hyundai-motor-and-kia-recruit-ai-expert-to-strengthen-smart-technology-development-and-mobility-business-opportunities

Hyundai Motor and Kia Recruit AI Expert to Strengthen Smart Technology Development and Mobility Business Opportunities

 

Hyundai Motor Company and Kia Corporation announced today the recruitment of Kyunghyun Cho, associate professor of computer science and data science at New York University. Professor Cho will provide outside expert counsel to strengthen the group’s development of artificial intelligence (AI) technology and its application in the mobility industry.

Cho will work with researchers at AIRS Company, an organization dedicated to the development of Hyundai and Kia’s AI technologies and AI-based services. He will advise on the application of AI technology to the mobility industry, strategies to overcome the current limitations of AI technology, and the excavation of new AI-based business opportunities.

“We look forward to working with Professor Cho to explore ways to incorporate AI technology in the mobility industry,” said Jeong Hee Kim, Vice President and Head of AIRS Company. “Hyundai and Kia will continue to develop innovative technologies and cooperate with diverse global institutions to become a frontrunner in the future mobility industry.”

To pioneer the future of sustainable mobility, Hyundai and Kia are undergoing an ambitious transformation from automotive manufacturer to Smart Mobility Solution Provider and are engaged in various projects covering AI agents, machine translators, smart factories and mobility services.

As a renowned figure in the AI field, especially of machine learning and applied AI research, Cho is expected to elevate Hyundai and Kia’s expertise in AI technology research, helping the companies to proactively respond to the growing competition in future mobility development.

Cho earned a doctorate and master’s degree in computer science from Aalto University in Finland, and a bachelor’s degree from Korea Advanced Institute of Science and Technology (KAIST). He developed a new simple yet effective algorithm that can resolve long-term dependency problems within recurrent neural networks (RNN).

Cho is also considered to have revolutionized AI translation services by developing a neural machine translation (NMT) algorithm that enables high-quality translation by understanding the overall context of the translated sentence, as well as to have shown achievements in the research of multimodal AI systems, a system that can learn different types of combined data such as text and images. Based on such outstanding research achievements, Cho was granted tenure at New York University in 2019.

Profile:

Professor Kyunghyun Cho (age 36)

Present:

  • Associate Professor of computer science and data science at New York University
  • Canadian Institute for Advanced Research (CIFAR) Fellow of Learning in Machines & Brains

Career highlights:

  • 2017-2020: Research scientist, Facebook AI Research
  • 2014-2015: Post-doctoral researcher, University of Montreal
  • 2014: PhD, Aalto University, Finland
  • 2009: BS, KAIST, South Korea
parle-products,-world’s-largest-selling-biscuit-brand,-teams-with-ibm-to-drive-growth-through-hybrid-cloud

Parle Products, World’s Largest Selling Biscuit Brand, Teams with IBM to Drive Growth Through Hybrid Cloud

 

IBM (NYSE: IBM) today announced that it is working with Parle Products Pvt Ltd (Parle), the largest selling biscuit brand  in India, to help it more quickly and effectively bring its products to market by leveraging IBM Cloud. Parle will leverage IBM’s transformative hybrid cloud and AI capabilities, along with its leading security and industry expertise with IBM’s business consulting and technology services. This will help Parle get its products, such as Parle-G, the world’s top-selling biscuit by volume — to market at the right time and in the right place.

By embracing a hybrid cloud-based approach, Parle expects to innovate more quickly – finding new ways to get its products into the homes of consumers, even as the global pandemic creates challenges in the supply chain and mandates that some employees work remotely. Through streamlining operations and achieving greater scalability to meet changing demands, Parle expects to witness business growth in India and beyond.

Ajay Chauhan, Executive Director, Parle Products, said, “As the largest biscuit brand provider in India, our priority is meeting the growing demands of Indian consumers. By working with IBM to accelerate our journey to the cloud and strengthen our security posture, we will work to uncover new ways to reduce time-to-market and streamline operations – a significant milestone for us.”

Parle will leverage key IBM technologies and services across hybrid cloud and AI:

  • Cloud – By migrating its mission-critical SAP workloads, ERP, supply chain, and analytics applications to IBM Cloud, Parle can boost productivity across business functions such as finance, HR, and procurement. This can also help the company meet the evolving needs of its growing ecosystem of wholesalers and retailers.
  • AI- With the intelligent AI-based supply chain, IBM will help design a critical KPIs-based performance management framework using IBM Watson Studio to measure and monitor the health of Parle’s business processes and their outcomes. Intelligent workflows will further fuel Parle’s agenda on appropriate product mix, faster planning and scheduling, and optimized supply chain costs.
  • Services – Parle will be leveraging IBM’s deep industry expertise with IBM Global Business Services (GBS) and Global Technology Services (GTS) to host its workloads on IBM Cloud.
  • Security – By leveraging IBM’s Security Operations Center (SOC) to enhance its security posture, Parle will work with IBM to design, build, and manage a comprehensive security program designed to increase its resiliency and security. The organization will also leverage IBM X-Force Red’s services to uncover vulnerabilities across applications and networks. X-Force Red will support Parle’s security teams to identify and remediate security flaws across their entire digital ecosystem.

“The global pandemic has demanded businesses to become digital overnight and quickly adjust to life in a virtual world,” said Howard Boville, Head of IBM Hybrid Cloud Platform. “Every industry has had to accelerate their transformation and are turning to the cloud to enable that. “Parle quickly shifted its approach, by embracing an hybrid cloud strategy with IBM to leverage our cloud capabilities and deep  industry expertise, with security at the forefront of their advancement. By implementing cloud and AI,  Parle is able to bring their products seamlessly to millions of homes in India, despite the current challenging times.”

IBM has a long-standing relationship with Parle, implementing and managing mission-critical ERP and other workloads. The work is designed to help Parle enhance demand sensing to increase efficiencies in production management, optimize inventory and logistics costs and bring intelligence to its sourcing activities.

smart-cities-to-fuel-growth-of-asia-pacific’s-internet-of-things-market-by-2026,-finds-frost-&-sullivan

Smart Cities to Fuel Growth of Asia-Pacific’s Internet of Things Market by 2026, Finds Frost & Sullivan

 

Frost & Sullivan’s recent analysis finds that Asia-Pacific’s Internet of Things (IoT) market is rapidly being transformed by Mega Trends, including the integration of edge-computing networks into IoT systems and new narrow-band (NB) IoT deployments. Driven by growing investments in 4G/LTE and 5G, reduced IoT sensor costs, and government support, the buoyant APAC IoT market is expected to reach $436.77 billion in revenue by 2026 from $96.92 billion in 2020, growing at a compound annual growth rate (CAGR) of 28.52%.

China leads IoT spending, accounting for over half of the APAC market, followed by Japan and Australia. Government spending on smart cities accounts for almost one-third of the region’s combined spending, followed by transportation and logistics, then manufacturing. However, the COVID-19 pandemic has negatively impacted customers’ transformation journeys across several industry verticals, resulting in delays in projects such as integrating innovative technologies, including artificial intelligence (AI), Blockchain, and cloud adoption.

For further information on this analysisMega Trends Transforming the Internet-of-Things (IoT) Market in Asia-Pacific, please visit: http://frost.ly/5mp

“The APAC region accounts for about 40% of global Low Power Wide Area (LPWA) connections, with NB-IoT accounting for 97% of them,” said Hemangi Patel, Information and Communication Technology Research Analyst at Frost & Sullivan. “We forecast that the rise of NB-IoT technology will benefit low-resource IoT devices penetration. NB-IoT is expected to be an integral part of IoT connectivity, addressing requirements related to low-bandwidth, low-speed connections in utilities, industries, and households.”

Patel added: “On a macro level, increasing government focus on smart cities and Industry 4.0 initiatives is driving demand for digital IoT solutions in the region, such as eGovernment, public transportation, smart traffic management systems, and smart power grids. Given their portfolios ranging from business application solutions to data analytics and end-to-end platforms, telcos are set to become IoT one-stop solution providers.”

Capitalize on the region’s lucrative IoT market by focusing on the following growth opportunities:

  • Telecom Operators Can Monetize IoT Deployments Further: Vendors should extend their services portfolios by including various other services management features, like connectivity management, data security, and data routing.
  • Multi-cloud as the Future of IoT: Cloud providers should include collaborative tools that enable customers to share knowledge on a common platform. Vendors should move beyond offering cloud computation capabilities and provide additional value-added services, such as automation capabilities that enhance computation power.
  • Manufacturing and Smart City Initiatives: Vendors must offer integrated IoT solutions and develop horizontal capabilities. In manufacturing, emerging application areas include predictive maintenance, remote monitoring, and connected operational intelligence. Smart lighting, security and surveillance, and waste management are critical for smart cities.

Mega Trends Transforming the Internet-of-Things Market in Asia-Pacific is the latest addition to Frost & Sullivan’s Information and Communication Technology research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

hikvision-releases-full-year-2020-and-first-quarter-2021-financial-results

Hikvision releases full-year 2020 and first quarter 2021 financial results

 

Hikvision, an IoT solution provider with video as its core competency, has released its full-year 2020 financial results. In 2020, Hikvision generated a total revenue of RMB 63.50 billion, having achieved a year-over-year (YoY) growth of 10.14%, and net profits attributable to shareholders of the company was RMB 13.39 billion, reflecting a YoY growth of 7.82%.

Hikvision has also disclosed its financial results for the first quarter of 2021, with a revenue of RMB 13.99 billion, representing a YoY increase of 48.36%. Net profits attributable to shareholders of the company in the first quarter was RMB 2.17 billion, representing a YoY growth of 44.99%.

In 2020, Hikvision further expanded its investment in R&D, with a spending of RMB 6.38 billion. The R&D expense ratio has continuously increased over the past few years, from 7.62% in 2017 to 8.99% in 2018, 9.51% in 2019, and 10.04% in 2020.

Technological innovation has been the key area of focus driving the successful development of the company, and Hikvision will continue providing more innovative technologies, products and solutions to help increase safety, operational efficiency and sustainability in communities, companies and global societies.

As new external uncertainties emerged in 2020, Hikvision worked closely with partners and suppliers globally to maintain stability and integrity in its supply chain, enhance its intelligent manufacturing processes, and optimize delivery efficiencies, as well as ensure reliable business development.

alliancebernstein-executes-landmark-corporate-bond-trade-utilizing-broadridge’s-ltx-trading-platform-with-four-buyers-on-same-block-trade

AllianceBernstein Executes Landmark Corporate Bond Trade Utilizing Broadridge’s LTX® Trading Platform with Four Buyers on Same Block Trade

 

Leveraging next-gen technology, AllianceBernstein made fixed income trading history by becoming the first buy-side firm to receive aggregated liquidity from multiple buyers on the same block trade. The trade was enabled by LTX, A Broadridge Company (NYSE:BR), and powered by LTX’s patented RFX protocol. AllianceBernstein tapped into its dealer’s customer network to sell a large block of bonds and access aggregated liquidity from four buyers at once and in real time.

“A challenge facing many asset managers is how to trade blocks of bonds more efficiently,” said Tim Kurpis, Head of Investment Grade Trading, AllianceBernstein. “Most electronic solutions focus on smaller sizes and liquid bonds, but 70-75% of the corporate bond market still trades over the phone. LTX brings a different approach for accessing liquidity that offers new protocols to better match potential counterparties and allow multiple bids or offers for a bond.”

Instead of putting dealers in competition, LTX enables dealers to distribute bonds across their customer network, amplifying the buy-side’s opportunity to maximize liquidity and achieve improved best execution. Using LTX’s powerful artificial intelligence, AllianceBernstein’s dealer identified the potential natural buyers of the bond within their customer network, leading to the RFX trading invitation. Customers invited to participate in the RFX were able to bid for their preferred amount of bonds and improve their price as needed to fulfill their order.

“This is a major milestone for the fixed income market,” said Jim Toffey, CEO of LTX. “This is the latest example of how our next-gen RFX protocol benefits market participants and goes beyond electronifying the phone call to create a digital liquidity pool of natural counterparties that will move the bond market forward.”

To date, over 10 dealers and 40 asset managers representing a significant liquidity pool have joined the LTX platform, with an additional 50 firms in the pipeline to join at midyear. The number of RFX sessions on the platform has steadily increased since January 2021, and the platform recently surpassed the half-billion mark in total amount of bonds offered.

use-of-stalkerware-and-spyware-apps-increase-by-93%-since-lockdown-began-in-the-uk

Use of Stalkerware and Spyware Apps Increase by 93% since Lockdown Began in the UK

 

Avast (LSE: AVST), a global leader in digital security and privacy products, reveals there has been a 93% increase in the use of spyware and stalkerware apps1 in the UK since lockdown measures were first introduced. In the past year, Avast has protected over 4,585 users in the UK from apps capable of spying, and 165,049 users across the globe. The volume of stalkerware and spyware apps in January and February of this year is a 93% increase on the same time last year before COVID restrictions were introduced.

This National Stalking Awareness Week, Avast continues to draw attention to the rise of stalkerware – unethical software that allows people to track someone’s location, without the victim’s knowledge or consent. Stalkerware gives the perpetrator access to a victim’s personal photos, videos, emails, texts and app communications such as WhatsApp and Facebook, as well as eavesdrop on phone calls and make covert recordings of conversations over the internet.

Jaya Baloo, Chief Information Security Officer, Avast, said, “The growth in stalkerware and spyware poses a huge concern. Stalkerware is a form of tech abuse, an increasing threat which takes away the physical and online freedom of the victim. Usually installed secretly on mobile phones by so-called friends, jealous spouses and ex-partners, stalkerware tracks the physical location of the victim, monitors sites visited, phone calls and text messages, undermining a person’s online freedom and individual liberty.”

Alarmingly, the growth in stalkerware seems to echo the increase in domestic abuse cases across the UK since lockdown measures came into force. Refuge, a national charity in England providing specialist support for women and children experiencing domestic abuse reported that calls to its helpline increased by two-thirds (66%) in the first three months of lockdown, with visits to its website increasing by 950%. Latest figures from the NHS,2 also reveal there has been a 350% increase in the number of people searching online for domestic abuse support during lockdown compared to the previous year.

Jane Keeper, Director of Operations, Refuge, added: “This technology gives abusers another way to exert control over their victims whether we are in lockdown or not. Unfortunately, whilst Avast’s figures are concerning, we fear they are just the tip of the iceberg – many cases will go undetected. This is why Refuge is partnering with Avast, to help tackle this disturbing trend head on.”

Avast is committed to identifying and removing the threat of stalkerware. In 2019, Avast mobile threat researchers identified and worked to remove 8 stalkerware apps from the Google Play Store. Refuge and Avast are both members of the Coalition Against Stalkerware, a cross-industry organisation committed to fighting domestic abuse, stalking, and harassment by addressing the use of stalkerware and raising public awareness about this issue.

Jaya Baloo, CISO, Avast adds: “We’re proud to be working with members of the Coalition, to raise awareness of tech abuse, educate people on how to address it, and constantly to improve ways to prevent this threat.”

Here are  some simple steps to help people identify the signs of potential stalkerware and spyware on their devices and what they can do to protect themselves:

How to prevent stalkerware if you think you are at risk:

  • Secure your phone against all unauthorised physical access: ensure your phone or device uses two factor authentication such as a pin code and a second form of identity confirmation such as an email backup or thumbprint.
  • Install a reliable antivirus product on your mobile phone: a good mobile antivirus will treat stalkerware as a PUP (potentially unwanted programme) and give you the option to remove it.

How to spot the signs:

  • You notice your device’s performance is suddenly and unexpectedly worse: you may notice slow-downs or more frequent crashes or freezes.
  • Your settings have changed without your consent: if you suddenly have a new browser homepage, new icons on your desktop, a different default search engine, or other changes that you didn’t make, it might be due to stalkerware.
  • You get odd messages: a sudden flood of pop-ups or error messages from programmes that always worked fine before may indicate spyware.
  • You have unexplained calls on your bill.
  • The abuser has had physical access to your device.
  • The abuser knows things about what you’re doing, where you’re going and who you’ve been communicating with.

How to manually remove stalkerware from your phone:

  • Reboot your phone into safe-mode: hold down your phone’s power button to see your Power off and Restart options. Long-press the Power off option and the Reboot to safe-mode option will appear. Tap OK.
  • Remove any suspicious apps: once rebooted in safe mode, open up your Settings and tap Apps or Apps & notifications. Sort through your apps and look for anything you don’t recognise.
  • Remove any Malicious Apps: tap Uninstall to remove it from your device. If you’re not sure if an app is malicious, search for the name of the app on the internet to see if other people have shared any issues with it.
chinafy-joins-alibaba-cloud-partner-network

Chinafy Joins Alibaba Cloud Partner Network

 

Chinafy announces today that it has joined the Alibaba Cloud Technology Partner Network.

This partnership enables global multinationals, e-commerce, travel, and technology companies improved access to website acceleration and SEO performance in China, a faster go-to-market strategy, and content delivery via a more extensive near-China CDN network.

For Alibaba Cloud customers with websites, they now have a streamlined option to leverage Chinafy’s intelligent resource optimization platform and accelerate both onshore, and offshore web performance in China.

For Chinafy customers, they now have the option to elect Alibaba Cloud’s extensive content delivery network and Alibaba’s China Gateway Consulting services as part of their web optimization process with Chinafy.

“With the depth of Alibaba Cloud’s local expertise, vast infrastructure and multiple points-of-presence, Chinafy is able to offer improved performance, and reliability for businesses looking to grow in China” – Kevin Lepsoe, CEO of Chinafy.

food-processing-equipment-market-size-worth-$8931-billion-by-2028:-grand-view-research,-inc.

Food Processing Equipment Market Size Worth $89.31 Billion By 2028: Grand View Research, Inc.

 

The global food processing equipment market size is expected to reach USD 89.31 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.1% from 2021 to 2028. The changing lifestyle of people, increasing inclination toward nutritious food, and awareness about the health benefits of marine products are expected to surge the product demand over the coming years.

Key suggestions from the report:

  • By type, the processing equipment is expected to witness the fastest growth over the forecast period owing to the high demand for processed products and the increasing popularity of healthy and packaged food
  • Based on mode of operation, the automatic processing equipment segment is expected to expand at the fastest CAGR of 6.9% from 2021 to 2028 owing to the high demand for technological development, growing use of automation, and strong research and development capabilities of market players
  • The rise in demand for fast and packaged food is expected to compel manufacturers to expand their production capabilities, which is likely to trigger product demand over the forecast period
  • The market in Brazil is expected to expand at a CAGR of 5.1% from 2021 to 2028 owing to the untapped opportunities and customer base
  • Industry participants are adopting strategies, including distribution network expansion, new product developments, mergers & acquisitions, and partnerships, in order to gain a competitive edge in the industry

Read 105 page research report with ToC on “Food Processing Equipment Market Size, Share & Trends Analysis Report By Mode Of Operation (Semi-automatic, Automatic), By Type (Processing, Pre-processing), By Application, And Segment Forecasts, 2021 – 2028” at: https://www.grandviewresearch.com/industry-analysis/food-processing-equipment-market

Population growth and rising disposable income, along with increasing urbanization, are expected to drive the consumption of processed foods, which, in turn, is expected to benefit the industry growth. Moreover, the governments of Middle Eastern countries are focusing on reducing their reliance on the petroleum sector and promoting investments in industries, such as construction, automotive, and food and beverage.

Farmed fish solutions for the marine industry had provided a convenient solution for the demand-supply imbalance. However, the industry witnessed a price hike for fresh and processed fish. The positive economic condition of the market and potential customers are some of the prominent factors that assure the prominent growth of the market over the forecast period.

Rising population, dietary shifts, and a rise in spending power influence the market growth, which exerts pressure on the industry to fulfill the ever-increasing demand of the world. In addition, the growing need for equipment in the wake of the rising consumption of processed foods in the developing economies in Asia Pacific is expected to drive the industry.

Grand View Research has segmented the global food processing equipment market on the basis of mode of operation, type, application, and region:

  • Food Processing Equipment Mode of Operation Outlook (Revenue, USD Billion, 2017 – 2028)
    • Automatic
    • Semi-automatic
  • Food Processing Equipment Type Outlook (Revenue, USD Billion, 2017 – 2028)
    • Processing Equipment
    • Pre-processing Equipment
  • Food Processing Equipment Application Outlook (Revenue, USD Billion, 2017 – 2028)
    • Bakery & Confectionaries
    • Meat, Poultry, & Seafood
    • Beverage
    • Dairy
    • Fruit, Nut, & Vegetable
    • Grains
    • Others
  • Food Processing Equipment Regional Outlook (Revenue, USD Billion, 2017 – 2028)
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • U.K.
      • France
      • Italy
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa

List of Key Players of Food Processing Equipment Market

  • GEA Group Aktiengesellschaft
  • BAADER Group
  • Bühler AG
  • Marel
  • Alfa Laval
  • Tetra Laval International S.A.
  • Krones AG
  • The Middleby Corporation
  • JBT Corporation
  • SPX Flow Inc.

Find more research reports on Food Safety & Processing Industry, by Grand View Research:

  • Functional Foods Market – Functional ingredients such as omega-3 and probiotics are highly used in fish oils and yogurt to reduce the risk of cardiovascular diseases and to improve the quality of intestinal microflora. Such a trend is expected to fuel the market over the forecast years.
  • U.S. Packaged Food Market – The hectic work and life schedules of consumers across the country and the rising preference for convenience have been driving the market over the years. Furthermore, the escalating expansion of e-commerce in the U.S. boosts the sales of the products over the nation.
  • Food Processing Blades Market – Macroeconomic factors such as rising disposable income, increasing spending power of the middle-class population, and the adoption of processed food products, including meat and poultry, are augmenting the market growth.
the-climate-pledge-announces-more-than-100-signatories-committed-to-achieving-net-zero-carbon-by-2040-or-sooner

The Climate Pledge Announces More Than 100 Signatories Committed to Achieving Net-Zero Carbon by 2040 or Sooner

 

Today, Amazon and Global Optimism announced that more than 100 companies have now signed The Climate Pledge. Among the 52 new signatories joining The Climate Pledge today are well-known brands including Alaska Airlines, Colgate-Palmolive, Heineken, PepsiCo, Telefónica, and Visa. Pledge signatories in total generate more than $1.4 trillion in global annual sales and have more than 5 million employees across 25 industries in 16 countries—demonstrating the collective impact The Climate Pledge can have in addressing climate change.

Signatories to The Climate Pledge agree to:

  • Measure and report greenhouse gas emissions on a regular basis.
  • Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies.
  • Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially beneficial offsets to achieve net-zero annual carbon emissions by 2040—a decade ahead of the Paris Agreement’s goal of 2050.

All signatories are taking science-based, high-impact actions to tackle climate change by innovating in supply chain efficiency, sustainable transportation, circular economy, clean energy solutions, and more. Many organizations are also meaningfully involving customers in their journey to net-zero with initiatives focused on innovative packaging and sustainable product design and development, while delivering solutions to empower customers to reduce their own emissions with educational campaigns and sustainable shopping experiences.

“Less than two years ago, Amazon co-founded The Climate Pledge and called on other companies to reach the Paris Agreement 10 years early—today, more than 100 companies with over $1.4 trillion in global annual revenues and more than 5 million employees have signed the pledge,” said Jeff Bezos, Amazon founder and CEO. “We are proud to stand with other signatories to use our scale to decarbonize the economy through real business change and innovation.”

“We helped to initiate The Climate Pledge to prove a model that accelerates decarbonization with the most ambitious companies,” said Christiana Figueres, the UN’s former climate chief and now founding partner of Global Optimism. “Today over 100 companies, including household brands and companies from all industry sectors, have joined The Climate Pledge with its goal of net-zero by 2040. They are demonstrating that moving faster toward decarbonizing their businesses is a pathway to competitive advantage. There is no doubt we’re at a tipping point to establish the low carbon economy envisioned in the Paris Agreement. I commend the leadership of the companies that have joined The Climate Pledge already and look forward to welcoming the next 100.”

lifesum-calls-in-hot-cherry-for-gen-z-and-millennials-activity

Lifesum calls in Hot Cherry for Gen Z and Millennials activity

 

Lifesum, the world’s leading digital nutrition company, has called in digital PR and social media specialists, Hot Cherry, hired without a pitch, to engage influential Gen Z and Millennials.

Lifesum joins Hot Cherry’s new health and wellness division, together with Natural Cycles, the world’s first birth control app, Kaia Health, the world’s most popular digital MSK platform and Flow, Europe’s first headset and therapy app for depression.

During the pandemic, Lifesum has seen its user base soar past 50 million in 250 countries and territories as users take control of their health from home. Over the past year, the Lifesum app has acquired users at nearly twice the rate of both Noom and WW, according to statistics from Sensor Tower, the independent market intelligence for the mobile app economy.

Hot Cherry will engage influential Gen Z and Millennials and raise awareness of Lifesum features, including its premium services, nutritional advice, videos and recipes to achieve health goals. Hot Cherry will help Lifesum leverage its partnership with Amazon to bring nutrition coaching to Halo, its new health and wellness band.

“With Hot Cherry’s wealth of experience in engaging influential Gen Z and Millennials, we’re now in a position to expand our user base and global positioning to empower everyone with the tools to take full control and live healthier, happier lives,” says Marcus Gners, Lifesum CSO and Co-Founder.

“We’re passionate about consumer tech in the health and wellness space and welcome Lifesum to our new healthtech division,” says Harry Cymbler, Hot Cherry CEO and Founder. “Our wealth of experience working with Gen Z and Millennial companies, including Disney and Spotify, will help to maintain Lifesum as the leading consumer brand for maximising nutrition.”