Varo Bank, N.A., the first all-digital nationally chartered bank in the US, today announced that it has named Amy Ferris as Chief Growth Officer. Ferris brings over 20 years of marketing expertise from leading consumer technology companies including Apple, Spotify, and Amazon. Under Ferris’ leadership, Varo will accelerate its growth strategy and scale to earn the trust of millions of consumers.
“I am thrilled to join the team at Varo who all share a deep passion for creating opportunities for millions of people who have long been underserved by the traditional banking system,” Ferris said. “Together with this talented team, we’re going to help tens of millions lead better financial lives.”
Prior to joining Varo, Ferris served in a number of leadership positions including Global Head of Consumer Marketing – Media Services at Apple, where she led marketing for Apple Music, Video, News, Books, and Podcasts. Prior to Apple, she was Vice President of Global Consumer Marketing at Spotify. She also worked in key marketing roles at Amazon, Chevron, and Levi Strauss & Co. Ferris received a Bachelors from the University of California, Santa Barbara and a Masters in Business Administration from the University of California, Berkeley.
“I am very excited to welcome Amy to Varo – with her leadership and expertise in driving top-tier marketing programs, we’re equipped to embark on a new phase of growth and investment in our customer experience across every touchpoint,” said Colin Walsh, CEO and founder of Varo Bank, N.A. “Fresh off of our $510 million fundraise, Varo is accelerating our path to building a profitable, sustainable bank that delivers on our unique vision for an innovation-driven bank for all of us.”