Golden Palace, the Belgium-based multi-channel gambling operator, has selected Altenar’s sportsbook software for its terminals in Belgium. The decision comes after just a few months’ trial period.
Dinos Stranomitis, COO of Altenar, said this decision is proof that the software has worked well in the select number of terminals it was originally deployed for across three locations in Saint-Ghislain, Aubenge and Oostende.
“Of course there have been many problems due to the pandemic as the venues have not always been open – and could not, therefore, generate massive volumes. But Golden Palace is very happy with how the terminals are functioning,” he said.
The roll-out of Altenar’s software across Golden Palace terminals will put the operator in more direct competition with Ladbrokes, one of the favourites of retail sports bettors in Belgium.
“It’s good recognition for Altenar that Golden Palace, a land-based operator established as far back as 1960, believes that software from Altenar can help them compete in the retail sports betting market. We knew when we started working with Golden Palace on the online side five years ago that they had a strong land-based casino operation and some betting shops,” Stranomitis said.
“It was always an opportunity that Altenar could provide the sportsbook to their terminals. The fact that Golden Palace chose Altenar for terminals is a sign that it works very well online,” he added.
He points towards the difficulties that the retail betting industry is facing in this current pandemic situation and said: “The terminal business is huge, but of course the online and mobile side of things is growing faster. It might appear that the timing is not the best but there is huge potential.”
“We believe that lots of companies want to provide the same extensive sports betting offering across online and retail, which is where the Altenar software comes in – an omnichannel system where one communicates with the other,” he added.
This dual approach will be important to Golden Palace, as it aims to expand its casino offering with a focus on sports – an extra product that Stranomitis believes will provide more revenue and a better chance of converting players to online.
However, he did urge caution about the immediacy of any significant revenue effect.
“This year we have to be modest about how much the terminals will produce. The point is to be ready when everything goes back to normal,” Stranomitis said.
“It is a step forward in our partnership with Golden Palace. They are well placed in Belgium with Dutch betting regulation coming in this summer and other neighbouring countries they are interested in entering, so there is massive potential for the partnership,” he concluded.