BLAST has partnered with leading global lifestyle brand for gamers, Razer to sponsor the
esports tournament organiser’s first Apex Legends event (July 23-25 & July 31-August 1) – where Europe’s best teams will compete for a €40,000 prize pool.
The partnership will integrate Razer into the BLAST Titans tournament through a number of activations, including: product giveaways, player-led content opportunities, in-game branding and activation of the match and tournament MVP broadcast segment.
Razer is one of the most recognised brands in global gaming and is a world leading lifestyle brand for gamers and esports communities all around the world. Razer’s award-winning hardware spans from high-performance peripherals to a range of other gaming accessories.
Oliver Clarke, Head of Brand Partnerships at BLAST, said: “Razer is a well recognised brand in the esports and gaming space – it’s great to have their backing and support ahead of our first ever BLAST Titans event this week. Apex Legends has a large and passionate community of gamers, one we look forward to engaging with through a variety of exciting digital activations involving Razer.”
Flo Gutierrez, Global Esports Director at Razer, said: “Over the last few years, BLAST has positioned themselves as one of the top esports event organisers worldwide, with incredible production value, great casting and engaging formats.”
“It is with great pleasure that we are supporting them on the launch and expansion of BLAST Titans, created for the growing Apex Legends community. We can’t wait to see the best EU teams battling it out for the very first BLAST Titans crown!”
Apex Legends has enjoyed a rapid rise since its launch in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.
The inaugural BLAST Titans tournament will see 40 teams, including leading teams such as Gambit, Alliance and NAVI, competing online over two action packed weekends.
The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.