SIS and Sky Bet agree Watch and Bet racing deal

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting products, has secured a deal with Sky Betting and Gaming to deliver premium racing content to the online operator.

Sky Bet customers will have the opportunity to access live streams of exclusive horse and greyhound racing through SIS’s Watch and Bet model, which enables bettors to view first-class racing content without the need to place a bet prior to the event.

SIS’s Live Racing content will allow Sky Bet to expand their racing offer through a mix of live international horse racing from the likes of Latin America, Mauritius, the United Arab Emirates and across Europe, as well as UK and Irish greyhound racing.

Paul Witten, Commercial Director at SIS, said: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing.

“The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”



Betbazar Signs New Partnership Deal with Tipsport

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Betbazar, a product hub for betting companies, has entered into a deal with Tipsport, the largest betting operator in the Czech Republic. As per the deal, Tipsport will receive live video and data from Betbazar’s sports and esports content partner, BETER.

“This partnership is valuable for us. We provide quality quick sport and esport content and it is of significant importance for us to have trust from market leaders. We have serious intentions to strengthen our positions on the European market. Tipsport helps us in achieving our goals. We value this new partnership greatly. Betbazar will continue to strive for success and reinforce its position in the B2B betting market as well as provide the best solutions to market players,” Alex Iaroshenko, CEO at Betbazar, said.

“During the pandemic situation betting market has changed dramatically. A demand of quick sport and esports content has increased. There are no doubts that our new partnership with Betbazar will help us to expand our betting content by offering quality esports content provided by Betbazar,” Daniel Veselý, Head of Esports at Tipsport, said.


Italian Sports Betting Revenue Hits Record High in February

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The iGaming market of Italy has experienced its second-best month ever in February 2021.

According to figures supplied by Ficom Leisure, revenue across all online verticals ticked up 4.6% from January to €351.2m, just behind the record set in December 2020. Compared to February 2020 – the last month before Italy went into lockdown – revenue was up 94.8%.

That month-on-month revenue growth was due mostly to a significant increase in sports betting revenue to a record high of €185.5m, as betting made up more than half of Italy’s total online revenue.

The closure of all retail betting shops across the country played a large role in this growth, but online betting revenue was also up 29.4% from January, which also had no retail betting.

Bet365, PlanetWin365, Snai, Eurobet, Goldbet and Sisal remained the six largest operators with more than 10% of the online betting market each, but there was significant change within that group. Goldbet became the market leader again, after holding that spot in December, with Sisal and Snai following, while Bet365 dropped from third to sixth.

Even without any revenue from the retail sector, overall sports betting revenue was level with February 2020, as the vertical recorded its second-best month since the first lockdown began, behind October 2020.

Turning to online casinos, revenue was down 12.3% month-on-month but up 83.1% year-on-year to €143.0m. While in absolute terms this was the third-best month ever for online casinos in Italy, the vertical had its lowest share of revenue since December 2017 at 40.7%.

PokerStars remained the top operator, though its share of revenue fell to 10.4%, while Sisal closed the gap as its market share grew to 9.5%. Snai, 888 and Lottomatica followed with more than 7.5% of revenue each.


Report Analyses German Betting Industry’s Major Strengths and Characteristics

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The new Interstate Treaty on Gambling is set to come into force throughout Germany in a couple of months, bringing with it significant legal innovations for online sports betting and online casinos.
In its latest Industry Report BtoBet analyses how with the new treaty finally regularising the online poker and online slot verticals, whilst seriously addressing the grey market issues, Germany can position itself as a major force in the European iGaming industry.

The Industry Report includes:
Market forecasts
An in-depth look at Germany’s demographic and technological data
The exponential rise of the sportsbetting vertical
Online casino projections
Player psychographics
Device preference for online slots
Player Monthly deposits, and
The importance for an interlinked omnichannel approach

BtoBet’s Germany Betting Focus also makes reference to recent projections which indicate that the revenues for the German online casino vertical are expected to grow from the €2.2 billion registered in 2019 to €3.3 billion in 2024.
The Industry Report is available for free and can be accessed on



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BETBY, the innovative sportsbook supplier, has reimagined the ‘classic’ sportsbook in the design of its latest layout, which significantly boosts the quality of the interface and overall user experience.

BETBY’s latest sportsbook layout – which boasts a fully responsive user interface, easy site navigation and swift betting placement – now features all the benefits of a ‘classic’ sportsbook design.

The restructured sidebar makes for easy navigation, bringing customers to any league of their choice with just a few clicks, while the introduction of advanced filters on organised event cards allows for more key information to be displayed on screen.

User feedback has been utilised to in order to shape the design of the new betslip, including features such as the ability to now ‘pin’ the betslip on the screen, as well as the ability to add last-ditch bets and bonuses directly into the betslip.

With customisation sitting at the heart of the new ‘classic’ layout, customers now have the ability to fully customise their playing environment; if a player wants to be left alone with their game, they can now simply choose to hide the sidebars.

Featuring tournaments centred around popular sports such as Football, Basketball and Tennis, BETBY’s unique AI-driven esports products are available 24/7 across all markets, as is the case with all other titles in the provider’s library of games.

The provider’s complete end-to-end product will be used to offer markets across a wide variety of sporting events and competitions throughout the year, and can be customised for any website via an API integration.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We are very excited to unveil our most cutting-edge sportsbook layout to date, which has been designed in a bid to significantly enhance the user interface.

“With the unique Betby.Games range now complimented by our new-look sportsbook, we are excited to see what the rest of the year holds for us.”



Stats Perform’s official WTA tennis data to power Sportradar’s in-play tennis services

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Stats Perform and Sportradar, two global providers of media and betting data, have agreed to partner in order to deliver official WTA tennis data, which will power Sportradar’s in-play tennis odds and trading services outside of the US.

Sportradar sports betting customers, who have obtained a Stats Perform WTA data licence, will have access to premium ultrafast in-play WTA tennis odds, powered by Stats Perform’s transformative new scout-collected detailed data or the umpire data feed.

The agreement between the sports data giants further broadens access to tennis betting experiences powered by official WTA data.

Stats Perform secured the exclusive official WTA data rights in November 2020 in a breakthrough six-year deal, simultaneously expanding its Watch&Bet video streaming service to cover every match on the women’s tennis tour for the first time.

Similarly, the addition of official WTA tennis data to power Sportradar’s portfolio of services is a first for its customers, bringing full official coverage of the top tier of women’s professional tennis alongside its other official tennis partnerships.

Stats Perform is committed to improving both the depth and the availability of official WTA data to help grow the profile of the WTA by giving more fans and bettors access to innovative and trusted products.

Andrew Ashenden, Stats Perform Chief Betting Officer, said: “Our ground-breaking approach to collecting and distributing high quality official WTA data as part of our exclusive agreement is not only broadening the appeal and accessibility for fans and bettors, but also making it more accessible to them. Our progressive deal with Sportradar exemplifies this.

David Lampitt, Managing Director Sports Content and Partnerships at Sportradar, said: “This deal delivers a great enhancement to our extensive portfolio of tennis content. But more than that, it demonstrates what can be achieved through a constructive and innovative commercial approach, even between fierce competitors.

“Collaborating with Stats Perform in this way improves our Live Odds and Managed Trading Services for WTA events and represents a significant development for the industry more broadly.”


Joanne Whittaker Becomes New Betfred CEO

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Betfred founder and CEO Fred Done has appointed Joanne Whittaker as its new CEO. Whittaker will take over his new role on April 6.

Done is to remain as chairman of the bookmaker and told staff that he was “going absolutely nowhere.”

The appointment of Whittaker, who will be working closely with chief operating officer Mark Stebbings and other members of Betfred’s senior management team, is part of the succession planning at the business.

Whittaker, 43, had been head of IT at Betfred’s Warrington base before founding childcare voucher provider Fideliti in 2005, helped by an investment in return for a 25% share in the business from Done. In the year to March 2019, Fideliti had turnover of more than £83 million and pre-tax profits of £1.7m.

Whittaker has also set up two further businesses backed by Done, a debt advice service called Angel Advance and loans company Workplace Finance.

More recently, Done invited Whittaker to examine a number of businesses he is involved in, setting up the Done Family Office as part of that process. She has also been a non-executive director of Betfred.


Winbet launch new Spotlight Sports Group sport content

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Winbet has launched Spotlight Sports Group sports betting editorial across their site. The agreement comes off the back of Spotlight Sports Group’s deal with Sportal365.

Winbet recently launched in Italy and this venture into a new territory prompted Winbet to draft the expertise of Spotlight Sports Group to supply a localised expert solution at scale. Spotlight Sports Group will provide their editorial directly into Sportal365s CMS on behalf of Winbet.

Breaking into the new territory has been made easier with Winbet utilising the group’s network of over 250 localised journalists knowledgeable in all key sports. The group delivers 15 pieces a day covering content with native speakers with knowledge of the key sporting events. Basing the content around the pivotal events in the Italian sports calendar drives engagement and enriches Winbet’s customer experience.

The editorial ensures customers are informed with high-quality long-form pieces. The ability to deliver this at such a scale and at speed is a key strength of Spotlight Sports Group as they fully manage Winbets editorial and deliver on a daily basis.

Discussing the agreement, Spotlight Sports Group, Account Director Daniel Smith said:

‘We’re delighted to see the agreement with Sportal365 has led to Winbet being able to utilise our services. We have a huge network of localised journalists who produce brilliant content in over 70 languages and our betting editorial really does take customers above and beyond what a regular sportsbook offers. We’re excited to be working with Winbet and we believe our editorial content can create a distinctive sports betting experience for their customers.’

Echoing Smith’s words Cvetomir Krumov, Head of Operations at Winbet said:

‘’Spotlight Sports Group has shown their capability to drive engagement through their expert editorial. Their difference and the reason we decided to work with them was down to their unique betting angle in all of their editorial. On top of this the fact that the content can be localised to our audience is a huge advantage and we’re excited to off an enhanced experience to our customers.’’


FansUnite Entertainment Applies for U.K. Gambling Licenses

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The licenses will enable FansUnite to serve as a B2C gambling operator and a B2B technology provider in the U.K. marketplace

FansUnite Entertainment Inc. announced that its subsidiaries, Askott Entertainment (Malta) Limited and E.G.G. Ltd., have filed applications for both Business-toBusiness (“B2B”) and Business-to-Consumer (“B2C”) gambling licenses, respectively with the U.K. Gambling Commission (“Gambling Commission”).

The U.K. Gambling Commission was set up under the Gambling Act 2005 to regulate commercial gambling in Great Britain in partnership with licensing authorities.

As part of FansUnite’s expansion strategy, the Company has applied for a remote gambling software license, which will unlock its suite of betting products to operators in the U.K. online gambling market. In addition, EGG Ltd. has applied for a remote betting license which will permit it to deploy its B2C wagering platforms in the United Kingdom.

These applications represent a critical step for FansUnite to expand its operations to the U.K., a jurisdiction that is considered to be one of the largest gambling markets in the world.

“The U.K. gambling licenses are widely regarded as the gold standard for lawful gaming operations and we are pleased to have formally submitted our application with the commission,” said Scott Burton, Chief Executive Officer of FansUnite. “The first step to our expansion in the U.K. is to obtain the relevant licenses from the country’s Gambling Commission, which will allow us to license our betting solutions as well as operate our B2C betting platforms in the United Kingdom. By doing so, we will be in a position to advance our operations to capture market share in one of the most lucrative online betting markets in the world.”


BetConstruct Launches New Promo Campaign for Sportsbooks

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To broaden player appeal and expand operators’ reach, BetConstruct has launched “HomeWork,” a new promo campaign for Sportsbooks.

As a part of a player acquisition strategy meticulously developed for partners, BetConstruct creates a special assignment to be provided to players via sportsbook.

A very literal homework can be assigned to the bettors by an operator. With this additional player engagement channel also comes the configuration layout for operators to customise the assignments and track the results.

The tasks include, but are not limited to predicting the outcome of different markets like match result, goals total, handicap and so on. The participants are given 24 hours for a regular task and get a new one in case the previous has been annulled. Upon completing the homework and depending on the number of correct predictions, bettors receive rewards from the total prize pool of the promotion.

HomeWork is an excellent fit for forward-thinking partners who seek to provide extraordinary sportsbook experience alongside traditional well-loved betting. The new enhancement is set to contribute to the profits of any sportsbook businesses, creating an involving experience for the players and prolonging their sessions on operator’s website.