Coins.ph (the “Company”), the Philippines’ leading fully-regulated fiat and crypto wallet services provider, today announced a partnership with the Philippine Basketball Association (“PBA”) that makes Coins.ph the official crypto partner for the PBA’s 47th season.
The deal marks the first crypto partnership for the PBA. Coins.ph will have brand presence featured throughout the Philippine Cup, the PBA’s premier tournament, where it will offer interactive experiences to engage fans and promote awareness of all things crypto. This PBA season marks the return of a full in-arena experience, with fans able to watch live games at 100% capacity in stadiums for the first time since 2019. Coins.ph will make use of the interactive games on selected matches to allow fans to win free crypto. At the same time, Coins.ph will also be featured on television ads throughout the season.
The PBA and Coins.ph both aim to provide economic benefits and promote professional growth opportunities to basketball fans through crypto education and engagement. Coins.ph will use its brand presence to increase public awareness of crypto and explain concepts such as blockchain, NFTs, and Web3 to basketball fans across the nation. The PBA is an ideal platform for these educational efforts, with some prominent players already involved in the crypto space. This partnership will extend that empowerment to fans as well.
“Basketball plays a very important part in the Filipino culture and that makes it a perfect match for Coins.ph, a proudly home-grown fintech brand in the Philippines. We are very excited to be the exclusive crypto partner of the PBA and look forward to bringing together exciting basketball games with the latest crypto trends. We have seen a surge in engagement with Web3 in the Philippines and we believe that more and more Filipinos are joining the crypto community. The PBA is a great platform to educate Filipinos on the crypto-economy and we value this opportunity to expand crypto market adoption,” said Wei Zhou, CEO of Coins.ph.
“The PBA is the 1st professional basketball league in Asia and is already an institution in the country. It is still unparalleled when it comes to professional sports entertainment. And partnering with Coins.ph will surely take the PBA a step further as it continues to improve and strengthen its position as one of the best leagues in the region. Furhterm the PBA is all about growth and improvement. Having Coins.ph will give fans the opportunity to engage in a new way and at the same time learn about the crypto community. We are thankful for Coins.ph for choosing us to be their partner, I am sure they will introduce new venues for fun and exciting activities, ” said Willie O. Marcial, PBA Commissioner.
The basketball community can expect more exciting details and activities as the season kicks off on June 5, 2022 at the Smart-Araneta Coliseum.