puresoftware-bags-fintech-award-for-financial-technology-in-sbr-technology-excellence-awards

PureSoftware bags fintech award for financial technology in SBR Technology Excellence Awards

 

Committed to its pursuit of delivering new-age banking solutions to banks, financial institutions, fintech firms, and the ultimate banking consumer, ‘PureSoftware’ has developed the industry-leading unified fintech platform — ‘Arttha’ for its customers.

‘Arttha’ has led banking and financial services transformation with its “Digital for the Unbanked” strategy to be a market leader. The platform allows for both greenfield fintechs or banks as well as existing financial institutions to transform their retail and SME banking business using Arttha’s Digital Payments, eWallet, Digital Lending, Agency, or Branchless Banking, Buy Now Pay Later (BNPL), and Merchant Management capabilities.

Manish Sharma, Chief Executive Officer at PureSoftware said, “We are extremely proud to win this award and tremendously delighted for the recognition received. Arttha has powered banks and fintech firms in emerging markets to gain an immense digital advantage by providing next-gen banking solutions to their customers. Through Arttha, our customers have been successfully able to deploy innovative banking solutions to expand their customer base, improve end-user experience, multiply transaction volumes, and launch new products across business units. The platform has already been implemented to offer financial services to more than 30 million individuals worldwide and 2.4 million merchants across the world, with over 1 billion transactions globally in a year.”

‘Arttha’ has been addressing digital access gaps in financial services with remarkable success majorly across emerging economies with substantial swaths of underbanked and unbanked regions like KenyaBotswanaZambiaIndonesiaMyanmar, and Nepal. Despite stringent lockdowns in various parts of the world due to the pandemic, ‘Arttha’ changed the banking dynamics to enable continuity of banking operations on the business side and democratize access to financial services on the consumer side.

Manish added, “Being underbanked or unbanked should not restrict access to the same level of customer experience that consumers in developed markets are used to. We continue to innovate by introducing new features in the platform in response to emerging trends in the industry as we expand our reach to customers in other parts of AfricaMiddle East, and the United States.”

puresoftware-wins-the-“excellence-in-fintech-solutions”-award-for-its-flagship-product-arttha

PureSoftware wins the “Excellence in Fintech Solutions” award for its flagship product Arttha

 

PureSoftware, a global software product and digital services company, announced that it received the “Excellence in Fintech Solutions” award at the Finnovex East Africa Summit 2022. The award was presented to PureSoftware for its flagship product Arttha, in the category of “Harnessing fintech for a big leap in fueling financial inclusion.”

Arttha is a unified fintech platform enabling banks, fintech firms, and financial institutions to fill the huge gaps in financial inclusion by automating the operations. This powerful digital banking platform successfully digitizes the banking landscape with its intuitive design and easy-to-use interface. Over 100+ financial institutions trust Arttha to deliver a seamless and compelling digital banking experience to their customers worldwide.

Finnovex is a series of Summits that examine the Future of Financial Services on how disruptive innovations are reshaping how they are structured, provisioned and consumed. The award recognizes the companies and individuals playing a pivotal role in changing the financial services landscape.

puresoftware-further-expands-its-global-footprint-with-the-opening-of-office-in-kenya,-africa

PureSoftware further expands its global footprint with the opening of office in Kenya, Africa

 

PureSoftware, a leading software company focused on fintech, 5G and digital transformation, announced the opening of its first office in Kenya. This new office will further expand the reach of PureSoftware’s digital solutions and its software products – Arttha Fintech and Arttha5G in the continent.

The opening of Nairobi office will enable PureSoftware to better serve its customers in Africa and agility in responding to the evolving needs of its existing and new clients. Backed by high double-digit growth in the past 3 years, the company has been on an expansion path globally, as part of its strategic focus to provide an on-shore and near-shore capability to its customers.

PureSoftware’s digital service offerings and award-winning flagship microservices based software, Arttha Fintech is already enabling businesses in Africa to accelerate digital transformation. Artha5G will equip businesses to meet the connectivity needs of tomorrow.

Manish Sharma, Chief Executive Officer, PureSoftware, said, “In line with our aggressive expansion plans, we are excited to launch our first office in KenyaAfrica is a focus market for us, and this new office will help us offer our full suite of software and digital transformation solutions to our existing and new customers.” He added, “Our Nairobi office will become the hub of our African operations as we continue our expansion and open new offices across the region.”