BETBY ready to make an impact at SiGMA Europe

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European Gaming talks to Chris Nikolopoulos, CCO at BETBY, about the sportsbook supplier’s expectations for the European regulated landscape, and what to look out for from the provider as the calendar ticks towards a new year.


Is it feasible to expect more growth across the continent?

As a business, we are highly optimistic about the growth potential across Europe for 2024. The continent’s deep-rooted passion for sports and betting continues to be a driving force behind this expected growth. The surge in online wagering, the increasing embrace of legal and regulated markets, and the rise of mobile and in-play betting all contribute to a promising outlook for the continent.


Are there any untapped markets ready to explode?

From our perspective, there are certainly untapped markets poised for significant growth. Key markets in Central and Eastern Europe, like Poland, Hungary, and the Czech Republic, are further embracing the potential of the online gambling industry. These nations represent exciting opportunities for expansion. Furthermore, we’re closely monitoring the flourishing niche market of esports betting, which continues to show great potential and will only grow in the coming years.


How European-focused is BETBY’s 2024 commercial roadmap?

Our commitment to the European market is unwavering, and this dedication is at the core of BETBY’s 2024 commercial roadmap. We are actively expanding our presence in Europe, and our sportsbook software and solutions are tailored to meet the specific needs and preferences of European operators. We’re equipped to provide the technological edge they need to succeed in this vibrant region.


What will be the focuses of the European market in 2024?

In 2024, the European market will prioritise several key areas, and esports betting is among the frontrunners. It continues to gain traction globally, and Europe is no exception. Operators and platforms offering comprehensive and competitive esports betting solutions will enjoy a strategic advantage.

Additionally, responsible gaming and player protection will remain paramount in the European market, as it rightly should be. Regulatory compliance and the upholding of a secure and equitable gaming environment for players will continue to be of utmost importance.

From a broader perspective of technological advancements, we anticipate a growing emphasis on personalisation and user experience. Operators that can deliver tailored and immersive experiences for players will stand out, and we’re ready to support them in achieving this.

In summary, BETBY’s approach is perfectly aligned with the European market’s trajectory in 2024. We are committed to helping our partners navigate the dynamic European landscape and stay at the forefront of industry trends and developments.

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