sporting-index-becomes-first-bookmaker-to-tackle-rugby-union-player-performance-market

Sporting Index becomes first bookmaker to tackle rugby union Player Performance market

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For the first time in the history of betting on rugby union Sporting Index are offering a Player Performance market ahead of the 2023 Six Nations championship.

Player Performance points will be awarded and subtracted across a number of criteria, from receiving 10 points for a try assist to minus 10 points for a red card. Four Player Performance points will be racked up for any individual points scored in the game, so a try, for example, will see the player dotting down under the sticks rewarded with 20 points (4×5).

Punters will have to decide whether to buy or sell a player’s predicted make-up depending on if they think that player will exceed or fall short of the firm’s expectations.

In England’s opener against Scotland, Owen Farrell’s Player Performance spread, for example is priced at 58-61. So, punters thinking he’ll have a stormer and rack up points should buy, while those who think he’ll struggle to tick the Player Performance boxes can sell.

Sporting Index’s other spreads on the Six Nations predict there will be a total of 686 points scored in the tournament, including 80 tries, while the firm expect there to be 16 players sent to the sin bin.

Neville Burdock, Head of Sportsbook at Sporting Index, said: “For a long time punters have enjoyed betting on player performance markets in football, so we’re excited to take the next step and make that available on rugby union, particularly with the Six Nations kicking off this weekend.

“To be the first bookmaker out with this is a credit to our traders who work tirelessly to crunch the numbers, and we look forward to seeing the uptake from punters over the course of what is a massive 2023 for rugby union.

“With player performance points awarded for the likes of try assists, metres run, line breaks, tackles and points scored, and then subtracted for missed tackles, sin bins and red cards, punters will need to decide whether we’ve gone too high or low on each player’s spread.”

Sporting Index:

Player Performance points system:

10 points per try assist

5 points per line break

4 points per point scored

1 point per 10 metres run (rounded down to nearest 10)

-1 point per missed tackle

-5 points per yellow card

-10 points per red card

England v Scotland Player Performances:

Player Sell Buy
Freddie Steward 22 24
Owen Farrell 58 61
Ollie Hassell-Collins 31 34
Alex Dombrandt 27 29
Lewis Ludlam 18 20
Stuart Hogg 22 24
Duhan van der Merwe 22 24
Sione Tuipulotu 20 22
Finn Russell 57 60
Jamie Ritchie 22 24

Selected Six Nations Totals:

Total Points 686
Total Points 686
Total Tries 80
Total Try Minutes 3555
Home Nations Total Points 466
Home Nations Total Tries 54
Highest Scoring Match 65
Lowest Scoring Match 20
Total Yellow Cards 16
Total Red Cards 2

 

btobet-to-showcase-full-retail-solution-at-ice-london

BTOBET TO SHOWCASE FULL RETAIL SOLUTION AT ICE LONDON

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BtoBet, the leading provider of interconnected omni-channel sports betting solutions, has ramped up its Self-Service Betting Terminal (SSBT) and Over The Counter (OTC) solution, with the systems being showcased at the company’s stand at ICE London, N5-150, to be added to its currently available retail solution, that is already live in multiple markets.

An expansion of its GLI-33 certified sports betting Neuron 3 platform, the new retail solutions were built for mature markets such as Europe and the North American market, and will connect land-based estates seamlessly to any online operation.

The new SSBT solution is highly modular allowing different display options based on business preferences, and provides players with the operator’s full online betting offer.

The introduction of the new OTC solution, with its advanced user account management and ability to control the odds displayed in multiple TV devices provides operators with a complete retail sportsbook solution, enabling them to deliver a superior betting experience.

All the bets placed on both the SSBT and OTC are visible in the dedicated back-office via a detailed reporting system, enabling managers to have a complete overview of their betting operations, thus ensuring a highly competitive retail sportsbook.

Dima Reiderman, Managing Director at BtoBet said: “BtoBet’s new retail solutions have been the culmination of a lot of hard work to get our retail proposition into a strong place. The company combines best-in-class technology with human technical expertise to deliver a fully customizable retail operation. The solutions are not solely aimed for those bookmakers with a retail network, but even for casino operators which can now offer their own sportsbook and control their brand and player experience, seamlessly cross-promote and drive revenues across their entire business.

“Our aim is to be the first-shop-stop for operators looking for a quality, flexible, and superior sportsbook performance, whether online or retail. We constantly seek to support our operator partners drive incremental revenues and we’re confident that our premium retail solutions, with their heightened functionality, will help that further.”

Visit BtoBet at stand N5-150 for a detailed demonstration of its new retail solutions.

268-suspicious-sports-betting-alerts-reported-by-ibia-in-2022

268 suspicious sports betting alerts reported by IBIA in 2022

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Increase in alerts attributed to widening of the monitoring network as a result of membership growth

The International Betting Integrity Association (IBIA), the leading global voice on integrity for the licensed betting industry, has published its annual suspicious betting alerts. The increase in alerts for 2022 was a result of significant growth of its membership and the coverage of its regulated betting market monitoring network. The number of successful sporting or criminal sanctions last year confirms the value of collaborating through IBIA’s network in the fight against match-fixing.

The 268 cases reported represents a 14% increase on the previous year, albeit the figure is reasonably consistent with the 230 average annual alerts during 2019-21. There were 50 alerts in the fourth quarter (Q4) of 2022, adding to revised figures of 48 alerts (Q1), 80 (Q2) and 90 (Q3). The 2022 alerts spanned 14 sports and 61 countries, with tennis and football continuing to dominate. Europe also continued to provide the highest number of alerts with nearly 50% of the annual total.

During 2022, successful sporting or criminal sanctions were announced against 15 teams, officials or players where IBIA had reported suspicious activity on their matches. In several of the cases, data from IBIA and its members helped contribute to significant sanctions, such as life bans, being issued. This collective action attests to the powerful impact of IBIA’s data and cross-sector partnership working.

Khalid Ali, CEO of IBIA, said: “The protective shield provided by IBIA is a vital tool in identifying and sanctioning attempted corruption on regulated betting markets. That has been underlined by welcome successful prosecutions during 2022 based on IBIA data, and we expect further corroboration of the association’s important positive impact and collaborative approach to be evident throughout 2023.”

IBIA’s network involves over 45 companies and 125 sports betting brands, including many of the leading regulated betting operators in the world, making IBIA the largest organisation of its nature. Whilst mitigating integrity activity continues across all of our members’ markets, North America has understandably been the focus of much attention: IBIA is the largest integrity monitor in Ontario, with a number of new members set to be announced across U.S. states over the coming weeks and months.

Khalid Ali adds: “The addition of 16 new members in 2022 has undoubtedly strengthened our monitoring and alert network and our ambition is to see all responsible regulated sports betting operators collaborating through IBIA. Proactive and collaborative action by our sector is an essential component in the fight against match-fixing, and to enhancing the overall reputation of the sector in general.”

Over the period 2018-22, IBIA reported 1,224 alerts across 21 sports and 102 countries. This involved 559 alerts in tennis and 295 in football during that five-year period and which accounted for 70% of all cases. The generation of these alerts involved important customer account transactional data which is only available via IBIA and its members, and which is often the initiator of investigative action by sport bodies, regulators and law enforcement, and is the cornerstone of subsequent sanctions.

Other key data for 2022:

102 – Total tennis alerts, an increase of 27% on the 80 reported in 2021
67 – Football alerts, a similar figure to the 66 reported in 2021
22 – Alerts on sporting events in North America
17 – Alerts on horseracing, with 14 in the U.S.
10 – Alerts on football matches in India

the-big-game:-perfect-target-for-cybercriminals?

The Big Game: perfect target for cybercriminals?

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In 2022, the BlackByte ransomware group published a 292MB file containing sensitive information from the San Francisco 49ers. Like teams, venues and vendors, bookmakers are also in danger as they handle a large volume of personal data in the run-up to major events, during the events themselves and in the aftermath.

With the Big Game coming up soon in the US, Sumsub, an all-in-one verification platform that secures the entire customer journey with customizable KYC, KYB, transaction monitoring and AML solutions, has outlined what to expect and how to avoid threats associated with major events.

Expected traffic increases

Last year’s Big Game registered more than 101 million viewers according to the Nielsen consultancy. American fans avidly continue to bet on major sporting events as more and more states legalize gambling following the removal of a federal ban. By the end of 2022, the online betting industry registered a growth of two billion dollars, driven by sports pools.

Based on its experience with traffic spikes at major sporting events, Sumsub expects to see a traffic increase of more than 83% at sportsbooks around the last game of the American football season.

“Though major sporting events attract much-desired traffic to betting platforms, cybercriminals and scammers increase in number as well, so bookmakers need to take extra care. Manual verification is not optimal because, with the increased user traffic, onboarding time grows accordingly, so the best choice would be to find a trusted all-in-one verification provider offering an advanced automated solution for KYC, AML and anti-fraud,” said Andrew Sever, co-founder and CEO of Sumsub.

As user traffic increases and verification takes longer, it can be tempting for betting platforms to cut some expenses. This is especially true for bookmakers used to performing manual verification, which can take more than 24 hours under normal circumstances and much longer during big events. Bookmakers know that if verification takes too long, users will go to the competition. As a result, they may be willing to sacrifice verification accuracy for speed.

However, this type of compromise inevitably leads to regulatory sanctions. For example, Entain, the owner of Ladbrokes, was fined £17 million ($20.6 million)—the largest ever fine in the UK—for failing to enforce player security and anti-money laundering measures.

Surge in fraud

Fraud is increasing in the gaming sector. In Q1 2022, fraud increased 50.1% compared to Q1 2021. There was also an 85% increase in fake account registrations compared to Q4 2021. The upcoming Big Game is expected to attract even more fraudsters.

The list of fraud schemes that bookmakers experience is extensive:

  • arbitrage betting

  • multiple accounts

  • identity theft

  • account takeover

  • money laundering

  • affiliate fraud

 

Cybersecurity threats

“Big sporting events and hacking go hand in hand and the bigger the event, the more threats there are. Attackers can be individual hacker groups looking to make a quick buck or politically oriented groups wanting to steal sensitive information,” added Andrew Sever.

Cyberattacks range from hacking into match broadcasts and security cameras to stealing the personal data of athletes, organizers and spectators. More attention needs to be paid to collecting and storing user data securely, as well as increasing the overall resistance of betting platforms to hackers.

Best ways to avoid threats while enjoying high traffic?

During major sporting events, the challenge for bookmakers is to onboard users without reducing approval rates, all while remaining AML (anti-money laundering) compliant and maintaining security.

The solution is to create an automated verification flow that allows users to easily onboard and go through extra checks only where and when it really matters. Below is a list of checks bookmakers can employ at each stage of the customer journey. There are also some suggestions on how to make this flow even more agile:

Request a minimum number of checks at the time of registration. When a user registers for the first time, platforms may limit verification procedures to collecting names and checking phone numbers or email. This way, the user becomes familiar with the service and is more motivated to go through the full verification procedure when he really wants to place a bet.

Deploy simplified checks when appropriate. For low-risk users, bookmakers can introduce a simplified check using a single document, as long as it contains identity and address information. This allows users to avoid uploading additional documents to verify their address, thus increasing approval rates.

Add additional checks when users make their first deposit. This could include bank card verification and facial biometric check to ensure that the true cardholder is making a deposit.

Introduce facial recognition to prevent fraud. Doing this at the onboarding stage combats multi-accounting. Adding biometric verification when users log in or recover their account ensures that fraudsters can’t hack it. And it’s often even more important to use it at the stage of withdrawal of funds, which is where more fraud tends to occur.

“Adding these checks to the flow reduces verification time and still ensures security. For example, Kaizen Gaming moved from manual verification to Sumsub’s automated solution, reduced their average onboarding time to 1 minute 39 seconds and increased its overall performance by 350%, all while eliminating fraud,” concluded Sever.

Discussion: networking event for gambling professionals in London

In partnership with Sardine, an  industry leading fraud prevention platform, Sumsub announced Gambling Pros Party, a private networking event for gambling professionals which will take place at Clays Canary Wharf, London on February 6, 2023 at 18:30 UK time. This event will be useful for experts, businesspeople and professionals working in the betting and gambling companies.

Participation is free of charge and for gambling professionals only. To save your seat, please register with your business email: https://www.eventbrite.com/e/520357091067/?discount=Sumsub

sis-signs-landmark-24/7-racing-deal-with-betconstruct

SIS signs landmark 24/7 racing deal with BetConstruct

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to integrate its offering onto the platform of leading global provider BetConstruct, starting with its 24/7 Live Racing Content.

The landmark agreement brings high-quality racing content from around the world to BetConstruct’s extensive network, adding significant value for the provider’s operator partners. BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industries and its platform boasts a vast network of global operators.

The deal represents an important step within the stated ambition of SIS to further develop relationships with leading platforms.

Following completion of the integration process, BetConstruct’s partners will gain access to 24/7 Live Racing Content that provides operators with profitable short-form content throughout the day. The content comprises an annual total of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

This delivery of profitable short-form content throughout the day offers a betting event every three minutes, with the BetConstruct agreement further boosting the ever-growing number of leading operators that benefit from SIS’ revenue-boosting services.

Andy Kelly, Commercial Manager (UK & Europe) at SIS, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

world-pool-extends-global-network-with-biggest-ever-world-pool-season-in-2023

World Pool extends global network with biggest ever World Pool season in 2023

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World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club (HKJC), will be extended further in 2023 with the addition of major fixtures, including Lightning Stakes Day in Australia, The Saudi Cup and the Irish Derby.

Following the successful introduction of World Pool Moment of the Year in 2022 in Great Britain and Ireland, this has now been extended to all global World Pool meetings and will reward stable staff with a total of over HK$1 million (approx. £103,000) in prizes, as well as a VIP trip to Hong Kong, thanks to additional funding from the HKJC, UK Tote Group, Racecourse Media Group (RMG) and Ascot Racecourse.

Starting on Saturday 28 January with Met Day at Kenilworth in South Africa, the first meeting where racing fans from over 20 countries will be able to bet into the World Pool, and ending on Melbourne Cup Day on 7 February in Australia, one World Pool Moment of the Day will be selected at each World Pool meeting to win a prize of £4,000 (HK$38,785).

Each winning groom from the season’s 25 World Pool days will also enter the chance to be named World Pool Moment of the Year and win a VIP trip for four to Hong Kong for either the 2024 Hong Kong Derby or 2024 FWD Champions Day.

The 25 individual World Pool Moment of the Day winners will be narrowed down to a final four by a panel of global racing experts, before being voted on by the public for World Pool Moment of the Year, which will be revealed at the Hong Kong International Races at Sha Tin in December.

Last year’s World Pool Moment of the Year winner was Alpinista and winning groom Annabel Willis, who lit up the Knavesmire at York Racecourse when landing the Group 1 Yorkshire Oaks before going on to win the Prix de l’Arc de Triomphe.

The Saudi Cup and Lightning Stakes to make World Pool debuts in Q1 2023

 

Lightning Stakes Day at Flemington on 18 February and Saudi Cup night in Riyadh on 25 February have been confirmed as the two new additions to the first quarter of World Pool races for 2023.

The opening quarter of the year now boasts five fixtures, with two visits to Meydan for Super Saturday (4 March) and Dubai World Cup Night (25 March), as well as the aforementioned Met Day (28 January) at Kenilworth.

Irish Derby and Lockinge Stakes among 18 UK and Irish World Pool events

For the first time, World Pool will be in operation at Newbury Racecourse in the UK with two races added to the World Pool season on Lockinge Stakes Day on 20 May, while Irish Derby Day is also set to feature amongst 18 UK and Irish events on 2 July. Coverage of Irish Derby Day will also include the Deutsches Derby at Hamburg-Horn, marking the first World Pool race from Germany.

In 2022, World Pool betting turnover hit a new high of HK$6 billion (approx. £622m), up from HK$4.8 billion (approx. £498m) in 2021, across the 21 racedays that were commingled, while Derby Day at Epsom recorded the single highest day of turnover with HK$66.1 million (approx. £6.8m) – *note: turnover is recorded in HK$, and approximate pound sterling figures are therefore based on current exchange rates.

Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said“We were absolutely thrilled with the results from our 21 World Pool meetings in 2022 and are excited to be extending that offering to 25 days this year.

“Having Australia and Saudi Arabia on the fixture list of 2023 World Pool meetings is another important step in the globalisation of World Pool, while adding some high-profile British and Irish meetings to the schedule is another exciting advancement.

“To complement our expanding list of World Pool meetings are the Moment of the Day and Moment of the Year initiatives, which for the first time will reward winning stable staff from all countries hosting World Pool races.

“Last year’s launch of the competition in the UK and Ireland was met with great feedback from yards across the region and we look forward to opening that up to our World Pool days in South Africa, Australia, Saudi Arabia and Dubai.”

Alex Frost, Chief Executive of the UK Tote Group, said: “We are looking forward to another World Pool season which now extends its reach across eight countries worldwide. For the UK and Ireland, it is welcome to see new additions to this year’s schedule, with two races from Newbury’s Lockinge Day added, along with Irish Derby Day, taking World Pool events hosted in the UK and Ireland to a total of 18.

“The ambitions for a global wagering platform are already being realised with over 20 pool betting operators now part of World Pool. Last year alone, the UK and Ireland saw record turnover of £521 million across 17 World Pool events, showcasing the best of our racing to a global audience, ensuring an improved value proposition for our own wagering customers and creating a more sustainable funding mechanism for horseracing in the future, with additional income for our racecourse partners.

“Our continued thanks go to our partners the Hong Kong Jockey Club, and in collaboration with RMG and Ascot, we are delighted to see Moment of the Day and Moment of the Year now extended to include all countries hosting World Pool races.”

Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Newbury, Goodwood, and York racecourses, said: “RMG is delighted to partner with Hong Kong Jockey Club, UK Tote and our racecourses to bring 11 high-quality British and Irish days to the innovative and important World Pool schedule.

“RMG looks forward to working with all the parties in growing both the sport’s revenues and global appeal. We’re also excited to see the World Pool Moment of the Day and Year awards increase in prize money and evolve into a global initiative for stable staff – the real unsung heroes of our sport.”

Alastair Warwick, Acting Chief Executive Officer, Ascot Racecourse, said: “It’s fantastic to see this truly global expansion of the meetings included in the World Pool for 2023. The continued growth of World Pool since launching at Royal Ascot in 2019 has been very impressive and hugely important for British racing. We look forward to being involved again across our major meetings this year.”

Gregory Bortz, the Executive Chairman of Cape Racing, the operator of racing in the Western Cape of South Africa, said: “We are honoured to have WSB Met Day, one of the biggest and most prestigious days on the South African racing calendar, be included as a World Pool event. We believe the sight and sounds of nineteen of our finest equine athletes competing for this prestigious Grade 1 race, with the views and sounds of Cape Town playing out in the background, will make for an unforgettable experience for the countless racing enthusiasts around the globe betting into the World Pool.

“The Hong Kong Jockey Club represents the gold standard for racing operators around the world, and we at Cape Racing look forward to following their lead by ensuring our top-class racing provides the entertainment and turnover befitting of World Pool status.”

Provisional World Pool events to be hosted on the following days in 2023:

 

January

Saturday 28: Met Day – Kenilworth Racecourse, South Africa

 

February

Saturday 18: Black Caviar Lightning Race Day – Flemington Racecourse, Australia

Saturday 25: Saudi Cup – King Abdulaziz Racecourse in Riyadh, Saudi Arabia

 

March

Saturday 4 March: Super Saturday – Meydan Racecourse, Dubai

Saturday 25 March: Dubai World Cup – Meydan Racecourse, Dubai

Other key fixtures will be finalised later in the year, but major meetings including Royal Ascot, King George Day, Goodwood Festival, York Ebor Meeting, British Champions Day and Melbourne Cup Day will also form part of World Pool 2023.

the-biathlon-integrity-unit-and-sportradar-integrity-services-partner-to-safeguard-competitions

THE BIATHLON INTEGRITY UNIT AND SPORTRADAR INTEGRITY SERVICES PARTNER TO SAFEGUARD COMPETITIONS

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Sportradar Integrity Services, a unit of Sportradar, and a global supplier of sport integrity solutions and partner to over 180 sports organisations and state authorities, has entered a bet monitoring agreement with the Biathlon Integrity Unit (BIU). The BIU is an operationally independent unit, which oversees integrity matters on behalf of the International Biathlon Union (IBU), the international governing body of biathlon.

Under the terms of the new, multi-year agreement, Sportradar will monitor all IBU competitions, including the IBU World Championships and IBU World Cups, using their Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system. Any suspicious matches detected by Sportradar will be passed on to the BIU for follow up enquiries.

Since 2020, Sportradar Integrity Services has provided the Biathlon Integrity Unit (BIU) with its Intelligence & Investigation (I&I) Services. I&I has a global team of specialists offering due diligence and investigation services.

Greg McKenna, Head of the BIU, said: “We are fully aware of the match-fixing risks that are prevalent throughout all sport, and we acknowledge the integral role bet monitoring plays in countering integrity risks. As such, this partnership, featuring the use of the UFDS, will enable us to implement one of the strongest integrity provisions, and puts us in the great position over the coming years to ensure fair competition across all our events.”

Sportradar Integrity Services Managing Director Andreas Krannich added: “Interest in biathlon competitions is increasing across global betting markets. It is imperative that appropriate steps are taken to mitigate any integrity-related issues that may arise across IBU’s competitions. Partnering with the BIU demonstrates both our and BIU’s commitment to uphold the integrity of the sport, and we look forward to enhancing this relationship over the coming years.”

odds-on-compliance-announces-european-expansion,-names-president

ODDS ON COMPLIANCE ANNOUNCES EUROPEAN EXPANSION, NAMES PRESIDENT

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Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance, has announced another international expansion of their compliance organization, launching Odds On Compliance – Europe. Cheryl Jones, former Chief Legal and Compliance Officer for Lady Luck Games AB and G Games Ltd, has been named President of the European Division.

Jones joins the company with a wealth of experience in the online and land-based gaming industry. Before her most recent role at Lady Luck, she managed the Technical Compliance and Quality Assurance teams for EMEA for Gaming Laboratories International (GLI). She was also Head of Legal and Regulatory Affairs for GLI UK and NMi Metrology and Gaming, charged with developing and implementing the legal and regulatory compliance team. Jones was recently named one of the Most Influential Women in Gaming (2022) by Slot Gods.

“The European expansion of Odds On Compliance is an exciting moment in the company’s history. Cheryl’s experience, determination, and leadership will strengthen our position as the global leader in the compliance space,” said Eric Frank, Odds On Compliance Co-Founder and CEO. “Cheryl’s commitment to leveraging technology and innovation to improve compliance makes her a great fit in the Odds On Compliance family.”

Jones has also worked with international regulatory bodies, offering guidance on responsible gambling, contributing to gaming’s private and regulatory spheres’ policy, and responding to regulatory and technical consultations globally.

“Odds On Compliance has been a fixture in regulatory compliance in the U.S. I am excited to lead this European team in bringing their expertise and technology to our clients in Europe,” she said.

sportingrisk-appoints-sports-data-and-tech-expert-andy-phillips-as-cco

SportingRisk appoints sports data and tech expert Andy Phillips as CCO

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SportingRisk, the experts in Betting, Forecasting and Analytics in Sport, has appointed B2B specialist Andy Phillips as its new Chief Commercial Officer.

Phillips is to focus on expanding SportingRisk’s existing tier one client portfolio and delivering on the company’s ambitious growth aspirations. In September, SportingRisk announced the  launch of PropFutures, a player prop and interval-based markets product, and his role will accelerate its adoption and capture new opportunities within developing betting markets.

Speaking on his appointment, Phillips said SportingRisk was in an excellent position for future growth because of its proprietary IP. Phillips said: “I’m thrilled to join SportingRisk as the business has unique data and innovative products that are extremely relevant to the current market.  The team has developed an in-house database whilst working on the performance side of professional football and then battle tested its predictive models over 8 years as a profitable betting syndicate. With those tools we can help operators continue to get value from their sports data, which is becoming increasingly expensive and complex to handle.  We have tier one clients already live and several in the pipeline and I’m really looking forward to getting out and talking to more operators in 2023.”

Phillips has 15 years’ experience working at the intersection of sports data, technology, betting and media.  He has held senior commercial roles at Genius Sports and Nasdaq Inc and worked as a consultant for operators, start ups and investors in the space.

Henry Newman, SportingRisk CEO, commented: “Andy brings a wealth of sports data and betting technology experience to the business as we look to deliver on our sales strategy in 2023. Our ability to present pricing and insights from one source is unique and will be a game-changer for operators looking to deliver truly-engaging betting experiences.”

betby-expands-global-presence-with-montenegro-office

BETBY expands global presence with Montenegro office

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BETBY, the innovative sportsbook supplier, has further broadened its footprint after opening an office in Montenegro.

The site, based in the city of Budva, will see more than 15 members of the team relocate to the heart of the Old Town on the Adriatic, across a range of departments.

In addition, the space has the potential to expand capacity and act as a base for global personnel looking to relocate for the summer period, as the supplier continues to focus on employee wellbeing and encourage hybrid working.

It becomes the third office opened by BETBY, following locations in Latvia and Malta, as it continues its impressive growth. In 2022, its headcount almost doubled to more than 80, with the provider enjoying another strong commercial year.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to be opening our brand new office in Montenegro. In a gorgeous part of the country, it resonates with our ethos of creating work environments that our employees are proud of, and we’re confident it will add to what is set to be a fantastic 2023 for us.

“With it being a full-time office, as well as a space for staff to treat it as a ‘getaway’ destination, we can’t wait to fully utilise the benefits of our latest location, and look forward to growing further over the course of the year.”

BETBY will be attending the ICE London exhibition, hosted at the ExCeL London, between 7th-9th February. They can be found at stand S1-130.