The Bank of London, the next-generation technology company and the world’s first purpose-built global clearing, agency, and transaction bank, today announces it has issued a non-exclusive licence of its next generation, secure, universal 1-click checkout patent to Seattle based Firmly, to further help drive frictionless ad-to-checkout commerce.
Firmly, powered by The Bank of London’s unique intellectual property, enables merchants to provision secure 1-Click checkout anywhere, including on social media sites. Returning users enjoy 1-Click checkout across millions of brands, exponentially increasing customer conversions while significantly reducing cart abandonment, by removing friction from the user experience (10+ clicks to 1-click).
Anthony Watson, Founder & Group Chief Executive of The Bank of London, said: “We’re excited that Firmly are entering the marketplace powered by The Bank of London. This commercial agreement drives the borderless economy of the future via our patented technologies. In addition, the ‘zero change’ integration checkout, allows Firmly’s clients to deploy powerful solutions using a simple-touch web SDK or Android / iOS toolkit without the need for any developer teams”.
Kumar N Senthil, Co-Founder and CEO of Firmly, said: “We are super excited to partner with The Bank of London on the mission of enabling a seamless 1-click checkout anywhere so that we can bring the joy of shopping online to the customers instead of painfully providing the same information over and over again across every single website the customer shops”.