in Latin America

Codere began its activity in Latin America in the early eighties, first in Colombia, and then expanding across the region.

Today, Codere is the leading gaming hall operator in the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a leading casino operator in Panama and Colombia. It also offers sports and horse race betting in Mexico, Panama, Colombia and Uruguay.

Through Codere Online, Codere also offers online casino and sports betting in Mexico, Colombia, Panama and the City of Buenos Aires (where it expects to start operating before the end of the year).

Digital growth through Codere Online

On June 22, 2021, Codere Online2, DD3 Acquisition Corp. II (Nasdaq: DDMX) and the other parties thereto, entered into a business combination agreement which, among other things, will make Codere Online the first online gaming operator in Latin America to be listed on a stock market in the United States. Codere Online, which will be majority owned and managed by Codere, intends to become the leading online gaming operator in Latin America.

For Moshe Edree, Managing Director3 of Codere Online, “the renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America. It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated.”


Liga Stavok becomes official sports betting partner of AS Monaco in Russia

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AS Monaco is pleased to announce a partnership with Liga Stavok, one of the leading sports betting companies in Russia, which becomes a regional partner of the club for the 2021-2022 season.
As part of this partnership, Liga Stavok will benefit from visibility in Russia via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 Uber Eats home matches, as well as a presence on the Club’s social networks.

A special relationship in Esports universe
This collaboration with the Monaco club, one of the most successful in the French championship, also enables Liga Stavok to strengthen its commitment initiated this summer with Gambit Esports, also a partner of AS Monaco Esports, and whose association has given rise to the AS Monaco Gambit team, which is present at the highest level on the Dota 2 and Fortnite titles.

Particularly followed thanks to its Russian international Aleksandr Golovin, AS Monaco thus consolidates its presence in Russia.

Oleg Petrov, Vice-president and CEO of AS Monaco: “We are very pleased to welcome Liga Stavok as a partner of AS Monaco. This collaboration with a major player in the Russian sports betting market will allow us to strengthen our attractiveness, develop our visibility and offer a special experience to Russian fans of AS Monaco and football.”

Yuri Krasovsky, President of Liga Stavok : “We are delighted to be associated with such an important entity as AS Monaco. The club has a rich history, an impressive list of sporting achievements and an incredible number of trophies to its credit. For Liga Stavok, this partnership is a logical next step in the implementation of our business strategy, which is to strengthen our presence in the international market. We are convinced that our collaboration with AS Monaco will be fruitful and productive!”

David Dashtoyan, Commercial Director, Gambit Esports : “We are very proud to have played a part in making the collaboration between AS Monaco and Liga Stavok possible. This partnership opens the doors to many new collaboration opportunities. AS Monaco and esport fans will be able to benefit from a lot of attractive content and interesting events.”


Super League & Betfred extend record breaking partnership

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Super League Europe and Betfred have announced a two-year extension to their existing partnership taking it through to the end of the 2023 season.

The extension of a deal that began ahead of the 2017 season will take the overall partnership to seven years, equalling the longest title partnership in Super League history.

Since the Betfred partnership began, there have been many unforgettable moments in the competition. The 2017 season saw Castleford Tigers overcome St Helens in golden point drama to reach the Grand Final, which saw Leeds Rhinos crowned Champions with Rob Burrow and Danny McGuire registering their eighth Grand Final victory.

The 2018 season saw current England head coach Shaun Wane bow out of his reign at Wigan Warriors with a Grand Final victory at Old Trafford, defeating Warrington Wolves.

Relegation drama in 2019 saw London Broncos go down on the last day of the season. Whilst Jackson Hastings and Salford Red Devils heroics got them to their first Grand Final but fell at the last hurdle to winners St Helens.

No one will be able to forget the drama of last year’s Grand Final with two legends of the game, Sean O’Loughlin and James Graham, bowing out in an empty stadium due to Covid-19 restrictions. The game was ultimately decided in the last seconds with Jack Welsby’s winning try to seal back-to-back Championships for St Helens.

Rhodri Jones, Super League chief commercial officer, said: “It’s great to be extending our successful partnership with Betfred. During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred and his team enough for their continued support. We look forward to continuing to work with them for the next two years. To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”

Fred Done, Boss of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”

As part of the new sponsorship, Super League and Betfred will continue to support the ‘Gamble Responsible’ campaign, which is currently promoted at Super League games.


FIBA: Global partnership with J9 set to bring fans across the globe closer to the game

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FIBA, the International Basketball Federation, and Philippines-based J9 have announced a new partnership until 2024 in which the Global Partner will present the FIBA Basketball World Cup 2023 Trophy Tour as well as boost awareness of the sport on its extensive platforms.

The brand J9 has become FIBA’s 10th Global Partner and will take the FIBA Basketball World Cup trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA’s flagship competition.

As another part of the agreement, J9 will receive key commercial rights across FIBA competitions, including the FIBA Continental Cups for both men and women, the FIBA Women’s Basketball World Cup 2022, and FIBA’s pinnacle event, the FIBA Basketball World Cup 2023.

J9, as FIBA’s Official Global Betting Partner, sees globalization as an important focus and it provides a world-class gaming experience to its global users. The company will use FIBA’s platform to launch and boost awareness of its brand J9 across all FIBA events globally and connect with millions of basketball fans around the world. In addition, J9 will utilize FIBA’s top-level domain .basketball to promote basketball related corporate social responsibility activities on its portal

Frank Leenders, FIBA Media & Marketing Services Director General, said: “We are excited to have J9 joining the FIBA family as our most recent Global Partner. This partnership will certainly boost FIBA’s goal of advancing the promotion of basketball worldwide while at the same time bring fans closer to the game through new and improved experiences, including the Trophy Tour and other activities supported by our new Global Partner J9.”

Managing Director of J9, James Chen, expressed his confidence in the partnership with FIBA by saying: “It is a great honor for us to become a Global Partner of FIBA and to have the opportunity to contribute to the development of basketball globally. With our innovative and digital ways, we are sure that we will be able to help FIBA deliver the charm and joy of basketball to more fans across the world.”

This agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront.


Asiabet33 Becomes Official Asian Betting Partner of Fulham Football Club

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Asiabet33 has become the official Asian betting partner of Fulham Football Club for the remainder of the 2021/2022 season.

Established in 2017, Asiabet33 is a pioneer for gaming technology in Asia. The organisation’s cutting-edge technological framework has been adopted by various industry players in the market across the continent. Asiabet33 and its subsidiaries currently operate in Malaysia, Singapore, Thailand, Indonesia, and Japan with expansion plans in place for the rest of Asia.

“Asiabet33 is thrilled to be partnered with Fulham Football Club’s to service the Asian market. This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry. Working with Fulham provides us with the necessary resources to hone the skill sets of our team members and deliver the best possible experience for our clients,” Leo Li, Managing Director and Co-Founder of Asiabet33, said.

“We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase,” Jon Don-Carolis, Sales Director at Fulham FC, said.


TebWin scores as ‘Official Betting Partner’ of Queens Park Rangers

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English Championship football team Queens Park Rangers (QPR) has announced TebWin as  its ‘Official Betting Partner’ for the 2021-2022 season. TebWin is one of the brands forming part of King J. Entertainment focused on sports betting and powered by platform ProgressPlay.

Through the agreement, TebWin’s logo will be displayed around QPR’s Kiyan Prince Foundation Stadium with other promotional material featuring as part of the package, while as a responsible entertainment provider TebWin will be tailoring all advertising and content to put responsible gambling to the top of the communications agenda. In addition to having the exclusive rights to leverage QPR marks within the sports betting category, Tebwin will also have access to QPR’s blockchain app.

QPR will also shortly announce a partnership with GAMSTOP, the free, UK-wide national self-exclusion scheme that enables gamblers to put blocks in place to restrict their online gambling activities. More detail on this partnership will follow in due course.

King J. Entertainment is the marketing company behind the TebWin sportsbook alongside their ‘King J.’ casino brand, and is fully licensed for the UK and international markets. The company works under both a UK Gambling Commission license as well as a Malta license, with player protection one of the key themes for building a sustainable business, actively promoting both BeGambleAware and GamStop on all its branded websites.

QPR’s Commercial Director Euan Inglis said: “We are thrilled to have secured this partnership with Tebwin, who have impressed us with their customer vetting and onboarding process, which is second-to-none. QPR are committed to promoting safer gambling enjoyment as evidenced by our discussions with GamStop, so we are delighted that Tebwin take their responsibility towards safer gambling seriously and are fully integrated with the GAMSTOP scheme.”

Mr. Inglis added: “Our partnership with will help QPR to engage fans in responsible and innovative ways this season as the sports betting landscape continues to offer amusement and fun as well as enhancing the fans experience.”

Pearl Dougall, Business Manger at King J. Entertainment said: “We are delighted to be able to support QPR in this start-up phase of our business. QPR has a tremendous legacy that extends back to the 19th century, we already feel part of the British footballing tradition because of it. Partnering with a team like QPR is a unique opportunity for a new company like ours, and the start of what we hope will be a long and mutually rewarding relationship.”

New Premier League memories with on Viaplay

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Premier League broadcasts in Sweden started already back in November 1969, and here at we are proud to carry on this time-honoured tradition together with Viaplay. Thanks to a sponsor agreement we are happy to bring the entire 2021/22 Premier League season to Swedish viewers.

Many players from Sweden have left their mark on English league football over the years which has led to a large community in the Nordic country betting on Premier League.

The Premier League has developed so many memorable Swedish football talents through the years that it felt like our duty to sponsor Viaplay’s broadcasts. We hope that this season will bring many new memories,” said Martin Grozev, CEO of is a community for and by punters who love to share their betting tips, compare odds between different bookmakers in real-time, and always bet with the best possible odds on every available market.

Of course, supports responsible gambling and advises those who feel they are losing control to seek help. All gaming companies reviewed by are licensed and regulated by the UK Gaming Commission. is part of the Game Lounge Group, a marketing company founded in 2011 by Jonas Cederholm and Fredrik Langeland. The company has changed owners several times over the years and has been owned since 2019 by Bidco AB. Game Lounge Group has more than 120 employees spread across six offices in Europe.


Portuguese Basketball: Betclic sponsor women’s league on same terms as men’s

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The Portuguese Women’s Basketball League will receive, during the next 3 years, the same sponsorship pay as the men’s competition. The amount, which reaches a total investment of 3 million euros for both competitions, results from the partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal. Both the men’s and the women’s competition will be called Liga Betclic, making it an iconic case of sports equality at international level.

After making the headlines last month with Neemias Queta becoming the first Portuguese Basketball player to reach the NBA, the Portuguese Basketball Federation didn’t stop here. “We saw the opportunity to be the first to take this step and set an example,” says Manuel Fernandes, president of the Portuguese Basketball Federation. “It’s important for us as a brand to contribute to the discussion, to break down stereotypes that have long prevented women athletes to have equal pay,” says Pureza Sousa, Betclic’s Portugal country Manager.

The goal of this collaboration is to up the game on both leagues, providing the same conditions for athletes as well as helping both competitions evolve to present themselves as top European and world-wide leagues, where the draft of new talent and visibility of renowned players is essential.

This initiative is the result of a close cooperation between the Portuguese Basketball Federation and Betclic Portugal and their shared vision to implement a new paradigm for basketball, regardless of being practiced by men or women. Both entities hope that this unique initiative in the international sports landscape will have ramifications throughout the world and will contribute to equal opportunities and equal pay in sports.