SIS agrees long-term deal for continued coverage of horse racing from Germany

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Sports Information Services (SIS), the leading provider of 24/7 live betting content, has further enhanced its international content offering by striking a new long-term deal with the German Tote.

The extension provides SIS with continued access to premium content from the German Tote, the most valuable betting broker of horse racing in Germany, across retail and online channels.

It means that races, including Hamburg’s famous Deutsches Derby, will be made available to SIS partners worldwide, adding to an offering featuring high-quality content from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.

The addition of German racing content furthers SIS’ focus on providing the most extensive array of round-the-clock betting opportunities while delivering an increased volume of events for operators that significantly raise revenues

SIS’ 24/7 Live Betting Channels, which provide over 75,000 live racing events every year, are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

Riko Luiking, Managing Director at German Tote said: “It’s great to have secured this agreement for the long-term across online and retail, as it helps to showcase German racing to a huge international audience. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”

Conall McSorley, Head of International Horse Racing, said: “We have established a strong relationship with the German Tote, and we are delighted to extend our partnership over the long-term. Our racing portfolio is of the highest quality, and we believe that our customers will enjoy the top-quality action that we can continue to provide them with from Germany.”


PA Betting Services extends long-term partnership with RMG

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PA Betting Services (PABS), the world’s leading supplier of horseracing data and betting content, is excited to announce a long-term partnership with Racecourse Media Group (RMG).

The new 5-year agreement will see PABS’s market-leading delivery platform provide its extensive range of betting products and data services to RMG’s broad portfolio of partners. PABS will collect and distribute Race Day Data for over 750 RMG fixtures every year, including RMG’s flagship events such as the Cheltenham Festival, the Randox Grand National, the Betfred Derby, the Qatar Sussex Stakes, the Juddmonte International Stakes and QIPCO British Champions Day. The agreement will see PABS power the Racing TV website, App, & TV channel with both domestic and international racing content.

The continued collaboration between the two companies will further strengthen their position in the betting industry and reinforce their commitment in delivering high-quality racing content and services to customers worldwide. As part of the agreement PABS will also distribute RMG’s ‘in-running’ service to bookmakers from RMG racecourses, further enhancing the racing experience for customers. RMG’s new in-play betting feed has been successfully launched with BetVictor and its brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG already seeing promising incremental turnover.

Ed Gretton, Director of Racing at RMG, said, “The renewed agreement with PABS is a testament to the strong partnership we have built together. We are committed to providing our partners with the best possible racing content and services, and PABS is a key partner in delivering this for RMG.”

Eugene Delaney, Director of PABS, said, “We truly value our long-standing relationship with RMG, with PABS now delivering RMG content to over 120 customers. We are committed to providing the best service to RMG and our bookmaker partners, and we are committed to continuing to drive innovation and customer satisfaction in the future.”


SOFTSWISS Recognised as Best Sports Betting Provider in the Baltics

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SOFTSWISS, the leading iGaming software provider, is proud to have been recognised as the ‘Best Sports Betting Provider in the Baltics’ at the Baltic and Scandinavian Gaming Awards 2023, confirming its leadership in the region. 

At the core of the award is the brand’s proprietary online sports betting software platform – SOFTSWISS Sportsbook Platform. This state-of-the-art solution enables operators to launch tailored sports betting brands with gamification tools and multiple integration options – via APIs, iFrame, and the SOFTSWISS Game Aggregator. The Sportsbook also provides an array of classic and industry-unique bonuses, including Freebet Booster, Hunting Bonus and Tournament, as well as Lootbox Bonus.

Speaking about the award, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, said: “This recognition is a testament to our unwavering commitment to delivering quality and innovation in the iGaming space. We are grateful to the award jury for acknowledging our accomplishments and, most importantly, I would like to express my deepest gratitude to our incredible team. Their dedication and diligence have been instrumental in driving us to this remarkable achievement.”

Earlier this year, the SOFTSWISS Sportsbook bolstered its offers by integrating the SOFTSWISS Jackpot Aggregator. This groundbreaking move allows operators to launch jackpot campaigns for sports betting operations, setting a new industry standard.

Together with the company’s range of innovative software solutions, the SOFTSWISS Sportsbook will be presented at SiGMA Americas in São Paulo, Brazil, from 14th to 18th June, at stand D80.



SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.


Taking the game to the next level: SKS365 presents Planetwin365’s flagship store in Rome

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The B2B event took place yesterday in the company’s new betting&gaming hall in Rome: personalisation, digitalisation and entertainment are the pillars of the new concept “IN THE GAME”

Flexibility, customization and digitalization in the name of entertainment are the three key pillars that led the building of the new Planetwin365’s flagship store in Rome, the betting and gaming brand owned by SKS365 group. On Wednesday the 17th of May, a B2B event dedicated to the industry was held in a historic location for the city entertainment. Right here, in fact, stood the Extraball arcade, a cult location in the 1990s. A landmark from which SKS365 started a complete restyling, resulting in over 300 square meters of a brand-new store that provides a complete and cutting-edge offer of entertainment, following the innovative “IN THE GAME” concept.

Technological innovation, automation and security distinguish the hardware inside the shore: 12 channels are dedicated to horse racing, including 4 for live racing and 8 for odds display. This extra-large format will allow analysts’ real-time updates to be shown during the whole horse races. Another highlight is a 136-inch HD video wall, consisting of 6 mosaic screens and the possibility of placing sports bets and playing Virtual Sports in full autonomy thanks to the Betting Terminals positioned near the video wall. Located in the gaming machine room there is a suite of slots and videolotteries. Finally, special attention is paid to automation: in addition to the classic counters, there are also two new generation automatic cash machines from the supplier Cashlogic for money management, to ensure greater security and efficiency.

All this falls under a concept- ‘IN THE GAME’ – that puts the player at the center of the entertaining experience. In fact, the shop’s philosophy is focused on interactivity and to providing customers with a personalized experience based on their needs and fully integrated with the digital offer, following an omnichannel perspective. SKS365’s ambition is to take the simple usage of the products to a new level: the shop becomes a meeting point for immersive and multifunctional entertainment, and it is designed to maximize the social aspect of the game and to experience the passion for sport along with other people.

Special attention has also been paid to environmental sustainability: the shop’s activities will be almost entirely carried out in digital format, from posters to informative videos, to minimize paper usage. The massive use of LEDs will contribute to the low power consumption of the shop, which will also benefit from centralized and customized content management through the partner Net4Media.

“Planetwin365’s new flagship store is a fundamental step in SKS365’s mission, which is dedicated to all-round entertainment and the evolution of the player”, says Troy Cox, SKS365’s Chief Commercial Officer. “We are going towards a new dimension of gaming experience and it is important to provide our customers with an environment that meets their particular needs and encourages social interaction. The usability of the new shop and its technological efficiency are the starting point for achieving this goal, to which the architectural transparency of the shop will also contribute. We want our flagship store in Rome to become a reference point for all customers, a place to meet and socialize, as well as a place for entertainment”.

“Since many years we are investing in the retail network and it is fundamental to our omnichannel strategy that distinguishes all our activities”, continues Alexander Martin, CEO of SKS365. “In our vision, shops have to be comfortable and cosy places where people can meet and cultivate social relationships. Our customers are highly appreciating our entertaining shops and they enjoy football matches or other events with friends. In addition, we are offering a cutting-edge and engaging gaming experience. We have no doubt that the Planetwin365 flagship store will become not only a model for our future projects, but also a point of excellence for the whole industry.”


LeoVegas Group launches “nye expekt” in Denmark, strengthening the sports betting offering

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LeoVegas Group is launching its sports betting brand expekt in Denmark, as part of the Group’s continuing international expansion. This follows expekt’s successful launch in the Swedish market in 2021, where it has grown rapidly to become one of the leading sports betting brands. The launch of nye expekt – the new expekt – in Denmark will strengthen LeoVegas Group’s sports betting offering to Danish customers and is part of the Group’s strategy to launch its brands in new markets and grow in sports betting.

Expekt, one of the Nordics’ oldest sports betting brands, was relaunched in Sweden in 2021 as “nya expekt”, meaning the “new expekt”. Following strong growth, the brand has re-established itself as a leader in sports betting in the Nordics. The brand is now relaunching in Denmark, after a 10-year absence, and Danish customers will benefit from a new smartphone app, competitive odds, and the greatest igaming experience.

Gustaf Hagman, CEO at LeoVegas Group, said “Expekt is one of the strongest brands in the Nordics, and we’re thrilled to be relaunching nye expekt in Denmark with a modern app and competitive odds. We have a clear strategy to expand by increasing the number of brands and markets where we’re present, and we see great potential for growth in sports betting.”

The launch of “nye expekt” will strengthen LeoVegas Group’s position in Denmark, and is part of the Group’s strategy to increase its focus on sports betting. In the past year, the Group has also entered into strategic partnerships with top European football clubs Manchester City F.C and FC Internazionale Milano.


Neogames’ BtoBet Goes Live in Mozambique with SOJOGO

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Supplier’s sportsbook solution and services to powering online and retail channels

NeoGames S.A  subsidiary BtoBet, a leading sports betting supplier, has gone live in Mozambique with the new online brand from lottery operator SOJOGO, and Santa Casa Global, the global arm of the Portuguese National Lottery Santa Casa da Misericórdia de Lisboa.

BtoBet’s Neuron 3 sportsbook and comprehensive turnkey solution, including trading and risk management, will be powering SOJOGO’s operation on both its online and retail channels, thus allowing for a performance and risk optimisation on both the business and player side.

Dima Reiderman, Managing Director of BtoBet, said: “We are delighted to go live with SOJOGO in Mozambique and we are looking forward in propelling their sports offering thanks to what we truly believe to be a market leading solution. BtoBet is rapidly becoming recognised as the sportsbook technology partner of choice for global leaders in the iGaming industry, and we are more determined than ever to work alongside lotteries to deliver quality and robust sports betting products and services.”

Alcinda Santiago, General Director of SOJOGO said: “We look forward to generating exceptional results together, and I am positive that BtoBet’s best-in-class technology and broad expertise will contribute greatly to our success.”
Pedro Monteiro, Manager of Santa Casa Global said: “We are looking forward to offering the widest range of products and markets to our player base, and I am sure that BtoBet will be a great asset to evolve our online and retail offerings.”


Checkd Group Launches Voice Search Functionality Through Voxbet Partnership

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Fast-growing iGaming business Checkd Group has partnered with Voxbet to take its highly innovative AI-powered voice recognition technology live on the popular Betting Hub app.

The successful integration of the Voxbet product into Betting Hub removes friction from the betting journey, allowing users to speak or write their bet and get it placed with an operator at speed.

Voxbet is a technology company that enables sports bettors to speak or type what they want from a sportsbook, providing an organic vehicle for the way players interact with betting. The successful integration of the technology was completed by Checkd Dev, Checkd Group’s in-house tech division.

The addition of Voxbet to the award-winning Betting Hub app also arrives on the back of Checkd Dev building a racing-specific product within Tipster Hub. Tipster Hub’s racing competitions, which feature within Betting Hub, including settlement for non-runners and dead heats so that tournaments are run fairly.

With its combination of engaging content and technology, Checkd Group has made great progress in recent months in both the United Kingdom and the United States with the impending launch of a new FlashPicks sports betting app in the latter territory set to further boost growth.

Adam Patton, Checkd Dev Managing Director, said: “Betting Hub is designed to make the process of selecting bets simple, compelling and entertaining and the integration of Voxbet has significantly boosted the app’s functionality by further streamlining the process.

“The technology is very impressive and we have already received positive feedback from our sports betting communities that have used the Voxbet tool. We are committed to creating best-in-class technologies for the benefit of both our customers and operator partners and this launch is the latest step along that journey.”

Jonathan Power, Chief Executive Officer for Voxbet, said: “Betting Hub is a very impressive tool for providing relevant information to inform selections. Given its strong partnerships with tier-one operators, it is fantastic to be able to integrate our Voxbet tool to further streamline the betting journey. We look forward to a long and successful partnership with Checkd Group.”


The World’s Most Prestigious Literary Sports-Writing Competition Announces Esteemed Reading Panel

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A panel of renowned industry experts has been announced for the world’s most prestigious literary sports-writing competition: The William Hill Sports Book of the Year Award.

Following their previous involvement in last year’s award, The Athletic’s Nancy Froston and Greatest Hits Radio sports presenter Matt Williams are set to rejoin Neil Foggin from William Hill, to collectively review and evaluate all the entries submitted for the 2023 sports book competition, much to the delight of the event organisers.

Each of the reading panellists is an expert in their respective field, bringing a wealth of sports knowledge and literature experience, and will be instrumental in selecting the longlist, which will be announced in September.

Last year saw a record breaking 158 books entered by athletes and authors alike including Patrice Evra, Anyika Onuora, and last year’s winner Jeremy Wilson.

Now entering its 35th year, organisers are encouraging authors, journalists, athletes and publishers to enter their sports books into the Awards, which offers a grand prize of £30,000 for the overall winner, which will be announced on 30th November 2023 at an official awards ceremony held at BAFTA, 195 Piccadilly, London. As well as the winning prize, each shortlisted author will receive a generous £3,000 in cash, and a specially produced leather-bound copy of their book.

Book review panellist and highly credited broadcaster Matt Williams shared: “It is an honour to be returning as part of this year’s Reading Panel for the William Hill Sports Book of the Year Award, alongside Nancy and Neil, two highly respected individuals within the sports industry.

“The William Hill Sports Book of the Year Award is the longest running competition in the industry and sets out to recognise and reward the creative talents of authors in the sporting literature world. For over three decades, the Award has provided hundreds of talented authors the platform to have their name seen and their work read, and every author gains recognition by simply putting their name forward.

“We’re all about ensuring a fair and impartial competition. It’s not about how high the author’s rank outside of the competition – it’s the content and writing talent that we’re interested in.

“We’re keen to encourage entries which cover a wide range of sports. The diversity of sporting subjects that have been covered over the last 35 years has been vast, which is testament to the variety of topics covered by our past winners, proving they are all as important as each other.

“I’m incredibly excited to start reading this year’s submissions from sports book enthusiasts and writers in the sports book genre. Once again, we’re encouraging all authors, agents, and publishers to enter their titles as early as possible as all the books are read by humans, not algorithms and therefore we urge writers to submit their book before the rush begins in the summer.”

The Reading Panel will select the longlist in September, with the shortlist being announced in late October, and the overall winner revealed at an official awards ceremony on 30th November 2023.


UK World Pool season kicks off with record turnover

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World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club (HKJC), hit new heights on 2000 Guineas Day at Newmarket, with turnover reaching £27.1 million, up from £26.1 million 12 months ago.

It was a memorable day on the Rowley Mile, with World Pool ambassador Frankie Dettori winning his fourth 2000 Guineas on Chaldean for Andrew Balding in the colours of the late Prince Khalid Abdullah. The 2000 Guineas produced the highest turnover on the eight-race card with nearly £4.7 million bet into the pool.

Pool betting operators from 28 countries now bet into World Pool, enabling racing fans from all over the globe to bet into one single pool, which creates huge liquidity and excellent value.

World Pool Moment of the Day

Funding for World Pool Moment of the Day has been boosted in 2023, with £4,000 going to the winning groom and it was Chetan Singh, groom of Chaldean, who was awarded the prize.

Singh will now go into the hat for the World Pool Moment of the Year competition – along with the other 24 global Moment of the Day winners in 2023 – with the chance to win a VIP trip for four to Hong Kong in 2024.

Michael Fitzsimons, Executive Director, Wagering Products, at the Hong Kong Jockey Club, said: “Despite the weather gods not playing ball at Newmarket, it was a bright start to the World Pool season in the UK and Ireland, and we were delighted to see turnover increase on 12 months ago.

“It was a hugely competitive race day, with interesting action for fans all over the world, but it was Frankie who stole the show once again. As we all know, he is one of the biggest, if not the biggest, stars to ever grace this sport, so to see him win his fourth 2000 Guineas on his final ride in the race was really special.

“Great credit must go to Newmarket for producing such a high-quality programme, with very healthy field sizes, and we are now looking forward to our next World Pool events at Newbury and Epsom.”

Alex Frost, Chief Executive of the UK Tote Group, said: “It’s great to see our World Pool season get off to such a strong start at Newmarket with high class racing and some fantastic results, notably World Pool ambassador Frankie Dettori winning his final 2000 Guineas.

“The Tote once again offered exceptional value, with Tote+ Win beating the SP in 4 out of 8 races and matching on the remaining races, and operating with an average overround of only 103%, versus 122% with the bookmakers. We are now looking forward to Newbury hosting their first World Pool races on Lockinge Day in a fortnight’s time.”

Sophie Able, Newmarket Racecourses and International Director, said: “2000 Guineas Day was an exceptional day of Flat racing, if a little damper than we were anticipating! We were delighted with the fields and that the changes we have made to the race programme and improvements to prize money, helped by World Pool, resulted in such competitive action on the track.

“To see Frankie triumph in the biggest race at his home racecourse for the final time was a fitting climax and we hope bettors around the world enjoyed getting stuck into what was a memorable day.”


Genius Sports Partners with Chinese Taipei Football Association

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Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports and media, has agreed a long-term official data, streaming and integrity partnership with the Chinese Taipei Football Association (CTFA), the data rights holder of Taiwan football.

This partnership includes the CTFA’s premier competitions including the Taiwan Football Premier League (TFPL), Taiwan Mulan Football League (TMFL) and Taiwan Football League 2nd Division.

Genius Sports will provide the CTFA with its world-leading sports data insights and technology to enhance fan experiences and assist the CTFA in commercialising its sports data and promoting streaming content to the world. To drive the CTFA’s digital transformation, Genius Sports will also provide the FIFA Competition Management System, used across world football to streamline everything from fixture generation to building official records.

Also, Genius Sports will provide its Integrity Services to protect the CTFA from match-fixing and uphold the standard of its competitions. Global wagering on the TFPL, TMFL and 2nd Division matches will be monitored and analysed by Genius Sports’ team of excerpt integrity analysts who will inform the CTFA of any potentially suspicious activity that requires further investigation.

“We are happy to enter a 4-year agreement with Genius Sports. This is a giant step for us in modernizing our domestic leagues and maintaining our sports integrity. With the experience of Genius Sports, we can deliver higher quality content to our fans,” Liang-Chen Chen, Deputy General Secretary of CTFA, said.

“We’re proud to enter this wide-ranging partnership with the Chinese Taipei Football Association, providing our proven official data, streaming, competition management and integrity solutions. Our technology will be central to their strategy to drive new revenues, engage fans and protect their competitions,” said Jagdish Singh, Head of Customer Success, APAC at Genius Sports.