How to identify authenticity in crypto influencer channels


Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.



There are several levels related to this point.



Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 


Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.


It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.



Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.


2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.


3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.


When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.


After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Example of statistics


Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters


Nadia Bubennikova, Head of agency at Famesters

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Revolutionizing Play and Pay: Fintech Leader Ibanera Redefines Financial Dynamics for the Gaming Sector


Ibanera, an online fintech institution, announces an exciting array of gaming-focused financial services- a fully optimised suite of applications designed to align with the evolving financial paradigms within the global gaming industry.

In the realm of electronic gaming, where a staggering $400 billion was amassed in 2023, poised for sustained growth, a transformative shift in revenue generation is underway. The prosperity of contemporary games is intricately linked to in-app purchases, compelling game developers and publishers to explore innovative economic models. This exploration extends into the realm of tokenized digital assets within games, tradable assets stemming from in-app transactions, and unprecedented opportunities for professional gamers to prosper through a sophisticated play-to-earn framework

Ibanera’s strategic initiative materializes through a portfolio of services, notably featuring the introduction of PORTL, a solution meticulously designed for buying and selling digital assets. Moreover, Ibanera extends white-label solutions to gaming entities, facilitating the seamless integration of embedded payment tools for web3 game developers. The compatibility with blockchain and provision of multi-currency accounts underscore Ibanera’s unwavering commitment to delivering a suite of services that transcend conventional financial norms.

This venture represents a substantial investment for Ibanera, propelled by the strategic vision of CEO Michael Carbonara. In his statement, Carbonara remarked, “We are addressing the pressing need for heightened functionality within gaming companies. The pace of evolution in the gaming industry has surpassed the capacities of traditional banking institutions.”

The company’s foray into gaming-focused financial services signifies a significant milestone at the intersection of fintech and gaming, positioning the institution as a vanguard in an industry undergoing unprecedented transformation. The suite of applications not only addresses current demands but also strategically anticipates and caters to the future financial intricacies that will define the gaming experience.

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How finance brands can drive the ROI with content creators


The FinTech industry is highly competitive. In 2017, global FinTech industry revenue was approximately $90.5 billion, and it has grown by over 100% by the end of 2023.

Finance brands are constantly seeking innovative ways to connect with their target audiences, as a result, their marketing channels have also changed. The once-traditional financial sector, often associated with formal advertising, such as billboards, TV commercials, and print advertisements, now commonly uses influencer marketing. 

Today, trust in traditional advertising methods has weakened, and consumers now are turning to sources they perceive as authentic and relatable. Influencer marketing, with its ability to build trust and credibility, has become a common strategy for finance brands aiming to enhance their ROI and their engagement with audiences. At the same time, 67% of brands are increasing their influencer marketing budgets that also proves the effectiveness of this channel. 

The rise of influencer marketing in finance

Influencers’ recommendations are highly effective, with 92% of consumers trusting influencers more than traditional advertising channels. Social media platforms have further amplified the impact of influencer marketing, allowing influencers to engage directly with their audiences and foster trust within niche finance communities. 

Influencer marketing is commonly used by such companies as Binomo, Olymp Trade, Ego, Klarna, Exness, Pay Senger,, and many more. If you are interested to see the example of a strategy, here is how Famesters helped FxPro drive 18K+ installations and more than 18M views.

Trading services, especially those strongly connected with cryptocurrencies, get the largest influencer marketing budgets among finance brands. According to Famesters, in 2022 Binance was the top-mentioned finance brand on YouTube.

Choosing the right influencers

Selecting the right influencers is key to the success of influencer marketing campaigns in any business sector, and it is especially crucial for the finance sector due to its specificity. To find the right influencers with authentic audiences, you have to spend time and resources. But if aligned with a creative strategy, such publications can pay off greatly: brands can earn around $5.78 for every dollar spent on influencer marketing. Here are some key considerations to pay attention on: 

  1. Alignment with brand values. This ensures that the influencer’s content will reflect the brand’s mission, maintaining consistency in messaging.
  2. Target audience compatibility. Effective influencer marketing hinges on reaching the right audience. Finance brands should thoroughly analyze an influencer’s follower demographics to ensure they match the intended target audience. For instance, promoting credit cards to young adults may require influencers with a predominantly youthful and financially active audience.
  3. Domain expertise. In the world of finance, domain expertise is a significant asset. Influencers who demonstrate a deep understanding of financial matters and can communicate complex topics in a clear and accurate manner are considered to be the best choice to cooperate with. 

Not all financial products are best promoted by financial influencers. For instance, if you’re marketing a banking product designed for children, it’s more effective to collaborate with influencers who are able to reach the parents of potential users. Similarly, for B2B financial products like business bank accounts, it makes more sense to partner with influencers who cater to entrepreneurs rather than those focused on personal finance or budgeting advice.

  1. Engagement and trustworthiness. High engagement rates, authentic interactions, and a track record of trust-building are indicators of an influencer’s effectiveness in conveying messages and recommendations (that are crucial for finance brands). Besides, the FinTech creators market is full of fraud and scam, this is why it is worth taking time and ensuring the quality of potential partners.

Ask for a screencast of the creator’s statistics instead of a screenshot if you have doubts; a trustworthy creator would provide it, and if the statistics are fake, the influencer will likely refuse.

  1. Content quality. FinTech brands should assess an influencer’s content quality and relevance to ensure it aligns with their campaign goals. Consistency in producing valuable, informative, and engaging content is key. 

You can analyze around 10-15 of the latest videos on the channel, review the comments, and ensure that they have not been purchased from a shady website. For example, when you come across comments such as “Yes sir,” “Great video,” “Thanks!”, “Love you man!”, “Quality content,” etc., they should raise red flags, as these are most likely bot-generated comments.

  1. Past collaborations and reputation. Examine an influencer’s past collaborations and reputation. For instance, if a FinTech company partners with an influencer known for promoting risky investment schemes in the past, or associated with controversial practices, it could harm the brand’s credibility and integrity. 

Besides choosing the right creators for your campaign it is also crucial to craft a well-thought brief – a clear communication tool that helps convey your app or platform’s value. Provide influencers with guidelines on your brand message, goals, budget, and content expectations, including tone of voice and key messages. Trust influencers to communicate naturally while ensuring essential ad points are covered. 

Influencer fraud risks and how to reduce them

Influencer fraud is actually decreasing year by year as more tools to detect it appear and improve. But still, 64% of companies name influencer fraud an issue that worries them. And yes, there are significant risks that can be divided into two major categories: distorted ROI and brand reputation risks. 


Distorted ROI:


  • Brands engage with influencers expecting benefits like enhanced brand recognition, sales boosts, or greater audience interaction. However, influencer fraud distorts these projections. 


  • Investments in influencers who have artificial followers or engagement don’t deliver tangible outcomes, resulting in a reduced ROI.


Brand reputation risks:


  • In the finance market where authenticity is highly valued by consumers, the discovery of deceit by an influencer connected to a brand can breed doubt, not only about the influencer but also about the brand itself. This association can damage the brand’s reputation and weaken trust with its audience.


Influencer fraud in the FinTech sector doesn’t just affect individual campaigns; it threatens the integrity of influencer marketing as a whole. In an industry built on trust and precision, deceptive practices have far-reaching consequences, making vigilance and informed decision-making imperative for FinTech brands.


To avoid fraudulent influencers and reduce risks, finance brands should prioritize vetting influencers. To do so, brands can:


  • Review content history, engagement rates, and alignment with brand values. 


  • Look for genuine audience interaction and content that resonates with your brand’s message. 


  • Engage directly with influencers to grasp their audience’s age, gender, and location. 


  • Seek personal stories of audience interactions, indicating authentic connections.


Here are some FinTech brands’ self-audit tips:


  • Engagement analysis. Check the ratio of followers to engagement; low engagement with high followers is a warning sign.


  • Audience location. Be wary of influencers with most followers from regions irrelevant to their supposed base.


  • Content evaluation. Genuine influencers mix sponsored and organic content, showing true interest in their niche.


  • Feedback checks. Seek testimonials from other brands or agencies.


  • Consistency. Authentic influencers show regular posting and engagement patterns.


And last but not least: for brands venturing into influencer marketing, especially in sectors like FinTech where trust and credibility are essential, the importance of formalizing collaborations through contracts cannot be overstated. Contracts serve as a foundational safeguard against influencer fraud, clearly delineating expectations, deliverables, and terms of engagement. This formal agreement helps to ensure that both parties are accountable and that the influencer’s following and engagement metrics are authentic and aligned with the brand’s objectives. Contracts also provide legal recourse in the event of misrepresentation or non-compliance, significantly reducing the risk of financial loss and reputational damage. 


A well-structured contract is not just a formal requirement; it is a strategic tool in mitigating the risks associated with influencer fraud, ensuring transparency, and maintaining the integrity of the brand’s marketing efforts.


You can see that the success of influencer marketing in the FinTech sector hinges on a strategic and analytical approach. Its key aspects include:

  • Selective influencer engagement. Choosing influencers with a deep understanding of financial products and alignment with brand values is crucial for effective audience engagement.


  • ROI and risk management. It’s vital to employ robust analytics for assessing influencer authenticity to mitigate risks to ROI and brand reputation.


  • Audience and content analysis. Detailed examination of the influencer’s audience demographics and content relevance is essential for ensuring alignment with the brand’s target market.


  • Adaptive strategies. Staying adaptive to the evolving digital marketing trends and consumer behaviors in the fast-paced FinTech industry is key.


Effectively navigating these elements can significantly enhance ROI and market positioning for FinTech brands in an industry that values innovation and trust.

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Prosper smashes Crowdfunding target raising over £1,000,000 just a month after launch


Wealthtech platform Prosper has closed its first crowdfunding campaign, raising over £1m and topping up the £3.2m already raised from investors including Monzo’s co-founder Tom Blomfield, Capital One’s co-founder Matt Cooper, and many other high-profile fintech angels.

Prosper was founded by fintech entrepreneurs Ricky Knox, Nick Perrett, and Phil Bungey, who previously built businesses such as Nutmeg and Tandem Bank.

Prosper’s mission is to maximise its members’ potential wealth by offering among the highest cash interest rates in the market, zero-fee index funds and access to private market investments that have the potential to offer higher returns. The company’s key purpose is to disrupt the wealth industry’s typical high-fee culture in favour of the customer.

“Having launched the company only last month, to get such amazing momentum and a fantastic set of new shareholders is a true endorsement,” said Nick Perrett, CEO and founder of Prosper.

“We can now deliver on our mission of maximising the potential wealth of our members from a position of strength.”

The round was 170% oversubscribed with £1.02m raised and hit its £600,000 target in just four hours.

Some 400 investors took part in the round with an average investment of £2.5k per investor, more than double the investments of other recent fintech Crowdfunds, and from as far afield as New Zealand, Malaysia and Australia despite being a UK-only business today.

“Having shipped ISA, GIA and SIPP accounts with access to zero fee index funds this year, we are excited to start helping people maximise their cash interest rate and open up alternative investments in 2024,” Perrett said.

As part of its pre-seed round, Prosper has attracted investments from leading fintech figures including Tom Blomfield, who pioneered Monzo’s first crowdfund that raised just shy of £1 million itself, ComplyAdvantage executive chair Charles Delingpole, and Capital One’s co-founder and Tandem chair Matt Cooper.

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Fwd: Portuguese bank BPI, subsidiary of CaixaBank group, launches AGE Planet Craft Tycoon, a game developed for the Roblox platform


Today, the bank BPI, Portuguese subsidiary of CaixaBank group, launches AGE Planet Craft Tycoon, a game developed for the Roblox platform, inspired by financial education and sustainability concepts, targeting young audiences. Roblox is one of the largest immersive gaming platforms in the world, with around 70 million daily active users. The game is available here:

The experience unfolds in a galaxy where players embark on a journey on a deserted planet. The aim is to make strategic investments in resources to develop the planet in a sustainable way. Players can interact, socialise and visit other players’ planets. The financial education component associated with the game features, among other concepts, a bank where players can exchange resources for their planet’s development or invest resources in applications that simulate, in a simplified manner, the behavior of financial applications.

According to Afonso Eça, executive director responsible for innovation: “Virtual worlds, whether on Roblox or other platforms, are increasingly popular, especially among younger users. With this launch, we aim to explore another channel for our customers to engage with the AGE brand.”

The game contributes to the expansion of the BPI AGE brand, aimed at young people up to the age of 25. Young AGEs have access to various financial services at no cost or bureaucracies and have a dedicated platform in the BPI App and a space in the BPI VR immersive shop.

This project was developed in partnership with Simple Magic, a videogame studio from Estonia, focused on designing and developing games on Roblox and bringing the best brands to Metaverse.

BPI strengthens metaverse/web3 holistic strategy

Over the past year, BPI has launched several innovation projects focused on metaverse/web3, addressing three dimensions: (1) immersive and augmented realities as a new way to interact with customers; (2) custody and transaction of digital property supported by blockchain technology; and (3) position the bank in virtual worlds, which are attracting more users worldwide.

According to Francisco Barbeira, BPI executive board member, “The game AGE Planet Craft Tycoon is the final component of a strategic learning path we are undertaking in the metaverse. In the three dimensions we consider relevant, we already have initiatives underway, and the learning process has been very enriching. As of today, we can say that BPI has indeed a holistic presence in what we call the metaverse.”

In 2022, the bank launched BPI VR, its immersive reality application where customers and non-customers can experience interaction with the bank through this technology. Last month, BPI launched D-VERSE, its digital collectibles platform where digital property can be transacted in Euros, with custody provided by the Bank itself. Now, the launch of AGE Planet Craft Tycoon marks the entry into virtual worlds.


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MiFinity and Convera Partner to Strengthen PayAnyBank Services


MiFinity, the award-winning secure eWallet provider, announces its strategic partnership with Convera, a leading global B2B payments Fintech, to further enhance its PayAnyBank (PAB) service. This integration marks another milestone in MiFinity’s commitment to providing seamless cross-border payment solutions to its global customer base.

MiFinity’s PayAnyBank service recently earned acclaim at the Payments Awards 2023, where the company won Best Cross-Border Payments Service. This award is a testament to MiFinity’s dedication to innovation and excellence in the payments industry.

Paul Kavanagh, CEO of MiFinity, said, “We are delighted to join forces with Convera to expand our PayAnyBank services. This collaboration allows us to increase our country coverage, empowering more global customers and merchants to make secure cross-border and in-country payments directly from their MiFinity eWallet to a recipient’s bank account. It aligns perfectly with our mission to provide convenient, secure and accessible financial solutions to our users and merchants worldwide.”

Convera, recognised as a market leader in B2B cross-border payments, brings a wealth of experience and a robust global banking network to the partnership. The collaboration between MiFinity and Convera will support multiple payment solutions for both consumers and merchants across diverse industries.

MiFinity’s PayAnyBank service has further increased following this partnership with Convera. This partnership underscores MiFinity’s commitment to providing highly secure and reliable payment methods for customers and businesses worldwide. The integration with Convera further solidifies MiFinity’s position as a leading player in the digital payments landscape.

As the world continues to embrace digital finance, MiFinity remains at the forefront of innovation, ensuring that its users and partners have access to cutting-edge solutions for their evolving financial needs. The collaboration with Convera represents a pivotal step in this journey, as MiFinity continues to redefine the future of cross-border payments.

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Visa Platinum business debit cards from Fibank facilitate businesses banking


Fibank (First Investment Bank) has launched a new high-end card product suitable for business customers – Visa Platinum Business Debit. The cards are designed for managing company funds and bring a number of privileges to customers, such as:

• Attractive cash back;

• Travel insurance with comfortable coverage when traveling abroad;

• Exclusive services and other benefits.

Fibank already issues corporate Visa Business Debit cards in each of its branches in Sofia and across the country. The cards can be issued to the manager of the specific company and to persons authorized by the company. They are free of charge for issuance and upon payment in the commercial establishments in Bulgaria and abroad.

With Visa Platinum Business Debit, paying company expenses is fast and secure, making control and accounting significantly easier. On business trips, employees with business debit cards from Fibank can pay flexibly, and reporting to management is just a matter of a few clicks. In case the card is lost or stolen, the preservation of the funds in the account is ensured by reporting this fact to the bank. Cards are canceled and replaced quickly, secure and fast account access being provided immediately.

Visa Platinum Business Debit cards provide participation in a cash back program: reimbursement of 0.2% of the turnover made every 6 months, upon reaching a turnover of at least BGN 10,000 (ATM, money transfer and gambling transactions are excluded from the turnover). They have travel insurance when traveling abroad from Generali with coverage up to USD 15,000. In addition, Fibank customers can benefit from access to business airport lounges with the Lounge Key program and special offers for various hotel discounts worldwide.

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Accura Scan, The Only Certified Biometric Solution Provider in Middle East & Africa for Banks and Telcos


Global Identity Verification and Digital KYC solutions provider, Accura Scan is pleased to announce being awarded ISO/IEC 30107-03 compliance after passing a presentation attack detection (PAD) iBeta Level 2 audit with 0% FAR, making it one of the few companies worldwide and the only in IndiaSingapore, APAC & Middle East to have such a recognition.

As part of the testing procedure to assess the performance of Accura Scan face biometric liveness system, which is already being used by clients globally, it was successfully tested with millions of data points in alpha & beta testing modes. Its algorithms were pitted against various forms of spoofing attempts, including but not limited to 3D-printed and curved masks, silicone and paper masks, and videos of real subjects.

Yasin Patel (YP), Accura Scan’s CEO & Founder, expressed great pride in the achievement, adding, “Obtaining the ISO 30107-03 standard after passing the rigorous iBeta level 2 test demonstrates the effectiveness of our solutions against spoofing attacks.” He further announced that in keeping with their motto of ‘Biometrics for All’, Accura Scan would be offering its trusted Identity Verification Suite for free to all start-ups, while established entities would be offered various modules for as little as USD 5,000 a year onwards.

Commenting on this feat, Director – International Sales, Reza Writer, added, “Ambition greater than resources is in the DNA of Accura Scan. We have achieved this feat with a very small but highly skilled & dedicated team that has executed the organizational goal beautifully.”

The ISO 30107-3 framework measures a biometric system’s false acceptance rate (FAR) and false rejection rate (FRR) at the point of presentation. Passing the evaluation with an FAR of 0%, means that the company’s biometric algorithms offer a high level of spoof resistance in all environments.

Headquartered in India, Accura Scan has been completely bootstrapped & profitable since its incorporation. It has firmly established itself in the MENA region over the last 4 years, working with some of the most esteemed Banks, Telecoms & Fintechs globally. As a part of its global strategy, it has now registered itself in Singapore, the EU, the UK, & the US. With top-notch Identity Verification & Digital KYC products, it is confident of making a mark in these markets.

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BIM Exchange integrates traditional currency option for buying and selling cryptocurrencies

BIM Exchange revolutionizes the purchase of crypto-currencies: implicity and security guaranteed

BIM Exchange, the French pioneer of crypto-currency exchange platforms, today announces a major breakthrough in the ease of access and security of crypto transactions. With its new feature, it has never been easier to buy and trade crypto-currencies, bridging the gap between the traditional Web and Web 3.0.

Integration of payments in tradtional currencies: Euro, Dollar, Pound Sterling and Swiss Franc

BIM Exchange now enables its users to buy crypto-currencies directly by bank transfer in less than 24 hours, regardless of their currency. The funds are then securely transferred to the user’s decentralized wallet, such as Ledger, TrustWallet, MetaMask or other.

This method considerably simplifies access to digital currencies, while guaranteeing maximum security.

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Credgenics triumphs with dual wins at the IBS Intelligence Global FinTech Innovation Awards 2023


Credgenics, the leading provider of SaaS-based collections and debt resolution technology solutions worldwide, celebrated a momentous victory at the IBS Intelligence Global FinTech Innovation Awards 2023. Credgenics was honored with the prestigious win for ‘Most Innovative Use of Process Automation for the CG Collect collections technology platform implementation at IREP Credit Capital, and ‘Most Innovative Analytics Deployment’ for the project on Digital Collections with another leading financial institution.

Credgenics has consistently led the charge in delivering forward-looking technological solutions to address the challenges in the debt collection industry, leveraging its AI-powered SaaS-based platform. Through close collaboration with banks and non-banking financial lending institutions, Credgenics has played a pivotal role in the digitization and automation of their end-to-end collections processes.

To date, the company has successfully partnered with over 100 Banks, NBFCs, and digital lending firms, introducing data-driven, customer-centric, and innovative digital solutions to enhance loan collection processes. Notably, the recent awards bestowed upon Credgenics recognize the profound impact of the technology solutions on process efficiency, underscoring a substantial leap forward in redefining the borrower–lender dynamic.

Rishabh Goel, Co-founder and CEO of Credgenics, said, “We are grateful for receiving the prestigious twin honours at the IBS Intelligence Global Fintech Innovation Awards 2023 that acknowledge the unwavering dedication of the entire Credgenics team. Our collaboration with IREP Credit Capital underscores our commitment to innovation. This recognition fuels our passion, propelling us towards even more groundbreaking initiatives. I am excited about the path ahead, where Credgenics continues to redefine industry standards and delivers unparalleled digital and insight-driven experiences in the financial services sector.”

Sasidhar T, Head of Collections at IREP Credit Capital, commented, “Winning the ‘Most Innovative Use of Process Automation’ award at the IBS Intelligence Global Fintech Innovation Awards 2023 underscores the power of tech-driven innovation that Credgenics brings, and it perfectly aligns with the vision of IREP Credit Capital. We are focused on empowering MSMEs and ensuring easy access to sustainable credit solutions, and Credgenics has been a dynamic partner in our journey. Credgenics has seamlessly integrated enhanced agility in collections towards our goal of making a meaningful impact on the credit landscape.”

IBS Intelligence Global FinTech Innovation Awards identify and honour technology players, banks and financial institutions for their excellence in driving impact through technology implementations and innovations using emerging technologies. The fifth edition of the global awards saw 275+ nominations from 105+ banks and financial institutions and 75 technology vendors across 47 countries across the globe, in 30 categories. The back-to-back twin award wins in 2022 and 2023 at the IBS Intelligence Awards reaffirm Credgenics’ mission to disrupt the debt collections industry and set new standards in delivering cutting-edge technology solutions.

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