Tag: Press Releases

Award-winning software provider teams up with newly-formed iGaming powerhouse to share full suite of SwinttGames and SwinttPremium releases with brand-new audience

Swintt, the in-demand software provider behind innovative slot releases Electric Elements and Aloha Spirit XtraLock, has announced it has agreed a partnership deal with newly-formed iGaming company, Casimba Gaming, to distribute its titles to its players worldwide.

Under the terms of the agreement, Swintt will now supply its full suite of slot games to the powerhouse technology provider, meaning that operators who use Casimba Gaming for their casino solutions will have access to a rich and varied catalogue of next-gen SwinttGames and classic SwinttPremium releases.

Recently formed following a merger between renowned operator Whitezip and global iGaming PAM and aggregation provider Markor Technology, Casimba Gaming aims to provide clients with an even greater range of products and services while further solidifying its position within the iGaming sector.

Having now partnered with Swintt, the brand will certainly go some way towards achieving those ambitions in the field of game aggregation, given that its clients will now be able to choose from over 120 state-of-the-art releases from the studio, allowing them to offer even more choice to their players.

Among the SwinttGames set to be available via Casimba Gaming, the two previously mentioned releases, Electric Elements and Aloha Spirit XtraLock, are certain to get top billing. The former is an action-packed cluster pays slot with four elementally-charged bonus features while the latter remains Swintt’s most successful title to date; and both are already highly popular entries in Casimba Gaming’s core markets.

Over in the SwinttPremium catalogue, meanwhile, Casimba Gaming clients will be able to choose from a wide range of classically-themed games that all adhere to the design and gameplay of popular land-based slot machines. Standout titles in this range include the fan-favourite Book series title, Seven Books Unlimited and Cleopatras Pearls, which gives players access to four levels of local jackpot prize.

With all this and more to be added to Casimba Gaming’s offering this month, the new collaboration should help the rapidly-expanding brand further establish itself within the iGaming industry while also connecting Swintt with countless new customers. As such, both parties are extremely excited about the deal and looking forward to the start of a long and successful partnership.

“As a predominantly Malta-based business ourselves, Swintt is looking forward to working closely with Casimba Gaming to strengthen its product line-up and help this powerhouse brand deliver on the promise of offering greater choice to its clients,” the Head of Business Development for Swintt, Lars Kollind, said. “By teaming up with a company that’s not only active in many markets but also has a firm focus on the United Kingdom, the Nordics and Canada, we can potentially position Swintt games in front of a number of new global audiences going forward and we’re sure players are going to love seeing what we have to offer.”

“Despite only being formed a couple of months ago following the merger of two already successful iGaming brands, Casimba Gaming has been making waves in the industry and picking the right partners to work with has been a big part of that,” the B2B Director for Casimba Gaming, Lavina Karlsson, said. “In Swintt, we feel we’ve identified an exciting and innovative software provider that can add significant value to our product line-up. Offering both next-gen SwinttGames and classic Premium releases, the studio will undoubtedly be a popular choice with Casimba Gaming clients going forward.”

In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.

A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.

Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.

To customize or not? That’s the iGaming dilemma

At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.

Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.

However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.

It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.

Effective game customization: it’s more than just changing logos

To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.

This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.

But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.

What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.

In a nutshell

The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.

Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.

Galaxsys, the non-traditional slot provider of fast and skill games, announced that its games are now available on multiple brands that fall within the portfolio of Betsson Group.

The Betsson Group is one of iGaming’s leading gaming groups that operates 20+ brands including Betsafe, Betsson, NordicBet, StarCasino, and JallaCasino .se.

The Galaxsys games available to the Betsson Group include Roulette X, Jungle Wheel, Ninja Crash, Crasher, F Mines, Plinkoman, Mr Thimble, Golden RA, Cash Show, Rocketon, Hi Lo, Blackjack, Penalty, Keno, Keno Express and Sic Bo.

“Betsson Group is an iconic operator and has led the way for many decades as a pioneer within iGaming,” the Senior Vice-President of Sales and Business Development for Galaxsys, Gil Soffer, said. “We share the same pioneering company spirit as Galaxsys is a major force in the provision of fast and skill games to a more discerning digital player. Our games portfolio is available to Betsson’s 20+ brands and we are positive its players shall receive the games favourably.”

“Galaxsys has demonstrated that they are a forward-thinking supplier of games that appeal to a growing cohort of players looking for different and faster gaming experiences,” the Supplier Relations Manager for Betsson, Laura Peretta, said. “Likewise, their integration and customer support teams provide the necessary level of due diligence, commercial and business cases to ensure a smooth process for both parties. We look forward to the feedback from our players over the next few months of operations.”

Leading global online betting and gaming brand Betway has today announced that former Irish rugby union star Peter Stringer (pictured) is joining its portfolio of ambassadors.

The deal will see the ex-scrum half provide insight to rugby fans ahead of the Rugby World Cup in France starting September 8. The former Munster player will pen regular blog posts that will be hosted on the brand’s editorial hub, the Betway Insider.

A legend of Irish rugby, Stringer played in two World Cups and made 98 appearances for his country in a decorated international career. Known as the master of the ‘tap tackle’, he won a Six Nations Grand Slam in 2009, three Triple Crowns and two Heineken Cups with Munster. Stringer retired from professional rugby in 2018.

Stringer joins the Super Group-owned brand’s impressive roster of sports ambassadors, which includes the likes of Ireland football legend Robbie Keane and former England Cricket player Kevin Pietersen.

“I’m delighted to be joining one of the world’s biggest betting brands as an official ambassador,” Stringer said. “I look forward to helping rugby fans garner valuable insights with my thoughts on the game’s biggest tournaments, starting with the biggest of all, the World Cup.”

“I am thrilled to welcome Peter Stringer as our new Irish rugby ambassador,” the Chief Executive Officer for Betway, Anthony Werkman, said. “Peter adds fantastic value to our rugby offering and is well known with fans all over the world. I’m sure his opinion and thorough understanding of the international game is going to be hugely valuable to readers of his regular column.”

Visit the Betway sportsbook for the latest in online betting.

M88 Mansion, the top online gaming platform in Asia, has marked its second year teaming up with the Badminton World Federation (BWF) as their Official Betting Partner. The collaboration signified a huge milestone in the world of badminton, offering fans an immersive and interactive way to engage with the sport.

From August 21 to 27, 2023, the spotlight shined on the Royal Arena in Copenhagen, Denmark, as it played host to the TotalEnergies BWF World Championships 2023. The event was one of the biggest badminton tournaments in the world, with M88 Mansion making fans feel like they’re right in the middle of the action.

As badminton grows in popularity all across the globe, especially in Asia, M88 Mansion and the BWF has brought tons of excitement to fans with past tournaments, such as the TotalEnergies BWF Thomas & Uber Cup Finals 2022 in Thailand, the TotalEnergies BWF World Championships 2022 in Japan, and the TotalEnergies BWF Sudirman Cup Finals 2023 in China.

With the TotalEnergies BWF Thomas & Uber Cup Finals 2024 on the horizon, M88 Mansion is gearing up to share news and updates about the best players, big matches, and standout moments. Fans can check out these updates on their official website and social media. Plus, they’re planning a special feature on one of BWF’s top players. Stay tuned!