Euroleague Basketball, the premier basketball league in Europe, announced its extended partnership with OlyBet, one of Europe’s leading gaming, sports and entertainment brands. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season.
This follows the success of the partnership between Euroleague Basketball and OlyBet at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will get the equivalent of a front-row seat at EuroLeague and EuroCup games, with the brand’s name being given a prominent position for all things related to Euroleague Basketball. OlyBet will also become the new Premium Sponsor for both of Euroleague Basketball’s competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – in Lithuania, Spain, Estonia and Latvia until the end of the 2024-25 season.
In order to maximise the partnership, Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives, EuroLeague and EuroCup fans have the chance to further increase their engagement with Europe’s two top club basketball competitions during the season.
“We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball. I’ve witnessed the incredible impact of OlyBet Group’s involvement in European basketball firsthand. This extended partnership promises an exciting future for fans and the sport alike,” Paulius Motiejunas, CEO of Euroleague Basketball, said.
“We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball,” Corey Plummer, CEO of OlyBet Group, said.