Finding Success in iGaming: European Gaming Congress Presents Panel on Merging Marketing, Slot Branding, and Gamification

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After a three-year hiatus, the European Gaming Congress is making a triumphant comeback to Warsaw, Poland, on October 30-31, 2023. This eagerly anticipated event promises to be the industry’s most significant gathering, bringing together compliance experts, regulators, and gaming industry professionals from across Europe and beyond.

The European Gaming Congress has a rich history of success, having connected industry stakeholders for the past eight years during their summits and meetups. This year, the event is set to be bigger and better than ever before, with panel discussions led by some of the most influential figures in the industry.

Here’s what you can expect at the European Gaming Congress:

  1. A Focus on Compliance Updates: The event brings together compliance experts and industry leaders to discuss the latest updates on gambling industry compliance from Poland, Italy, Spain, France, Netherlands, Greece, the D-A-CH region, and Nordics.
  2. Networking and Collaboration: The European Gaming Congress provides a unique platform for networking, collaboration, and growth. With attendees from across Europe and beyond, it’s the perfect opportunity to connect with industry leaders from multiple sectors.
  3. Influential Panel Discussions: Engage in panel discussions led by some of the most influential figures in the industry. Gain insights into the latest regulations, market trends, and emerging opportunities.
  4. Intersecting Industries: This year’s Congress is set to bridge the gaming industry with blockchain, artificial intelligence, and fintech experts. This provides a platform for exploring innovative cross-industry collaborations and partnerships.
  5. Discover the Future of Gaming: The European Gaming Congress is the place to be for anyone involved in iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and more. Meet C-level executives, compliance experts, and government officials who are actively shaping the future of these industries.

From Clicks to Reels: Merging Marketing, Slot Branding, and Gamification in iGaming

The European Gaming Congress is excited to introduce a panel discussion that provides an insightful look into the intersection of marketing, slot branding, gamification, and branded loyalty programs in the iGaming industry. This panel brings together industry experts to explore the transformative power of these strategies.

This insightful panel discussion explores the following key areas:

  • Search Engine Optimization (SEO): Attendees will gain valuable insights into how SEO techniques can drive visibility and engagement for slot games in a crowded marketplace, helping operators stand out and attract players.
  • Gamification: The panel delves into the transformative power of gamification in the iGaming sector, highlighting how it enhances user experiences and boosts player retention, ultimately leading to increased player loyalty.
  • Branded Loyalty Programs: This part of the discussion focuses on the role of branded loyalty programs in fostering player loyalty and providing a competitive edge in the iGaming industry.

The moderator for this panel is Maria Emma Arnidou, Event Marketing Coordinator at Hipther Agency.


The event will take place at the InterContinental Warsaw, an IHG Hotel, a luxurious and convenient location in the heart of Warsaw. It’s the perfect setting for industry professionals to come together, share knowledge, and explore future opportunities.

This event is a unique opportunity for professionals in the iGaming industry and related fields to connect, learn, and shape the future of their businesses. Registration is now open. Visit to secure your spot at this prestigious event.

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