Leeds United, in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a $LUFC Fan Token on the fan engagement and rewards app Socios.com.
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organisations with the tools to engage with their global fanbases.
The $LUFC Fan Token will launch soon, with all existing MyLeeds members and season ticket holders having the option to receive a free $LUFC Fan Token for a limited time. Just one $LUFC Fan Token is enough to allow holders to access every engagement opportunity on Socios.com.
“This partnership with Socios.com is another step forward for Leeds United as we look to provide more opportunities for our fans around the globe to get even closer to the club. We are committed to innovation on and off the field and this represents our first step into blockchain technology, we are delighted to take this step with Socios.com,” Paul Bell, Executive Director at Leeds United, said.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Leeds United is already a globally recognised club, but they won new fans the world over with their impressive return to Premier League action last season.
“The club understands the importance of global fan engagement. Through $LUFC Fan Tokens, Leeds supporters the world over will be able to join a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in-a-lifetime experiences and rewards.
“Leeds United become our fourth Premier League partner, but there’s more to come. The shift from passive to active fans through global fan engagement on Socios.com is now taking shape on the biggest stage in English football.”