Tag: Sports Betting

Reading Time: 2 minutes

 

The Summer Olympic Games kick off today, bringing profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares valuable tips and strategies to help operators maximise their benefits during this major sporting event.

This year, the opening ceremony takes place outside traditional stadiums. The grand start of the 2024 Summer Olympic Games occurs on the Seine River, with 10,500 athletes from 206 countries floating down the river on boats. A notable feature of this year’s event that can attract a new audience is the debut of breaking (breakdancing) as a new competitive sport.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand. 

Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”

Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”

Reactivating Inactive Players

Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.”

Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Reading Time: 2 minutes

 

The International Betting Integrity Association (IBIA) reported 90 alerts of suspicious betting to the relevant authorities in the second quarter (Q2) of 2024.

The Q2 2024 total is 3% less that the revised figure of 93 alerts in Q1 2024 and an increase of 80% when compared to the Q2 2023 total of 50 alerts. IBIA and its growing membership monitor over $300bn per annum in betting turnover (handle) across more than 125 sports betting brands globally, making IBIA the largest betting integrity monitor of its type in the world.

The 90 incidents of suspicious betting in Q2 concerned 8 sports, across 25 countries and 5 continents. Other key data for Q2 2024 includes:

• Three sports (eSports, football, table tennis) accounted for 84% of all alerts in Q2.
• eSports provided around 50% of the Q2 total; however, the majority of those alerts concern a single linked case, which has also contributed to a revised Q1 figure of 43.
• Poland had the highest number of country specific alerts with 6 cases.
• The 19 alerts on sporting events in Europe in Q2 2024 is an increase of 15 on the 4 alerts in Q1, but a decrease on the 31 cases in Q2 2023.

Khalid Ali, IBIA CEO, said: “An increase in the Q2 and revised Q1 alerts compared to previous quarters is primarily related to a linked case in eSports. The situation is being monitored closely and heightened vigilance advocated as we seek to work with stakeholders to investigate. While the increase in alerts may understandably draw attention, it should be noted that eSports saw a significant reduction in annual alerts across IBIA’s membership in 2023. The case again highlights the importance and effectiveness of customer account monitoring in the detection of suspicious betting and the protection of sporting events, consumers and regulated betting markets.”

The Q2 integrity report includes a focus on Brazil ahead of the opening of the market to licensed operators which is expected to see $34bn in betting turnover onshore, creating $2.8bn in taxable revenue by 2028. IBIA has also recently called for other Latin American jurisdictions to adopt the Brazilian regulatory framework and integrity provisions, which include a requirement that licensed sports betting operators should join an independent integrity monitoring body.

Reading Time: 2 minutes

Betby, a leading sports betting provider, has launched a high-performance Summer Olympics offering across its partners’ network ahead of the Games starting on the 26th of July in Paris. This enhanced offering aims to deliver an unparalleled betting experience for players interested in Olympic sports events.

The offering includes odds on individual competitions and tournament outrights, complemented by comprehensive in-play and pre-match betting coverage. It features sports with head-to-head competitions, such as soccer, basketball, tennis, volleyball, table tennis, badminton, beach volleyball, 3×3 basketball, handball, field hockey, rugby, and water polo.
Bettors can also wager on Olympic medals, including total medal counts by country, the country winning the most gold medals, and the country winning the most medals overall. Additionally, Betby will offer exclusive odds on comparisons between top athletes in key Olympic sports, allowing players to predict the best performer between two competitors.

The dedicated Olympics content package caters as well to the pickiest bettors, with Betby’s in-house traders providing additional odds on various statistics. For instance, soccer bets can include VAR totals, while basketball bets can cover totals of 3-pointers, rebounds, and assists.

Players will also have the possibility to engage themselves with a wide variety of player markets, which gives them the perfect opportunity to get in on the action with a huge range of options on popular sports which will feature in the Games, amongst which the ever-popular soccer and basketball.

Sergey Tsukanov, Betby’s Chief Product Officer, said: “At Betby, our mission is to empower our partners with a premium sports betting solution while anticipating future requests. With our partners’ needs in mind, we ensure they receive unique content and tools to offer an unmatched betting experience to their players. We believe this dedicated content for the Paris Olympics will elevate the betting experience, making it more engaging and rewarding for our partners.”

Reading Time: < 1 minute

VBET, a global leader in Sports betting and iGaming, is thrilled to announce two exciting raffles at the upcoming iGB Amsterdam event.

Attendees have an exclusive opportunity to win an AFA jersey signed by Lionel Messi and a jersey signed by Dutch football legend Wesley Sneijder.

Make sure to visit the VBET stand (11 B20) on July 17 for the chance to win the jersey signed by Lionel Messi, and on July 18 for the jersey signed by Wesley Sneijder.

Sneijder will also be making a special guest appearance to sign jerseys, give an autograph session, and personally present the raffle prize.

Participation Details:

• Raffle Participation: QR codes will be provided at the VBET stand on July 17 at 9:00 AM.
• Location: VBET Stand (11 B20), iGB L!VE Amsterdam

Join us at the VBET stand (11 B20) to be a part of these exclusive raffles and meet Wesley Sneijder.

Don’t miss your chance to win signed jerseys from two football legends!

Reading Time: < 1 minute

 

FeedConstruct is thrilled to introduce its Live Sports Data SaaS – a comprehensive software that allows users to effectively collect, manage, and utilize sports data, thus improving their operational efficiency.

The software is equipped with tools that significantly enhance the integrity and accuracy of the sports data collected across 18 sports. This includes a data collection tool optimized for Android devices, ensuring the efficient capture of diverse sports data. Seamless API access enables smooth data integration without the need for manual input. Our content management tool allows you to create and edit matches and assign scouts. Additionally, we provide real-time monitoring to ensure data accuracy, along with a dedicated marketplace that allows partners to buy and utilize data.

To facilitate and simplify operations, we also offer additional Scouting Operation Services such as the provision of experienced scouts, recruitment and training services to ensure a skilled workforce and quality monitoring to uphold the standards of match coverage. Other than that, our content management service enables partners to seamlessly create and edit match details, ensuring timely and accurate data provision.

By introducing this software to the global sports and iGaming markets, FeedConstruct aims to empower its Live Sports Data SaaS partners. The software not only allows them to independently collect and distribute data but also saves significant time, money and other resources.

Reading Time: 2 minutes

 

 

• Just 20% of UK bets on EURO 2024 back the Three Lions, according to Entain.
• Portugal tops the charts as the most patriotic nation with 60% of home bets on 2016 winners.

27^th June: Just one fifth of UK fans betting on EURO 2024 are backing the Three Lions despite England securing the #1 spot in Group C, new data from Entain shows.

In an analysis of UK and European sports betting data on the tournament so far, the global sports betting and gaming group reveals that Portugal is the most patriotic nation, with 60% of Portuguese punters backing their own team, followed by Spain (49%), Germany (44%), and France (30%).

Over three quarters (76%) of patriotic punters in Portugal are betting on their Captain and international football royalty, Cristiano Ronaldo, to take the mantle as the tournament’s top goal scorer – despite not yet having scored a goal. No other country is close to this level of patriotism, as Ronaldo also comes out on top for fans in Germany (22%) and Austria (20%). However, 25% of UK fans are still backing the home team’s Captain, Harry Kane, above the likes of Ronaldo and Kylian Mbappe.

The most bet-on match of the tournament so far has been on England’s opener against Serbia, where the rising star of English football, Jude Bellingham, secured the only win so far for the Three Lions.

In a deeper dive of its UK sportsbook (Ladbrokes and Coral), Entain can also reveal:

• The percentage of outright bets on the England team to take home the trophy has decreased from 21% in 2021 to 13% in 2024 – further indicating that Brits have lost faith in their home team after failing to rouse fans in the Group stage.
• A more open tournament compared to EURO 2020, with 21% of outright bets on England, and 22% on Italy. Hosts Germany have attracted 14% of outright bets, with France, England, Germany and Spain on 13% each.
• The number of outright bets placed by UK customers has more than doubled (121%) for EURO 2024 compared to the same period in 2021, reflecting heightened engagement amongst football fans and greater confidence in their predictions on the final result.

Jamie MacDonald, Head of Sportsbook Analytics at Entain, said: “There is no denying that the Three Lions have had a lacklustre start to EURO 2024. That’s exactly what we’re seeing in the betting data – a huge contrast to the most patriotic nations of Portugal, Spain and Germany, where fans are backing their home teams.

“Can England turn their nation around and bring it home? It’s all to play for as England enters the Round of 16 this weekend and hopes to ignite the pitch. We love seeing our customers excited, having fun, and being entertained – that’s what this tournament is all about.”