scienjoy-announces-strategic-alliance-with-metau-on-new-nft-project

Scienjoy Announces Strategic Alliance with MetaU on New NFT Project

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (Nasdaq: SJ), a leading live entertainment mobile streaming platform in China, today announced that Scienjoy has formed a strategic alliance with MetaU, a company offering crypto exchange platform, to assist the Company to fulfill its mission of providing funding to artists interested in transforming their traditional arts to NFTs. MetaU expects to create an enabling environment and also provide the tools for both artists and collectors to list and purchase NFTs with virtual coins through its new NFT exchange platform scheduled to be launched in the third or fourth quarter of 2022.

As disclosed early this year, Scienjoy plans to launch NFT Experience X (the “Program”), a new program designed to offer assistance to selected artists, enabling them with the tools to turn their creations into nonfungible tokens. The Program is expected to provide technical support to artists, musicians, and other performers, as they create NFT works across selected locations, through traditional art, exhibitions, murals, and other unique art projects.

Mr. Dan Clayton, Chief Executive Officer of MetaU, commented, “I am thrilled with the strategic alliance with Scienjoy based on their interest in the NFT sector. MetaU will be working with Scienjoy for the preparation of the anticipated launch of our MetaU NFT exchange platform  in the third or fourth quarter of 2022.”

Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, commented, “We are excited about the strategic alliance with MetaU and the expected launch of its NFT exchange platform. As the COVID-19 pandemic negatively affected nearly all aspects of trade and commerce globally, the art sector took a particularly hefty blow with the shut down of vibrant art galleries and well-known exhibition scenes worldwide. Although much of that is beginning to change with the gradual recovery from the pandemic, many artists are still struggling with the impacts of cancellation of art events and substantial budget reductions from sponsors due to the uncertainty still hovering over the sector. NFT Experience X is expected to create hundreds of opportunities for artists across the world as we aim to highlight the creative minds in the Metaverse. With the new NFT exchange platform, we hope to provide independent artists a platform to transform and show their unique art works.”

scienjoy-to-launch-a-new-program-to-provide-funding-to-artists-for-transforming-traditional-arts-to-nfts

Scienjoy to Launch a New Program to Provide Funding to Artists for Transforming Traditional Arts to NFTs

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (Nasdaq: SJ), a leading live entertainment mobile streaming platform in China, today announced that Scienjoy is launching a new program to provide funding to artists for transforming traditional arts to NFT platforms, which is an effort of the Company to provide financial support to artists with creative minds.

NFT Experience X (the “Program”), established by the Company, is purported to provide technical support to artists, musicians, and other performers to create NFT works across the selected locations, whether through traditional art, exhibitions, murals, or other unique arts projects. The Program is expected to create hundreds of opportunities for more than 300 artists across the world.

The vibrant art galleries and well-known exhibition scenes worldwide have significantly suffered from the impact of the COVID-19 pandemic, including closure of the art venues, cancellation of art projects and reduction in budgets.

Scienjoy has already established several initiatives to support the traditional artists, including a NFT program that allows mural in downtown New York City to launch a gamified blind box for auction. Scienjoy also introduced dedicated European artists for NFT creation and showcased unique artworks connected to live performances in Art exhibitions in Los Angeles.

NFT Experience X provides selected artists with technical support from the Scienjoy engineering department to help them make a NFT highlight and supports artists like Julie HarveyPeter Sadofsky, Radka Salcmannova, and Dazhou Wang, who would become NFT topics on the platform, such as OpenSea in the days to come. The Program marks a significant effort to support the arts in the NFT market.

Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, commented, “We believe the initiative will help ensure that artists are not left out of the future NFT world in the blockchain era. We want to help artists to fulfill their interests. In the traditional art community, artists have so much to offer and so much give, I believe it’s a good opportunity to highlight the creative minds in the Metaverse. For independent artists who are unconnected to NFT platforms and might have been left out of prestigious galleries, high value focused exhibitions, and non-profit groups’ programs, my colleagues and I also want to assist them in succeeding.”

scienjoy-holding-corporation-reports-interim-nine-months-ended-september-30,-2021-unaudited-financial-results

Scienjoy Holding Corporation Reports Interim Nine months ended September 30, 2021 Unaudited Financial Results

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (NASDAQ: SJ), a leading live entertainment mobile streaming platform in China, today announced its unaudited financial results for the nine months ended September 30, 2021.

Nine Months 2021 Operating and Financial Highlights

  • Total net revenues for the nine months ended September 30, 2021 increased by 52.5% to RMB1,171.2 million (US$181.8 million) from RMB767.8 million in the same period of 2020.
  • Gross profit for the nine months ended September 30, 2021 increased by 27.4% to RMB232.4 million (US$36.1 million) from RMB182.4 million in the same period of 2020.
  • Net income for the nine months ended September 30, 2021 increased by 7.7% to RMB237.5 million (US$36.9 million) from RMB220.5 million in the same period of 2020.
  • Adjusted net income for the nine months ended September 30, 2021 increased by 37.5% to RMB182.6 million (US$28.3 million) from RMB132.8 million in the same period of 2020.
  • Total paying users for the nine months ended September 31,2021 decreased by 10.8% to 648,465 from 727,385 in the same period of 2020.
  • Active broadcasters for the nine months ended September 31,2021 increased by 28.2% to 250,497 from 195,422 in the same period of 2020.
  • As of September 30, 2021, the Company had RMB291.9 million (US$45.3 million) in cash and cash equivalents, which represented an increase of 29.9% from RMB224.8 million as of December 31, 2020.

Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, commented, “Scienjoy has continued to achieve outstanding financial and operational results in the first nine months of 2021. Our revenues and adjusted net income for the nine months of 2021 are close to the full year results of fiscal year 2020, which reflect tremendous growth in our business. We have made significant progress on improving operating efficiency through refined operations and continued to invest and adopt extensive cutting-edge technologies to improve overall users’ experience. The rapid growth number of active broadcasters has proved our strong capabilities in addressing increasing demands for livestreaming. Looking forward, we are committed to building the metaverse in the livestreaming field, by using Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), big data, and blockchain to upgrade the fundamental elements of livestreaming settings and expand the offerings of livestreaming content. With the continuous development and application of advanced technologies, we aim to fulfill the fast-evolving expectations of our users and broadcasters, which are building an interactive connection between users and broadcasters and customizing their own experiences with a vast variety of contents and features. We remain optimistic and believe that we are well positioned to continue to capture the opportunity in the rapidly expanding and evolving market for live entertainment mobile streaming.”

Mr. Denny Tang, Chief Financial Officer of Scienjoy, added, “We continued to deliver strong financial results in the first nine months of 2021 as we focused on investing in technologies to improve our platform and delivering the attractive experiences to our users and broadcasters. The significant increase in revenue and adjusted net income demonstrated the attractiveness of our platform. Looking ahead, we will still be dedicated to facilitating user growth, enhancing monetization and developing our technologies and ambition in building metaverse in livestreaming. We are confident that we will continue to generate significant revenue and provide greater value to our shareholders in the long term.”

Nine Months 2021 Financial Results

Total net revenues for the nine months ended September 30, 2021 increased by 52.5% to RMB1,171.2 million (US$181.8 million) from RMB767.8 million in the same period of 2020, because more quality content are provided through our integrated multiple live streaming platforms including Beelive platforms we acquired in September 2020 and our ARPPU for the nine months ended September 30, 2021 increased by 70% comparing to the same period of last year, partially offset by decrease in number of paying users.

Cost of revenues for the nine months ended September 30, 2021 increased by 60.4% to RMB938.8 million (US$145.7 million) from RMB585.4 million in the same period of 2020. The increase was primarily attributable to a 58.7%, or RMB297.0 million, year-over-year increase in the Company’s revenue sharing fees and content costs, which was consistent with the 28.2% year-over-year increase in active broadcasters as well as the growth of the Company’s overall live streaming operations for the nine months ended September 30, 2021. In addition, the Company incurred share based compensation of RMB3.4 million for the nine months ended September 30, 2021 and no such expense incurred in the same period of last year.

Gross profit for the nine months ended September 30, 2021 increased by 27.4% to RMB232.4 million (US$36.1 million) from RMB182.4 million in the same period of 2020.

Total operating expenses for the nine months ended September 30, 2021 increased to RMB85.6 million (US$13.3 million) from RMB41.5 million in the same period of 2020.

  • Sales and marketing expenses for the nine months ended September 30, 2021 kept constant at RMB3.7 million (US$0.6 million) as compared to the same period of 2020.
  • General and administrative expenses for the nine months ended September 30, 2021 significantly increased to RMB38.6 million (US6.0 million) from RMB19.7 million in the same period of 2020.The increase was primarily because we had a share based compensation of RMB3.6 Million (US$0.6 million) and higher listing-related professional fees, employee salary and welfare and amortization of intangible assets as compared to the same period of 2020.
  • Research and development expenses for the nine months ended September 30, 2021 increased by 91.6% to RMB39.8 million (US$6.2 million) from RMB20.8 million in the same period of 2020. The increase was due to higher R&D headcount and the Company had share based compensation of RMB5.4 million (US$0.8 million) in the first nine months ended September 30, 2021.
  • Provision for doubtful accounts for the nine months ended September 30, 2021 was RMB3.4 million (US$0.5 million) as compared to a recovery for doubtful accounts of RMB2.7 million in the same period of 2020

Income from operations for the nine months ended September 30, 2021 increased by 4.2% to RMB146.8 million (US$22.8 million) from RMB140.9 million in the same period of 2020.

Change in fair value of contingent consideration for the nine months ended September 30, 2021 decreased by 48.1% to RMB45.5 million (US$7.1 million) from RMB87.6 million in the same period of 2020. Change in fair value of contingent consideration is derived from the Company’s reverse recapitalization with Wealthbridge Acquisition Limited on May 7, 2020, and acquisition of BeeLive on August 10, 2020, which involved payments of future contingent consideration upon the achievement of certain financial performance targets and specific market price levels. Earn out liabilities are recorded for the estimated fair value of the contingent consideration on the merger date. The fair value of the contingent consideration is re-measured at each reporting period, and the change in fair value is recognized as either income or expense. 

Change in fair value of warrants liability for the nine months ended September 30, 2021 amount to RMB21.8 million (US$3.4 million). The Company’s warrants assumed from SPAC acquisition that have complex terms, such as a clause in which the warrant agreements contain a cash settlement provision whereby the holders could settle the warrants for cash upon a fundamental transaction that is considered outside of the control of management are considered to be a derivative that are recorded as a liability at fair value. The warrant derivative liability is adjusted to its fair value at the end of each reporting period, with the change being recorded as other expense or gain.

Change in fair value of investment in marketable security for the nine months ended September 30, 2021 amount to RMB27.6 million (US$4.3 million) In January 2021, the Company, through its wholly owned subsidiary, Scienjoy Inc., purchased from Cross Wealth Investment Holding Limited, an entity related to two directors of the Company, 606,061 ordinary shares of Goldenbridge Acquisition Limited (“Goldenbridge”) for an aggregated consideration of US$2 million. Goldenbridge was formed as a special purpose acquisition company. The investment was classified as investment in marketable security, which is adjusted to its fair value at the end of each reporting period, with the change being recorded as other expense or gain.

Net income for the nine months ended September 30, 2021 increased by 7.7% to RMB237.5 million (US$36.9 million) from RMB220.5 million in the same period of 2020.

Adjusted net income for the nine months ended September 30, 2021 increased by 37.5% to RMB182.6 million (US$28.3 million) from RMB132.8 million in the same period of 2020.

Basic and diluted net income per ordinary share for the nine months ended September 30, 2021 were both RMB7.73 (US$1.20). In comparison, basic and diluted net income per ordinary share for the nine months ended September 30, 2020 were both RMB10.14, respectively.

Adjusted basic and diluted net income per ordinary share for the nine months ended September 30, 2021 were both RMB5.94 (US$0.92). In comparison, both adjusted basic and diluted net income per ordinary share for the nine months ended September 30, 2020 were RMB6.11.

As of September 30, 2021, the Company had cash and cash equivalents of RMB291.9 million (US$45.3 million) compared to RMB224.8 million as of December 31, 2020.

Business Outlook

The Company expects its total net revenues to be in the range of RMB393 million to RMB455 million in the fourth quarter of 2021. This forecast reflects the Company’s current and preliminary views on the market and operational conditions, which are subject to change, particularly in respect to the potential impact of COVID-19 on the economy in China and other markets around the world.

About Scienjoy Holding Corporation Limited

Founded in 2011, Scienjoy is a leading mobile livestreaming platform in China, and its core mission is to build a livestreaming service ecosystem to delight and entertain users. With approximately 250 million registered users, Scienjoy currently operates four livestreaming platform brands, including Showself, Lehai, Haixiu, and BeeLive, which features both the Mifeng Chinese version and BeeLive International version. Scienjoy uniquely combines a gamified business approach to livestreaming, in-depth knowledge of the livestreaming industry, and cutting-edge technologies such as blockchain, augmented reality (AR), virtual reality (VR), and big data, to create a unique user experience. Scienjoy is devoted to building a livestreaming Metaverse to provide users with the ultimate immersive experience, a social media network that transcends time and space, a digital community that spans virtual and physical reality, and a content-rich ecosystem. For more information, please visit http://ir.scienjoy.com/.

Use of Non-GAAP Financial Measures

Adjusted net income is calculated as net income adjusted for change in fair value of contingent consideration, change in fair value of warrant liability and share based compensation. Adjusted basic and diluted net income per ordinary share is non-GAAP net income (loss) attributable to ordinary shareholders divided by weighted average number of ordinary shares used in the calculation of non-GAAP basic and diluted net income per ordinary share. The non-GAAP financial measures are presented to enhance investors’ overall understanding of the Company’s financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with U.S. GAAP. Investors are encouraged to review the reconciliation of the historical non-GAAP financial measures to its most directly comparable GAAP financial measures. As non-GAAP financial measures have material limitations as analytical metrics and may not be calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider non-GAAP financial measures as a substitute for, or superior to, such metrics in accordance with US GAAP.

For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of Non-GAAP Results” near the end of this release.

Exchange Rate Information

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.4434 to US$1.00, the noon buying rate in effect on September 30, 2021, in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB amounts could have been, or could be, converted, realized or settled in U.S. dollars at that rate on September 30, 2021, or at any other rate.

Safe Harbor Statement

Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate other future acquisitions; ability to obtain additional financing in the future to fund capital expenditures; fluctuations in general economic and business conditions; costs or other factors adversely affecting our profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in the Company’s filings with the Securities and Exchange Commission (“SEC”) from time to time. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Such information speaks only as of the date of this release.

scienjoy-attends-nft.nyc,-the-leading-annual-non-fungible-token-event

Scienjoy Attends NFT.NYC, The Leading Annual Non-Fungible Token Event

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (Nasdaq: SJ), a leading live entertainment mobile streaming platform in China, today announced that the Company’s New York team participated in the largest annual Non-Fungible Token event, NFT.NYC (the “Event”) from November 1st to November 4th in New York City.

The Event attracted a large number of attendees, including some key players in the NFT industry such as Opensea, Clubrare, Topps NFTs, Christie’s, and MoonPay. The Event consisted of various forums and panel discussions addressing the latest developments and future trend in NFT and how AI, AR, and VR technologies evolve to assist the NFT industry to be more collaborative, hence developing a new creative economy.

The Event provided Scienjoy a tremendous opportunity to meet the NFT industry experts and cultivate the relationships with industry top-notched platforms and marketplaces, leading to future partnerships.

With the technical support of the Company, Herr Gallery, one of the Scienjoy’s business partners in New York, successfully dropped NFTs on Rarible on behalf of the two extraordinary artists, Cao Zou and Dazhou Wang, on October 26th and October 28th respectively.  These drops indicated the beginning of immersion into the NFT world by Herr Gallery and Scienjoy. Herr Gallery has presented its artworks in the Event and plans more NFT drops by the end of 2021. Scienjoy is committed to providing its technologies to support Herr Gallery in future droppings as the Company continues to enhance its year long ongoing plan of Metaverse with AI, AR, and VR technologies.

scienjoy-partners-with-global-friendship-exchanges-foundation-to-build-a-dedicated-tech-team-for-artists

Scienjoy Partners with Global Friendship Exchanges Foundation to Build a Dedicated Tech Team for Artists

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (Nasdaq: SJ), a leading live entertainment mobile streaming platform in China, today announced that Scienjoy will cooperate with Global Friendship Exchanges Foundation (“GFE Foundation”) to commence a project of building a dedicated team of highly skilled engineers with AI and game development experience to help artists launch their non-fungible token (NFT) artworks on major platforms such as OpenSea, Rarible and Foundation as the Company is committed to cultivating cutting-edge technology and diverse entertainment for  its platform.

This is a continuous effort of Scienjoy and GFE Foundation, a U.S-based non-profit organization dedicated to supporting young artists around the world, under the strategic partnership between the two parties that was previously announced on July 7, 2021.

Scienjoy’s engineering team has extensive experience in developing big data technology including data insight, operational data analysis, marketing analysis, risk control platform, and intelligent recommendation engine, to support refined operation of products and businesses. The engineering team also has rich technological experience in AR through various projects, such as live broadcast of AR games, practical application of AR interactive marketing, intelligent beautification effects, and AR interactive scenarios. The team uses AI technology to develop solutions for intelligent customer service, natural language processing, speech recognition, speech synthesis, AI virtual anchors, face recognition, gesture recognition, human posture assessment, content security review, and real-time monitoring. These features have been applied to Scienjoy’s live broadcast platforms and have enhanced overall experience and interactions between livestream anchors and users. Tech team’s capabilities to provide technological support for minting and dropping NFTs will benefit artists and tackle any problems they might encounter in the process of launching their NFT artworks.

OpenSea is a peer-to-peer marketplace for crypto collectibles and NFTs. Since 2017 when it was founded, OpenSea has over 100,000 users and nearly 30 million NFTs. Rarible is an Ethereum-based platform that facilitates the creation, sale, and purchase of ownership rights to digital works of art via NFTs. Foundation, stylized as “Foundation.app”, is a platform for live auctions of digital art and NFTs and is a simple and easy-to-navigate suite for NFT artists and digital art enthusiasts to participate in decentralized auctions for an array of creative pieces. For more information about OpenSea, please visit its official website at https://opensea.io/about.

According to an industry report by Reuters, the NFTs market has reached a new high of $2.5 billion in sales in the second quarter of 2021 due to increasing popularity earlier this year. The sales on OpenSea continued to climb and reached nearly $150 million in June. Art remained in the third place for the number of non-fungible token sales in popular categories in the first half of 2021, trailing behind collectible and sports NFTs. For more information about the report, please visit the website at https://www.reuters.com/technology/nft-sales-volume-surges-25-bln-2021-first-half-2021-07-05/.

NFTs, which can be stored permanently on the blockchain, demonstrate the characteristics of indivisibility and tamper-proof and ensure the copyrights and scarcity of the artworks. Furthermore, artists are able to make transactions on their own and avoid potential involvement of intermediary agencies. As the digital art world is rapidly emerging, NFTs have become increasingly attractive to numerous artists.

Victor He, Chief Executive Officer of Scienjoy, commented, “Scienjoy is committed to providing artists with technical support, assisting artists with creating NFTs and dropping them on major platforms like OpenSea, the largest general marketplace for user-owned digital items. Dropping artworks on broad marketplaces is beneficial for young artists who not only present their identities to the general public in their early career but also generate their own fan base with a sense of acknowledgment for their artworks in return.”

By partnering with GFE Foundation, Scienjoy expects to launch a grand NFT exhibition with NFT artists and art galleries interested in art NFTs in the coming months in New York, to offer a platform for artists and galleries to share their thoughts and insights of the NFT art industry.

scienjoy-becomes-one-of-the-first-live-streaming-platforms-in-mainland-china-to-offer-non-fungible-tokens-(nfts)

Scienjoy Becomes One of the First Live Streaming Platforms in Mainland China to Offer Non-Fungible Tokens (NFTs)

 

Scienjoy Holding Corporation (“Scienjoy”, the “Company”) (NASDAQ: SJ), a leading live entertainment mobile streaming platform in China, today announced it has officially launched Non-Fungible Tokens (“NFTs”) on its live streaming platforms, making it one of the first live streaming platforms in mainland China to adopt the technology.

This announcement follows the Company’s strategic partnership with Snipp Interactive Inc., a global provider of digital marketing promotions, rebates, and loyalty solutions, to create a new loyalty and rewards system and explore enabling live streaming broadcasters to mint NFTs. NFTs are one-of-a-kind tokenized digital assets that are tracked by using blockchain, which provides a digital certificate of ownership, tracks purchase and trading of the asset, certifies a digital asset to be unique, and protects against duplication. This ownership tracking technology has allowed assets in the digital world to be bought and sold like any piece of physical property.

This new initiative lets broadcasters mint their own NFTs on Scienjoy’s platform, and lets users bid to purchase NFT mementos from their favorite broadcasters by using points earned from the new loyalty and rewards system. These custom souvenirs will include various popular accessories, skins, and other virtual objects that users and broadcasters will be able to wear and display in the Scienjoy virtual livestreaming worlds. NFTs will be minted as unique prizes for live streaming game competitions as a way to reward users, increase excitement and drive user engagement.

While NFTs can be used and displayed on Scienjoy’s platforms, tracking ownership and trading of the tokens will occur on OpenSea, a peer-to-peer NFT marketplace. Scienjoy will initially launch a series of 16 NFTs on OpenSea and launch further NFT series on other marketplaces. Users have long shown enthusiasm for unique accessories, prizes and skins for their Scienjoy profiles. The new NFT system will strengthen users’ ability to own and trade these souvenirs in an organized manner and increase the excitement around games on Scienjoy’s platforms. In addition to strengthening the relationships between broadcasters and their fans, this initiative will provide broadcasters with more monetization opportunities, augment broadcaster loyalty, and attract more new creative talent to Scienjoy’s platforms.

Users will be able to use and display their NFTs in Scienjoy’s game-embedded live streaming and fully immersive virtual reality worlds. Scienjoy will track users’ in-game status and achievements, save the items they’ve obtained such as skins, characters, and other tokens, and seamlessly transfer records of ownership and verify authenticity of in-game items in the ownership database OpenSea. In Scienjoy’s immersive virtual reality worlds, NFTs will also enable users to create, own, monetize and enjoy virtual properties and items, and to have complete control over such virtual assets.

Scienjoy has long been a pioneer in new forms of entertainment and new applications of technology in live streaming. Through big data, artificial intelligence (AI) and augmented reality (AR) technologies, Scienjoy has built fully immersive and gamified live streaming virtual reality worlds for users to explore. This VR-based immersive gaming experience has transformed the live streaming experience and connected users and broadcasters to not only share topics of interest, but also play games and interact within the virtual worlds. The Company launched three small-scale virtual reality worlds in 2020 and will roll out six complete virtual reality worlds in 2021. Adding NFTs is a further step in allowing users to customize their virtual environment and allowing broadcasters to create custom products for fans to stand out from other broadcasters.

“We are focused on continuous innovation and integrating cutting-edge technologies to our platform. We believe that using emerging technologies will not only bring gains to Scienjoy and our users but spur the whole industry to develop,” said Victor He, Chairman and Chief Executive Officer of Scienjoy. “NFT technology, when combined with our other core platform technologies of big data, AR and AI, will create new opportunities for monetization, explore future areas for growth and development, and ultimately help us bring greater value to our shareholders.”