Automotive Infotainment Market Size Worth $12.57 Billion By 2028: Grand View Research, Inc.


The global automotive infotainment market size is expected to reach USD 12.57 billion by 2028, registering a CAGR of 8.7% from 2021 to 2028, according to a new report by Grand View Research, Inc. The increasing demand for autonomous vehicle technology, automotive cockpit electronics, and advanced safety features such as advanced driver assistance systems is anticipated to drive the growth. The growing demand for enhanced in-vehicle experience and shifting consumer buying behavior and the worldwide expansion of the luxury and premium car segments are also likely to fuel the growth of the market.

Key Insights & Findings:

  • The head-up display segment is expected to expand at the highest CAGR of around 10% over the forecast period owing to the integration of augmented reality for enhanced safety and driving experience
  • The OF fitted segment dominated the market in 2020 and is anticipated to generate over USD 9.6 billion by 2028 owing to the benefits such as easier servicing and maintenance
  • The passenger car segment accounted for the largest revenue share of around 80% of the overall market in 2020. The increasing demand for connected car features in passenger vehicles and the onset of autonomous vehicles are expected to drive the growth of this segment
  • Asia Pacific accounted for the largest market share in 2020. The regional market growth can be attributed to the increased production and sales of passenger vehicles in the region

Read 110 page market research report, “Automotive Infotainment Market Size, Share & Trends Analysis Report By Product Type (Heads-up Display, Navigation Unit, Display Unit), By Fit Type, By Vehicle Type, By Region, And Segment Forecasts, 2021 – 2028“, by Grand View Research

The growing number of millennials opting for small and medium-sized cars is expected to boost the growth of the market growth. Furthermore, consumers are inclined to buy these cars, compared to premium cars, owing to their cost-effectiveness. In addition to this, the introduction of medium-sized SUVs has further encouraged the market growth as consumers can buy a bigger-sized vehicle at a lower cost.

Automotive infotainment technology is expected to gain significant demand as major automotive components and solution providers are engaging in developing complete automotive infotainment solutions. For instance, in May 2021, BMW AG announced iDrive 8, the latest infotainment system for its vehicles. The new iDrive 8 provides enhanced voice-recognition software and a massive touchscreen with multiple new features. It will be initially debuted on the new electric i4 sedan and iX SUV.

The introduction of Artificial Intelligence (AI)-based infotainment systems is also expected to contribute to the market growth. However, the market is characterized by a negligible regulatory framework regarding product manufacturing, resulting in counterfeit and low-quality products. Such negative trends are expected to hinder the market growth.

Emerging economies such as China and India are expected to contribute significantly to the growth of the market for automotive infotainment. The development is characterized by the increase in the adoption of mid-sized cars, which enables automotive companies to offer infotainment products for this car segment.

Grand View Research has segmented the global automotive infotainment market on the basis of product type, fit type, vehicle type, and region:

  • Automotive Infotainment Product Type Outlook (Volume, Units; Revenue, USD Billion, 2016 – 2028)
    • Audio Unit
    • Display Unit
    • Heads-Up Display
    • Navigation Unit
    • Communication Unit
  • Automotive Infotainment Fit Type Outlook (Volume, Units; Revenue, USD Billion, 2016 – 2028)
    • OE Fitted
    • Aftermarket
  • Automotive Infotainment Vehicle Type Outlook (Volume, Units; Revenue, USD Billion, 2016 – 2028)
    • Passenger Cars
    • Commercial Vehicles
  • Automotive Infotainment Regional Outlook (Volume, Units; Revenue, USD Billion, 2016 – 2028)
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • U.K.
      • Spain
    • Asia Pacific
      • China
      • Japan
      • India
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa

List of Key Players in the Automotive Infotainment Market

  • Alpine Electronics
  • Clarion Co., Ltd.
  • Continental AG
  • Delphi Automotive PLC
  • Denso Corporation
  • Harman International
  • JVC KENWOOD Corporation
  • Panasonic Corporation
  • Pioneer Corporation
  • Visteon Corporation

Browse through Grand View Research’s coverage of the Global Automotive & Transportation Industry:

  • Electric Vehicle Infotainment Market  The global electric vehicle infotainment market size was estimated at USD 2.4 billion in 2016. Increasing demand for rear-seat entertainment is anticipated to be a key factor in driving the market growth.
  • In-car Infotainment Market  The global in-car infotainment market size was valued at USD 17,181.7 million in 2018 and is expected to register a CAGR of 12.6% from 2019 to 2025.
  • Automotive Digital Cockpit Market  The global automotive digital cockpit market size was valued at USD 19.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.8% from 2021 to 2028.

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