Liquid Avatar Technologies Inc. (CSE: LQID) (OTC: TRWRF) (FRA: 4T51) (“Liquid Avatar Technologies” or the “Company“), a global blockchain, digital identity, and fintech solutions company, together with ImagineAR Inc. (CSE: IP) (OTCQB: IPNFF), an Augmented Reality platform, are excited to announce Oasis Digital Studios‘ (“Oasis”) partnership with recently launched NFT marketplace, RARE.Store. RARE.Store is a curated marketplace for iconic digital art, collectibles, and experiences, a joint venture launched by Toronto-based GDA Group, a team of digital asset experts focused across blockchain technology, and Nightshift, an artist management and creative agency. Oasis plans to drop a key selection of its upcoming Artists & Talent AR Enhanced NFT projects to RARE.Store, introducing an innovative new perspective on the rapidly growing digital collectibles sector.
RARE.Store is due to launch in April 2021 and focuses on curating NFT sales in collaboration with recognized artists and creators across music, sports, art and entertainment. RARE.Store will allow users to make purchases with either fiat currency using their credit or popular cryptocurrencies, an innovative approach that looks to increase artist exposure while enhancing accessibility to unique digital assets. RARE.Store will also provide management companies, such as Oasis, with a powerful suite of tools to allow them and their clients to easily mint and sell NFTS.
A Non-Fungible Token, or NFT, is a unique digital asset that can be used to represent a wide range of tangible and intangible assets, such as digital and conventional artwork, collectibles, memorabilia, in-game items etc. In contrast to NFTs that capture “moments in time,” digital images or videos such as those seen on NBA Top Shot, Oasis looks to create an engaging user experience, creating and deploying embedded AR “triggers” in each Oasis supported NFT. These unique triggers will allow for immersive, “living” shareable experiences through the Liquid Avatar Mobile App and AR enabled websites. Oasis also looks to introduce NFT programs, brands, and participants to further development within the growing space of unique digital assets.
“We are excited to work with the Oasis Digital Studios on introducing the next generation of functionality for NFTs including unlocking real-world activations and experiences through their immersive Liquid Avatar AR platform,” said Michael Gord, one of the co-founders of RARE and the CEO of the GDA Group.
“The idea of bringing augmented reality to concerts and festivals is a natural progression for the NFT market”, said Michael Perrow, Co-Founder of RARE. and Nightshift. “Excited to work with Liquid Avatar to push this initiative forward.”
Oasis is working with leading individuals and organizations across blockchain technology, computer graphics, augmented reality, entertainment, art, sports, gaming, music, media, comic book, memorabilia, and pop culture sectors to support the fast-paced emergence of the NFT marketplace.
With numerous opportunities already in cue, the Oasis model is to establish an ongoing partnership with artists, sports personalities, talent, brands, and organizations, and share in the ongoing revenue of the initial sale and any residual sales, creating potential royalty-type revenue relationships. The initial program offerings will consist of digital artwork, with the expected expansion to include trading cards, limited editions and series, as well as physical product programs.
“RARE gives us an opportunity to provide digital collectors with premium access to our AR enhanced NFTs,” said David Lucatch, CEO of Liquid Avatar. “We are working with RARE to plan some incredible drops from major artists and brands.”
The Liquid Avatar Mobile App, featuring user created digital icons that allow users to manage, control, and create value from their biometrically verified digital identity, officially launched globally in the Google Play and Apple App Store on February 18, 2021. With the foundational first phase already available, the Liquid Avatar App will launch updates in phases, with new features expected monthly. The Company believes that as it plans to provide additional features, regular releases will provide users with the opportunity to familiarize themselves with existing features before moving on to more comprehensive services, and the opportunity to manage their digital identity and verifiable credentials.