BOAX and Genesis Sign Joint Venture to Establish New Company “GMMG-BOAX”, to Engage in Metaverse Business


On June 25, 2022, BOAX Limited (“BOAX”) and Genesis Metaverse Media Group (“Genesis”) signed a Joint Venture Agreement to establish a new company to explore Metaverse-Related businesses, including but not limited to the production of NFT content and sale of digital artworks.

The new company aims to leverage BOAX’s NFT technologies and experience in bringing big corporates to the metaverse, its bank backed NFT service platform, and strong connections in European and ASEAN digital assets space, with Genesis’s expertise in the development and creation of animated content, entertainment technologies and media resources, to realize a new generation of Metaverse that is closely aligned with digital assets consumers and the evolving metaverse applications.

Ian Wen, the founder and CEO of BOAX, stated, “Based on our mission to ‘provide clients with institutional-grade services to achieve their Metaverse vision’, we are excited to partner with Genesis to combine our expertise in fintech and NFT space with Genesis’s extensive Chinese and global entertainment and media network and content creation capabilities and form a joint venture between the two companies.”

Candy Heung, the CEO of Genesis, added, “BOAX is a leading company with proven reliability in providing end-to-end metaverse solutions to corporate clients and NFT collectors. Having BOAX as our joint venture partner will be extremely beneficial in producing and selling digital artworks. We believe this opportunity offers unique advantages for us, and we are keen to explore further opportunities over the next years.”

BOAX is an Art Tech Metaverse company providing end-to-end Metaverse solutions to corporate clients and NFT collectors. BOAX has established the world’s first NFT Marketplace supported by an offshore digital-friendly banking ecosystem. BOAX Marketplace focuses on collaboration with Master Artists and influential celebrities with stories to transform their masterpieces into new digital formats in the form of NFTs, thereby breathing new life and energy into the original pieces and enabling sharing of the unique meaning and perspective of the works in the new cyberspace. Co-founders of the BOAX team come from international auction house, legal, banking and auditing background.

In May 2022, BOAX won the Metaverse Pioneer Award, and Mr. Ian Wen, the founder of BOAX, won the Global Outstanding Youth Leader Award from Yazhou Zhoukan (亞洲週刊), a popular Chinese-language international affairs newsweekly. BOAX’s signature NFT series include: First of Its Kind in the World – BOAX Feng Shui Art NFTs; RMBits – the world’s first Chinese 3D voxel art featuring famous characters in Chinese literature; Dominic X Ian – LamIan Metaverse; “Time Travel X Banknote”; Yazhou Zhoukan “Great Powers” NFT series; NFTs x Authentic Paintings; Face off X AI; and Cang Hai Yi Sheng Shao by Ms. Dai Wenhua, and many more. Most recently, BOAX has built a Metaverse for the Hong Kong Fashion Designers Association, supporting its Juxtaposed 2022 Fashion Meta Event sponsored by Create Hong Kong.

Genesis Metaverse Media Group (“Genesis”) is a high-tech industrial group with content creativity as the core that emerged in the era of the Metaverse. Genesis is engaged in the businesses of film and television animation creative production, Metaverse sports events, Metaverse music concerts, Metaverse Expo, IP derivatives, NFT collections, etc. In the future, Genesis will continue to create, incubate, and operate high-quality IPs, and to establish a market-oriented high-tech industrial chain in the era of the Metaverse.

By joining forces, GMMG-BOAX is going to create unique digital artworks and NFTs, showcase their Web3 style Metaverse, and develop a new era of Blockchain aesthetics. One of the exciting upcoming projects of the joint venture include Kung Fu NFT Project featuring more than 129 types of authentic Chinese Kungfu styles in NFTs.


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