Checkd Media launches new William Hill show ahead of Cheltenham Festival

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Fast-growing iGaming business Checkd Media has produced a new exclusive weekly horse racing show, The Inside Track, for leading operator William Hill.

The new National Hunt racing review show is geared towards the 2023 Cheltenham Festival. Regular host Kate Tracey is joined on the panel every week by The Winners Enclosure’s racing analyst James Mackie and a special guest, with Sir AP McCoy, Andrew Thornton and Sam Twiston-Davies among early star pundits to provide their views.

The show, which is amplified across The Winners Enclosure’s social channels, includes the latest news and views ahead of Cheltenham. Available to watch through William Hill’s YouTube channel, it features a series of exclusive boosted bets between now and the Festival, which takes place on March 14 to 17, 2023.

The Inside Track follows on from the recent successful collaboration between Checkd Media and William Hill, No Tippy Tappy Football. Featuring former England manager Sam Allardyce and released across Checkd’s Footy Accumulators social channels, the World Cup-themed show produced some impressive results.

In total, it generated over 14 million social impressions and over 1.41 million video views, with content covering each round of the tournament for eight episodes in total. Footy Accumulators pushed bets on the back of opinion-based content from the show, with followers benefitting from boosted 18-1, 14-1 and 9-1 winners.

Will Tyrrell, Director of UK Media at Checkd Media, said: “The Inside Track is a show that’s packed with insight and tips and which aims to provide racing fans with all of the information they need to prepare for next year’s Cheltenham Festival.

“With guests of the calibre of Sir AP McCoy on board, we are sure that it will prove to be another big hit for our long-term operator partner William Hill, while also providing similar excellent KPIs to those achieved recently for No Tippy Tappy Football.”

Daryl West, Head of Sponsorship, Social and PR at William Hill, said: “We saw from the success of No Tippy Tappy Football how Checkd is able to bring together expert opinion, tips and insights around major sporting events and with that in mind, it’s fantastic to be able to launch The Inside Track.

“We had no hesitation in asking Checkd to produce the show and expect the content to prove very popular with racing enthusiasts as we get closer to the biggest event on the UK calendar.”

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