Betway Becomes Premium Partner of VfB Stuttgart

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VfB Stuttgart’s official betting partner Betway has extended its contract with the club by a further three years until 2024, thereby joining the ranks of premium partners.

The partnership’s main focus is on clear visibility of the Betway logo at VfB’s home matches at the Mercedes-Benz Arena.

“VfB Stuttgart are one of the most successful football clubs in Germany. We’re very proud to be a premium partner for the next three years. The commitment reflects the ambitions of our brand, as the Bundesliga is recognised around the world as one of the most important football leagues,” Anthony Werkman, CEO of Betway, said.

“Our partnership has proven its worth for both parties, even during a challenging time for football. We’re therefore very pleased that Betway is reaffirming its commitment to VfB and we look forward to a long-term partnership,” Thomas Hitzlsperger, CEO of VfB, said.


Stats Perform adds exclusive coverage of elite BWF badminton tournaments to its live video and data service

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Global sports content and technology provider Stats Perform was named the exclusive distributor of live streams and real-time stats to licensed betting operators for the elite men’s, women’s and mixed tournaments of the Badminton World Federation (BWF).

While the five-year deal commences in January 2022, the digital sports content pioneer is already working to increase the volume of live video streams from BWF tournaments by over 70% to nearly 7,500 games per year, up from 4,300 previously.

The newly-expanded package will include 100% coverage of all players on all courts from the BWF World Championships, the BWF Thomas & Uber Cup Finals, World Men’s and Women’s Team Championships), the BWF Sudirman Cup (World Mixed Team Championships), all four levels of the BWF World Tour (Super 1000, Super 750, Super 500, Super 300), the BWF Tour Super 100, and the BWF World Tour Finals.

In a further upgrade to the BWF’s previous arrangement for licensed sportsbooks, all streams will be available worldwide, including in the country of the respective tournament host.

BWF news video clips, live scores, and stats will also be distributed to media worldwide through Stats Perform’s sports news content service, Pressbox.

Alex Rice, Chief Rights Officer, Stats Perform, said: “Elite badminton has a huge global following with lots of scope for growth and we’re delighted that the BWF has chosen Stats Perform’s vision to help them realise its potential.

“Increasing live coverage and news coverage will boost the exposure and appeal of BWF events to fans, helping bring them closer to the action.

“It’s a privilege to be partnering with the BWF and we’re already seeing a great response from our customers.”

BWF badminton becomes the latest addition to Stats Perform’s prestigious set of live video and data rights for licensed sportsbooks, which includes WTA tennis, Spanish La Liga football, French Ligue 1 football, Copa Libertadores football, Australian NBL basketball and numerous other premier global sports leagues.


Spreadex reaches the Premier League after multi-million-pound shirt deal with Burnley FC

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UK betting firm Spreadex has reached the Premier League by becoming the principal front of shirt partner with Burnley Football Club for the coming season.

The Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign.

The new 2021-22 kits will be revealed later this week, while Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season.

The multi-million-pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.

Spreadex is the only company in the world to offer customers access to traditional sportsbook betting as well as sports spread betting and financial trading.

The firm, which now employs more than 150 staff at its headquarters in St Albans, has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority due to its unique product offering.

Spreadex CEO Dave MacKenzie said: “We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures.

“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.

“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”

The firm will also be running a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other exciting promotions.

Ella Cummins, Burnley FC’s Head of Commercial Partnerships, added: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community. We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”

Burnley Football Club has also pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match.

Ella continued: “We’re very proud of the pledge to donate £5 each for every third-choice shirt sold which will provide support for those affected by dementia following the devasting effects COVID has had on people up and down the country.

“We know this is a cause close to Burnley fans’ hearts and we’ll be working closely with Alzheimer’s Society this season on projects to continue this important conversation.”

Players will wear the new home kit for the first time in a pre-season game against Oldham Athletic on July 24.


How Crypto Can Improve Sport Betting

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Sport betting is what is known as gambling. While it can be fun, it is also an activity for which there is no skill involved, and all that determines the outcome of the event being wagered upon are chance. There is no guaranteed time period over which you will be able to make money with sports betting since luck plays a huge factor in determining how much your bet stands to gain or lose. The thing that makes sports betting so popular despite its unfair nature is that people know and trust the odds makers who set up bets, to begin with.

Anyone can become a bettor but not everyone can become an odds maker. Despite this new age problem, cryptocurrency developers have come up with solutions that will address some of these problems in the traditional sport betting industry through the use of blockchain technology and smart contracts. This will create a more secure sports betting system that rewards the bettor and make bookmakers fairer. One of these new-age ideas is being developed by an ambitious team called Surebet.

They intend to tackle the problem of unfair bookmaking with their decentralized, smart contract-based platform. How? This is through incentivizing the users who play against them, just like what blockchain does for its miners. This has excited those who are engaged in online gambling. The creation of this new platform will be done through a token sale happening on November 1st, 2017 where you can get yourself some SBETS tokens (SureBet’s cryptocurrency). Their crowdfunding goal is 4,946 ETH which isn’t very high given the size of their project so far.

Spearheading their project is Ian Sbrano which has proven himself in the past through his successful company named Sports Betting Bot which allows everyone to participate in sports betting through artificial intelligence programs that he created. And by doing so, the users who use it will profit from accurately predicting sporting events whether it be in the short or long run.

They have been smart about how they go about this because of the fact that they are not trying to counter illegal bookies and online casinos but rather compliment them to provide more entertainment for all gamers (pun intended). So far, they have completed many successful projects such as Footballmastermind.

Crypto Enhances the Security of Sports Betting

The conventional sports betting at bet365 will now become better, with the introduction of cryptocurrencies. This enhancement allows bettors more flexibility and security when placing their wagers than they were able to have in the past. Bettors will also be able to get a return on their bets by using Nectar, which is what Sir Richard Branson’s Blockchain start-up has coined as the “Sports-betting cryptocurrency that powers the leading global fantasy sports platform.”

Nectar provides another way for users to earn rewards just by playing fantasy football and other games of skill such as darts, golfing, or any type of game you can think of! In order for gamers to use this currency, they need to satisfy some basic criteria: They must follow @NectarPlatform on Twitter and retweet one of our tweets containing #nectar, and also join our Telegram group. is a platform that will allow users to bet on anything they want, from politics to sporting events and even the weather! If you place smart bets, you’ll earn Nectar which can be traded in for prizes or exchange for cash.

Sir Richard Branson has been known to invest in a variety of different companies over the years but his latest venture into the online gambling industry could turn out to be his most lucrative yet. In order to guarantee success, he hired David Sapper as CTO who believed blockchain technology can help reinvent how fantasy sports are played and provide an additional layer of security against any potential threats such as bots.

Safe Sports Betting with Crypto

There are risks with online gambling which persist to this day so how can you be sure your money is going where it’s supposed to? Trusted third-party services known as bookmakers are one way of ensuring any disputes will be taken care of in a fair manner. They use blockchain technology, an immutable ledger for recording and verifying transactions that enable fully transparent book-keeping which leaves no room for corruption or foul play. Anything stored on the blockchain cannot be altered by anyone after it’s initially published because doing so would require hacking the entire network at once, something virtually impossible.

When creating CashBet Coin (CBC), a cryptocurrency based on Ethereum, CashBet recognized there were still risks such as unpredictable charge-backs. All these are challenges that blockchain technology seeks to address and improve the security of gamblers.


With the introduction of crypto to the sports betting world, there will be a sudden shift and demand for this type of activity. This is one of the ways that more people will gain knowledge about online gambling.


38 suspicious betting alerts reported by IBIA in Q2 2021

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The International Betting Integrity Association (IBIA) reported 38 cases of suspicious betting to the relevant authorities during the second quarter (Q2) of 2021. The Q2 2021 total represents a 41% decrease in reported alerts when compared to the Q1 total of 64 and represents a similar decrease when compared to the Q2 2020 total, which saw 65 alerts. The Q2 alerts covered football (16 cases), table tennis (9), tennis (6), eSports (6) and beach volleyball (1). From a geographical perspective, Europe accounted for nearly half (47%) of all alerts reported, followed by Asia and South America with 13% each.

Khalid Ali, CEO of IBIA, said: “The 38 cases in Q2 added to the 64 cases in Q1 brings the mid-year total to 102 alerts reported by the association. Football has provided the highest number of alerts during that period with 28, followed by tennis (24) and eSports (23). These three sports comprise nearly 75% of all alerts reported in the first half of 2021. IBIA’s expanding membership means that, as set out in the recently published Optimum Betting Market report, it now represents $137bn in global regulated betting turnover per annum making it the largest customer-based integrity platform in the world with nearly 50% of the commercial online market.”

Other key data for Q2 2021:

  • 5 – the number of different sports reported in Q2
  • 6 – alerts on tennis (the lowest since IBIA began producing quarterly reports in 2015)
  • 15 – different countries where alerts were reported
  • 16 – alerts reported on football in Q2 (an increase of 33% on Q1 2021)

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.


Betway Continues Tennis Dominance with the Generali Open

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The Generali Open is the latest tennis tournament to partner with globally recognised online betting and gaming brand Betway.

The tournament takes place in Kitzbühel, nestled in the Alps in the Tyrol region of Austria, with tennis being played between July 24 to 31.

Betway’s prominent branding will be seen both digitally and courtside at one of the ATP’s most picturesque venues.

This announcement follows Betway’s partnerships with a number of famed tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. These partnerships continue to showcase the brand as a leading supporter of global tennis.

Anthony Werkman, Betway CEO, said: “We’re proud to be the official betting partner of the Generali Open.

“We’re excited to see the Betway brand at one of the most picturesque venues on the ATP tour.”

Markus Bodner and Herbert Günther, organizers of the Generali Open Kitzbühel, said: “We warmly welcome Betway as a new premium sponsor of the Generali Open and look forward to a long and successful partnership at our traditional tournament in Kitzbühel.”



Kambi named world’s leading sportsbook by peers at industry awards

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The world’s trusted sports betting partner scores hat-trick at EGR B2B Awards after a double victory at the Global Gaming Awards

Kambi, the world’s leading sports betting partner, won a hat-trick of awards at the prestigious EGR B2B Awards 2021 this week, just days after claiming two prizes at the Global Gaming Awards.

Kambi won the EGR awards for both In-play Betting Software and Sports Betting Supplier during a virtual ceremony on Tuesday, with judges praising Kambi for being a “leading US B2B sportsbook with a range of tier one clients and strong revenue growth”.

This was capped off by Kambi winning the headline Sportsbook Platform Supplier category for the third year in a row last night at an in-person ceremony held by EGR, with the judges picking out the power of Kambi’s global network as a key reason for the win.

The three awards come a week after Kambi also secured a double victory at another leading industry awards ceremony, the Global Gaming Awards 2021, where it was named Retail Supplier of the Year and Online Sports Betting Supplier of the Year.

The Global Gaming Awards are powered by B2B gaming publication Gambling Insider and held annually in London.

Both the Global Gaming Awards and EGR B2B Awards are independently adjudicated by KPMG and Deloitte respectively, and judged by experienced and senior industry executives.

Sarah Robertson, Kambi’s VP Sales, said: “Kambi’s focus is to provide our partners with the technology they need to become the sportsbook they want to be, and as the world’s leading sports betting supplier, we know what it takes to ensure they consistently give their players the best sports betting experiences possible.

“After a challenging year for many of us in this industry, we are proud that the success we have delivered for our partners and the hard work of all our employees during the judging period has been recognised with these prestigious award wins.

“Kambi only succeeds when our partners succeed, and I would like to thank all of our partners for making this possible, as well as the judges for this recognition and EGR and Gambling Insider for hosting excellent events.”

Affilka by SOFTSWISS Signs

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Affilka by SOFTSWISS is excited to announce the launch of its new project with Affilka’s new client is the first sportsbook project operating solely on crypto payments. Its initial focus was only on sports betting. Now with the use of Affilka by SOFTSWISS,’s affiliate program – SBETPARTNERS – will be able to attract potential players to its website, increasing overall traffic and maximising the brand’s turnover through affiliates. 

Affilka is extensively growing its presence in the iGaming marketplace – it recently achieved the exciting milestone of 100 signed iGaming brands earlier this month. Through the deal with SOFTSWISS, SBET will benefit from a variety of powerful affiliate marketing features the Affilka offers, such as flexible commission plans, a unique set of postbacks, a customisable user-friendly interface, and detailed statistics displayed аll available gaming currencies including crypto. Moreover, the integration with the CoinsPaid payment system will allow for instant payouts to affiliates in crypto.

The SOFTSWISS Affiliate Solution new signing is a decentralized sportsbook based on the EOS blockchain with cross-chain composability features. Every bet is a cryptocurrency transaction recorded in the public blockchain, capable of accepting all major forms of cryptocurrencies. The users can interact with the platform directly from their EOS wallets without registration and remain in control of their funds. 

Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s amazing how far we’ve come from the day we first established the Affilka brand name. We’re thrilled to be signing with, such an innovative client with fully transparent platform operations. Here’s to a great new partnership!”

Karin Russel, Product Manager of, comments on the new partnership: “After researching the market for the proper affiliate software, I saw that most of the options lacked some vital functions, as well as flexibility and scalability. With Affilka, we found what we needed. team has appreciated Affilka’s flexibility in terms of commission settings. Also, we’ve been pleasantly surprised by the tech support: they always answer promptly and in great detail, helping out with any adjustments we require. Looking forward to our long-term cooperation!”



SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.


About (SBET) is the first decentralized sportsbook, and recently, the platform has also launched a casino. Player actions are visible within the smart contract and can be easily tracked by the player. There is also a range of Casino games, Slots, Blackjack, Roulette and Live Games. SBET supports easy sign-up methods for players via social media or email & password. To get a fully decentralized betting experience, players can log in via their EOS wallets. Payouts are instant once betting terms are settled by the EOS smart contract. Players can withdraw money to any crypto exchange/wallet and buy crypto with a credit card, bank transfer, PayPal, Venmo, Wechat Pay etc. 

Since enables a fully anonymous game, the players from any location can use the platform, which makes it especially appreciated by the players from the USA, UK, Australia, South Korea, and China. 



RMG and SIS launch first daily betting service in India via NorthAlley contract

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Indian audiences will be seeing more of Frankie Dettori and other British and Irish stars

Racecourse Media Group (RMG) and Sports Information Services (SIS) are delighted to launch the first daily betting service in India via an agreement with Pari-Mutuel and Fixed Odds Wagering Company NorthAlley.

The deal enables British and Irish racing content to be shown live for Pari-Mutuel (tote) betting into local pools via the Hyderabad Race Club’s digital platforms.

RMG has the broadcast rights to 34 British racecourse shareholders, including the likes of Epsom, Newmarket, York and Goodwood, while SIS holds the rights to all 26 Irish racecourses, including the Curragh and Leopardstown, plus Chelmsford City in the UK.

Ian Houghton, Director of International at RMG, said, “We’re delighted to see our racing broadcast in India thanks to this ground-breaking joint venture with SIS and NorthAlley. The service has now fully launched and initial turnover levels on British and Irish races have been encouraging. All being well, we very much hope to roll out the service to other regions in India in future and introduce fixed odds betting.”

Joe Andrews, Digital Sales Manager of SIS, said: “It is very exciting to be launching in India for the first time and we’re thrilled that Indian racing fans will now have such a comprehensive portfolio of high-quality racing from which to choose. British and Irish racing is among the very best in the world and the betting opportunities it presents to NorthAlley and its customers are very wide-ranging.”

Suresh Paladugu, CEO of NorthAlley, said: “We are excited to bring international races to Indian punters in the most convenient way for the first time in India. We highly appreciate the initiative and support from Hyderabad Race Club management in making this happen. We will continue to work with RMG and SIS to enhance experience and bring quality content for Indian players.”



Betway signs premium partnership with FC Schalke 04

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Global online betting and gaming company Betway, has signed a three-year deal with German football club FC Schalke 04, becoming the Royal Blue’s new premium partner.

The partnership, which commences on July 1, will see the brand have a presence around the VELTINS-Arena for the next three seasons.

This announcement further highlights the bookmaker’s status as a huge supporter of the biggest teams around the world, adding to their ever-growing portfolio of sponsorships.

Maik Brodowski, Betway’s Head of Marketing for Germany said: “It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football. We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.

Alexander Jobst, Schalke’s board member for Marketing, Sales & Organization: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany. We are delighted to have gained a strong partner in Betway in this everchanging competitions.”