xinhua-silk-road:-shanghai-international-shipping-center-enters-new-stage-of-comprehensive-development

Xinhua Silk Road: Shanghai International Shipping Center enters new stage of comprehensive development

 

Shanghai International Shipping Center has entered a new stage of comprehensive development featuring green transformation, digital intelligence and strong resilience, according to participants of the 2022 North Bund Forum.

Held in Shanghai from November 22 to 24, the forum attracted representatives from leading shipping and aviation enterprises and international organizations, as well as well-known experts, to discuss the sustainable development for the international shipping industry.

Shanghai Port, ranking first worldwide in container throughput for 12 consecutive years, is staging green transformation and becoming an increasingly clean, energy-saving and efficient modern hub port.

Statistics showed that in Shanghai Port, the water-to-water transhipment ratio of containers has reached more than 50 percent, the ship-to-ship synchronous LNG bunkering service has achieved normal operation, and about 97.95 percent of the operating ships have been renovated with shore power receiving facilities.

Zhang Wei, vice mayor of Shanghai, said that Shanghai has made every effort to play its role as a pioneer and a demonstration leader in promoting the development of green shipping.

Meanwhile, digitalization is reshaping the production mode, business model, organizational form and operation order of Shanghai International Shipping Center, and expanding the radiation scope of the center.

On September 3 this year, an empty container transfer center in Shanghai Port was newly launched, which allows empty containers to be transported to the Yangtze River Delta region and ports along the Yangtze River through water, highway and railway, further enhancing the resource allocation capacity of Shanghai Port as an international shipping hub.

Yu Fulin, director of Shanghai Municipal Transportation Commission, said that in order to improve the resilience of the supply chain and industrial chain, Shanghai has worked with the Yangtze River Delta to accelerate the construction of a global shipping hub, improve the smooth and resilient shipping collection and distribution system, as well as comprehensively promote the shipping service and brand influence.

In the first three quarters of this year, the container throughput of Shanghai Port reached 34.89 million TEUs, achieving positive growth year on year and showing strong growth resilience.

turku-energia-sahkoverkot-and-landis+gyr-extend-smart-metering-and-managed-services-cooperation

Turku Energia Sähköverkot and Landis+Gyr Extend Smart Metering and Managed Services Cooperation

 

Turku Energia Sähköverkot Oy decided to continue its long-term metering service cooperation with Landis+Gyr Oy (SIX: LAND). The metering agreement covers the delivery of a total of 125,000 smart meters, reliable IoT communication and a 10-year managed service agreement. Landis+Gyr will install 95,000 smart meters and Turku Energia Sähköverkot Oy 30,000.

Turku Energia Sähköverkot’s entire existing metering equipment will be replaced with new, efficient and intelligent measurement devices (E360, E360 CT, E660) in the coming years. The new smart meters and services will meet all the requirements of the new metering regulation, including a 15-minute or shorter measurement period, extensive power quality monitoring capabilities and interfaces with home automation. In addition, reliable and cost-effective mobile IoT technologies (NB-IoT and LTE M1) will replace the existing telecommunications solution.

“We are very pleased with our long-standing partnership with Landis+Gyr and are delighted to continue it with this measurement service partnership,” said Tomi Toivonen, Managing Director of Turku Energia Sähköverkot Oy. “Our new agreement will secure energy metering for our customers well into the future. Energy metering plays a very important role in meeting Finland’s energy supply and environmental objectives, both today and tomorrow. We believe that our cooperation will support our customers in managing these also in the future.”

As a pioneer in the introduction of smart metering on a large scale, Finland’s new regulation requires installed devices to not only act as electricity meters but also as smart sensors capable of managing advanced power quality measurements and automated controls at the edge of the grid.

“In light of the current energy crisis, the need for intelligence at the grid edge has never been more crucial,” said Tommi Österberg, Sales Director at Landis+Gyr. “Energy companies require fast, reliable and secure data transmission and our ability to monitor and process data will contribute to better load balancing, power quality and reliability. We look forward to supporting this effort and managing energy better together.”

Turku Energy Electricity Networks
Turku Energia Sähköverkot Oy is responsible for the distribution of electricity in almost the entire area of the city of Turku, with the aim of providing a reliable, high-quality and affordable supply of electricity. We are constantly developing our electricity network to meet our customers’ needs. At the end of 2021, Turku Energia Sähköverkot had a total of approximately 96,000 electricity metering points of use and we transferred approximately 1,573 GWh of electricity to customers in our own network area. Our pricing is among the lowest in the country in a national comparison. Turku Energia Sähköverkot Oy is a subsidiary of Turku Energia. https://www.turkuenergia.fi/sahkoverkot/tietoa-sahkoverkostamme/turku-energia-sahkoverkot-oy/

Landis+Gyr
Landis+Gyr is a leading global provider of integrated energy management solutions. We measure and analyze energy utilization to generate empowering analytics for smart grid and infrastructure management, enabling utilities and consumers to reduce energy consumption. Our innovative and proven portfolio of software, services and intelligent sensor technology is a key driver to decarbonize the grid. Having avoided more than 9 million tons of CO2 in FY 2021, Landis+Gyr manages energy better – since 1896. With sales of USD 1.5 billion in FY 2021, Landis+Gyr employs around 6,800 talented people across five continents. For more information, please visit our website www.landisgyr.eu.

akirolabs-named-2022-gartner-cool-vendor

akirolabs named 2022 Gartner® Cool Vendor™

 

akirolabs, a Berlin-based technology start-up offering a digital, collaborative strategic procurement solution, announced today that it was named a 2022 Gartner® Cool Vendor™ in this year’s “Cool Vendors™ in Sourcing and Procurement Technology” report. The recognition underlines the startup’s ambition to provide a holistic strategy platform for procurement organizations.

Detlef Schultz, Co-Founder of akirolabs: “We are extremely proud and humbled to be named 2022 Cool Vendor™ by Gartner®. This recognition emphasizes the importance of cross-functional collaboration in procurement, not only in times of black swan events, crisis and war. We will continue to shape the future of procurement together with our global advisory board from various industries such as Media, Banking, Pharma, Telco and Consumer Goods as well as scientific and tech experts. In doing so, we will elevate procurement beyond traditional category management towards a truly strategic business function.”

According to Gartner’s® 2022 Cool Vendor™ report, procurement serves a critical role in today’s challenging economic times and uncertain business environments, while often being resource-constrained and relying heavily on internal knowledge silos.

Koray Köse, Senior Director at Gartner®: “akirolabs complements traditional S2C and P2P capabilities providing a holistic sourcing strategy platform. It enables digitized sourcing strategy creation in collaboration with stakeholders and enriches the process with relevant market insights through its AI enabled user cockpit. […] This can help drive early engagement and innovation collaboration with stakeholders inclusively and manage value streams beyond a limited category niche.” He further states that it “enables clients to measure and prioritize decisions that move traditional supply management towards ecosystem management with “higher purpose”. Incorporating value-based sourcing that considers sustainability aspects as well as profitability and compliance is a differentiator this solution provides.”

The Gartner® report highlights that deploying innovative technology to support business processes powered by artificial intelligence (AI) and advanced analytics is an important digital initiative for procurement organizations to keep at the top of their agendas.

“cool-japan-data-&-digital-marketing-festival”-held-from-21st-to-24th-of-november

“Cool Japan Data & Digital Marketing Festival” held from 21st to 24th of November

 

The Cool Japan Data & Digital Marketing Festival Executive Committee [Secretariat: Vpon Japan K.K., located in Shinjuku, Tokyo, with the Executive Director Yoshitaka Shinohara (Chief Strategy Officer at Vpon Japan K.K.)] convened the “First Cool Japan Data & Digital Marketing Festival 2022“, an online and offline event intended to enhance the digital shifting opportunity of the Cool Japan Strategy, promoted by the Japanese Government from November 21 (Monday) to 24 (Thursday), 2022.

The opening session conducted on November 21, the first day of the event, demonstrated the importance of utilizing data and conducting digital marketing, with the participation of key persons representing both public and private sectors, such as Mr. Hidetoshi Nakata, the Representative Director of Japan Craft Sake Company Co., Ltd., as well as representatives of Japan National Tourism Organization, Osaka Convention and Tourism Bureau, Agency for Cultural Affairs of Japan, Otafuku Sauce Co., Ltd., Japan Professional Football League, Ebara Foods Industry, Inc., among others, taking the platform. Mr. Yoshitaka Shinohara, the CSO of Vpon Holdings and the organizer of this evet pointed out “the main issue for the the Cool Japan Strategy is defenitely the needs the data & digital marketing”. Mr. Kyoji Kuramochi, Deputy Director for JNTO added  “We need to use the data as much as possible and analyse them”. Mr. Hiroya Miyata, Otafuku Sauce company which covers over 50 countries stated “We have used the digital marketing to promote our products in the countries which nobody knows our products”, and showed the potentials for global market implementations by utilizing big data and digital technologies.

Furthermore, the “1st Cool Japan Data & Digital Marketing Award” that awarded prizes to examples of advanced digital marketing associated with Cool Japan, was also convened at the same time, and on this occasion, Niigata Prefecture & Zeroin, was awarded the Grand Prize for Excellence. The judges commented “every finalists show their love for Japan and the local area, which was excellent.”

This very first event was attended by such individuals as business operators seeking to accelerate overseas implementation of their products and services while Japanese yen is depreciated, as well as tourism industry-related people who are seeking to disseminate information about regional attractions to the world. The event offered a significant impact for people seeking to accelerate implementation of their product and service offerings to tourists visiting Japan, while the inbound demand is in a trend of recovery. The Executive Committee intends to continue providing support to enhance digital shifting opportunities in the future. (Watch Replay)

bigo-facilitates-collaboration-between-the-middle-east-and-singaporean-businesses-through-jordan

BIGO Facilitates Collaboration between the Middle East and Singaporean Businesses through Jordan

 

The Singapore based technology firm, BIGO Technology (BIGO) recently hosted Former Jordanian Minister of Digital Economy and Entrepreneurship, Mr Mothanna Gharaibeh while he was in Singapore. The lively Jordanian former minister was very appreciative of BIGO’s role in facilitating discussions between Action Community for Entrepreneurship (ACE) and arranging visits to other technology companies in Singapore like CrimsonLogic. During this time, he also visited the Singapore Fintech Association (SFA) with BIGO and explored new technologies in the FinTech industry.

While in Singapore, the former Jordanian minister emphasised his desire to invite Singaporean companies who are keen to explore Jordan and to potentially do business within the country. He also shared advantages that Jordanians have within the region and how Singapore companies can use Jordan as a launchpad to enter the greater Middle Eastern region. BIGO has paved the way forward for Singapore companies to expand and is looking into further developments in the region.

As a Singapore technology led firm, BIGO, who owns the apps, Bigo Live, Likee and imo Ads, has experienced first-hand these advantages that the Kingdom has to offer and has grown rapidly over the past four years from just 50 employees to over 1000, due to the availability of talented committed resources, advanced infrastructure and supportive ecosystem with tax incentives on exported services in the country.

The growth and development of BIGO in Jordan has been largely supported by the great relations between Jordan and Singapore. Underpinned and nurtured over the past few decades based on mutual respect, shared values and common interests in promoting peace, security and development around the world.

online-training-&-certification-courses-on-cyber-security-and-artificial-intelligence-&-machine-learning-by-defence-institute-of-advanced-technology,-diat,-pune

Online Training & Certification Courses on Cyber Security and Artificial Intelligence & Machine Learning by Defence Institute of Advanced Technology, DIAT, Pune

 

For a Self-reliant India, to fulfil demand of highly skilled Artificial Intelligence and Cyber Security professionals in the country, Defence Institute of Advanced Technology, DIAT, Pune is conducting the nationwide Online Training and Certification Courses (OTCC) in Cyber SecurityArtificial Intelligence & Machine Learning (AI & ML). The School of Computer Engineering and Mathematical Sciences of DIAT has completed two batches of these courses and more than 1600 candidates are successfully trained and certified. The 3rd batch of AI & ML course is on-going.

Now DIAT is launching next batches of 16weeks Online Course on Cyber Security, and 12weeks Online Course on Artificial Intelligence & Machine Learning (AI & ML) in December 2022. The Graduating students, professionals, or any graduate person can apply for these courses. The enrolment depends on qualifying the online entrance test which is free. Detailed information about the courses is available on the DIAT website at https://www.diat.ac.in/online-certificate-courses/. Registration for the free entrance exam are open till 13th Dec 2022. Interested candidates may apply at: https://cdn3.digialm.com//EForms/configuredHtml/32306/79204/Registration.html

The sessions are delivered by the eminent faculties and scientists from DIAT, DRDO, Industry, and renowned Universities. The objective of the courses is to impart the essential knowledge of Cyber Security and AI & ML to serve the needs of multidisciplinary research ongoing in different research labs and industries in the country. These courses contribute to the ‘Skill India Mission’ and ‘AtmaNirbhar Bharat’ to train the professionals with Cyber Security and Artificial Intelligence & Machine Learning skill-sets. The courses on Cryptography and Cyber-Physical Systems are in pipeline as well.

Defence Institute of Advanced Technology, DIAT, Pune is a unique Research University associated with the Defence Research and Development Organization, Ministry of defence, Government of India, engaged in developing indigenous contemporary Defence technologies. It offers PG programmes in areas of Cyber Security, Artificial Intelligence, Quantum Computing, Defence Electronics Systems, Navigation Systems, Air Armament, Robotics, Embedded Systems, Sensor Technology, etc. The courses are designed to cater the requirements of Defence Services; to provide technological solutions to optimise combat battlefield effectiveness; and above all to produce a qualified manpower which will be an instrument for building a strong indigenous technology in India.

theo-argitis-to-join-compass-rose-as-managing-director-leading-new-business-streams

Theo Argitis to join Compass Rose as Managing Director leading new business streams

 

Compass Rose, a full-service public affairs firm based in Ottawa, announced today that Theophilos Argitis will be joining the firm as Managing Director, effective November 28.

Mr. Argitis will lead execution of the firm’s growth strategy, including development of business segments centered around content, communications and thought leadership.

“As one of the most respected organization heads and reporters covering national affairs and economic policy, Theo has built an enduring reputation for integrity, accuracy, insight and delivery,” said Compass Rose founder Jacqueline LaRocque. “Compass Rose looks forward to leveraging his deep experience and knowledge of national economic and corporate affairs as we enter the next phase in the growth of our business.”

Argitis engaged with Canada’s history makers

Mr. Argitis is joining Compass Rose after more than two decades at Bloomberg News, where he served as Ottawa bureau chief and head of Canadian economic and government news. Since moving to Ottawa in 2005, he has engaged with senior government officials and political leaders of every stripe in the advancement of major national and international events that have shaped Canada’s recent history.

“I am keen to bring some of my journalistic skills – research and observation, connecting dots, distilling ideas – to help create opportunity for the Compass Rose team and its significant roster of clients, and lead the development of new business streams,” Mr. Argitis said. “Compass Rose, under Jacquie’s leadership, has consistently proven that dedication, hard work and a commitment to raising the bar for Canadians and Canadian business is always a winning formula.”

Born in Athens and raised in Montreal, Mr. Argitis graduated from McGill University and holds a Masters degree in economics from the University of Toronto.

tuv-rheinland-and-bre-jointly-released-a-smart-building-evaluation-system-to-promote-smart-transformation-of-the-building-industry

TÜV Rheinland and BRE Jointly Released a Smart Building Evaluation System to Promote Smart Transformation of the Building Industry

 

Recently, TÜV Rheinland Greater China (TÜV Rheinland), an international independent third-party testing, inspection and certification organization, joined hands with British Research Establishment (BRE) to hold the online launch conference of “Smart Building Evaluation System”. Zhang Xin, General Manager of TÜV Rheinland Greater China Industrial Services & Cybersecurity, Zhao Geping, General Manager of BRE China, and Qian Yingchu, Expert from the Building Intelligence International Working Group, introduced the development trend and prospects of smart building, discussed how to guide the implementation of smart building projects through systematization and standardization, and officially released the smart building evaluation system.

The “14th Five-Year Plan for National Urban Infrastructure Construction” released in July this year proposes to accelerate the construction of new urban infrastructure and promote the transformation and development of urban intelligence. Driven by the “dual carbon” goal and the vision of “Digital China”, green and digital transformation has become an important development direction for all industries during the “14th Five-Year Plan” period. As for the building industry, improving the industrialization, digitization and intelligent level of buildings, and realizing safe, efficient, comfortable, convenient, green, low-carbon, and healthy construction have become new goals in the era of Industry 4.0 and new infrastructure. Smart buildings have seen golden development opportunities.

At the launch conference, Qian Yingchu introduced the background and trend of smart transformation of buildings in detail. In response to various challenges in the process of real estate digital transformation, he shared his thoughts on helping the industry upgrade and achieve smart and zero-carbon development. He believes that integrating system resources via digital and intelligent means is conducive to developing and exploring new opportunities in China’s real estate industry, while promoting collaborative work of relevant parties in the industry to realize the value of smart buildings.

The “Smart Building Evaluation System” jointly released by TÜV Rheinland and BRE is completed by a team of experts with an international vision and background. Meanwhile, based on local practical experience, it adopts the twin indicators of “performance and intelligence” to establish a people-centered, future-oriented, operation-oriented evaluation system. Its four evaluation modules include data and cybersecurity, building space and structure, green and low-carbon, health and comfort. It focuses on green performance, space structure, indoor health and comfort of buildings from an intelligent perspective on the basis of ensuring safety and effectiveness of the information infrastructure, and guides buildings to achieve the overall goal of safety, comfort, greenness and intelligence.

Prior to this, TÜV Rheinland and BRE have successively launched the “Net-Zero Carbon Building Evaluation System” and “Net-Zero Carbon Community Evaluation System”, covering various building types and life cycle stages, and providing professional solutions to help the building industry and various communities to reduce carbon emissions. As the third evaluation system in the construction field jointly launched by the two parties, the “Smart Building Evaluation System” will help the building industry explore a new technical path, improve operation performance, and bring more economic benefits and added value. These three sets of evaluation systems have all been registered with the National Certification and Accreditation Administration (CNCA), and are currently the most advanced and authoritative low-carbon and intelligent certification systems in the construction industry in China. In the future, TÜV Rheinland and BRE will continue to leverage their respective technological advantages in the construction field and help the relevant industrial chain embrace a smarter, greener and lower-carbon future.

SOURCE TUV Rheinland Greater China

a-new-departure-for-an-intelligent-future:-china-international-intelligent-communication-forum-2022-held-in-wuxi

A New Departure for an Intelligent Future: China International Intelligent Communication Forum 2022 Held in Wuxi

 

On November 21, the China International Intelligent Communication Forum 2022, co-sponsored by China Media Group (CMG) and Jiangsu Provincial People’s Government, was held in Wuxi, Jiangsu province. Shen Haixiong, Vice Minister of Publicity Department of the CPC Central Committee and President of China Media Group (CMG), and Xu Kunlin, Vice Secretary-General of the CPC Jiangsu Provincial Committee, Governor of the Province of Jiangsu, delivered pre-recorded speeches. Zhang Aijun, Member of the Standing Committee and Director of Publicity Department of the CPC Jiangsu Provincial Committee, and Xing Bo, Member of the Editorial Board of CMG, attended the event.

Du Xiaogang, Secretary of CPC Wuxi Municipal Committee, Bertie Ahern, Former Prime Minister of Ireland and Co-Chair of the Inter Action Council of Former Heads of Government, and Yukio Hatoyama, Former Prime Minister of Japan, delivered speeches at the forum.

Shen Haixiong pointed out that with the theme of “A New Departure for an Intelligent Future”, the forum is dedicated to build a platform for international exchanges and cooperation, promoting the innovative development of global media industry, deepening the exchanges and mutual learning between Chinese civilization and other civilizations, and contributing to build a community with a shared future for mankind.

Shen Haixiong said that intelligent communication has injected new impetus into technological innovations and the innovative development of global media industry, as well as opened up new dimensions for telling China’s story properly and deepening the exchanges and mutual learning between Chinese civilization and other civilizations, creating new opportunities for improving communication effectiveness and the building of a community with a shared future for mankind. As a witness, player and promoter of intelligent communication, the CMG is dedicated to deepen cooperation with all sectors to enjoy technology achievements and boost the high-quality development of intelligent communication, deepening the ideas-art-technology integration, promoting strategic plan featuring “5G+4K/ 8K+AI”. Carrying its mission, the CMG is ready to work with all responsible media outlets in the world and friends from all walks of life to uphold truth, convey the voice of justice and celebrate the beauty of all civilizations so as to create a bright future for intelligent communication.

Xu Kunlin said in his speech that in recent years, empowered by digital intelligence, Jiangsu, as a shining pearl rich in resources, has become an important window to present a reliable, admirable and respectable image of China with its growing appeal.

Xu Kunlin added that Jiangsu will take the forum as an opportunity to further strengthen technology empowerment, deepen exchanges and cooperation, and boost development of AI, big data, cloud computing, VR, AR and HD video. In addition, Jiangsu will reinforce industrial support, cultivate key enterprises with distinctive characteristics, strong strength and influence, build industrial bases and parks with reasonable layout and clustering effect, facilitate integration of intelligent communication and real economy, and support the healthy development of intelligent communication industry. Meanwhile, Jiangsu will further strengthen cultural exchanges, coordinate traditional media and new media outlets, and establish multi-dimensional communication channels and platforms to present the long history, splendid culture and beautiful scenery of Jiangsu, better promote Chinese culture to the world.

Du Xiaogang said that this forum sparks ideas and generates cooperative results, which plays an important role in promoting intelligent communication to better improve and benefit people’s livelihood. Wuxi will take this chance as an opportunity to fully implement the central and provincial decisions and requirements, strengthen intelligent communication support, build a strong intelligent communication platform, enhance intelligent communication functions, and work with all parties to share development opportunities, promote mutual benefit and cooperation, and jointly create a bright future for international intelligent communication.

Bertie Ahern delivered pre-recorded speeches, hoping that a new platform for international exchanges and mutual understanding would be built via this forum, and the platform model would be extended to Europe and the rest of the world to contribute to the human society, employment and economic development.

Yukio Hatoyama delivered a video speech, saying that mankind was facing the great challenge of successfully integrating sci-tech development with future intelligence. This year’s forum is in line with the theme of the times. He sincerely hoped that the forum would come up with solutions to the challenge.

At the opening ceremony, the Technology Bureau of the CMG and Wuxi Municipal People’s Government signed a strategic cooperation agreement. The latter also signed project agreements and collaboration agreements on AI with relevant enterprises.

Tan Jianrong, Academician of the Chinese Academy of Engineering (CAE) and Distinguished Professor of Qiushi College of Zhejiang University, Zhang Shuting, President of Communication University of China, Steve Furber FRS FREng, Fellow of European Academy of Sciences and Professor at the University of Manchester, Guo Tong, Chairman of CCTV.com and General Manager of China Media Group Mobile, He Cong, President of Jiangsu Bureau of People’s Daily, Dmitry Kiselev, Director General of Rossiya Segodnya, and Xu Yulin, Co-founder and Senior Vice President of iFlytek, delivered keynote speeches online or in-person, sharing their insights and latest innovations on the metaverse, key technologies and their application prospects, innovation-driven transformation of intelligent media, and neuromorphic chips.

The forum launched the first “Global Youth Roundtable Dialogue”, where five young representatives from at home and abroad, including Xu Mengtao, Member of China’s Freestyle Skiing Aerials Woman’s Team and Gold Medalist in Freestyle Skiing Women’s Aerials at Beijing 2022 Winter Olympics, shared the new opportunities and challenges for young people in the era of intelligent communication.

Representatives from the CMG, Wuxi Municipal Government and Jiangsu Provincial Government, IT experts and scholars, leading media professionals and entrepreneurs attended the event.

The forum also features thematic activities including sub-forums on intelligent communication for Industries and Cultures, the Intelligent Communication Achievements Exhibition, the “Wuxi onto the World Stage” global livestream, the Internet celebrities’ Wuxi tour for city promotion, etc.

SOURCE CCTV.com

global-programmatic-advertising-market-report-2022-2026-&-2031-–-implementation-of-next-generation-technologies-gaining-momentum

Global Programmatic Advertising Market Report 2022-2026 & 2031 – Implementation of Next-generation Technologies Gaining Momentum

 

The “Programmatic Advertising Global Market Report 2022” report has been added to  ResearchAndMarkets.com’s offering.

The global programmatic advertising market is expected to grow from $6.06 billion in 2021 to $7.38 billion in 2022 at a compound annual growth rate (CAGR) of 21.77%. The programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%.

The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads. The audio ads refers to the automated process of buying, selling, and delivery of audio ads. The audio ads include digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. Programmatic advertising end users are education, media and entertainment, retail and travel.

North America was the largest region in the programmatic advertising market in 2021. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-PacificWestern EuropeEastern EuropeNorth AmericaSouth AmericaMiddle East and Africa.

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work.

The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost.

For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation.

Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment.

The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing the manual processes, data silos, and inefficiency.

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness acquired Interactive Offers for an undisclosed amount. With this acquisition, Grove gained a strong market entry into the programmatic advertising industry and added a unique in-house advertising platform to leverage and scale its current and future offerings. Interactive Offers is a US-based programmatic advertising company.

Major players in the programmatic advertising market are

  • Adobe
  • AdReady
  • AdRoll
  • Magnite Inc
  • Baidu Inc
  • Basis Technologies
  • Choozle
  • DoubleClick
  • Tencent Holdings Ltd
  • Yahoo
  • Google
  • DataXu
  • AOL
  • Amazon.com Inc
  • Outbrain
  • Media.net
  • Microsoft

Key Topics Covered:

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Impact Of COVID-19 On Programmatic Advertising

5. Programmatic Advertising Market Size And Growth
5.1. Global Programmatic Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Programmatic Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market

6. Programmatic Advertising Market Segmentation
6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Audio Ads
  • DOOH
  • Digital Display
  • Social Ads
  • Video Ads

6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Mobile
  • Desktop

6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • SMBs
  • Large Enterprises

6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Education
  • Media And Entertainment
  • Retail
  • Travel

7. Programmatic Advertising Market Regional And Country Analysis
7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

For more information about this report visit https://www.researchandmarkets.com/r/lbu5j3